scholarly journals Media Booklet Company Profile CV. Sary Cards Samarinda Penunjang Aktivitas Komunikasi Pemasaran

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Kezia Arum Sary ◽  
Sarwo Eddy Wibowo ◽  
Amar Makruf Jauhari ◽  
Arfian Rony Ashadi
Keyword(s):  
Planning Model ◽  
Marketing Communication ◽  
Printing Industry ◽  
Goods And Services ◽  
East Kalimantan ◽  
Digital Era ◽  
Technological Developments ◽  
Communication Activity ◽  
Communication Planning ◽  
The Way

Sary Cards, located in Samarinda, East Kalimantan, is an industry engaged in the printing and procurement of goods and services. Specific products that are the uniqueness or focus of this printing are in the form of invitations, be it wedding invitations, birthdays, building inaugurations, tasmiyah and so on. However, in today's all-digital era, the printing industry has to undergo many changes with many new competitions through the digital market. Not only changes in the way of selling, but the increasingly diverse products that have begun to shift with technological developments, as well as the way of production. The company profile booklet media is used as a marketing communication activity to be able to survive the competition in this digital era. The compilation of this profile booklet takes a practice-based approach with the communication planning model used is SOSTAC analysis and uses two types of data, primary and secondary.

scholarly journals Perencanaan Komunikasi Pemasaran Wonderful Indonesia Sebagai Place Branding Indonesia

2019 ◽  
Vol 5 (2) ◽  
pp. 61
Author(s):  
Fasya Syifa Mutma ◽  
Reni Dyanasari
Keyword(s):  
Place Branding ◽  
Marketing Communication ◽  
Interview Method ◽  
Tourism Sector ◽  
Communication Activity ◽  
Tourism Destinations ◽  
The Government ◽  
Key Resources ◽  
And Control ◽  
Communication Planning

Tourism is a leading sector that became the foundation of the economy in Indonesia. As a leading sector, tourism plays an important role in increasing foreign exchange and expanding employment. Therefore, the government is focusing the tourism sector through marketing communication activities conducted by Kemenpar, one of them by using Wonderful Indonesia. Wonderful Indonesia is currently considered to have successfully promoted Indonesian tourism abroad. Because of the success, the researcher is interested to research about marketing communication planning conducted by Kemenpar by using qualitative approach and deep interview method. The results of this study indicate that Kemenpar performs all marketing communication planning steps covering three key resources, situation analysis, objectives, strategy, tactics, implementation and control that can support Indonesian place branding by fulfilling ten components in place branding. The findings in this research are Branding Advertising Selling (BAS) strategy which is always used for every marketing communication activity. In this strategy Kemenpar not only branding Wonderful Indonesia, but also tried to sell Indonesia tourism destinations. Keywords : Wonderful Indonesia, Marketing Communication Planning, Place Branding

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

CONDUCTING PERSONAL SALE’S ACTIVITIES ON B2B MARKETS IN CONDITIONS OF CORONAVIRUS PANDEMIC – SELECTED ASPECTS

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 203-214
Author(s):  
Aleksander Pabian
Keyword(s):  
Personal Selling ◽  
Daily Basis ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Review Of The Literature ◽  
Integrated Marketing Communication ◽  
Goods And Services ◽  
Promotional Messages ◽  
Security Standards ◽  
A Company

Integrated marketing communication can be used to sufficiently increase demand for goods and services that are provided by a company on b2b market. Promotional activities can effectively influence decisions of potential institutional buyers by providing information, arguments, promises and prompting to buy or use promoted products and services. Promotional messages are also used to create a positive opinion about an enterprise or institution. One of the classic instruments of integrated communication is personal selling. It seems that in the conditions of the spread of the pathogen causing COVID-19 disease, the possibilities of using this tool are limited. In the article, however, the author presents a model whose implication can allow the benefits of the tool while maintaining security standards. The basis for consideration was a systematic review of the literature as well as an interview conducted using indirect communication with managers of companies that use the promotional tool characterized in the article on a daily basis.

Authorship and Autography

PMLA ◽  
2001 ◽  
Vol 116 (5) ◽  
pp. 1377-1385
Author(s):  
Michael North
Keyword(s):  
Michel Foucault ◽  
Human Subject ◽  
Roland Barthes ◽  
The Status ◽  
Technological Developments ◽  
Historical Phenomenon ◽  
The Dead ◽  
Written Word ◽  
Death Of The Author ◽  
The Way

