scholarly journals DETERMINANTS OF CUSTOMER LOYALTY TO MOBILE PHONE BRANDS

2020 ◽  
Vol 5 (Special) ◽  
pp. 44-54
Author(s):  
Edith Onowe Odia ◽  
Simon Ayo Adekunle
Keyword(s):  
Social Sciences ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Customer Loyalty ◽  
Demographic Variables ◽  
Benin City ◽  
Factors Influencing ◽  
Mobile Phone Usage ◽  
Level Of Significance ◽  
The University

This study empirically examined customer loyalty to mobile phone brands in Nigeria with specific objectives of establishing customers' preference for the different brands of mobile phone; ascertain the rationale for customer loyalty and preference for mobile phones; and examining the influence of demographic variables on customer loyalty to mobile phone usage. A survey research design with the use of questionnaire was adopted to generate the needed data for the study. The population of the study comprised users of mobile phones in the university community, ministries, and secondary schools in Benin City, Nigeria. Copies of questionnaire were administered to two hundred (200) respondents out of which one hundred and ninety-four (194) were returned and found useable. Statistical tools including simple percentage, mean, t-test and analysis of variance (ANOVA) were employed for data analysis through the use of Statistical Package for Social Sciences (SPSS 22.0). The study found that there is a significant relationship between respondents' demographics (gender, age and educational qualification) and customer loyalty at a 5% level of significance. Based on the investigated factors influencing mobile phone purchases such as quality, functionality, cost, durability and ease of maintenance, the study revealed that Nokia, Blackberry and Samsung are the most preferred mobile phones in Nigeria. The study, therefore, recommends that manufacturers of mobile phones should ensure that their products are of good quality, durable, affordable, easy to repair and capable of performing multiple functions so that those customers who like using more than one phone with different functional varieties can be loyal to a particular brand.

Assessing the Influence of Self-Efficacy on the Acceptance of Mobile Phones

2020 ◽  
Vol 12 (4) ◽  
pp. 1-18
Author(s):  
Renatus Michael Mushi
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Self Efficacy ◽  
Small Businesses ◽  
Job Roles ◽  
Factors Influencing ◽  
Mobile Phone Usage

Mobile phone technologies have proved to provide a significant transformation in performing various activities within companies, especially in the least developed regions. Mobile phones provide opportunities for employees of organisations to work at anytime and anywhere. SMEs comprise of employees who perform multitasking job roles due to their small in size and low financial capabilities and most cases, some of them work remotely from their main offices. Self-efficacy can be defined as a belief that the user has enough skills to use technology to perform a task at hand. This is one of the factors influencing of acceptance of technologies at the workplaces such as SMEs. However, while the majority of studies have explored the influence of self-efficacy in desktop-based computing, it is unclear on the context of mobile phone usage, especially when individuals perform their work obligations within SMEs. This study involves a survey of 459 people who work with their small businesses in Tanzania.

Mobile phones as a learning tool: a lecturer’s viewpoint

2018 ◽  
Vol 13 (2) ◽  
pp. 132-139 ◽  
Author(s):  
Tashfeen Ahmad
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Teaching And Learning ◽  
University Management ◽  
Content Type ◽  
Class Discussions ◽  
Lecture Room ◽  
The Caribbean ◽  
Mobile Phone Usage ◽  
The University

Purpose The purpose of this paper is to share a lecturer’s viewpoint on using mobile phone, as an academic tool, in the lecture room. Design/methodology/approach Students were encouraged to use their mobile phones and find information during the author’s class discussions, at the University of the West Indies – Mona Campus. At the end of the semester, the author asked the students if they found mobile phone, a distraction, in their learning process and did they enjoy using them. These questions were asked to understand their perspective, about mobile phone usage during class discussions. Findings The finding is that respondents did not see mobile phone usage in lecture room as a distraction as they learn and they also enjoyed using them. Originality/value Students’ opinion on using mobile phone as an academic tool at the University level has not been explored before in Jamaica. This viewpoint provides the lecturers and university management an opportunity to rethink the existing rules, towards mobile phone usage in class, in an effort to enhance teaching and learning in the Caribbean context particularly in Jamaica.

