scholarly journals Digital Marketing: Significance and Trending Strategies During COVID-19

2020 ◽  
Vol 3 (11) ◽  
pp. 45-46
Author(s):  
Jyoti Gogia ◽  
Sawan Nanda
Keyword(s):  
Digital Media ◽  
Digital Age ◽  
Electronic Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Challenges And Opportunities ◽  
New Challenges

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. The paper focuses on significance of digital marketing during COVID-19 and also discusses some trending digital marketing strategies.

scholarly journals Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

2015 ◽  
Vol 1 (5) ◽  
pp. 69-80 ◽  
Author(s):  
Afrina Yasmin ◽  
Sadia Tasneem ◽  
Kaniz Fatema
Keyword(s):  
Empirical Study ◽  
Digital Media ◽  
Electronic Media ◽  
Digital Marketing ◽  
Statistical Tools ◽  
Marketing Effectiveness ◽  
Challenges And Opportunities ◽  
New Challenges ◽  
Tools And Techniques ◽  
The Impact

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.

scholarly journals Leveraging Design Thinking for Pharmaceutical Digital Marketing

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Anothai Ngamvichaikit ◽  
Keyword(s):  
Pharmaceutical Industry ◽  
Digital Media ◽  
Design Thinking ◽  
Medical Information ◽  
Primary Source ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Easy Access ◽  
Drug Marketing ◽  
Targeted Marketing

Worldwide, the time spent online and in digital media has been increasing, thus becoming the primary source of health and medical information. This phenomenon is driving all business, including the pharmaceutical industry, in gearing toward digital marketing strategies. Developing countries like Thailand still extend existing laws to regulate digital media despite the differences with traditional media, and consumers face the risks of buying drugs illegally and products that overclaim despite stringent pre-approval regulations on drug marketing. This study utilizes design thinking as a human-centric research method to propose appropriate and practical digital marketing guidelines for the pharmaceutical industry, using 53 informants. The problems were that consumers face persuasive risks and the need for reliable sources of drug information. The current regulatory process places a high burden on regulators and the laws that enforce it. However, several new digital strategies such as unbranded information and targeted marketing are not covered by existing laws. Regulations on teleconsultation are also needed, but no legislation currently exists for such activities. And finally, experts have articulated four domains as follows: eRegulations, e-Information sources, and e-Consultation to provide easy access to professionals, and e-Ethics, a supportive mechanism toward ethical drug marketing

Digital Marketing in Online Education Services

2017 ◽  
pp. 757-766
Author(s):  
Surabhi Singh
Keyword(s):  
Online Education ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Services ◽  
Digital Platforms ◽  
Education Services ◽  
Innovative Strategies ◽  
Sales Strategy

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

Digital Marketing Optimization

2017 ◽  
pp. 559-567
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Yajulu Medury
Keyword(s):  
Return On Investment ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Online Presence ◽  
Virtual Presence ◽  
New Challenges ◽  
The Creation ◽  
Online Traffic ◽  
Aids Organizations

Digital marketing is a proliferating field that has opened new challenges for marketers. These challenges address concepts of website navigation, searchability, and garnering online traffic –issues that are critical to any organization's online presence. This chapter identifies website characteristics, studies the role they perform in the context of an organization's virtual presence, and proposes the creation of a framework that aids organizations in optimizing their digital marketing strategies for better return on investment.

Digital Marketing in the Context of Consumer Privacy

2021 ◽  
pp. 89-101
Author(s):  
V. T. Vasagan
Keyword(s):  
Personal Information ◽  
Age Groups ◽  
Electronic Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Consumer Privacy ◽  
Males And Females ◽  
Loyal Customers

The development of technology adds advantages to corporations, allowing them to revamp their marketing strategies digitally. Digital marketing is formed by various techniques and tools and uses electronic media to promote the products and services in the market. This chapter attempts to explore whether the digital marketing has significant effects on customer privacy as it assesses the customer profile voluntarily or involuntarily, saving them from cybercrime. The primary data were collected from 100 samples, which consist of both males and females of different age groups. The considered hypotheses were tested, and it was observed that there is a significant impact of digital marketing on customers' privacy in terms of personal information and consumption of energy and money. Thus, corporations have to limit the number of advertisements, seek permission prior to sending advertisements, while respecting and protecting customers' privacy. Corporations could follow government guidelines and regulations strictly in the line of digital marketing, which in turn enable them to earn loyal customers.

