scholarly journals The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania

2020 ◽  
Vol 67 (1) ◽  
pp. 33-43
Author(s):  
Corina Paula Tarţa ◽  
Ioana Plăiaş ◽  
Luis F. Martinez ◽  
Luisa M. Martinez
Keyword(s):  
Marketing Strategy ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Positive Relationships ◽  
Holistic Model ◽  
Visual Impact ◽  
The Aesthetic ◽  
Different Cultures

Visual impact is essential when consumers are assessing car preferences. The purpose of this paper is to present a holistic model focusing on car aesthetic dimensions and its impact on consumers’ purchase decisions. Our findings are based on a questionnaire completed by 388 participants and analyzed with SPSS and AMOS. The results show not only that the aesthetic dimensions such as color, shape and sound influence the processing stimuli, but also the significant and positive relationships established between the stimuli and the purchase decision. Also, this study can guide marketers when developing an effective marketing strategy. As our research focuses on the Romanian market, testing our framework in different cultures is strongly encouraged.

scholarly journals Product Sampling Effect on Purchase Decision Also by Social Aspects

2020 ◽  
pp. 222-233
Author(s):  
Mariana Sedliacikova ◽  
Anna Kocianova ◽  
Michal Dzian ◽  
Maria Moresova ◽  
Josef Drabek
Keyword(s):  
Durable Goods ◽  
Slovak Republic ◽  
Sales Promotion ◽  
Social Aspects ◽  
Purchase Decision ◽  
Main Role ◽  
Price Ratio ◽  
Purchase Decisions ◽  
The Social

Sampling is an important part of marketing for non-durable goods meaning food products. It provides space not only to introduce news on the market but also remind traditional types of products with innovative ingredients, new flavours and other variations. Moreover, the significant role of sampling is to support the sale of promoted products. The participation of promoter sustains this main role of sampling (support the sale). Following this reason, it is necessary to perceive the social aspects of sampling concerning customers and their purchasing decisions. The main purpose of the research is to verify the sampling efficiency concerning the customer purchase decisions in the conditions of the Slovak Republic considering the influence of the promoters, their behaviour and appearance. In addition to price factor impact on customer purchase decisions, the paper solved the social aspects of the interaction with the promoter and the taste of the product. For obtaining relevant results, 484 customers of retail stores and at the same time participants of sampling have been included in the survey. For meeting the stated goal, the methodological tool of the research method was a questionnaire survey which addressed the sampling participants. The paper presents the results that in most cases, Slovak customers don't purchase the product immediately after the sampling. When they decide to buy, the central aspect is the taste of the product and not the price. Thus, in a taste-price ratio, the taste is considered more convincing and more effective. This finding is in contrasts with previous ones about consumer's price sensitivity. Since sampling is a humanized sales promotion, it is also necessary to perceive the social factors of interaction with the promoter on the purchase decision. Sampling participants consider the behaviour of the promoter and communication skills to be significantly more important than the appearance. The results of the research could be useful to reveal a considerable room for improvement concerning purchase decisions after sampling. It can be influenced by increasing attractiveness of sampling by interesting innovations, either in the products themselves or in the forms of sampling provisions. Keywords customers, preferences, product sampling, promoters, purchase decision, social aspects

Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market

2021 ◽  
Vol 12 (6) ◽  
pp. 56-72
Author(s):  
Jalal Rajeh Hanaysha ◽  
Mohammed Emad Al Shaikh ◽  
Haitham M. Alzoubi
Keyword(s):  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Department Stores ◽  
Negative Effect ◽  
Store Location ◽  
The Impact ◽  
Distribution Intensity ◽  
Coast Region

This research aimed to identify the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry. To fulfill this objective, the present study followed a quantitative survey for gathering the data from the consumers of department stores at the East Coast region in Malaysia. All of the obtained data were inserted and coded using SPSS and then analysed by AMOS 18. The findings indicated that the impact of advertising on the consumers' purchase decision is positive and statistically significant. Besides that, the findings demonstrated that distribution intensity has a negative effect on purchase decision, whereas price plays a key important role in affecting purchase decisions process of the consumers. Lastly, the findings of this paper verified that store image and store location have significant positive linkages with purchase decision. These outcomes enhance our understanding on the role of marketing mix elements in determining a consumer's purchase decision, particularly in the retail context.

