scholarly journals A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited

2018 ◽  
pp. 1-12
Author(s):  
Keerthan Raj ◽  
P. S. Aithal
Keyword(s):  
Emerging Markets ◽  
Base Of The Pyramid ◽  
Critical Aspect ◽  
Niche Markets ◽  
Market Strategy ◽  
Second Home ◽  
Social Empathy ◽  
Secondary Information ◽  
Made In

India has become a second home to many multinationals’ over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which has almost become a home grown brand. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. Reaching the four billion populations in the base of the pyramid markets has been a topic of research in recent times. Lot of exploratory and case studies have been made in this field. This paper is a study on the strategies developed by Hindustan Lever Limited which has been one of the most successful companies to foray into the emerging markets in South East Asia and successfully tapped the base of the pyramid in India. A case study using archival material and secondary information sources suggest that having a global lookout and one world one market strategy is not successful when attempting to cut into base of the pyramid segments in emerging markets. The critical aspect here is developing grassroots’ connection and social empathy which should translate to a cooperative spirit which will leverage the strengths and overcome the weaknesses.

CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods

2013 ◽  
Vol 1 (1) ◽  
pp. 59-71
Author(s):  
Robert L. Williams, Jr. ◽  
Maktoba Omar
Keyword(s):  
Emerging Markets ◽  
Market Share ◽  
Lower Cost ◽  
Transnational Corporations ◽  
Global Market ◽  
Market Development ◽  
Base Of The Pyramid ◽  
Traditional Strategy ◽  
Profit Potential

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Williams, et al., 2011). These concepts will be used to explore the potential of shifting paradigms in regard to emerging markets and to identify a leap in value for both consumers and producers. The purpose of this paper is to illustrate that transnational corporations should stop viewing profit potential from emerging markets coming solely from the traditional strategy of sourcing lower cost / higher quality products from these areas, but also increasing revenue and global market share by designing and selling offerings in collaboration with the market.

scholarly journals Non-destructive handheld XRF study of archaeological composite silver objects—the case study of the late Roman Seuso Treasure

2021 ◽  
Vol 13 (5) ◽  
Author(s):  
Viktória Mozgai ◽  
Bernadett Bajnóczi ◽  
Zoltán May ◽  
Zsolt Mráv
Keyword(s):  
Fluorescence Analysis ◽  
The Body ◽  
High Quality ◽  
X Ray ◽  
Composite Objects ◽  
Mechanical Attachment ◽  
Non Destructive ◽  
Made In ◽  
Late Roman

AbstractThis study details the non-destructive chemical analysis of composite silver objects (ewers, situlas, amphora and casket) from one of the most significant late Roman finds, the Seuso Treasure. The Seuso Treasure consists of fourteen large silver vessels that were made in the fourth–early fifth centuries AD and used for dining during festive banquets and for washing and beautification. The measurements were systematically performed along a pre-designed grid at several points using handheld X-ray fluorescence analysis. The results demonstrate that all the objects were made from high-quality silver (above 90 wt% Ag), with the exception of the base of the Geometric Ewer B. Copper was added intentionally to improve the mechanical properties of soft silver. The gold and lead content of the objects shows constant values (less than 1 wt% Au and Pb). The chemical composition as well as the Bi/Pb ratio suggests that the parts of the composite objects were manufactured from different silver ingots. The ewers were constructed in two ways: (i) the base and the body were made separately, or (ii) the ewer was raised from a single silver sheet. The composite objects were assembled using three methods: (i) mechanical attachment; (ii) low-temperature, lead-tin soft solders; or (iii) high-temperature, copper-silver hard solders. Additionally, two types of gilding were revealed by the XRF analysis, one with remnants of mercury, i.e. fire-gilding, and another type without remnants of mercury, presumably diffusion bonding.

scholarly journals Influence of the variability of the odour emission rate on its impact range: a case study of the selected industrial source

2019 ◽  
Vol 100 ◽  
pp. 00070 ◽  
Author(s):  
Elżbieta Romanik ◽  
Yaroslav Bezyk ◽  
Marcin Pawnuk ◽  
Urszula Miller ◽  
Agnieszka Grzelka
Keyword(s):  
Emission Rate ◽  
Dispersion Model ◽  
Grid Size ◽  
Model Calculations ◽  
Gas Treatment ◽  
Industrial Source ◽  
Odour Concentration ◽  
Made In ◽  
Dynamic Olfactometry

Odour concentration measurements in a chosen industrial source were made in this study using the method of dynamic olfactometry. The two different scenarios considered the variation of the odour emission rate as input for the dispersion model were compared for the period 2017 (before installation of the equipment for gas treatment) and 2018 (after implementation of purifying technologies). In this paper the odour impact range was determined by applying model calculations conducted in the Polish reference dispersion model – OPERAT FB software for the grid size 2 x 2 km. The conducted research shows a significant improvement in the odour impact range of chosen industrial source in year 2018 compared to 2017.

