scholarly journals Uso de las TIC como estrategia competitiva de las micro y pequeñas empresas. Caso Mazatlán, Sinaloa

Author(s):  
María Amparo Lizárraga Morales ◽  
Marco Antonio Prieto García ◽  
Juana Eugenia Olaguez Torres ◽  
Piero Espino Roman

El objetivo del presente estudio es analizar el uso de las TIC en los directivos de las Mypes de Mazatlán, Sinaloa. Se empleó la metodología cuantitativa, con alcance descriptivo, se seleccionó una muestra de 401 empresas de una población de 20, 761 Mypes. Los resultados muestran que el 53% utilizan programas especializados para administrar el negocio, siendo el WhatsApp la red social más usada para asuntos personales y laborales con el 91.8% y 79.4%, seguido del 27.5% que utiliza programas de computadora de apoyo a la producción; el 11.5% indicaron no hacer uso de computadoras. Se concluye incluir y promover el desarrollo tecnológico mediante el uso de SRM y CRM en la gestión administrativa para generar un valor agregado en las empresas. Abstract  The objective of the present investigation is to know the correlation that exists between the use of technologies and the level of studies that entrepreneurs of small and medium enterprises have, for this purpose, the quantitative method of research was applied, information was obtained of 377 questionnaires applied to entrepreneurs of Santa Cruz de Juventino Rosas, Guanajuato. The results show that the businessman still performs activities manually and do not make purchases on the internet, it is concluded that the higher the level of studies of entrepreneurs, the greater the use of technology in business administration.

Author(s):  
Ana Delia Marcial Olalde ◽  
María Isabel Valdez González ◽  
Claudia González Escoto ◽  
Fabiola María Guadalupe Banda Pérez

El objetivo de la presente investigación es conocer la correlación que existe entre el uso de las tecnologías y el nivel de estudios que tienen los empresarios de la pequeña y mediana empresa, para este fin, se aplicó el método cuantitativo de investigación, la información se obtuvo de 377 cuestionarios aplicados a empresarios de Santa Cruz de Juventino Rosas, Guanajuato. Los resultados obtenidos reflejan que el empresario aún realiza actividades de forma manual y no efectúan compras en internet, se concluye que a mayor nivel de estudios de los empresarios es mayor uso de la tecnología en la administración de los negocios. AbstractThe objective of the present investigation is to know the correlation that exists between the use of technologies and the level of studies thatentrepreneurs of small and medium enterprises have, for this purpose, the quantitative method of research was applied, information was obtained of 377 questionnaires applied to entrepreneurs of Santa Cruz de Juventino Rosas, Guanajuato. The results show that the businessman still performs activities manually and do not make purchases on the internet, it is concluded that the higher the level of studies of entrepreneurs, themgreater the use of technology in businessadministration.  


2020 ◽  
pp. 205-210
Author(s):  
A. M. Meirmanova

The presented study examines e-commerce technologies a new conceptual framework of the unified theory of acceptance and use of technology among small and medium enterprises (SMEs) in developing countries.Aim. The study aims to identify factors for the implementation and acceptance of e-commerce among small and medium enterprises (SMEs) in developing countries.Tasks. The authors utilize tools of G. Hofstede’s cultural dimensions theory to describe the emotional attitude of an individual to the use of technology.Methods. This study examines various aspects of the method of the unified theory of acceptance and use of technology (UTAUT), which is implemented in many studies of behavioral intentions of individuals in the adoption of new technologies.Results. For the first time, a conceptual (predictive) model based on four moderating variables is proposed. The variables include such cultural dimension parameters as power distance index  (PDI), individualism/collectivism  (IDV), uncertainty avoidance  (UAI), and long-term/short-term orientation (LTO). These moderators boost the effect of the basic constructs on the behavioral propensity for the use and application of technologies.Conclusions. Based on the considered conceptual framework, the authors propose a number of recommendations for the development of tools that would ensure the required level of employee engagement in the acceptance and use of e-commerce technologies among small and medium enterprises (SMEs) in developing countries. Another promising direction involves using the tools of G. Hofstede’s cultural dimensions theory to examine the specific aspects of the acceptance and use of information technology among organizations belonging to different national business cultures.