scholarly journals Relationships Between the Usage of Televisions, Computers, and Mobile Phones and the Quality of Sleep in a Chinese Population: Community-Based Cross-Sectional Study (Preprint)

2020 ◽  
Author(s):  
Yao Jie Xie ◽  
Daphne SK Cheung ◽  
Alice Y Loke ◽  
Bernice L Nogueira ◽  
Karry M Liu ◽  
...  
Keyword(s):  
Sleep Quality ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Chinese Population ◽  
Cross Sectional Study ◽  
Computer Usage ◽  
Tv Viewing ◽  
Community Based ◽  
Cross Sectional ◽  
Mobile Phone Usage

BACKGROUND No study has comprehensively investigated the association between the usage of typical screen-based electronic media devices and sleep quality in a Chinese population with individuals in a wide range of ages. OBJECTIVE This study aimed to understand the characteristics of television (TV) viewing, computer usage, and mobile phone usage in a representative Chinese population in Macau and to examine their roles in predicting the variations in sleep quality. METHODS This cross-sectional study was an analysis of 1500 Macau residents aged 15 to 90 years based on a community-based health needs assessment study entitled, “Healthy Living, Longer Lives.” Data collection was conducted in 7 districts of Macau from 2017 to 2018 through face-to-face interviews. The durations of daily TV viewing, computer usage, and mobile phone usage were recorded in a self-administered questionnaire. The Chinese version of the Pittsburgh Sleep Quality Index (PSQI) was used to assess the sleep quality. RESULTS The prevalence of TV, computer, and mobile phone usage was 78.4% (1176/1500), 51.6% (769/1490), and 85.5% (1276/1492), respectively. The average daily hours of usage were 1.75 (1.62), 1.53 (2.26), and 2.85 (2.47) hours, respectively. Females spent more time watching TV (<i>P</i>=.03) and using mobile phones (<i>P</i>=.02) and less time on the computer (<i>P</i>=.04) as compared to males. Older adults were more likely to watch TV while young people spent more time using the computer and mobile phones (<i>P</i> for all trends&lt;.001). The mean PSQI global score was 4.79 (2.80) among the participants. Females exhibited significantly higher PSQI scores than males (5.04 vs 4.49, respectively; <i>P</i>&lt;.001). No linear association was observed between the PSQI score and the amount of time spent on the 3 electronic devices (<i>P</i>=.58 for PSQI-TV, <i>P</i>=.05 for PSQI-computer, and <i>P</i>=.52 for PSQI-mobile phone). Curve estimation showed significant quadratic curvilinear associations in PSQI-TV (<i>P</i>=.003) and PSQI-computer (<i>P</i>&lt;.001) among all the participants and in PSQI-mobile phone among youths (age, 15-24 years; <i>P</i>=.04). After adjustment of the gender, age, body mass index, demographics, and lifestyle factors, more than 3 hours of TV viewing and 4 hours of computer usage or mobile phone usage was associated with 85% (95% CI 1.04-1.87; <i>P</i>=.008), 72% (95% CI 1.01-2.92; <i>P</i>=.045), and 53% (95% CI 1.06-2.22; <i>P</i>=.03) greater odds of having poor sleep quality (PSQI score&gt;5), respectively. CONCLUSIONS The mobile phone was the most popular screen-based electronic device used in the Macau population, especially among young people. “J” shape associations were observed between sleep quality and the duration of TV viewing, computer usage, and mobile phone usage, indicating that the extreme use of screen-based electronic devices predicted poorer sleep status, whereas moderate use would be acceptable.

FACTORS INFLUENCING PERFORMANCE OF MICRO, SMALL AND MEDIUM SCALE ENTERPRISES IN BORNO STATE, NIGERIA: An Exploratory Study

2018 ◽  
Vol 05 (09) ◽  
pp. 26-33
Author(s):  
Fatimah Inuwa Usman ◽  
Fatima Alfa Tahir
Keyword(s):  
Social Sciences ◽  
Poor Performance ◽  
Small Sample ◽  
Government Policies ◽  
Alpha Coefficient ◽  
Medium Scale ◽  
Factors Influencing ◽  
Principal Factors ◽  
Entrepreneurial Training ◽  
The University

