STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BETON SIAP PAKAI (READY MIX CONCRETE) PADA PT SEMEN INDOGREEN SENTOSA PLANT CIKARANG

2020 ◽  
Vol 2 (2) ◽  
pp. 161-173
Author(s):  
A Riyanto ◽  
Arman Paramansyah
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Field Tests ◽  
Internal Environment ◽  
Internal Factors ◽  
Alternative Strategies ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Strategic Factors ◽  
Delivery Accuracy

  ABSTRACT The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix

scholarly journals STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BETON SIAP PAKAI (READY MIX CONCRETE) PADA PT SEMEN INDOGREEN SENTOSA PLANT CIKARANG

2020 ◽  
Vol 2 (2) ◽  
pp. 161-173
Author(s):  
A Riyanto ◽  
Arman Paramansyah
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Field Tests ◽  
Internal Environment ◽  
Internal Factors ◽  
Alternative Strategies ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Strategic Factors ◽  
Delivery Accuracy

  ABSTRACT The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals ANALISIS DAYA DUKUNG EKONOMI DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BANGKALAN

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Sutjipto Ngumar ◽  
Hening Widi Oetomo
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit

In the development of industrial area, the first step needed is to find out about the current conditional supportiveness on the smallest area unit. In terms of Regency or Municipality, its smallest unit is Subdistrict. The setting of this study is Bangkalan Regency while its smallest area units studied are the Subdistricts of Kamal, Labang, Kwanyar, Modung, Tanah Merah, Tragah, Socah and Burneh. Why these Subdistricts are chosen is because of their common access from Kamal harbor and Suramadu Bridge. The method used is SWOT analysis which considering internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table.The highest IFAS values are Kamal’s and Modung’s, while EFAS values are assumed to be equal because the competitors condition are relatively similar. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are 4 quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness – Opportunities), S-T (Strengths - Threats), and W-T (Weakness – Threats). The results of this current study suggest that from 8 Subdistricts we studied, there are 7 (seven) Subdistricts in S-O quadrant and 1 (one) in W-O quadrant. Based on the position of these subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

scholarly journals Strategi Kebijakan Pengembangan Desa Pesisir (Studi di Empat Belas Desa Pesisir di Kabupaten Blitar Provinsi Jawa Timur)

2020 ◽  
Vol 8 (1) ◽  
pp. 1-15
Author(s):  
Muhammad Lukman Hakim
Keyword(s):  
Factor Analysis ◽  
Development Policy ◽  
Policy Development ◽  
Swot Analysis ◽  
External Environment ◽  
Coastal Region ◽  
Strategic Issues ◽  
Strategic Factor ◽  
Strategic Factors ◽  
The Village

Research on development policy strategies for coastal areas in Blitar District is important and urgent, considering that there has been a disparity in development between the Blitar North and South Blitar Regions. In terms of community welfare, the Blitar Pesisir Selatan region tends to be poorer, education is still minimal, with poor infrastructure. This can be seen from the Village Development Index of Blitar District. This study seeks to identify the typology of the Village in the Coastal District of Blitar to then formulate a policy development policy for the Coastal Village. In addition to using the ABCD Theory, this study uses the results of the analysis of the Village Build Index and the SWOT analysis. The analysis stage in SWOT is to utilize all data and information in quantitative models of strategy formulation. SWOT analysis is carried out first scanning (scanning) which in essence is a data collection and identification as a pre-analysis. The models used in the SWOT analysis in typology analysis and the development of coastal villages in Blitar Regency are IFAS - EFAS (internal - external strategic factor analysis summary). Internal and external strategy factor analysis is the processing of strategic factors in the internal and external environment by giving a weighting and rating to each strategic factor. Strategic factors are the dominant factors of strengths, weaknesses, opportunities and threats that influence the existing conditions and situations and provide benefits if positive actions are taken. Analyze the internal environment (IFAS) to find out various possible strengths and weaknesses. Strategic issues to be monitored must be determined because these problems might affect development in the future. Analyzing the external environment (EFAS) to find out various opportunities and threats. Through the analysis phase as above, this research is expected to formulate an appropriate policy strategy in developing rural villages in the southern coastal region of Blitar Regency.

scholarly journals ANALISIS SWOT DAYA DUKUNG DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 193-218
Author(s):  
Khuzaini Khuzaini ◽  
Suwitho Suwitho
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit ◽  
Area Development