The Single Most Influential Contemporary Statement on Authorship is Still the Obituary that Roland Barthes pronounced over thirty years ago (Burke, Death 19). Partly by the stark extremity of its title, Barthes's essay “The Death of the Author” transformed New Critical distaste for the biographical into an ontological conviction about the status of language (Burke, Death 16) and in so doing made the dead author far more influential than living authors had been for some time. If authorship is now a subject of contention in the academy rather than a vulgar embarrassment, it is largely because of the way that Barthes inflated the issue in the very act of dismissing it. Though the idea that “it is language which speaks, not the author,” seems to demote the human subject (“Death” 143), it may also promote the written word, and it has been objected from the beginning, by Michel Foucault first of all, that the notion of écriture “has merely transposed the empirical characteristics of an author to a transcendental anonymity” (Foucault 120). Many later critics have agreed, and thus there have been a series of arguments, from the theoretical (Burke, Death) to the empirical (Stillinger), to the effect that the whole post-Saussurean turn exemplified by Barthes has not so much killed off the concept of the author as raised it to a higher plane of abstraction. But it may be that, approached from another angle, Barthes's essay will turn out to have its own relation to certain social and technological developments, and that these, in their turn, will help to situate the death of the author as a historical phenomenon.

Future Directions for Public Service Delivery in the Digital Era

2019 ◽  
pp. 323-341
Keyword(s):  
Service Delivery ◽  
Public Service ◽  
Mobile Apps ◽  
Public Service Delivery ◽  
Digital Era ◽  
Emerging Issues ◽  
Technological Developments ◽  
Block Chain ◽  
Exciting Development ◽  
The Impact

This chapter discusses emerging issues and technologies, such as ethical responsibilities in a changing technological environment, the use of analytics and artificial intelligence, the evolution of communications technology, and the growth of block chain and mobile apps technology. Mobile apps technology is a very exciting development because the nature of the applications is very personal and target specific customer needs, hence gradually resolving the issue of explicitly knowing the customer and meeting its personal needs through the concept of personas. This chapter provides numerous examples of how the various technological developments can be specifically implemented to enhance public service delivery in the digital era. In this context, Chapter 12 has two important implications, namely the impact of the technology trends to revolutionise public service delivery on the operations of government entities and users of government services in the future.

Librarian Skillsets in the 21st Century

2020 ◽  
pp. 41-58
Author(s):  
Josiline Phiri Chigwada
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Capacity Building ◽  
21St Century ◽  
Formal Education ◽  
Soft Skills ◽  
Web Content ◽  
Digital Era ◽  
Structured Literature Review ◽  
The Way

The chapter showcases the 21st century skills that are required by librarians. The digital era brought about a lot of changes in the way that librarians interact with their clients. Due to the changing needs of clients, librarians should ensure that they are well equipped to deliver the needed services. The objectives of the chapter are to identify the skills that librarians should possess in the 21st century, examine how librarians acquire those skills, and discuss the challenges that are faced when acquiring those skills. Structured literature review and web content analysis were used to get the LIS skills. It was discovered that librarians should possess professional, technical, and soft skills in order to remain relevant in the 21st century. The findings revealed that librarians can acquire skills through on the job trainings or formal education. The major challenge that is faced by librarians is the issue of lack of funds to support their capacity building endeavours.

Detection and Prevention of Fraud in the Digital Era

2021 ◽  
pp. 126-137
Author(s):  
Evrim Vildan Altuk
Keyword(s):  
The Internet ◽  
Traditional Methods ◽  
New Methods ◽  
Digital Era ◽  
Computer Technologies ◽  
Technological Advances ◽  
Technological Developments

It is essential for businesses to keep up with the technological advances. Today nearly all the businesses depend on computer technologies and the Internet to operate as technological developments have introduced many practical methods for businesses. Yet, transformation of businesses technologically also presents new means for the criminals, which has led to new types of fraud. It is crucial for businesses to take measures to prevent fraud. Traditional methods to prevent or to detect fraud seems to be ineffective for new types of fraud in the digital era. Therefore, new methods have been used to prevent and detect fraud. This chapter reviews fraud as a form of cybercrime in the digital era and aims to introduce the methods that have been used to detect and prevent it.

The Transformation of Literacy and Media Literacy

2022 ◽  
pp. 363-380
Author(s):  
Hacer Dolanbay
Keyword(s):  
Media Literacy ◽  
Basic Skills ◽  
Literacy Skills ◽  
Technological Developments ◽  
The Media ◽  
The Way ◽  
Age Of Information

Whether we call it the age of information, the age of digitalization, or the informatics, this century is an era in which rapid technological developments are taking place and will continue without stopping. The importance of using the media consciously and appropriately is increasing by reducing the effects of the media on individuals with many positive and negative characteristics. Having media literacy skills, which is one of the basic skills of the new century, is important in learning how tool live with the media. Becoming a conscious media consumer and producer, the way to realize the reality in the media is to have media literacy skills which is one of the basic skills of the new century. This chapter is mainly aimed at studying the dynamics that makeup media literacy and media literacy skills. How the century has transformed to meet the needs of its students will be highlighted within the context of media literacy. Then, the chapter will be completed by explaining how media literacy is reflected in pedagogy with examples suitable for different courses and levels.

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