The relationship between advertising effect and purchase intention according to message framing of diet drink advertisement
2021 ◽
Vol 24
(5)
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pp. 81-103
2018 ◽
Vol 32
(3)
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pp. 69-80
2020 ◽
Vol 16
(4)
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pp. 602-617
Keyword(s):
2021 ◽
Vol 16
(5)
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pp. 1217-1230
2020 ◽
Vol 11
(1)
◽
pp. 107-126
2014 ◽
Vol 42
(2)
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pp. 321-330
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