Understanding the Formation of Software as a Service (Saas) Commitment the Relational Value Creation Perspective

Objective: The need to motivate patients to participate as strategic partners in healthcare exists, and this has prompted the development of relational models of value creation. This study assesses the effect of trust-in doctor/nurse on patient participation as well as the outcomes on perceived relational value and loyalty.Methods: An empirical model from the patient’s point of view was designed and tested. Data were collected from 209 patients, who had attended public (10) and private (10) hospitals/clinics, and analyzed using the principles of structural equation modelling.Results: The results show that patients’ perception of trust-in-doctor/nurse is an antecedent of patient participation. Patient participation has positive effects on perceived patient relational value, and this subsequently affects patient satisfaction, affective commitment, and loyalty.Conclusions: The study shows that trust affects patient participation behaviour, and the outcome of this behaviour contributes to value creation and loyalty in service delivery. Managerial implication: Nurses and doctors who build trust and involve patients create relational value with them, which enable patients to experience satisfaction and commitment, and this leads to long term relationships with the hospital. The study indicates that building trust and promoting patient participation should be a strategic imperative for management.

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VALUE CREATION AND CAPTURE IN BUYER-SUPPLIER RELATIONSHIPS: A NEW PERSPECTIVE

Revista de Administração de Empresas ◽

10.1590/s0034-759020160503 ◽

2016 ◽

Vol 56 (5) ◽

pp. 474-488 ◽

Cited By ~ 4

Author(s):

FÁBIO CAMPOS TESCARI ◽

LUIZ ARTUR LEDUR BRITO

Keyword(s):

Value Creation ◽

Intrinsic Value ◽

Research Paper ◽

Value Capture ◽

Supplier Relationships ◽

New Model ◽

Relational Value ◽

Value Creation And Capture ◽

New Perspective ◽

The Relationship

ABSTRACT This research paper develops and tests a new model for value creation and capture in buyer-supplier relationships. In addition to including both value creation and capture in the same model, value creation is unraveled by the identification of its sources, both intrinsic and relational. Intrinsic value is the set of benefits derived from resources belonging to one party that can be captured by another party if there is a relationship between them, even if this relationship is non-collaborative. Relational value encompasses the mutual benefits that are generated as the collaboration between buyer and supplier increases. The model was tested using a survey of 127 dyads (buyer and supplier). The results indicated that both sides benefit from the total value created by the relationship, but the degree of value capture varies. The value perceived by the supplier is greater than that perceived by the buyer, which consequently encourages the former to boost its efforts even further to ensure that the relationship continues.

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The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels

Journal of Business and Industrial Marketing ◽

10.1108/08858620810841452 ◽

2007 ◽

Vol 23 (1) ◽

pp. 12-22 ◽

Cited By ~ 17

Author(s):

Yi Liu ◽

Lei Tao ◽

Yuan Li ◽

Adel I. El‐Ansary

Keyword(s):

Value Creation ◽

Marketing Channels ◽

Control Mechanisms ◽

Relational Value ◽

The Impact

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The Pricing Strategy Guideline Framework for SaaS Vendors

International Journal of Strategic Information Technology and Applications ◽

10.4018/jsita.2012010103 ◽

2012 ◽

Vol 3 (1) ◽

pp. 38-53 ◽

Cited By ~ 4

Author(s):

Marco Spruit ◽

Nizar Abdat

Keyword(s):

Value Creation ◽

Price Level ◽

Price Policy ◽

Research Area ◽

Software As A Service ◽

Pricing Strategy ◽

Price Structure ◽

Start Up ◽

Value Communication

Software as a Service has become a dominant IT news topic over the last few years. Especially in these current recession times, adopting SaaS solutions is increasingly becoming the more favourable alternative for customers rather than investing on brand new on-premise software or outsourcing. This fact has inevitably stimulated the birth of numerous SaaS vendors. Unfortunately, many small-to-medium vendors have emerged only to disappear again from the market. A lack of maturity in their pricing strategy often becomes part of the reason. This paper presents the ‘Pricing Strategy Guideline Framework(PSGF)’ that assists SaaS vendors with a guideline to ensure that all the fundamental pricing elements are included in their pricing strategy. The PSGF describes five different layers that need to be taken to price software: value creation, price structure, price and value communication, price policy, and price level. The PSGF can be of particularly great use for the start-up vendors that tend to have less experience in pricing their SaaS solutions. There have been no SaaS pricing frameworks available in the SaaS research area, such as the PSGF developed in this research. The PSGF is evaluated in a case study at a Dutch SaaS vendor in the Finance sector.