The first step of industrial area development needs to find out the current conditional supportiveness in the smallest area unit. The smallest unit of Regency or Municipality is subdistrict. The setting of this study is Blitar Regency while its smallest area units studied are the Subdistricts of Bakung, Wonotirto, Sutojayan, Panggungrejo, Wates, Binangun, Kesamben, Selorejo, Doko, Wlingi, Talun, Selopuro, Kanigoro, Kademangan, Sanankulon, Srengat, Udanawu, Wonodadi, Ponggok, Nglegok, Garum and Gandusari.. The method used is SWOT analysis which considers internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table. The highest IFAS values is Subdistrict Ponggok, while the highest EFAS values is Kademangan. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are four quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness-Opportunities), S-T (Strengths-Threats), and W-T (Weakness-Threats). The results of this current study suggest that from 22 Subdistricts we studied, there are ten Subdistricts in S-O quadrant, two in W-O quadrant, five in  S-T quadrant and five in W-T quadrant. Based on the position of these Subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

scholarly journals Strategi Pengembangan Usaha Kopi Arabika (Studi Kasus: Usaha "Kampung Kupi Gayo", Kabupaten Aceh Tengah)

2017 ◽  
Vol 2 (4) ◽  
pp. 323-333
Author(s):  
Ari Arsyadi Fattarani ◽  
Elvira Iskandar ◽  
Fajri Fajri
Keyword(s):  
Factor Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Development Strategies ◽  
Strategic Factor ◽  
Five Factors ◽  
Aceh Province ◽  
The Face ◽  
Strategic Factors ◽  
Internal And External Factors

Abstrak.  Dalam perekonomian Indonesia, kopi memiliki peranan penting baik sebagai sumber perolehan devisa maupun sebagai sumber penghidupan petani yang tersebar di seluruh Indonesia. Salah satu sentra produksi kopi nasional yang terkenal di Indonesia berada di Kabupaten Aceh Tengah yang terletak di Provinsi Aceh. Menghadapi persaingan usaha yang semakin ketat, perlu menerapkan strategi-strategi pengembangan yang dapat mendukung pengembangan industri tersebut. Penelitian ini dilakukan pada “Kampung Kupi Gayo”. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor internal dan eksternal yang dihadapi usaha “Kampung Kupi Gayo” serta menentukan strategi pengembangan usaha tersebut dengan menggunakan analisis faktor strategis Internal/ IFAS, analisis faktor strategis eksternal/ EFAS, dan analisis SWOT (Strength, Weakness, Opportunity, and  Threat). Hasil penelitian menunjukkan bahwa faktor strategis internal yang menjadi faktor kekuatan dan kelemahan usaha Kampung Kupi Gayo ada tujuh faktor. Adapun faktor yang menjadi kekuatan dominan usaha Kampung Kupi Gayo yaitu Lokasi usaha strategis, dan harga produk bersaing. Sedangkan yang menjadi kelemahan dominan usaha Kampung Kupi Gayo yaitu Jenis produk yang dihasilkan masih kurang. Faktor-Faktor Strategis Eksternal yang menjadi faktor peluang dan ancaman bagi usaha "Kampung Kupi Gayo" ada lima faktor. Adapun faktor yang menjadi peluang dominan usaha Kampung Kupi Gayo yaitu pangsa pasar kopi olahan masih sangat besar. Sedangkan yang menjadi ancaman dominan bagi usaha "Kampung Kupi Gayo" yaitu persaingan usaha sejenis. Strategi yang dapat digunakan Kampung Kupi Gayo yang diperoleh dari analisis SWOT adalah strategi agresif, yaitu strategi yang memungkinkan usaha ini untuk terus mengembangkan usahanya, meningkatkan pertumbuhan, melakukan ekspansi dan meraih kemajuan secara maksimal.Business Development Strategies Arabica Coffee Processing (Case Study: "Kampung Kupi Gayo", Aceh Tengah RegencyAbstract. In the Indonesian economy, coffee has an important role both as a source of foreign exchange gain and as a source of livelihood of farmers spread throughout Indonesia. One of the most famous national coffee production centers in Indonesia is located in Aceh Tengah district located in Aceh Province. In the face of increasingly fierce business competition, it is necessary to implement development strategies that can support the development of the industry. This research was conducted on "Kampung Kupi Gayo". The purpose of this study is to identify internal and external factors facing the "Kampung Kupi Gayo" business as well as to determine the business development strategy using Internal / IFAS strategic factor analysis, external strategic factor analysis / EFAS, and SWOT analysis (Strength, Weakness, Opportunity , and Threat). The result of the research shows that internal strategic factors which become the strength and weakness factor of "Kampung Kupi Gayo" are seven factors. The factors that become the dominant strength of "Kampung Kupi Gayo" business is the location of strategic business, and the price of competing products. While the dominant weakness business "Kampung Kupi Gayo" that type of product produced is still lacking. External Strategic Factors that become the opportunity and threat factors for the "Kampung Kupi Gayo" business are five factors. The factors that become the dominant opportunity of Kupi Gayo Village business is the market share of processed coffee is still very large. While the dominant threat to the "Kampung Kupi Gayo" business is a similar business competition. The strategy that can be used "Kampung Kupi Gayo" obtained from the SWOT analysis is an aggressive strategy, a strategy that allows this business to continue to expand its business, increase growth, expand and achieve maximum progress.

