scholarly journals Marketing Research in the Marketing Information System

2019 ◽  
pp. 138-143
Author(s):  
I. Pedko ◽  
◽  
V. Hordiienko ◽  
Keyword(s):  
Information System ◽  
Marketing Research ◽  
Marketing Information

scholarly journals OPTIMIZATION OF MARKETING INFORMATION SYSTEM FOR CLOTHING PRODUCTION IN BANDUNG CITY, INDONESIA

2018 ◽  
pp. 27-35
Author(s):  
Tri Indra Wijaksana ◽  
Mahir Pradana
Keyword(s):  
Information System ◽  
Product Development ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Information Collection ◽  
Marketing Intelligence ◽  
Market Trends ◽  
Marketing Information ◽  
Depth Marketing ◽  
A Company

Clothing business is one of the fashion businesses that has been developing rapidly in the last couple decades. Shopping places like distro (distribution store), as a place selling clothes, are now located almost at every point of downtown Bandung. In order to survive under such a tight competition, a company must develop appropriate marketing strategies and try to meet the needs and desires of consumers by generating products that have a higher value as compared to competitors. This study aims to obtain empirical evidence on the use of marketing information systems to improve product development, and when/whether companies should further intensify their programs of marketing intelligence or information collection from the outside so that to be aware of competitor's superiority. The authors also explain the need to carry out in-depth marketing research on both products and consumer needs as well as on the growing market trends. These are the prerequisites for survival in the industrial world today.

THE INFLUENCE OF THE MARKETING INFORMATION SYSTEM ON THE FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE

2018 ◽  
Author(s):  
Inna Gogol ◽  
Keyword(s):  
Information System ◽  
Marketing Strategy ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Agricultural Enterprises ◽  
Strategic Position ◽  
Marketing Information ◽  
The Impact ◽  
Balanced Information ◽  
Practical Recommendations

The relevance of the study is due to the necessity to determine the part of the influence of marketing information system on the formation of marketing strategies and direction of efforts in order to increase the results of enterprises. Based on the results of marketing research and analysis of their activities on the basis of accurate and balanced information is determined by the market direction of the enterprise. In modern conditions, both producers and consumers, primarily uses information as a means by which can obtain data from the environment, ie any data containing information that interests them for a certain period of time. Implementation of these tasks is based on a thorough analysis of information to develop a successful strategy in order to choose one of the strategic alternatives. The purpose of the study is to substantiate scientific and theoretical positions and development of practical recommendations for the formation of marketing strategy in agricultural enterprises. During the study dialectical method of cognition, the provisions of economic theory, scientist’s works on issues of formation of marketing strategy with the use of marketing information system are used. The object of this study is the impact of marketing information system on formation of marketing strategy of the enterprise, which is based on increasing efficiency indicators in modern conditions management and their improvement in the future. The author analyzes the components of the marketing information system and its main elements, the main marketing research which are carried out by the enterprises of the Khmelnytskyi region are highlighted. Marketing research of agricultural enterprises based on a survey of their leaders are conducted, and on the basis of generalization of results the scientific approach in order to determine the strategic position of enterprises of Khmelnytskyi region is developed.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Marketing information system and strategies for sustainable and competitive medicinal and aromatic plants trade

2018 ◽  
Vol 35 (5) ◽  
pp. 806-818 ◽  
Author(s):  
Pramod Chandra ◽  
Vinay Sharma
Keyword(s):  
Information System ◽  
Management Practices ◽  
North India ◽  
Research Approach ◽  
Aromatic Plants ◽  
Primary Producers ◽  
Medicinal And Aromatic Plants ◽  
Sustainable Resources ◽  
Marketing Information ◽  
Comprehensive Framework

Realizing the sustainability and competitiveness in the trade of medicinal and aromatic plants (MAP) resources of north India is challenging due to lack of participation from the primary producers (growers and harvesters). This is credited to their unawareness of sustainable resources management practices caused by the lack of a marketing information system (MIS) in the trade. The introduction of a MIS can supplement sustainability in the sector, while improving competitiveness. Through a qualitative research approach, this study investigates the need for marketing information among the primary producers of medicinal and aromatic plants of Uttarakhand, and offers a comprehensive framework for a provincial MIS and strategies for the MAP trade. The proposed MIS would be helpful in linking the MAP trade with sustainability and competitiveness.

