STRATEGIES & SKILLS OF MEDIA LITERACY Tools for Media Analysis & Criticism

2022 ◽  
pp. 499-522
Author(s):  
Christine Olson ◽  
Erica Scharrer

This chapter offers insights from a 15-year partnership between a public university and local K-12 schools to explore how the facilitation of media literacy education (MLE) programs by university students can offer rewarding outcomes for both research and learning. The MLE program that serves as the case study for this chapter takes place at local elementary schools each spring in conjunction with an undergraduate communication course and includes interactive media analysis discussions as well as a culminating creative production activity. Reflections and written feedback from participating graduate, undergraduate, and elementary students emphasize the strengths of this pedagogical model for collaboration and learning while also acknowledging the practical constraints of such a partnership. By detailing the institutional-level support, instructional design, and practical implementation of this MLE program, the chapter enumerates the benefits and challenges of engaged research and service learning for advancing media literacy goals.


2018 ◽  
Vol 8 (2) ◽  
pp. 225-252
Author(s):  
Rahmawati Rahmawati ◽  
Kasim Yahiji ◽  
Choirul Mahfud ◽  
Jauharoti Alfin ◽  
Much Koiri

This article aims to explore the Chinese ways of being Muslim, from buildingthe Cheng Hoo mosque to serving Islamic education and media literacy. Inthe current millennial disruption era, the role of communication medialiteracy in the contemporary Indonesian Chinese Muslim community needsto be studied further, especially its role in supporting the status of being goodChinese Muslim. This article is also intended to discuss the Chinese ways offostering converts and Chinese Muslims through both communication medialiteracy and information technology literacy. Through media analysis method,communication media literacy is part of communication which is based on whosays what, in which channel, to whom, with what effects. This research finds outthat communication media literacy is used by the Indonesian Chinese Muslimcommunity through the publication of Cheng Hoo magazine, WhatsApp ForumPITI Jatim, website, and Facebook. All of these media are used and have asignificant effect on the relation, interaction, aspiration, and communicationbetween the Chinese Muslim community and Chinese non-Muslim community,and the Chinese Muslim community with non-Chinese Muslims in Indonesia.Moreover, the Chinese ways of being good Muslims could also be understoodfrom various ways in establishing Cheng Hoo Mosque, Islamic educationservices based on Chinese community from Kindergarten, Islamic ElementarySchool, Pesantren, and routine or regular discussions.Artikel ini bertujuan untuk mengeksplorasi bagaimana cara-cara orangTionghoa menjadi Muslim dari upaya pembangunan masjid Cheng Hoo hinggapelayanan pendidikan Islam dan literasi media. Di era disrupsi milenial sepertisaat ini, peran literasi media komunikasi dalam komunitas Tionghoa Muslimdi Indonesia kontemporer perlu dikaji lebih lanjut, khususnya perannya dalammendukung menjadi muslim Tionghoa yang baik. Paper ini juga bertujuanuntuk membahas cara Tionghoa dalam pembinaan mualaf dan MuslimTionghoa melalui literasi media komunikasi dan teknologi informasi. Melaluimetode analisis media, literasi media komunikasi merupakan bagian darikomunikasi yang berbasis pada siapa bicara apa, kapan, di mana dan melaluimedia apa serta apa dampaknya. Hasil penelitian menunjukkan bahwa literasimedia komunikasi yang digunakan komunitas Tionghoa Muslim di Indonesiamelalui penerbitan majalah Cheng Hoo, WhatsApp Forum PITI Jatim, Website dan Facebook. Semua media tersebut digunakan dan memiliki dampak signifikanbagi relasi, interaksi dan komunikasi antara komunitas Tionghoa Muslimdengan Tionghoa non-Muslim dan komunitas Tionghoa Muslim dengan non-Tionghoa Muslim di negeri ini. Lebih dari itu, cara Tionghoa menjadi Muslimyang baik juga terlihat dalam beberapa pelayanan pendidikan Islam berbasiskomunitas Tionghoa di Indonesia dari Taman Kanak-Kanak, Sekolah DasarIslam, pengajian rutin, dan Pesantren.


Author(s):  
Christine Olson ◽  
Erica Scharrer

This chapter offers insights from a 15-year partnership between a public university and local K-12 schools to explore how the facilitation of media literacy education (MLE) programs by university students can offer rewarding outcomes for both research and learning. The MLE program that serves as the case study for this chapter takes place at local elementary schools each spring in conjunction with an undergraduate communication course and includes interactive media analysis discussions as well as a culminating creative production activity. Reflections and written feedback from participating graduate, undergraduate, and elementary students emphasize the strengths of this pedagogical model for collaboration and learning while also acknowledging the practical constraints of such a partnership. By detailing the institutional-level support, instructional design, and practical implementation of this MLE program, the chapter enumerates the benefits and challenges of engaged research and service learning for advancing media literacy goals.