Introducing Problem-based Learning to Special Needs Dentistry—A Case Study

2002 ◽  
Vol os9 (1) ◽  
pp. 9-13 ◽  
Author(s):  
Raman Bedi ◽  
Jackie A Champion ◽  
Roger Davies
Keyword(s):  
Special Needs ◽  
Problem Based Learning ◽  
Chi Square ◽  
Training And Education ◽  
Mixed Response ◽  
Conventional Teaching ◽  
The Subject ◽  
Better Than ◽  
Made In

Introduction In order to promote training and education in special-needs dentistry an attempt was made to introduce problem-based learning (PBL) as a method of postgraduate dental education. The aim of this paper was to review the principles of PBL and report on a case study using this methodology. Method The case study was of a PBL session, on the subject of ‘problems of obtaining appropriate dental care for people with epilepsy’, undertaken at a national conference. Delegates were asked to complete a pre- and post-session questionnaire on PBL and their attitudes to the session. Results The session received a mixed response. Only 33 (35%) thought the session was valuable and only 20 (31%) thought it was better than conventional teaching methods and yet over half (55%) said they would like to attend more PBL in special-needs dentistry. Professionals complementary to dentistry were more likely to find the PBL session of value and to prefer the method to a more conventional format than dentists were (chi-square=5.5, df=1, p<0.05 and chi-square=5.9, df=1, p<0.05 respectively). Conclusion Valuable feedback was received from delegates. This will enable improvements to be made in future courses so that the effectiveness of PBL can be optimised.

MECHANIZATION OF POTATO GRADING ON SMALL-SCALE FARMS: A CASE STUDY FROM PERU

2005 ◽  
Vol 41 (1) ◽  
pp. 81-92 ◽  
Author(s):  
G. P. BUTLER ◽  
T. BERNET ◽  
K. MANRIQUE
Keyword(s):  
Developing Countries ◽  
Market Integration ◽  
Low Cost ◽  
Farming System ◽  
Agricultural Products ◽  
Small Scale ◽  
Critical Aspect ◽  
Small Scale Farmers ◽  
Important Cash Crop

Potatoes are an important cash crop for small-scale producers worldwide. The move away from subsistence to commercialized farming, combined with the rapid growth in demand for processed agricultural products in developing countries, implies that small-scale farmers and researchers alike must begin to respond to these market changes and consider post-harvest treatment as a critical aspect of the potato farming system. This paper presents and assesses a low cost potato-grading machine that was designed explicitly to enable small-scale potato growers to sort tubers by size for supply to commercial processors. The results of ten experiments reveal that the machine achieves an accuracy of sort similar to commercially available graders. The machine, which uses parallel conical rollers, has the capacity to grade different tuber shapes and to adjust sorting classes, making it suitable for locations with high potato diversity. Its relatively low cost suggests that an improved and adapted version of this machine might enhance market integration of small-scale potato producers not only in Peru, but in other developing countries as well.

The "Right to Die": A Case Study in American Lawmaking*

1996 ◽  
Vol 3 (1) ◽  
pp. 49-74
Author(s):  
Alan Meisel
Keyword(s):  
Legal System ◽  
Right To Die ◽  
Judicial Process ◽  
Clinical Issue ◽  
The Press ◽  
American Law ◽  
American Legal System ◽  
The Right ◽  
Made In

AbstractIn the 20 years that have passed since the Karen Quinlan case exposed a simmering clinical issue to the light of day — more precisely, to the press and to judicial process — a consensus has developed in American law about how end-of-life decisionmaking should occur. To be sure, there are dissenting voices from this consensus, but they are often (though not always) about minor issues. By illustrating how this consensus has evolved, this paper explores how law is made in the American legal system and the roles that different legal and extra-legal institutions play in lawmaking.

Case Study Comparison: Limitations in Telehealth Relating to Poverty and Family Support

2021 ◽  
Vol 42 (02) ◽  
pp. 158-164
Author(s):  
Lindsey E. Jorgensen ◽  
Rachel E. Barrett
Keyword(s):  
Family Support ◽  
Pediatric Patients ◽  
Internet Access ◽  
Smart Devices ◽  
Internet Connection ◽  
The Third ◽  
Global Pandemic ◽  
Internet Connections ◽  
Made In

AbstractTelehealth appointments have grown in popularity due to the COVID-19 global pandemic. Three cases presented in this article show several different perspectives where telehealth was utilized. For the first patient, appointments were successfully completed via telehealth; however, the patient's family opted to continue with an unsecure internet connection at a local laundromat. For the second patient, a stable internet connection could not be obtained in his home, thus making telehealth appointments unavailable. The caregiver of this patient ended up driving to the clinic to have adjustments made in person. For the third patient, telehealth appointments were unavailable due to unstable internet connections as well as difficulty setting up video interpreting services. These cases highlight the idea that telehealth can be incredibly beneficial, when used correctly. For some, the option to attend appointments virtually gives them access to specialists that otherwise may not be available. For other patients, aspects such as access to smart devices and steady internet access must be considered to ensure a successful connection. The hope is that this article sheds light on some of the potential setbacks that can come from the use of telehealth appointments in a practice and provides discussion regarding for whom telehealth may be appropriate, even in pediatric patients. After reading this article, readers should be able to discuss ways in which there could be solutions for these barriers that may prevent some patients from utilizing these types of virtual appointments.

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