Micro, Small and Medium Scale Enterprises are considered the engine for growth of any nation. Yet, the performance of these enterprises leaves much to be desired. Scholars have asserted that this poor performance is influenced by numerous factors. The study explores the factors influencing the performance of Micro, Small and Medium Scale Businesses in Borno state, Nigeria. A small sample of MSME owners across Maiduguri metropolitan council were randomly surveyed using a single questionnaire. The content validity of the instrument was assessed by scrutiny and validation from two Professors of Management from the University of Maiduguri to ensure statements are clear and capture what they are intended to measure. The reliability of the instrument was also examined using the Cronbach alpha coefficient to ensure items are consistent in measuring each construct. Data was coded and analyzed with the aid of Statistical package for Social Sciences (SPSS) version 23. Results from the exploratory factor analysis showed infrastructural facilities, government policies, entrepreneurial training and insecurity were principal factors exerting influence on the performance of Micro, Small and Medium Scale Enterprises in Maiduguri.

Health Effects of Mobile Phone Usage

2015 ◽  
pp. 607-629
Author(s):  
Angelo Levis ◽  
Laura Masiero ◽  
Paolo Orio ◽  
Susan Biggin ◽  
Spiridione Garbisa
Keyword(s):  
Mobile Phone ◽  
Health Effects ◽  
Mobile Phones ◽  
Health Risks ◽  
Critical Analysis ◽  
Radiofrequency Radiation ◽  
Head Tumors ◽  
Chronic Effects ◽  
Mobile Phone Usage ◽  
Acute And Chronic Effects

Uncertainty about the association between health risks and exposure to radiofrequency radiation emitted by cellular and cordless mobile phones can be addressed by a critical analysis of the methodology used in studies assessing this relationship. Studies funded by cellphone companies give reassuring conclusions but are affected by biases and flaws, whereas public-funded studies are without these errors and show acute and chronic effects, including head tumors, findings supported by biological evidence.

Exploring the Factors Influencing Acceptance of Mobile Phone

2018 ◽  
pp. 156-179
Author(s):  
Renatus Michael Mushi
Keyword(s):  
Mobile Phone ◽  
Conceptual Model ◽  
Mobile Phones ◽  
Key Factors ◽  
Mobile Money ◽  
Mobile Phone Technology ◽  
Factors Influencing ◽  
Number Of Factors ◽  
Perceived Values ◽  
Usage Context

This chapter describes how the adoption and usage of technologies is influenced by a number of factors. Such factors tend to affect the perception of people to accept or reject a technology in their usage context. Mobile phone technology has gained popularity as a dependable tool in SMEs. In Tanzania, for example, it is used to accomplish activities such as marketing, communication and mobile money transactions. This chapter highlights the key factors which influence the acceptance of mobile phones as they are used by individual peoples in the SMEs. The conceptual model shows that TAM can be extended by factors such as perceived values in explaining the acceptance of mobile phone technology in Tanzanian SMEs.

Mobile Fractal Generation

2011 ◽  
pp. 399-413 ◽  
Author(s):  
Daniel C. Doolan ◽  
Sabin Tabirca ◽  
Laurence T. Yang
Keyword(s):  
Mobile Phone ◽  
Ubiquitous Computing ◽  
Mobile Devices ◽  
Mobile Phones ◽  
New Age ◽  
Mandelbrot Set ◽  
Processing Task ◽  
The Past ◽  
Fractal Images ◽  
Mobile Phone Usage

Ever since the discovery of the Mandelbrot set, the use of computers to visualise fractal images have been an essential component. We are looking at the dawn of a new age, the age of ubiquitous computing. With many countries having near 100% mobile phone usage, there is clearly a potentially huge computation resource becoming available. In the past years there have been a few applications developed to generate fractal images on mobile phones. This chapter discusses three possible methodologies whereby such images can be visualised on mobile devices. These methods include: the generation of an image on a phone, the use of a server to generate the image and finally the use of a network of phones to distribute the processing task.

scholarly journals Healthcare Professionals Perception of Mobile Phone Usage and Hand Hygiene Adhesion in Intensive Care Units