2011 ◽  
Vol 14 (1) ◽  
pp. 23-34 ◽  
Author(s):  
Gregory Murphy ◽  
Neil Tocher

Small and medium enterprises (SMEs) commonly struggle to acquire needed financial, human, and technological resources. The above being stated, recent scholarly research argues that SMEs that are able to successfully navigate the legitimacy threshold are better able to gather the resources they need to survive and grow. This article provides an empirical test of that claim by examining whether the presence of a corporate parent positively influences SME resource acquisition. Results of the study show that SMEs with corporate parents, when compared to like-sized independent SMEs, have higher credit scores, have more complete management teams, use more computers, and are more likely to be on the Internet. These differences are most pronounced for very small firms and diminish in significance as firm size increases. Study implications include the notion that presence of a corporate parent likely represents a successful navigation of the legitimacy threshold, positively increasing SME resource acquisition.


2019 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Dilla Cattleyana ◽  
Adytira Rachman

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.


Author(s):  
Alireza Jalali ◽  
Ramayah Thurasamy ◽  
Mastura Jaafar

The importance of entrepreneurial orientation (EO), resource-based view (RBV), network types of social capital (SC) and small and medium enterprises (SMEs) have become the main focus in the manufacturing environment. The current study investigates 1. The relationship between EO and Manufacturing SMEs performance and 2. The moderating effect of intra- and extra-industry network in EO and manufacturing SMEs performance relationship. Quantitative method was done through survey. The population of this study was industrial SMEs in Tehran and Hamedan. Proportionate stratified random sampling was employed and out of 580 questionnaires sent out, only 150 questionnaires were returned. The result implies that the dimensions of EO positively improved manufacturing SMEs performance. In addition the result shows that the high intra-industry network strongly moderates the relationship between innovativeness and growth-profit ability and also strongly moderates the relationship between risk-taking and growth-profitability. Contributions and limitations of the study are also discussed accordingly.


Author(s):  
Mohini Singh

Australian small businesses are increasingly adopting the Internet and the World Wide Web as a medium of doing business to reach new customers and suppliers, cut costs and expand business. They also use it to enhance communication between buyers and suppliers. This chapter discusses the findings of an exploratory study in Australia that identified the objectives, opportunities and challenges of e-commerce experienced by small businesses that were mostly early adopters of the Internet as a medium of trade. E-commerce issues presented in this chapter include research findings, supported by theory from literature. Electronic commerce opportunities, challenges and organizational learning by small and medium enterprises (SMEs) in Australia indicate that small businesses have created value with e-commerce, although benefits are long term and dependent on a plethora of technological, business and management issues that need to be addressed. Due to the fast-evolving nature of e-business and technological developments that are new to many small businesses, challenges such as managing the expanded flow of information, cross-border taxation, authentication, trust and security, as well as the high costs of acquiring the required technologies and skills, are prevalent. Other challenges of e-commerce range from Web site maintenance to business process reengineering for an integrated environment. Research findings also highlight the fact that small businesses need formal methods of evaluating the performance of e-commerce to realize the benefits of investment and to further expand their e-commerce venture.


2009 ◽  
Vol 1 (4) ◽  
pp. 19-39 ◽  
Author(s):  
Daniel John Doiron

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.


Author(s):  
Celia Romm ◽  
Wal Taylor

The primary emphasis of much of the literature on electronic commerce (EC) is on its global nature. The literature is replete with examples of companies that, over a relatively short period of time, made a successful transition from a local, small business, to a global enterprise, with customers and suppliers based all over the world. The literature in EC, both in the popular media and the learned journals, attributes this phenomenon to the fact that with access to the Internet, many businesses can sell globally without having to make an investment in “bricks and mortar.” The rhetoric that EC is free from constraints of geography is, however, contradicted by a growing evidence that, particularly for small and medium enterprises (defined in this chapter as “organizations with less than 500 employees”), business on the Internet is not necessarily as profitable and risk free as it is supposed to be. Establishing an EC “shop-front” may be a relatively painless exercise, but having prospective customers notice that shop-front, having them actually transact with the virtual business, and setting the business so that it successfully copes with the demands of a virtual customer base are all challenges that most small and medium enterprises (SMEs) find difficult to meet.


