Applying the marketing concept in higher education: A stakeholder approach

2007 ◽  
pp. 287-299
Keyword(s):  
Higher Education ◽  
Marketing Concept ◽  
Stakeholder Approach

Stakeholder Approach for Quality Higher Education

2021 ◽  
pp. 1664-1690
Author(s):  
Neeta Baporikar
Keyword(s):  
Higher Education ◽  
Economic Growth ◽  
Growth And Development ◽  
Large Scale ◽  
Poor Quality ◽  
Stakeholder Approach ◽  
Higher Education System ◽  
Core Issue ◽  
Low Efficiency ◽  
Quality In Higher Education

Higher education is not necessary for economic growth and development is a general presumption, the belief being literacy and primary education is. Increased concerns for ‘Education for All', also led to overall neglect of higher education in many developing countries. But given the inter-dependence of one layer of education on the other, higher education becomes critically important for developing and sustaining a good quality primary and secondary education. It is also a necessary feature for economic growth, development and sustenance. Higher education system suffers from a yawning gap in funds, outdated regulatory mechanisms, poor quality, and low efficiency. Liberalization of sector to attract large scale investments is the key to access, affordability, and equity. However, the core issue still remains ‘quality in higher education'. This chapter through in depth literature review and content analysis delves into stakeholder approach for quality higher education, which would hopefully not only optimize the higher education impact but also guarantee quality higher education.

scholarly journals Customer Satisfaction as a Marketing Concept in Higher Education

2013 ◽  
Vol 60 (1) ◽  
pp. 135-144
Author(s):  
Berislav Andrlic ◽  
Hrvoje Budic ◽  
Vjekoslav Pismis
Keyword(s):  
Higher Education ◽  
Customer Satisfaction ◽  
Scientific Literature ◽  
Educational Process ◽  
Test Method ◽  
Marketing Concept ◽  
Advantages And Disadvantages ◽  
Long Run ◽  
Physical Form ◽  
Recent Trends

Abstract Measuring customer satisfaction is a very important aspect of marketing strategy. For the organizational's survival in the long run it is indisputable to have the ability to retain the customers. Retaining customers is more profitable than attracting new ones because it is easier to sell a product or service to a someone who has already used it, rather than someone to whom is product or service completely unknown. In order to measure customer satisfaction primary datas were collected using a test method on a sample of students, by a questionnaire in a physical form, analyzing the basic elements of educational process. Also, by researching relevant national and international professional and scientific literature the test method was described, and all of its models. Finally, in the conclusion, the basic thoughts about the paper are revealed through the presentation of practical advantages and disadvantages of marketing concept of satisfaction, and reviewing recent trends in communication with students.

Theoretical and Methodological Aspects of Analyzing the Impact of the Higher Education System on Regional Socio-Economic Development

2021 ◽  
Vol 27 (8) ◽  
pp. 640-653
Author(s):  
S. V. Avilkina
Keyword(s):  
Higher Education ◽  
Economic Development ◽  
Regional Development ◽  
Russian Federation ◽  
Education System ◽  
Stakeholder Approach ◽  
Higher Education System ◽  
Socio Economic Development ◽  
The Russian Federation

Aim. The presented study summarizes the results of the analysis of modern approaches to assessing the higher education system in terms of its impact on the social and economic indicators of a region, describing a stakeholder approach to the classification of factors of a university’s influence on regional development.Tasks. The study aims to consider approaches to examining the activities of universities in the context of their impact on the development of a territory; to comparatively analyze social and economic indicators of the constituent entities of the Russian Federation and the education level of the employed population; to update the list of groups of stakeholders of the higher education system and to describe the parameters of university influence on the objects of one of the groups.Methods. This study analyzes the existing approaches of Russian and foreign researchers to assessing the contribution of the higher education system to socio-economic development as well as official statistics on the socio-economic development of the constituent entities of the Russian Federation.Results. A considerable number of diverse factors characterizing the influence of the higher education system on socio-economic development are identified. The authors describe the contribution of universities to the development of human capital, innovative and economic development, social policy and environmental well-being of the region. It is noted that the university’s academic reputation affects the competitiveness of the city and facilitates active international cooperation. A comparison of statistics on the proportion of employees with higher education among the working population (DHE) with various indicators of economic and social development of the constituent entities of the Russian Federation shows that many regions with a more skilled workforce have higher gross regional product (GRP) per capita, higher life expectancy at birth, and lower working-age mortality than regions with low DHE. There are also negative trends in the higher education system, such as the declining number of university teaching staff over the last ten years. A stakeholder approach to the classification of factors of university influence on regional development is proposed. A group of stakeholders of the higher education system defined as “society” is introduced. The parameters of university influence on this group are described.Conclusions. The existing influence of universities on the socio-economic development of territories makes it necessary to put issues related to creating conditions for the optimization of interaction between various groups of stakeholders of the higher education system on the federal and regional agendas.

scholarly journals Monitoring implementation of the Tokyo Convention on recognition: a multi-stakeholder approach to the internationalization of higher education in the Asia-Pacific

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wesley R. Teter ◽  
Libing Wang
Keyword(s):  
Higher Education ◽  
Collaborative Governance ◽  
Asia Pacific ◽  
Policy Framework ◽  
Content Type ◽  
Stakeholder Approach ◽  
Regional Collaboration ◽  
Multi Stakeholder ◽  
Mutual Accountability