2020 ◽  
Vol 41 (S1) ◽  
pp. s346-s346
Author(s):  
Evelyn Sanchez ◽  
Lauro Perdigão-Neto ◽  
Sânia Alves dos Santos ◽  
Camila Rizek ◽  
Maria Renata Gomez ◽  
...  
Keyword(s):  
Intensive Care ◽  
Hand Hygiene ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Hand Hygiene Compliance ◽  
Healthcare Professionals ◽  
Molecular Testing ◽  
First Choice ◽  
Mobile Phone Usage ◽  
Hygiene Compliance

Background: The introduction of new technologies into the medical field has the duality of improvement and concerns about correct usage and cleaning. Mobile phones are used by healthcare professionals (HCPs) in the work place, and there is not an official policy about their use in health environment. Methods: We asked 60 intensive care unit (ICU) HCPs from 2 units (the burn unit and the internal medicine unit) to participate in an electronic survey about mobile phone usage and hand hygiene compliance; we also cultured the hands and mobile phones of the participants. Unfortunately, 13 HCPs did not participate. Susceptibility testing of the strains was conducted, as well as molecular testing. Results: Overall, 47 HCPs responded to the inquiry: 19% were nurses (9 of 47), 19% were resident physicians (9 of 47), 17% were nursery technicians (8 of 47), 17% were physiotherapists (8 of 47), 13% were cleaning staff (6 of 47), 11% were consultants (5 of 47), and 4% were technicians (2 of 47). Moreover, 26 of 47 participants (55%) were woman and 21 (45%) were men. From all HCP categories, 39 of 47 respondents (83%) reported that they had optimal hand hygiene compliance. However, 92% of respondents had a colonized hand and 90% had a colonized mobile phone. Also, 44 of 47 HCPs (94%) reported that the took their personal mobile phone into the workplace; 40 (85%) reported that they used it during the work day and 35 (74%) reported that they cleaned it. However, 8 HCPs (26%) reported that they had never cleaned the device. All of the HCPs understood that mobile phones can harbor bacteria, and 27 of 47 HCPs (57.45%) indicated that they use 70% alcohol to clean their mobile phones. In contrast, the first choice for hand hygiene was water and soap in 51% of HCPs (24 of 47). Also, 3 HCPs did not have any colonization in the hand culture but had healthcare-associated infection (HAI) pathogens in the mobile phone culture. Conclusions: A policy regarding mobile phone usage in the healthcare setting should be in place, and cleaning of electronic devices in hospitals should be standardized.Funding: NoneDisclosures: NoneFunding: NoneDisclosures: None

Is (the study of) mobile phones old wine in a new bottle? A polemic on communication-based acculturation research

2015 ◽  
Vol 28 (4) ◽  
pp. 806-824 ◽  
Author(s):  
Rajiv George Aricat
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Qualitative Interviews ◽  
Work Productivity ◽  
Snowball Sampling ◽  
Research Project ◽  
Labor Migrants ◽  
Content Type ◽  
Mobile Phone Usage ◽  
Mobile Phone Communication

Purpose – The purpose of this paper is to critically analyze the discourses on migrant acculturation and migrants’ mobile phone communication, in order to examine the inclusiveness of communication-acculturation research in the recent years. Design/methodology/approach – The paper draws on from 102 qualitative interviews (48 Malayali, 26 Bangla, 17 Tamil and 11 Telugu) for a larger research project that investigated the role of mobile phones in migrant acculturation in Singapore. Respondents were selected using a combination of purposive and snowball sampling methods. The respondents had been in Singapore for varying amount of time: from one month to 19 years. Findings – The analysis of the discourses on migrant acculturation and mobile phone communication revealed that labor migrants were excluded on the basis of their temporary status and apprehensions on work productivity. The mobile usage prohibitions that existed in work sites were hinged on similar discourses that stereotyped the labor migrants. The emancipatory metaphor that has been at the center of research on migrants’ mobile phone usage and acculturation needs to be replaced with a critical discourse perspective. Research limitations/implications – The data were originally collected for a research project that approached the phenomena of acculturation and mobile phone appropriation from a positivist perspective, whereas this paper analyzed the data to critically examine the discourses that supported the premise of the project itself. Due to this, the findings presented in this paper have limited scope for generalization. Originality/value – The paper critiques the research trends in migrant acculturation and mobile phone communication and suggests a possible alternative that goes beyond the “transcendental teleology” that underpins discourse and practice.

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