2018 ◽  
Vol 4 (3) ◽  
pp. 441
Author(s):  
Nurul Annisa ◽  
Fauziah Agustina Sa'ban ◽  
In In Hanidah

ABSTRAK Desa  Cipacing  merupakan  salah  satu  desa  yang  berada  di  wilayah  perbatasan  Jatinangor  dan  Bandung, tepatnya di Desa Cileunyi Wetan. Aktivitas ekonomi di Desa Cipacing dapat dikatakan menengah ke bawah terlihat dengan adanya UMKM baik dibidang pangan dan non pangan serta terdiri dari beberapa lapisan masyarakat seperti buruh, pelajar, ibu rumah tangga serta wiraswasta. Tujuan dari program ini adalah meningkatkan nilai ekonomis dari jamur dan dilakukan pemberdayaan ibu rumah tangga RW 05 Desa Cipacing sebagai objek sasaran sehingga dapat memiliki keterampilan untuk mengolah jamur menjadi produk pangan berupa nugget jamur tiram serta memulai hidup sehat.  Metode yang dilakukan adalah kualitatif dan  kuantitatif.  Metode kualitatif  yaitu observasi partisipatif serta metode kuantitatif dengan menyajikan data grafis dan pengujian statistik dengan metode Mc Nemar analisis dari hasil evaluasi yang dilakukan dalam kegiatan. Hasil penelitian menyatakan bahwa terdapat pengaruh yang signifikan setelah dilaksanakan penyuluhan dan pendampingan pembuatan nugget jamur (p=0.05 dan α=0,05). Diharapkan bahwa dengan penyuluhan tersebut nugget jamur dapat menjadi salah satu referensi masyarakat dalam membuat produk olahan pangan khas warga RW 05 Desa Cipacing sehingga aktivitas ekonomi masyarakat meningkat dan kesejahteraan masyarakat dapat membaik. ABSTRACT Cipacing Village is a village which is located at the boarder of Jatinangor and Bandung, exactly in East Cileunyi Village. The economy activities in Cipacing Village run for middle and low society. It could be seen in the presence of UMKM (Small and Medium Enterprises) in food and non-food product and the tradition of some societies such as labors, students, housewives, and entrepreneurs. The aims of this program is to improve the economical values of the mushroom and to empower the housewives in RW 05 of Cipacing Village, as the object of research, could have the skills in processing the mushrooms become food products such as the nugget oyster mushrooms and have the healthy life as well. The method used in this research is qualitative and quantitative method. The qualitative method is carried out by doing participative observation. Meanwhile, the quantitative method is carried out by presenting a grafical data and statistical testing by using Mc. Nemar analysis method from the evaluation result of the activi ties. The result of the research shows that there is a significant effect after doing a counseling and a mentoring in making the mushroom nugget (p=0.05 and ɑ 0.05). It is expected that by doing the counseling and the mentoring the mushroom nugget could be one of the society references in making a special or typical processed food product of RW 5 residents of Cipacing Village, so that the economy activities could increase and the community welfare could improve.


2018 ◽  
Vol 14 (22) ◽  
pp. 233
Author(s):  
Wesam Abu Mater ◽  
H. Kanasro

This study investigates the empirical analysis of advanced managerial accounting techniques on decision support system in small and medium enterprises in Jordan. The crucial role played by small and medium-sized companies have a major impact on the economies of countries. Therefore, working at maximum cost-effectiveness is vital to both survival and competitiveness because most SMEs in developing countries operate in crowded and competitive markets. To obtain the objectives of the study, the researcher conducted a questionnaire survey, a sample was of 100 managers and 200 employees’ respondents was purposefully sampled, in SMEs in Amman capital city of Jordan. The purpose of the sample is to see the effect of accounting management techniques and decision support system in small and medium enterprises and the researcher take the demographic variables; gender, management level, age, education, and use of technology and financial controlling systemare taken as moderating variables. The statistical tests were applied to analyze the data. The results of the study showed the significant impact of advanced managerial accounting techniques and decision support on SMEs. The study also found that financial controlling system and the use of technology has a positive impact on performance. In light of the results the researcher has made a number of recommendations that will help the Jordanian enterprises, in order to be able to interact and respond to economic, environmental and social variables and respond to economic, environmental and social variables.


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