Sensational cinema

2019 ◽  
pp. 77-87
Author(s):  
David MacDougall
Keyword(s):  
Prior Experience ◽  
The Other ◽  
Human Relations ◽  
Cultural Assumptions ◽  
Sound Image ◽  
The Aesthetic ◽  
Different Cultures ◽  
Taste And Smell ◽  
Determining Factor

This chapter explores the role of the senses and the evocation of physical sensations in the cinema. These evocations go well beyond the five primary senses, for combinations of images and sounds are capable of evoking a much wider range of sensations, including those of movement, pressure, nearness and distance, wetness and dryness, viscosity, and so on. Citing Michel Chion, the author examines how the sound-image becomes a new phenomenon that produces a heightened sense of material presence. Although some of our responses are innate, others are dependent on context and prior experience, which may explain why films are more effective at evoking sensations of touch than those of taste and smell. The aesthetic profile of different cultures is another determining factor. The cinema can be coercive in forcing us to see what we would ordinarily avoid, challenging our moral and cultural assumptions. On the other hand, its very technology often misrepresents our seeing, leading to an anodyne version of reality. The sensations and emotions of the filmmaker while filming are also important, and for filmmakers the cinema can become a way of reaching out to the subjects of their films. But ‘sensory’ cinema, the author argues, should not become an end in itself; it only achieves value within the context of other human relations.

scholarly journals Why Buy Accident Forgiveness Policies? An Experiment

2018 ◽  
Vol 10 (8) ◽  
pp. 1
Author(s):  
Fan Liu
Keyword(s):  
Decision Making ◽  
Risk Aversion ◽  
Time Preferences ◽  
Purchase Decision ◽  
Risk Attitudes ◽  
Purchase Decisions ◽  
Risk Averse ◽  
Product Price ◽  
High Degree

Risk and time preferences influence the insurance purchase decisions under uncertainty. Accident forgiveness, often considered as “premium insurance,” protects policyholders against a premium increase in the next period if an at-fault accident occurs. In this paper, by conducting a unique experiment in the controlled laboratory conditions, we examine the role of risk and time preferences in accident forgiveness purchase decisions. We find that individual discount rates and product price significantly affect premium insurance purchase decision. Interestingly, we also find evidence that less risk averse policyholders in general behave more like risk neutral when making insurance decision. Risk attitudes affect insurance decision-making only among those who have relatively high degree of risk aversion.

scholarly journals the role of materialism moderates the perception of value and consumer innovativeness to purchasing decisions (studies on iPhone products in the city of Denpasar)

2018 ◽  
Vol 7 (3) ◽  
pp. 1510
Author(s):  
I Putu Risky Adityawan ◽  
AA Gede Agung Arta Kusuma
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Consumer Innovativeness ◽  
Value Perception ◽  
Analysis Technique ◽  
The City

This study aims to determine the role of materialism to moderate the perception of value and consumer innovaativeness to purchase decisions (Study On iPhone Products in Denpasar) with the number of samples taken as many as 128 people. Using non-probability sampling method with purposive sampling technique. The data of this study were collected through questionnaire. The analysis technique used is MRA (Moderate Regresion Analysis). Based on the results of the analysis, this study shows that the perception of value have a positive and significant impact on purchasing decisions. Consumer innovativeness has a positive and significant impact on purchasing decisions. Materialism as a moderating variable weakens the influence of value perception on iPhone product purchase decision in Denpasar City, and Materialism as a moderating variable reinforces the influence of consumer innovativeness on iPhone product purchase decision in Denpasar City. It is important for companies to pay more attention to consumer perceptions of value and consumer innovativeness, with that in mind, manufacturers will be able to improve consumer purchasing decisions.

scholarly journals How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness

2020 ◽  
Vol 17 (2) ◽  
pp. 156
Author(s):  
Fajar Ardiansyah ◽  
Endi Sarwoko
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Least Square ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Specific Product ◽  
High Involvement

The important usage of social media as highly interactive platforms of communications is bound to change the way companies approach marketing. Many previous studies conclude that social media has proven to be a key factor in creating brand awareness. Thus, a higher level of awareness will affect consumers' decisions positively. However, few studies focus on the role of brand awareness as a mediation construct in affecting purchase decisions. Therefore, this study aims to explore the mediation role of brand awareness on the relationship between social media marketing and purchase decisions. The study conducted is quantitative research based on a survey approach. Purposive sampling and ordinary least square regression were used as sampling techniques and data analysis. The study revealed that social media marketing has a positive and significant influence on both brand awareness and purchase decisions. Unfortunately, this study failed to prove the direct and indirect effect of brand awareness on purchase decisions. The nature of wetsuit (sportswear) that can be categorized as a high involvement product was considered as the main reason for the insignificancy effect of brand awareness on purchase decision and the mediation role of brand awareness. In the case of high involvement products, consumers tend to be rational so that they were required more time and effort to evaluate specific product performances and characteristics.