PurposeThe impacts of the COVID-19 pandemic have transformed the global outlook for international higher education. Given the rapid shift to online learning, the Tokyo Convention in the Asia-Pacific entrusted to UNESCO has become an important policy framework to facilitate regional collaboration, authoritative information sharing and recognition of qualifications across diverse modes of learning. This paper examines the role of the Tokyo Convention to establish an inclusive platform for monitoring and collaborative governance of mobility and internationalization based on fair and transparent recognition policies and practices in the Asia-Pacific.Design/methodology/approachIn August 2019, a standardized survey instrument was sent by the Secretariat of the Tokyo Convention Committee at UNESCO Bangkok to competent recognition authorities in 46 countries in the Asia-Pacific, including the eight State Parties to the Tokyo Convention that ratified the Convention as of the reporting period. In total, qualitative data from n = 27 countries/states was received and analyzed to assess implementation of the Tokyo Convention throughout the region. The research design illustrates how normative instruments such as the Tokyo Convention are monitored and assessed over time.FindingsA multi-stakeholder approach based on collaborative governance is needed to effectively monitor implementation and implications of the Tokyo Convention for diverse higher education stakeholders in the Asia-Pacific region.Research limitations/implicationsImplications include establishing baseline data and methods for monitoring implementation of the Tokyo Convention. Based on collaborative governance theory, the paper explores potential for a multi-stakeholder approach to promote mutual accountability in the Asia-Pacific and to develop mechanisms for inclusive participation in the governance of the forthcoming Global Convention on recognition.Originality/valueAs the first systematic review of its kind, this paper includes a unique dataset and insights into UNESCO's methodology to monitor implementation of standard-setting instruments for qualifications recognition in the Asia-Pacific.

Stakeholder approach and the impact of brand image within higher education in the Middle East: Student and staff perspective

2019 ◽  
pp. e1941 ◽  
Author(s):  
Khaled Qassem Hailat ◽  
Amal Abdelhadi Alshreef ◽  
Islam A. Azzam ◽  
Fakhrieh Darabseh
Keyword(s):  
Higher Education ◽  
Middle East ◽  
Brand Image ◽  
Stakeholder Approach ◽  
The Impact

PELATIHAN KONSEP PEMASARAN DALAM RANGKA OPTIMALISASI PEMASARAN PRODUK KHAS TAMIYANG

2021 ◽  
pp. 9
Author(s):  
Henky Lisan Suwarno ◽  
Yolla Margaretha ◽  
Chandra Kuswoyo ◽  
Rully Arlan Tjahjadi ◽  
Allen Kristiawan
Keyword(s):  
Higher Education ◽  
Community Service ◽  
Market Potential ◽  
Marketing Concept ◽  
Christian University ◽  
Unique Product ◽  
The People ◽  
Service Activities

Community service is one of the three principles of higher education that has an impact on improving the quality of the people it serves. Maranatha Christian University is one of the universities that seeks to be able to provide the widest possible way to improve the quality of society in community service activities. We lecturers of Entrepreneurshipand Marketing Major as part of Maranatha Christian University make this happen through community service activities at GKP Tamiyang Indramayu. The community service activities discuss the marketing conceptdan its implication towards marketing of Tamiyang's unique products. The method of implementing PKM activities is carried out by training, in the form of exposure to marketing concepts and several things that can be applied in marketing of Tamiyang’s unique product. With this marketing concept training, it is hoped that they can find market potential and increase the knowledge of potential consumers on Tamiyang's unique products, so that it can become a strategy in marketing optimization of Tamiyang's unique products. Pengabdian kepada masyarakat adalah salah satu tridharma perguruan tinggi yang memberikan dampak kepada peningkatan kualitas masyarakat yang dilayani. Universitas Kristen Maranatha adalah salah satu perguruan tinggi berupaya untuk dapat memberikan seluas-luasnya bagi peningkatan kualitas masyarakat dalam kegiatan pengabdian kepada masyarakatnya. Kami para dosen KBK Kewirausahaan dan KBK Pemasaran sebagai salah satu bagian dari Universitas Kristen Maranatha mewujudkan hal tersebut melalui kegiatan pengabdian kepada masyarakat di GKP Tamiyang Indramayu. Adapun kegiatan pengabdian masyarakatnya membahas tentang konsep pemasaran dan implikasinya terhadap pemasaran produk khas Tamiyang. Metode pelaksanaan kegiatan PKM dilakukan dengan pelatihan, berupa pemaparan mengenai konsep pemasaran dan beberapa hal yang dapat diaplikasikan dalam pemasaran produk khas Tamiyang. Dengan pelatihan konsep pemasaran ini diharapkan dapat menemukan potensi pasar dan meningkatkan pengetahuan konsumen potensial terhadap produk khas Tamiyang, sehingga dapat menjadi suatu strategi dalam optimalisasi pemasaran produk khas Tamiyang.

Stakeholder Approach for Quality Higher Education

2016 ◽  
pp. 1-26 ◽  
Author(s):  
Neeta Baporikar
Keyword(s):  
Higher Education ◽  
Economic Growth ◽  
Growth And Development ◽  
Large Scale ◽  
Poor Quality ◽  
Stakeholder Approach ◽  
Higher Education System ◽  
Core Issue ◽  
Low Efficiency ◽  
Quality In Higher Education

Higher education is not necessary for economic growth and development is a general presumption, the belief being literacy and primary education is. Increased concerns for ‘Education for All', also led to overall neglect of higher education in many developing countries. But given the inter-dependence of one layer of education on the other, higher education becomes critically important for developing and sustaining a good quality primary and secondary education. It is also a necessary feature for economic growth, development and sustenance. Higher education system suffers from a yawning gap in funds, outdated regulatory mechanisms, poor quality, and low efficiency. Liberalization of sector to attract large scale investments is the key to access, affordability, and equity. However, the core issue still remains ‘quality in higher education'. This chapter through in depth literature review and content analysis delves into stakeholder approach for quality higher education, which would hopefully not only optimize the higher education impact but also guarantee quality higher education.

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