scholarly journals Entrepreneurial Marketing: Solutions to Rise Up in Times of Crisis

2021 ◽  
Vol 4 (5) ◽  
pp. 6-11
Author(s):  
Awliya Afwa ◽  
Nia Anggraini ◽  
Eva Sundari
Keyword(s):  
Literature Review ◽  
Marketing Strategies ◽  
Market Volatility ◽  
Entrepreneurship Research ◽  
Entrepreneurial Marketing ◽  
Business Operations ◽  
Marketing Methods ◽  
Post Disaster

So far, marketing and entrepreneurship research has been expanding. This article aims to assist businesses in reducing the risks they encounter, both those that they can foresee and those that they cannot, so that they can recover in their business operations. In this article, a literature review was utilized as an approach. Companies can use entrepreneurial marketing methods to deal with market volatility and unpredictability in order to survive and develop sustainably. In this article, the author provides reference comments on entrepreneurial marketing strategies that companies can use in post-disaster or post-pandemic times such as the current COVID-19 pandemic.

scholarly journals Multi-faceted insights of entrepreneurship facing a fast-growing economy: A literature review

2020 ◽  
Vol 3 (1) ◽  
pp. 25-41 ◽  
Author(s):  
Quan Hoang Vuong ◽  
Viet Phuong La ◽  
Thu Trang Vuong ◽  
Phuong Hanh Hoang ◽  
Manh Toan Ho ◽  
...  
Keyword(s):  
Economic Growth ◽  
Literature Review ◽  
Emerging Economies ◽  
Research Output ◽  
Middle Income Country ◽  
Developing Economy ◽  
Middle Income ◽  
Entrepreneurship Research ◽  
Rapid Economic Growth ◽  
Growing Economy

AbstractThis study explores entrepreneurship research in Vietnam, a lower-middle-income country in Southeast Asia that has witnessed rapid economic growth since the 1990s but has nonetheless been absent in the relevant Western-centric literature. Using an exclusively developed software, the study presents a structured dataset on entrepreneurship research in Vietnam from 2008 to 2018, highlighting: low research output, low creativity level, inattention to entrepreneurship theories, and instead, a focus on practical business matters. The scholarship remains limited due to the detachment between the academic and entrepreneur communities. More important are the findings that Vietnamese research on entrepreneurship, still in its infancy, diverges significantly from those in developed and emerging economies in terms of their content and methods. These studies are contextualized to a large extent to reflect the concerns of a developing economy still burdened by the high financial and nonfinancial costs.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

RESILIENCE OF ADOLESCENT POST-DISASTER ERUPTION OF MOUNT SEMERU: LITERATURE REVIEW

2021 ◽  
Vol 2 (2) ◽  
pp. 164
Author(s):  
Primasari Mahardhika Rahmawati ◽  
Suhari Suhari ◽  
Anggia Astuti ◽  
Musviro Musviro
Keyword(s):  
Literature Review ◽  
Continental Plate ◽  
Sources Of Support ◽  
Post Disaster ◽  
Selection Of ◽  
Youth Resilience ◽  
Active Volcanoes

Introduction:Indonesia sits on an active continental plate, surrounded by a series of very active volcanoes called the ring of fire. These conditions make Indonesia very vulnerable to disasters. Mount Semeru was observed to have experienced at least 57 eruptions or eruptions. The resilience possessed by adolescents can affect when the post-eruption disaster strikes.Methods:The strategy to determine the selection of studies that have been found, the author uses a protocol and evaluation uses the PRISMA Checklist and is adjusted to the purpose of this literature review. Searching for literature sources in this literature review uses several databases including PubMed and Google ScholarResults:Resilience is very important for adolescents in post-mountain eruption disaster situations, adolescents who have resilience can survive and never give up in difficult circumstances, adapt to these conditions, and can rise. Most of the adolescents in post-disaster areas have moderate levels of resilience as much as 64% and as high as 63%. This can occur due to several factors, namely individuals, families, and communities. In addition, gender can also affect a person's resilience. Men are more resilient than women.Conclusion:The existence of sources of support from internal and external as well as knowledge about adolescent disasters can optimize youth resilience after the Semeru eruption disaster.

Niche Marketing Strategies for Business Growth

2014 ◽  
pp. 167-186
Author(s):  
Pradeep Kautish
Keyword(s):  
Marketing Strategies ◽  
Marketing Practice ◽  
Niche Marketing ◽  
Essential Condition ◽  
Business Operations ◽  
Clear Identification ◽  
Market Niche ◽  
High Level ◽  
Political Economic

The consumer behavior is the dynamic sum total of the range of political, economic, technological, demographical, and socio-environmental influences. The art of adapting to the changing environment may sound easy to accommodate to in marketing practice, but these changes are not visible to the insensitive myopic eyes. The essential condition for a professionally managed company to grow and keep growing is not taking pride in the high level of corporate marketing management. The strategy for seizing a market niche requires an understanding of important marketing concepts and strategies based on segmentation and targeting widely propounded marketing phenomenon. Considering the market as segmented into a host of individual homogenous elements implies a clear identification of the customers of each company to survive. It is thus necessary to determine, with absolute clarity, who the customers or target audience are for the company and to then offer products and services that match their needs effectively. This may also require the development of an optimal distribution mechanism framework to ensure quality of company offerings. The present case deals with the decision dilemma of a management professional who is in the process of deciding about acquiring a niche marketing company and the case elucidates four companies with respective marketing strategies employed for business operations by them. The case provides an opportunity to compare and contrast different marketing strategies with the protagonist’s decision dilemma in light of market trends.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

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