scholarly journals ABAA CASE STUDY: JOURNEY OF THE VEILED ENTREPRENEUR

2017 ◽  
Vol 13 (1) ◽  
pp. 160-176
Author(s):  
Shahid Qureshi ◽  

The case describes the entrepreneurial journey of a passionate and dedicated young female entrepreneur, Hareem Zahid. She is a 2016 graduate from Institute of Business Administration (IBA), where she completed her bachelor’s degree in BBA Entrepreneurship. Her journey reflects that how she entered into the Entrepreneurship program at IBA, and the sequence of events led her to the frivolous pursuit of starting an online venture of ABAA. The venture came into being in January 2013, and climbed the ladder of success in a span of almost 2 years. ABAA’s philosophy is to help the modest women find refined elegance, versatility and style in their modest wardrobe, with no compromise on quality and affordability of price. This case elaborates the journey embarked upon by Hareem, who set foot in this venture with a spiritual orientation, where rather than pursuing things with a fiercely competitive mindset, she developed a mindset which seeks the pleasure of Almighty Allah (swt), with a belief of cooperation and customer service. The story of ABAA depicts that a high spiritual orientation along with an entrepreneurial mindset led Hareem to do something which creates real value and helps her to live a meaningful life. The case further examines the vision Hareem had of expanding her business and taking it to the next level. The case is extremely pertinent because of the dearth of literature available on female entrepreneurs in Pakistan. It aims to shed light on the mushroom growth of the women-led online business sphere in Pakistan.

2020 ◽  
Author(s):  
irfan agung ashary

Online business world requires business owners to always try to maintain the best quality of service by using good and correct language so that customers feel comfortable and satisfied and to avoid miss communication between the seller and buyer. This article was written with the aim of describing the role of language in attracting buyers and increasing and increasing product sales of an online business. This research uses descriptive qualitative method with a case study approach, data collection is done using purposive sampling by taking several random samples from several online stores on Instagram with different products. The results of this study indicate that each online store provides different services to each of its customers, however, most of them will use good language when serving customers and describing products to attract buyers and make buyers feel comfortable and satisfied with the service. This research is able to increase the knowledge of business people in the field of customer service and increase knowledge in languages that can be used as good habits in communication.


NASPA Journal ◽  
2006 ◽  
Vol 43 (2) ◽  
Author(s):  
Mary G. Locke ◽  
Lucy M. Guglielmino

Today’s colleges and universities operate in a complex environment characterized by rapid and unrelenting change, and nowhere do the challenges inherent in change more directly impact students than in the delivery of student services. The need to integrate new models of service delivery, data-driven approaches to enrollment management, greater accountability for student success, stronger emphasis on customer service, and provision of “anytime, anyplace” services through technology are readily evident. Yet, many institutions are finding that their internal cultures are unreceptive, even hostile, toward adopting needed changes. This qualitative case study focusing on a 4- year purposeful change initiative at a community college was conducted to provide higher educational leaders with a more comprehensive and nuanced understanding of the influence of cultural change on student services staff. The results of this study indicated that student services staff constituted a distinct subculture that perceived, experienced, responded to, and influenced planned change differently from other subcultural groups. Specifically, student services staff more demonstrably supported the purpose of the change initiative; identified empowerment, inclusion and involvement in college decision-making, and improved lines of communication as the most important impacts of the change process; and expressed strong confidence regarding the sustainability of the changes that had occurred. Student services staff also indicated that they found greater meaning and developed stronger commitment to their work as a result of the change process. As a result of these findings, implications and strategies that may be helpful in designing and implementing a successful planned change initiative involving student services personnel are presented.


2019 ◽  
Vol 34 (s1) ◽  
pp. s8-s8 ◽  
Author(s):  
Dudley McArdle ◽  
Caroline Spencer ◽  
Frank Archer