2018 ◽  
Vol 7 (3.7) ◽  
pp. 236
Author(s):  
Ragil Tri Atmi ◽  
Iswanda F. Satibi ◽  
Indah R. Cahyani

What we know about association between social media and media literacy is largely based upon case studies that investigate how teenagers’ behavior in digital environment. Although studies focusing on the level of media literacy skills towards social media have been conducted in recent years, much uncertainty still exists about the relationship between the media literacy skills and the use of social media among teenagers. This study aims to contribute to this growing area of research by exploring the level of media literacy skills and motivations among the teenagers towards social media in urban area. A quantitative descriptive survey research design was used to identify, analyze, and describe the media literacy skills of teenagers towards social media. The purposive sampling method was taken to appropriately select an evenly balanced group of participants. In total, 34 students participated, of which 83% living in the rural-urban fringe area, the intersection area between urban and farming field. It is evidently clear from the findings that the average level of media literacy skills among teenagers in urban area is at medium level. There is a high level of information dimension among teenagers, whereas other dimensions are fractionally less popular. On average, the level of dimensional motivations is medium. Teenagers seem to use social media to support their study and socially engage with friends. The result of this study confirm previous studies that focused on the level of media literacy among teenagers towards social media. Analysis of data shows that teenagers acknowledged the benefits of social media. However, no statistically significant difference between the mean sores of four sets of media literacy skills was evident. Media literacy is maturing, as evidenced by the significant understanding of social media in the digital environment.  


Author(s):  
Aulia Mulqi ◽  
Sutisna Riyanto

Perkembangan teknologi informasi dan komunikasi (TIK) yang semakin pesat menyebabkan aktivitas komunikasi antar manusia menjadi lebih mudah dan praktis. Salah satu bentuk perkembangan TIK yaitu internet dengan media sosial sebagai salah satu fasilitasnya. Namun, pada penggunaannya media sosial tidak selalu berdampak positif. Agar terhindar dari dampak negatif media sosial, maka dibutuhkan literasi media bagi para penggunanya. Tujuan dari penelitian ini adalah untuk menjelaskan karakteristik individu remaja, menjelaskan tingkat literasi media remaja, menjelaskan pemanfaatan media sosial oleh remaja, dan menganalisis hubungan karakteristik individu dan literasi media dalam pemanfaatan media sosial. Analisis data yang digunakan berupa analisis data kuantitatif dan kualitatif. Analisis kuantitatif dilakukan dengan Statistika deskriptif dan Inferensial dengan uji korelasi rank spearman dan chi square. Hasil penelitian menunjukkan bahwa Tingkat literasi media responden pada aspek technical skills dan communicative abilities tergolong pada kategori tinggi sedangkan pada aspek critical understanding tergolong sedang. Frekuensi mengakses media sosial oleh remaja tergolong ke dalam dua kategori, yakni frekuensi rendah dan tinggi dengan durasi mengakses tinggi, media yang paling banyak digunakan responden dalam mengakses media sosial adalah ponsel, serta mayoritas responden mengakses media sosial untuk tujuan komunikasi. Pendidikan, biaya paket data merupakan karakteristik responden yang berhubungan signifikan dengan tujuan pemanfaatan, serta critical understanding dan communicative abilities berhubungan sangat nyata dengan frekuensi, durasi mengakses, dan tujuan pemanfaatan.Kata Kunci : literasi media, media sosial, pemanfaatan media sosial=====ABSTRACTThe purpose of this study is to explain the individual characteristics of village youth, explain the level of media literacy of village youth, explain the use of social media by village youth, and analyze the relationship of individual characteristics and media literacy in the use of social media. Analysis of the data used in the form of quantitative and qualitative data analysis. Quantitative analysis is done by descriptive and inferential statistics with a Spearman rank correlation test and chi-square. The results showed that the level of media literacy of respondents in the aspects of technical skills and communicative abilities was in the high category while in the aspect of critical understanding was moderate. The frequency of accessing social media by rural adolescents falls into two categories, namely low and high frequencies with high access duration, the media most widely used by respondents in accessing social media are mobile phones, and the majority of respondents access social media for communication purposes. Education, data package costs are characteristics of respondents that are significantly related to the purpose of utilization, and critical understanding and communicative abilities are very significantly related to frequency, duration of access, and purpose of utilization.Keywords: media literacy, social media, use of social media


