scholarly journals Pengaruh Price Discount dan in-Store Display terhadap Impulse Buying pada Matahari Department Store di Samarinda

FORUM EKONOMI ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 201
Author(s):  
Melina Melina ◽  
M. Amin Kadafi
Keyword(s):  
Department Store ◽  
Positive Influence ◽  
Impulse Buying ◽  
Price Discount ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Effect

The effect of Price Discount and In-Store Display toward Impulse Buying in Matahari Department Store Samarinda, under supervised by Mr. Suharno and Mr. M.Amin Kadafi. The purpose of this study is to know is there any positive influence and significant from price discount variable and In-store display toward impulse buying variable. The analysis technique employed in this research was the multiple linier regression analysis.Based on the result of the research and discussion of the data, the writer can conclude that price discount has positive effect and significant toward impulse buying in Matahari Department Store Samarinda. Keywords: Price Discount, In-Store Display and Impulse Buying

scholarly journals PENGARUH POTONGAN HARGA (DISCOUNT) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) (studi pada pengunjung Matahari Department Store Johar Plaza Jember)

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Indra Bayu Baskara
Keyword(s):  
Linear Regression ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Department Store ◽  
Impulse Buying ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Results

The purpose of this research was to analyze the response of impulse buying, response to discount on Matahari Department store and  the effect of  discount on impulse buying on visitors. The population in were the visitors at Matahari Department Store, the number of samples 100 visitors who were collected by using purposive sampling technique. The analysis technique was descriptive analysis and the simple linear regression. The result of descriptive analysis shows that the response of impulse buying was positive and the response of discount was also positive. The result of simple linear regression show that impulse buying was influenced by discounted price (discount) on Matahari Department Store. The positive results  tend to be weak indicated by the results of adjusted R-square. This mean that  the impulse buying in Matahari Department Store was also  influenced by other variables outside of this research

scholarly journals PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP IMPULSE BUYING (STUDI KASUS PADA PELANGGAN ALFAMART DI KOTA JAMBI)

2021 ◽  
Vol 10 (02) ◽  
pp. 354-367
Author(s):  
Ade Wahyu Ramadhan ◽  
Novita Ekasari
Keyword(s):  
Regression Coefficient ◽  
Sampling Technique ◽  
Total Sample ◽  
Impulse Buying ◽  
Validity And Reliability ◽  
Price Discount ◽  
Online Questionnaire ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to determine: (1) the effect of price discount on impulse buying on Alfamart customers (2) the effect of bonus packs on impulse buying on Alfamart customers (3) the most dominant influence on impulse buying on Alfamart customers.  This research was conducted on all Alfamart customers in the city of Jambi.   This research includes relationship research using a quantitative approach.  The population in this study were all Alfamart customers in Jambi City.  The sampling technique used purposive sampling method with a total sample of 100 people.  The data collection technique uses an online questionnaire that has been tested for validity and reliability, and the data analysis technique used is multiple regression.   The results showed that (1) there was a positive effect of price discount on impulse buying for Alfamart customers, as evidenced by the t-count value of 2.087, significance of 0.04 <0.05 and the regression coefficient having a positive value of 0.250;  (2) there is a positive effect of bonus packs on impulse buying for Alfamart customers, as evidenced by the t-count value of 3.556, a significance of 0.001 <0.05 and the regression coefficient has a positive value of 0.426;  (3) the bonus pack has the most dominant effect on impulse buying with a regression coefficient value of 0.426, which is greater than the price discount regression coefficient of 0.250. Key words : Price Discount, Bonus Pack, Impulse Buying.

scholarly journals THE EFFECT OF PRICE DISCOUNT AND IN-STORE DISPLAY ON IMPULSE BUYING

2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Zulki Zulkifli Noor
Keyword(s):  
Descriptive Analysis ◽  
Field Research ◽  
Positive Influence ◽  
Impulse Buying ◽  
Price Discount ◽  
Unit Of Analysis ◽  
Observation Units ◽  
Library Research ◽  
Buying In

This study aims to determine the effect on the Impulse Buying Discount Price on Borma Departement Store Bandung, determine the effect of In-Store Display on Borma Departement Store Impulse Buying in Bandung, and determine the influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung. The methodology used is a descriptive quantitative method, the unit of analysis in this study is Borma Departement Store Terrain and observation units are customers of Borma Departement Store Terrain much as 980 respondents. Mechanical determination of the number of samples used in this study is the formula solving and amounted to as much as 91 respondents. The method used the techniques of collecting data through library research and field research conducted systematically based on objective research. The analytical method used to solve problems and prove the hypothesis is descriptive analysis. The finding are price discount has a positive and significant impact on the Impulse Buying. In-Store Display partially has a positive and significant impact on the Impulse Buying. Price Discount and In-Store Display simultaneously have a positive influence on Impulse Buying. .

scholarly journals Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo

2021 ◽  
Vol 7 (1) ◽  
pp. 154-179
Author(s):  
Meizar Nur Hidayah ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Quantitative Approach ◽  
Impulse Buying ◽  
Price Discount ◽  
Analysis Technique ◽  
Buying In ◽  
Simultaneous Influence

This study aims to determine the effect of price discount, in-store display, and shopping lifestyle on impulse buying at Umama Gallery Sidoarjo. The method used in this research is a quantitative approach. Sampling was done by using non-probability sampling method with purposive sampling type with a total of 100 respondents who had visited and bought products at Umama Gallery Sidoarjo. The data analysis technique in this study uses multiple linear regression using the IBM SPSS Statistics version 21 program. The results show that price discount have an influence on impulse buying, in-store display have an influence on impulse buying, shopping lifestyle has an influence on impulse buying, and price discount, in-store display, and shopping lifestyle have a simultaneous influence on impulse buying.  