Introduction:Despite the influential Hyogo and Sendai Frameworks, risk remains poorly understood in the emergency preparedness sector. Hazard assessment and risk management are usually considered before events. An alternative view considers risk as a cascade of potential consequences throughout an event. The 2014 fire in the Victorian rural community of Morwell included a three-phased event: a small bush fire, from which embers ignited a persistent fire in a disused open cut brown coal mine fire. The consequent air pollution precipitated a public health emergency in the nearby community of 15,000 people.Aim:To examine this event as a case study to investigate concordance with accepted definitions and key elements of a cascading event.Methods:Selected literature informed a risk cascade definition and model as a framework to examine the key post-event public inquiries available in the public domain.Results:Informed by a Conceptual Framework for a Hazard Evolving into a Disaster (Birnbaum et al., 2015), Wong and colleagues promote a Core Structure of a Comprehensive Framework for Disaster Evaluation Typologies (Wong, 2017). This Core Structure provided an adequate model to examine the sequence of events in the Morwell event. Definitions of cascading effects is more complex (Zuccaro et al., 2018). Our analysis of the Morwell event used the authoritative definition of cascading disasters published by Pescaroli and Alexander (2015). Using this definition, the Morwell event increased in progression over time and generated unexpected secondary events of strong impact. The secondary events could be distinguished from the original source of disaster, and demonstrated failures of physical structures as well as inadequacy of disaster mitigation strategies, while highlighting unresolved vulnerabilities in human society.Discussion:The Morwell coal mine fire of 2014 reflects the key criteria of a cascading disaster and provides understandings to mitigate the consequences of similar events in the future.


Author(s):  
Dick Verbeek

This case study has been developed to facilitate discussion about current supply chain management issues and potential solutions. The scenario presented in this case is very representative of the pressures experienced by supply chain managers. Namely, the need to reduce costs while maintaining quality and customer service. This case presents some unusual challenges and constraints that are unique to the cruise line industry. These constraints can provide an opportunity to explore new supply chain paradigms.


BMJ Open ◽  
2020 ◽  
Vol 10 (10) ◽  
pp. e037641
Author(s):  
Simone Berger ◽  
Ana Maria Saut ◽  
Fernando Tobal Berssaneti

ObjectivesAlthough different forms of patient feedback are available, their use in hospital management is still limited. The objective of this study is to explore how patient feedback is currently used in hospitals to improve quality.DesignThis is a qualitative exploratory multiple case study. Data collection included nine interviews, of an average duration of 50 min, conducted between March and June 2019. Additionally, a document and secondary data analysis were performed.SettingThis study was conducted in three Brazilian hospitals selected for their solid patient feedback practises.ParticipantsManagers from the customer service, quality, nursing, operations, projects and patient experience departments of the three hospitals.ResultsDespite literature suggesting that organisational objectives regarding patient feedback are not clear, data show that there is managerial concern regarding the promotion of an environment capable of changing according to patient feedback. In these instances, organisational processes were structured to focus on patients’ feedback and its receipt by the staff, including a non-punitive culture. Several patient feedback forms are available: voluntary events, patient surveys and informal feedback. Instruments to measure patient feedback focused on specific aspects of healthcare, to identify and clarify the problems for addressal by the management. The net promoter score was the main strategic indicator of patient feedback, used to assess the impact of improvement action.ConclusionsThe hospitals had established objectives that valued the patient’s perspective. Involvement of the health team, availability of different channels for feedback and the use of quality tools are considered a good basis for using patient feedback to drive quality improvement.


2012 ◽  
Vol 16 (42) ◽  
pp. 719-731 ◽  
Author(s):  
Layza Castelo Branco Mendes ◽  
Andrea Caprara

Brazilian public universities are undergoing an intense process of change in search of solutions to transform themselves into institutions that are more attuned to 21st century social needs. In this regard, the aim of this study was to analyze a new higher education curriculum offered at the Federal University of Bahia (UFBA): the Interdisciplinary Bachelor's degree in Healthcare. This was a preliminary qualitative investigation, accomplished as a case study. The methodological tools used include document analysis, open interviews and participant observation. It was seen that the teachers were engaged in the process of putting together a course that promotes training of professionals qualified to undertake social development. It was also noted that the students were themselves proving to be capable of deep critical reflection on social issues. It was therefore concluded that the case studied has provided the results expected by the higher education institution hosting the course.


2011 ◽  
Vol 6 (2) ◽  
Author(s):  
Jon Carrick

This case examines the importance of customer service in the modern economy. In order to do so, it presents the findings from a case study on Avant Healthcare. In-depth interviews were conducted with two executives from the firm and then the interviews were systemically analyzed. The results give a clear example of how firms can build competitive advantages from customer service.


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