scholarly journals ANALISIS SWOT DAYA DUKUNG DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BLITAR

2017 ◽  
Vol 11 (2) ◽  
pp. 193
Author(s):  
Khuzaini Khuzaini ◽  
Suwitho Suwitho
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit ◽  
Area Development

The first step of industrial area development needs to find out the current conditional supportiveness in the smallest area unit. The smallest unit of Regency or Municipality is subdistrict. The setting of this study is Blitar Regency while its smallest area units studied are the Subdistricts of Bakung, Wonotirto, Sutojayan, Panggungrejo, Wates, Binangun, Kesamben, Selorejo, Doko, Wlingi, Talun, Selopuro, Kanigoro, Kademangan, Sanankulon, Srengat, Udanawu, Wonodadi, Ponggok, Nglegok, Garum and Gandusari..The method used is SWOT analysis which considers internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table. The highest IFAS values is Subdistrict Ponggok, while the highest EFAS values is Kademangan. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are four quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness-Opportunities), S-T (Strengths-Threats), and W-T (Weakness-Threats). The results of this current study suggest that from 22 Subdistricts we studied, there are ten Subdistricts in S-O quadrant, two in W-O quadrant, five in  S-T quadrant and five in W-T quadrant. Based on the position of these Subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

scholarly journals ANALISIS DAYA DUKUNG EKONOMI DAERAH TERHADAP PENGEMBANGAN KAWASAN INDUSTRI KABUPATEN BANGKALAN

2017 ◽  
Vol 11 (1) ◽  
pp. 59
Author(s):  
Sutjipto Ngumar Sutjipto Ngumar ◽  
Hening Widi Oetomo Hening Widi Oetomo
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Industrial Area ◽  
Internal Factor ◽  
Summary Table ◽  
Strategic Factor ◽  
Swot Matrix ◽  
Area Unit

In the development of industrial area, the first step needed is to find out about the current conditional supportiveness on the smallest area unit. In terms of Regency or Municipality, its smallest unit is Subdistrict. The setting of this study is Bangkalan Regency while its smallest area units studied are the Subdistricts of Kamal, Labang, Kwanyar, Modung, Tanah Merah, Tragah, Socah and Burneh. Why these Subdistricts are chosen is because of their common access from Kamal harbor and Suramadu Bridge. The method used is SWOT analysis which considering internal factor constructed in IFAS (Internal Strategic Factor Analysis Summary) table and external factor constructed in EFAS (External Strategic Factor Analysis Summary) table. The highest IFAS values are Kamal’s and Modung’s, while EFAS values are assumed to be equal because the competitors condition are relatively similar. Based on IFAS and EFAS values, the quadrant position will be derived in SWOT matrix whose x axis is IFAS and y axis is EFAS. There are 4 quadrants in SWOT matrix, they are S-O (Strengths – Opportunities), W-O (Weakness – Opportunities), S-T (Strengths - Threats), and W-T (Weakness – Threats). The results of this current study suggest that from 8 Subdistricts we studied, there are 7 (seven) Subdistricts in S-O quadrant and 1 (one) in W-O quadrant. Based on the position of these subdistricts in SWOT quadrant, the appropriate strategy for each Subdistrict in developing their area in order to support the development of industrial area will be determined.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

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