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BUSINESS INTELLIGENCE IN THE PROCESS OF DECISION MAKING: CHANGES AND TRENDS

Ekonomika ◽

10.15388/ekon.2012.0.881 ◽

2012 ◽

Vol 91 (3) ◽

pp. 147-157 ◽

Cited By ~ 4

Author(s):

Gintarė Vizgaitytė ◽

Skyrius. Rimvydas

Keyword(s):

Human Factors ◽

Value Creation ◽

Business Intelligence ◽

Predictive Analytics ◽

Software As A Service ◽

Mobile Business ◽

Business Application ◽

Potential Sources ◽

Near Future

The concept of business intelligence has drawn substantial attention of both academicians and practitioners. As one of the fastest eveloping business application areas, business intelligence has also created a trail of confusion regarding its role, potential, sources of value creation. This study aimed at elucidating the role of business intelligence in the near future through the analysis of the current research and practical trends. The current prevailing trends in business intelligence technologies and systems are mobile business intelligence, location intelligence, software as a service, big data and predictive analytics. The paper points out that human factors in business intelligence are often underestimated, while a thorough consideration of their role should create additional ground for effective business intelligence applications. Some of the important considerations regarding human factors, such as support of problem-solving patterns and an efficient coordination of business intelligence activities, are presented.

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Mood regulation, customer participation, and customer value creation in hospitality services

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-07-2016-0389 ◽

2017 ◽

Vol 29 (12) ◽

pp. 3063-3081 ◽

Cited By ~ 20

Author(s):

Babak Taheri ◽

Filipe J. Coelho ◽

Carlos M.P. Sousa ◽

Heiner Evanschitzky

Keyword(s):

Value Creation ◽

Customer Value ◽

Economic Value ◽

Customer Participation ◽

Mood Regulation ◽

Cross Sectional ◽

Content Type ◽

Regulatory Processes ◽

Relational Value ◽

The Relationship

Purpose Customers play a key role in value creation. Not surprisingly, research has investigated customers’ motivations to engage in the creation of value. Thus, this study aims to assess the link between mood-regulatory processes and customer participation in value creation. Design/methodology/approach This study develops a model that relates mood-regulatory processes to customer participation and customer value creation, and tests it with a sample of 419 hotel customers, using partial least squares estimation. Findings It is found that mood clarity relates directly with customer relational value; mood monitoring relates directly with customer participation as well as directly and indirectly with customer economic and relational value; and mood repair relates directly with customer participation and customer economic value, as well as indirectly with customer economic and relational value. Research limitations/implications This is a cross-sectional study limited only to hotels in Iran. This is the first study to evaluate the relationship between mood regulation with customer participation and value creation. Hospitality service organizations interested in promoting customer participation may consider mood as a segmentation criterion. Originality/value Value creation theory was applied to identify the relationship among customer mood regulation, participation, economic value and relational value, as it is first attempted in the hospitality studies.

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Creating and appropriating value in cooperation networks

Revista Ibero-Americana de Estratégia ◽

10.5585/riae.v20i1.18242 ◽

2021 ◽

Vol 20 (1) ◽

pp. e18242

Author(s):

Rita De Cassia Arantes ◽

Andréa Aparecida da Costa Mineiro ◽

Cleber Carvalho de Castro ◽

Leonardo Pinheiro Deboçã

Keyword(s):

Content Analysis ◽

Value Creation ◽

Learning Process ◽

Cost Reduction ◽

Fine Line ◽

Market Expansion ◽

Relational Value ◽

Horizontal Networks ◽

The Individual

Objective of the study: The objective of this research was to analyze how the processes of creation and appropriation of value are manifested in a horizontal agribusiness networkMethodology / approach: A case study was carried out in the Cerrado Mineiro Region (CMR) in which documentary research and interviews were used as source, whose data were analyzed through content analysis by frequency. Originality / Relevance: There is little evidence in the literature about studies that explore processes of joint value creation and appropriation in horizontal networks. In view of this gap, the study proceeds by individually addressing the processes of creation and appropriation of value considering the nature of cooperation of the networks.Main results: In relation to the results achieved, CMR creates value in cost reduction, differentiation by product, market expansion, expertise in the production of coffee, differentiation, dissemination and strengthening of the brand. Regarding the appropriation of value, CMR appropriates itself for the commercialization of potential quality coffee, the learning process, the premium paid in the cooperative's coffee, the valorization of the producer and for having a unique way for the production of coffee.Theoretical / methodological contributions: Among the main contributions of this study, the individual analysis highlights the processes of creation and appropriation of value applied to horizontal networks. The considerations reinforce the fine line between the processes of creation and appropriation of relational value. That is, in addition to developing internal competencies and essential skills for the creation and appropriation of value, organizations must devise strategies to achieve a balance between these processes.

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