Digital Marketing in Online Education Services

2017 ◽  
Vol 7 (3) ◽  
pp. 20-29 ◽  
Author(s):  
Surabhi Singh
Keyword(s):  
Online Education ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Services ◽  
Digital Platforms ◽  
Education Services ◽  
Innovative Strategies ◽  
Sales Strategy

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

scholarly journals IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE

2020 ◽  
Vol 22 (2) ◽  
pp. 161-164
Author(s):  
Jeet Virendrabhai Madhani ◽  
Krunal Hareshkumar Rajyaguru
Keyword(s):  
Digital Media ◽  
Impact Analysis ◽  
Online Shopping ◽  
Academic Research ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Market Segments ◽  
Personal Benefit ◽  
Online Product Review ◽  
Indian Perspective

The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making. Consumers have been identified as a driving force for online shopping. While there have been numerous studies about digital advertising, there has been little academic research focused on type of digital marketing strategies are preferred and influences their consumer’s behavior. A survey of 225 consumes indicated a preference for side panel ads and email ads; they do not like pop – up advertising. If provided a personal benefit like discount or reward they will write an online product review.

scholarly journals The Use of Affiliate Marketing in Improving Pegipegi Sales

2019 ◽  
Vol 11 (2) ◽  
pp. 157 ◽  
Author(s):  
R. A. Emilia Natarina ◽  
Cendera Rizky Anugrah Bangun
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Travel Agent ◽  
Basic Understanding ◽  
Online Travel ◽  
Purchasing Patterns

<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>

Application of AI technology in modern digital marketing environment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kiran Nair ◽  
Ruchi Gupta
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Advanced Degree ◽  
Content Type ◽  
Marketing Environment ◽  
Know How

PurposeThe purpose of this paper is to explore the various application of artificial intelligence (AI) to social media and digital advertising professionals and agencies to specialize to an advanced degree and maintain collaboration and creativity to bring a better return on investment.Design/methodology/approachDigital marketers are still oblivious to the importance of AI application, while some others simply do not know how to implement it. AI is currently acting as a significant disruption in digital and social media marketing worldwide.FindingsBased on the literature review, the paper identifies the various AI applications in the field of digital media marketing.Originality/valueThis paper can serve as a useful guide for social media marketers to implement AI applications to impact digital marketing strategies better.

Digital Marketing and Digital Retail Strategies in the Luxury Sector

2021 ◽  
pp. 112-129
Author(s):  
Giuseppe Colella ◽  
Cesare Amatulli
Keyword(s):  
Digital Technologies ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Luxury Brands ◽  
Critical Factors ◽  
Digital Platforms ◽  
Brand Communities ◽  
Market Trends ◽  
New Challenges ◽  
Near Future

Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according to which the rise of digitization and of social networks are changing the concept of marketing itself. The most impactful digital technologies have been digital platforms and brand communities, which have exposed companies and consumers alike to new challenges, such as online purchasing experiences. As a result, luxury retailers, who have traditionally resisted rapid adoption of market trends, have begun embracing digitization as part of their marketing strategies. This chapter highlights how understanding this topic is crucial amid changing global economics that are reshaping how luxury consumers interact with retailers. Through a qualitative approach based on semi-structured one-to-one interviews with experts from a leading digital marketing company, this chapter intends to illustrate the critical factors (and related opportunities) that luxury brands will look to exploit in the near future. The results highlight the pervading separation between digital technology and luxury brands.

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