scholarly journals Investigating Agropreneurial Intention among Students in Higher Learning Institution using the Theory of Planned Behaviour

Author(s):  
Siti Fatimahwati Pehin Dato Musa ◽  
Dk Siti Rozaidah Pg Hj Idris ◽  
Nur Bahiah Mohamed Haris

This study uses the Theory of Planned Behaviour (TPB) to determine the factors influencing the intention of agriculture students in Universiti Putra Malaysia (UPM) to be involved in agribusiness. To meet the aim of this study, a Focus Group Discussion (FGD) was held among students from the Faculty of Agriculture, UPM. This method of qualitative data collection was utilized in order to gain an in-depth understanding of youth participation rates within the agriculture sector in Malaysia. A total of 20 students from UPM were involved in this study, most have had some amount of experience in entrepreneurship either formally or informally. Apart from personal factors and social norms, this study found that institutional factors, more specifically the way in which agricultural studies programs are set up, play an imperative role in influencing agropreneurial intention among students. A well-rounded, quality agropreneurship education that goes beyond theory-based learning, can in different ways positively influence the other determinants of agropreneurial intention thereby increasing agropreneurial intention. Efforts should be intensified to align agriculture education and training. Beyond trade-based learning, it should also focus on providing knowledge, technical skills, and attributes that young farmers need for their agropreneurship careers. At the tertiary level, learning should be multidisciplinary so that students can grasp and incorporate concepts pertaining to, for example, food sciences, risk management, or data analytics - that can help them be dynamic in navigating the growth of their agribusiness and potential pitfalls.

2021 ◽  
Author(s):  
China Harrison ◽  
Jacky Boivin

The current study examined whether the Theory of Planned Behaviour (TPB) could account for the disproportionately low participation rates of men in childbearing and fertility research and whether the addition of distal factors could help identify the men missing from this specific field of health research. The study was of longitudinal design, comprising two online surveys measuring the TPB constructs (attitudes, subjective norms, perceived behavioural control), distal factors (e.g., desire for a child) intentions to participate in childbearing research (time 1) and childbearing research behaviour (time 2). More women (n=623) than men (n=176) participated. Structural models revealed the TPB constructs accounted for 37% and 1% of the variance in intentions and behaviour respectively. Attitudes had the strongest association with intentions (β=.53). Men had significantly less favourable attitudes (p=.000) and lower intentions than women (p=.01). TPB constructs fully and partially mediated associations between distal factors and intentions. The modification of attitudes is likely to be the mechanism that would elicit intention (and behaviour) change amongst those likely to be missing from childbearing and fertility research, namely men not yet at the stage of starting a family. Increasing male participation will help identify unmet needs in research and policy that concern men.


2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.


2016 ◽  
Vol 3 (2) ◽  
pp. 82-93
Author(s):  
Gugulethu Shamaine Nkala ◽  
Rodreck David

Knowledge presented by Oral History (OH) is unique in that it shares the tacit perspective, thoughts, opinions and understanding of the interviewee in its primary form. While teachers, lecturers and other education specialists have at their disposal a wide range of primary, secondary and tertiary sources upon which to relate and share or impart knowledge, OH presents a rich source of information that can improve the learning and knowledge impartation experience. The uniqueness of OH is presented in the following advantages of its use: it allows one to learn about the perspectives of individuals who might not otherwise appear in the historical record; it allows one to compensate for the digital age; one can learn different kinds of information; it provides historical actors with an opportunity to tell their own stories in their own words; and it offers a rich opportunity for human interaction. This article discusses the placement of oral history in the classroom set-up by investigating its use as a source of learning material presented by the National Archives of Zimbabwe to students in the Department of Records and Archives Management at the National University of Science and Technology (NUST). Interviews and a group discussion were used to gather data from an archivist at the National Archives of Zimbabwe, lecturers and students in the Department of Records and Archives Management at NUST, respectively. These groups were approached on the usability, uniqueness and other characteristics that support this type of knowledge about OH in a tertiary learning experience. The findings indicate several qualities that reflect the richness of OH as a teaching source material in a classroom set-up. It further points to weak areas that may be addressed where the source is considered a viable strategy for knowledge sharing and learning. The researchers present a possible model that can be used to champion the use of this rich knowledge source in classroom education at this university and in similar set-ups. 


2017 ◽  
Vol 19 (1) ◽  
pp. 68-78
Author(s):  
Rahmad Nugroho ◽  
Waryana Waryana ◽  
Irianton Aritonang

Background: The problem of low exclusive breast feeding achievement in Indonesia is caused by social cultural factors, i.e. the minimal understanding of expecting mother, family, society, and health servant with the exclusive breast feeding. The husband’s and grandmother’s motivation will influence on successful breast feeding. Objective: This study is aimed to reveal the exclusive breast feeding achievement ang the role of grandmother. Method: This is an observational study. The researcher observes the society phenomena in Bangunjiwo Village, Bantul Regency. The subjects of the study are: 1) grandmothers aging ≥ 55 yeras old, 2) breast feeding mothers, and 3) Posyandu cadres. The data are collected by the focus group discussion, detail interview, and documentation.The instruments of the study are FGD, stationaries, tape recorder, and camera. The data are analyzed from the preparation of transcript, data reduction, data presentation, and conclusion. Results: the success of breast feeding is motivated by grandmother’s role, i.e. 1) suggesting, 2) motivating, 3) caring, 4) reminding when mother goes out, 5) giving the stored mother’s milk for working mother, and midwive’s explanation and training for expecting mother. Conclusion: The role of grandmother in exclusive breast feeding will increase: 1) mother’s understanding of breast feeding advantages, 2) mother’s awareness of exclusive breast feeding, and 3) mother’s attitude of exclusive breast feeding. Therefore, a breast feeding mother will be able to increase in practicing exclusive breast feeding by: 1) overcoming obstacles, 2) consuming balanced nutrition, 3) maintaning health and drinking herb. Finally, these will influence the succssful exclusive breast feeding.   Keywords: exclusive breastfeeding, The role of grandmother, mother’s attitude


2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.


Author(s):  
Evelien Croonen ◽  
Hans van der Bij ◽  
Rozenn Perrigot ◽  
Assâad El Akremi ◽  
Olivier Herrbach

An important challenge for franchisors is to find individuals with strong intentions to become franchisees that they can actively support in this ambition. We contribute to franchising research by developing and testing a model to explain individual intentions to become franchisees as a specific type of entrepreneurial intention (EI). We combine Achievement Motivation Theory (AMT) with the Theory of Planned Behaviour (TPB) to propose inverted U-shaped associations between individual motivations (i.e. need for achievement and risk-taking propensity), their cognitive assessments of franchising (i.e. attitude towards franchising and perceived behavioural control), and their EI regarding franchising. Our survey of 666 individuals demonstrates that need for achievement impacts attitude towards franchising and perceived behavioural control regarding franchising following respectively inverted U-shaped and declining positive relationships, and they partly mediate the relationships between need for achievement and EI regarding franchising. We find a negative linear association with attitude towards franchising.


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