scholarly journals Investigation of effect of skin tone to facial attractiveness

2020 ◽  
Vol 2020 (28) ◽  
pp. 25-29
Author(s):  
Yan Lu ◽  
Jie Yang ◽  
Kaida Xiao ◽  
Michael Pointer ◽  
Changjun Li ◽  
...  
Keyword(s):  
Ethnic Groups ◽  
Ethnic Differences ◽  
Facial Attractiveness ◽  
Skin Tone ◽  
Cultural Effects ◽  
The Aesthetic ◽  
Human Faces ◽  
Different Cultures ◽  
Facial Images

Previous research has shown the perceptual importance of skin tone appearance and how it contributes to perceived facial attractiveness, yet facial-colour perceptions may vary with different ethnic groups. This research was designed to explore the cross-cultural effects of the facial skin tone on perceived attractiveness between Caucasian (CA) and Chinese (CH) observers. 80 images of real human faces were used for facial attractiveness assessment by the two groups of observers using the categorical judgment method. The results showed overall similar preference but fine-scale differences in the perception of their own-ethnic facial images and other-ethnic facial images. Both groups of observers tended to use different criteria when judging the facial tone of different ethnic groups. Our findings show the aesthetic difference of different cultures in perceptions and underline the important role of ethnic differences with respect to skin tone preference.

scholarly journals Consumer Purchase Decision Making Styles: A Conceptual Framework

2018 ◽  
Vol 12 (01) ◽  
Author(s):  
Ambrish Singh ◽  
Sanjay Medhavi
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Review Of Literature ◽  
Consumer Decision ◽  
Decision Making Styles ◽  
Decision Making Models ◽  
Different Cultures

The present study deals with the review of literature on consumer decision making styles. This paper focuses on different consumer decision making models which provide the foundation of consumer decision studies. This paper discusses about the factors which influence the consumer decision making. Further, based on the literature on consumer decision making styles the role of different cultural settings on the consumer decision making styles has been analysed .The present study concludes that the consumers of different cultures exhibit different sets of decision making styles.

FACTORS INFLUENCING HOME BUYERS’ PURCHASE DECISIONS IN KLANG VALLEY, MALAYSIA

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan
Keyword(s):  
Purchase Decision ◽  
Purchase Decisions ◽  
Structure Space ◽  
Factors Influencing ◽  
Klang Valley ◽  
Housing Industry ◽  
House Structure ◽  
Research Studies

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.

Jazz als gelungene Performance – Ästhetische Normativität und Improvisation

2014 ◽  
Vol 59 (1) ◽  
pp. 105-140 ◽  
Author(s):  
Alessandro Bertinetto
Keyword(s):  
Successful Performance ◽  
The Aesthetic ◽  
The Right

Die Hauptfrage, die ich in diesem Aufsatz diskutieren will, ist die folgende: Welche sind die ästhetisch-normativen Voraussetzungen für das richtige Verständnis und die richtige Evaluation von Jazz? Meine These lautet: Die Jazzästhetik ist eine Ästhetik der gelungenen Performanz. Sie ist nicht eine Ästhetik der Unvollkommenheit. Ich werde meine Argumentation in die folgenden Abschnitte gliedern. Nach der Einleitung (I.) wird in Abschnitt II. die ›These der Unvollkommenheit‹ dargestellt und in III. werden anschließend einige Argumente dagegen diskutiert. In den Abschnitten IV. und V. werden die für die Jazzästhetik wichtige Frage nach dem »Fehler« und das entscheidende Thema der Normativität untersucht. Dazu werde ich geltend machen, dass die ›These der Unvollkommenheit‹ insbesondere deswegen unbefriedigend ist, weil sie die spezifische Normativität von Jazz als Improvisationskunst missversteht. In Abschnitt VI. wird schließlich erklärt, in welchem Sinne von einer Normativität der gelungenen Performanz die Rede sein kann und warum dies für unser Verständnis von Jazz bedeutend ist. Abschließend (VII.) wird diese Idee gegen mögliche Einwände verteidigt.<br><br>In this paper I aim at discussing the aesthetic-normative conditions for the right understanding and the right evaluation of jazz. My main point is this: The aesthetics of jazz is an aesthetics of the successful performance, rather than an aesthetics of imperfection. The paper will be structured as follows. SectionI introduces the topic. SectionII presents the ›imperfection thesis‹, while III discusses some arguments against it. Sections IV and V investigate two related questions: the first is about the role of the »mistake« in jazz; the second concerns the crucial topic of normativity. At this regard I will maintain that the ›imperfection thesis‹ does not work, especially because it misunderstands the specific normativity of jazz as improvisational art. Section VI is devoted to clarifying both in which sense the idea of a normativity of the successful performance is sound and why this idea is important for understanding jazz. Finally (VII) I defend this view against possible objections.

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