2011 ◽  
Vol 34 ◽  
Author(s):  
David Moore

Screen capture software enables people to create simple informal commentaries about any media texts that can be displayed on a computer screen. One 13-year-old student enrolled in a media literacy enrichment program was observed and documented completing ten spontaneous analyses of commercials using screen capture software. A detailed analysis of both the student's voiceovers and interactive visual engagement with the commercials, including pausing and rewinding video and pointing out details with the mouse pointer, revealed a modest strengthening of critical thinking skills over time. These findings suggest that screen capture analysis exercises completed regularly with a set of open-ended critical questions may have value to educators as a diagnostic, analytical and assessment tool for students at many developmental levels.


2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Peter Westman

Digital media can convey a tremendous amount of linguistic information about discourse patterns and grammatical structures as well as clues about social interaction and values in particular communities. Language students that develop their media literacy skills not only develop useful skills of communication and inquiry, but also enhance their understanding of social and cultural practices which can improve their access to the target language community. Students will often bring with them to the classroom their previous experiences of making meanings using digital tools and in digital environments, so there is a clear need for literacy provision to be better aligned with their practices in everyday life. This paper describes and discusses the outcomes of two different media literacy educational initiatives with ESOL learners at a further education (FE) college in the United Kingdom and university students in Italy. This paper will discuss how activities such as media analysis, curation, and production can be used to enhance English Language teaching and learning. It explains the rationale for focusing on media literacy in the language classroom and how these types of pedagogic activities can contribute to the development of emergent and productive ‘Third Spaces’ (Bhabha, 1994) for learners in different settings.


Author(s):  
Aulia Mulqi ◽  
Sutisna Riyanto

Perkembangan teknologi informasi dan komunikasi (TIK) yang semakin pesat menyebabkan aktivitas komunikasi antar manusia menjadi lebih mudah dan praktis. Salah satu bentuk perkembangan TIK yaitu internet dengan media sosial sebagai salah satu fasilitasnya. Namun, pada penggunaannya media sosial tidak selalu berdampak positif. Agar terhindar dari dampak negatif media sosial, maka dibutuhkan literasi media bagi para penggunanya. Tujuan dari penelitian ini adalah untuk menjelaskan karakteristik individu remaja, menjelaskan tingkat literasi media remaja, menjelaskan pemanfaatan media sosial oleh remaja, dan menganalisis hubungan karakteristik individu dan literasi media dalam pemanfaatan media sosial. Analisis data yang digunakan berupa analisis data kuantitatif dan kualitatif. Analisis kuantitatif dilakukan dengan Statistika deskriptif dan Inferensial dengan uji korelasi rank spearman dan chi square. Hasil penelitian menunjukkan bahwa Tingkat literasi media responden pada aspek technical skills dan communicative abilities tergolong pada kategori tinggi sedangkan pada aspek critical understanding tergolong sedang. Frekuensi mengakses media sosial oleh remaja tergolong ke dalam dua kategori, yakni frekuensi rendah dan tinggi dengan durasi mengakses tinggi, media yang paling banyak digunakan responden dalam mengakses media sosial adalah ponsel, serta mayoritas responden mengakses media sosial untuk tujuan komunikasi. Pendidikan, biaya paket data merupakan karakteristik responden yang berhubungan signifikan dengan tujuan pemanfaatan, serta critical understanding dan communicative abilities berhubungan sangat nyata dengan frekuensi, durasi mengakses, dan tujuan pemanfaatan.Kata Kunci : literasi media, media sosial, pemanfaatan media sosial=====ABSTRACTThe purpose of this study is to explain the individual characteristics of village youth, explain the level of media literacy of village youth, explain the use of social media by village youth, and analyze the relationship of individual characteristics and media literacy in the use of social media. Analysis of the data used in the form of quantitative and qualitative data analysis. Quantitative analysis is done by descriptive and inferential statistics with a Spearman rank correlation test and chi-square. The results showed that the level of media literacy of respondents in the aspects of technical skills and communicative abilities was in the high category while in the aspect of critical understanding was moderate. The frequency of accessing social media by rural adolescents falls into two categories, namely low and high frequencies with high access duration, the media most widely used by respondents in accessing social media are mobile phones, and the majority of respondents access social media for communication purposes. Education, data package costs are characteristics of respondents that are significantly related to the purpose of utilization, and critical understanding and communicative abilities are very significantly related to frequency, duration of access, and purpose of utilization.Keywords: media literacy, social media, use of social media


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