Readings in Marketing Information Systems: A New Era in Marketing Research

1970 ◽  
Vol 34 (1) ◽  
pp. 115
Author(s):  
George B. Saunders ◽  
Samuel V. Smith ◽  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
New Era ◽  
Marketing Information

scholarly journals Sistem Informasi Pemasaran Berbasis Website dalam Meningkatkan Pembelian Kerajinan Anyaman di Cv Binangkit Kabupaten Tasikmalaya

2019 ◽  
Vol 1 (3) ◽  
pp. 130-140
Author(s):  
Sri Sudiarti
Keyword(s):  
Information System ◽  
Research Method ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
Marketing Information ◽  
Descriptive Survey ◽  
Positive Effect ◽  
Survey Approach ◽  
Simple Regression

The purpose of this study was to determine the effectiveness of marketing information system at CV Binangkit in Tasikmalaya Regency and to find out the use of the website as a marketing medium to increase the purchase of netting crafts at CV. Binangkit in Tasikmalaya Regency. The research method used was quantitative descriptive survey approach. The sample of this study were 75 respondents. Statistical analysis was done through simple regression analysis. The results of the analysis indicated that the Marketing Information System had a positive effect on purchasing decisions. A good marketing information system can influence the purchasing decision. It is expected that Website-based marketing information system can be developed to improve public purchasing decisions. CV Binangkit is also suggested to provide more information about their products by regularly updating their products and making more promos on their website so that consumers will be more interested in buying their products.

scholarly journals Evaluasi Penggunaan Sistem Informasi ERP Dengan Metode Pieces Framework

2018 ◽  
Vol 5 (2) ◽  
pp. 278-286
Author(s):  
Nani Agustina
Keyword(s):  
Information System ◽  
Information Systems ◽  
Performance Appraisal ◽  
Marketing Research ◽  
Financial Accounting ◽  
Performance Information ◽  
Yield Data ◽  
Control Efficiency ◽  
System Method ◽  
Economic Control

AbstrakPenggunaan sistem informasi pada saat ini sudah banyak digunakan oleh perusahaan-perusahaan, misalnya PT. HK Realtindo Jakarta. Penerapan sistem informasi digunakan oleh beberapa bagian salah satunya bagian akuntansi keuangan dan bagian sales marketing. Penelitian menggunakan metode Pieces Framework dengan mengukur enam variabel diantaranya performance, information/data, economic, control, efficiency, dan service. Metode ini digunakan untuk mengukur tingkat penerimaan aplikasi sistem informasi yang sudah diterapkan terhadap pengguna. Pengguanan sistem informasi ini sudah lama digunakan sehingga diperlukan adanya penelitian terhadap sistem tersebut, pada penelitian ini terdapat 30 kuestioner yang diolah dan terdiri 20 indikator pertanyaan. Dalam penelitian ini menghasilkan data semua variabel baik dengan total penilaian performance sebesar 3,81, Information data sebesar 4,11, Economic menghasilkan nilai 4,07, securty/control mendapatkan point nilai 4,13, Efficiency dengan data nilai 4,13, dan service mendapatkan nilai 4,06. Dari  hasil penelitian ini sistem informasi ERP sudah berjalan dengan baik tetapi pihak perusahaan tetap perlu melakakukan perbaikan-perbaikan untuk memberikan kepuasan dalam penggunaan sistem inforamasi tersebut. Kata Kunci : Evaluasi kinerja, Sistem Informasi ERP, Metode Pieces Framework AbstractThe use of information systems at this time has been widely used by companies, one of them is PT, HK Realtindo Jakarta. Implementation of information systems used by some parts of one part of financial accounting and sales marketing. Research using Pieces Framework method by measuring six variables such as performance, Information / data, Economic, Control, Efficiency, and service. This method is used to measure the level of acceptance of information system applications that have been applied to the user. The use of this information system has long been used so that the necessary research on the system, in this study there are 30 questionnaires are processed and consists of 20 indicators of questions. In this research yield data of all good variable with total performance appraisal 3,81, Information / data equal to 4,11, Economic mengahsilkan value 4,07, securty/control get point value 4,13, Efficiency with data value 4,13, and service get value 4.06 From the results of this research ERP information system is running well but the company still need melakakukan improvements to provide satisfaction in the use of the system informationt Keywords: Performance Evaluation, ERP Information System, Method Pieces Framework

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