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Research Use ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) &lt;(1,984) and not significant (0,348)&gt; (0,05) to loyalty. (2)) Commitment has positive (8,218)&gt; (1,984) and significant (0,000) &lt;(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)&gt; (1,984) and significant (0,017) &lt;(0,05) effect on loyalty. (4) Reliability negatively (-1.570) &lt;(1,984) and insignificant 0, 120&gt; 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)&gt; t table (1,984) and significant (0,000) &lt;(0,05) to loyalty. (6) Warranty has positive effect (1,199) &lt;(1,984) and insignificant 0, 234&gt; 0,05 to loyalty. (7) Empathy has positive effect (186) &lt;(1,984) and insignificant 0, 853&gt; 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

scholarly journals Hubungan Kepercayaan Diri Siswa dengan Pemahaman Konsep Matematis Siswa Kelas XI MIA 1 SMAN 3 Lubuk Basung Kabupaten Agam

Horizon ◽  
2021 ◽  
Vol 1 (4) ◽  
pp. 698-711
Author(s):  
Vuve Ona Rahma Suci ◽  
Melisa .Melisa ◽  
Hamdunah .Hamdunah
Keyword(s):  
Data Analysis ◽  
Linear Relationship ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Positive Influence ◽  
Mathematical Concepts ◽  
Self Confidence ◽  
Analysis Technique ◽  
The Relationship ◽  
Positive Effect

The ability to understand concepts is one of the goals of mathematical ability. One of the factors for the lack of ability to understand concepts is self-confidence. This study aims to determine the relationship between students' self-confidence and understanding of mathematical concepts in class XI MIA SMAN 3 Lubuk Basung Kabupaten Agam.This study uses inferential research where inferential research is a study that tests a hypothesis, and relates one variable to another with quantitative analysis. The subjects of this study were students of class XI MIA 1 SMAN 3 Lubuk Basung. The research instrument used was a self-confidence questionnaire and a test for understanding mathematical concepts. The data analysis technique used is simple linear regression analysis and product moment correlation.Based on data analysis, the regression coefficient of the questionnaire score (b) is with a significant level of 0.05 because the regression coefficient (b) is positive, so there is a positive effect of X on Y. It means that the bigger X, the bigger Y on average. The close linear relationship between X and Y can be seen from the correlation coefficient r = where r approaches 1, then a positive linear relationship between X and Y so that it can be concluded that the bigger X, the greater Y and self-confidence has a positive influence on the ability to understand concepts of class XI students. MIA 1 SMAN 3 Lubuk Basung Kabupaten Agam.

scholarly journals Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

2021 ◽  
Vol 11 ◽  
Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Sem Analysis ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

The Influence of Sales Promotion and Store Atmosphere towards Impulse Buying with Shopping Emotion as Intervening Variable

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
PRASASTI SEKAR ASRINTA
Keyword(s):  
Sampling Method ◽  
Department Store ◽  
Positive Influence ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sample Data ◽  
Convenience Sampling

The purpose of this research is to know and analyze the influence of sales promotion andstore atmosphere toward customers shopping emotion, sales promotion, store atmosphere,and shopping emotion toward customers impulse buying, and the influence of salespromotion and store atmosphere toward impulse buying with shopping emotion asintervening variable. The sample in this study there are 125 respondents who areconsumers of Matahari Department Store Purwokerto. Convenience sampling method isused in the determination of this research sample. Data were analyzed using StructuralEquational Modeling (SEM) with SPSS and AMOS statistical software.The results of thisstudy show that, sales promotion and store atmosphere have positive influence on shoppingemotion and impulse buying. Thus, sales promotion and store atmosphere have positiveinfluence on impulse buying with emotion as intervening variable at customers of MatahariDepartment Store Purwokerto.

scholarly journals PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE E-MOTION SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Selastri Niati Siahaan ◽  
Putri Dwi Cahyani ◽  
Henny Welsa
Keyword(s):  
Purchase Intention ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
The Relationship ◽  
Positive Effect ◽  
Fashion Involvement

Impulse Buying merupakan perilaku membeli yang tidak disadari karena adanya pertimbangan unyuk membeli yang terjadi sebelum memasuki toko. Metode kuantitatif digunakan dalam penelitian ini dengan sampel  dalam studi ini yaitu pelanggan Outlet Biru Yogyakarta sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut.  Hasil penelitian membuktikan bahwa Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Positive Emotion tidak berpengaruh positif secara signifikan terhadap variabel Impulse Buying, variabel Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Impulse Buying, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying.AbstractImpulse Buying is unconscious buying behavior because of the consideration or purchase intention that was formed before entering the store. The quantitative method used in this study with the sample in this study, namely the customer of Outlet Biru Yogyakarta as many as 100 respondents. The data collection technique used a Likert scale questionnaire. The analysis technique used is the sobel test to determine whether there is a relationship through the mediating variable which has a significant power to mediate in the relationship. The results of the study prove that Fashion Involvement has a positive and significant effect on the Positive Emotion variable, the Shopping Lifestyle variable has a positive and significant effect on the Positive Emotion variable, the Positive Emotion variable does not have a significant positive effect on the Impulse Buying variable, the Fashion Involvement variable has a positive and significant effect on the Impulse Buying variable, the Shopping Lifestyle variable has a positive and significant effect on the Impulse Buying variable.Keywords:Fashion Involvement; Impulse Buying; Positive Emotion; Shopping Lifestyle

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