Digitale Kundenbindung gewinnt an Zugkraft

2021 ◽  
Vol 73 (37) ◽  
pp. 42-42
Author(s):  
Keyword(s):  
Loyalty Programme

Loyalty-Programme haben in den vergangenen Jahren ihre Funktionen und Services erweitert. Durch die Digitalisierung des Handels ist das Smartphone der wichtigste Einkaufsbegleiter geworden. Wie sich daraus nutzen ziehen lässt, war das Thema der digitalen Young Business Factory Now.

Coalition loyalty-programme adoption and urban commercial-network effectiveness evaluation

2014 ◽  
Vol 42 (9) ◽  
pp. 818-838 ◽  
Author(s):  
Ivan De Noni ◽  
Luigi Orsi ◽  
Luca Zanderighi
Keyword(s):  
Urban Areas ◽  
Dynamic Network ◽  
Theory And Practice ◽  
Evaluation Methodology ◽  
Marketing Theory ◽  
Urban Network ◽  
Content Type ◽  
Network Effectiveness ◽  
Commercial Network ◽  
Loyalty Programme

Purpose – To counter the proliferation of out-of-town shopping centres, a spontaneous or planned coalition loyalty programme (CLP), one involving most retailers in an urban network, may positively affect a town centre's capacity to entice customers and may enhance its competitiveness. The purpose of this paper is to assess the effectiveness of CLP implementation in town-centre management (TCM) as a tool for enhancing urban commercial-system attractiveness. Design/methodology/approach – The theoretical framework used in this study is supported by the evaluation methodologies of an empirical case study: the Savigliano Card project. CLP performance analysis uses a dynamic network-competitiveness index, an approach based on Laspeyres-type decomposition. The effects on each retailer's profitability are then tested by matching network and regression analyses. Findings – The results suggest that CLPs implementation in a TCM scheme can produce benefits and positive externalities for customers, retailers and urban areas. CLPs can influence a town centre's revitalisation process, improve the attractiveness of the urban commercial network and increase the profitability of private retailers by enhancing cross-selling dynamics. Practical implications – The paper provides a CLP performance-evaluation methodology and presents the benefits concerning CLP implementation in TCM strategies. Originality/value – This type of CLP is weakly exploited in marketing theory and practice; therefore, the paper provides theoretical and empirical explanations for the measurement of CLP effectiveness in TCM. In addition, it has significant implications for both practitioners and academics.

Loyalty Programme and Meta-Services

2017 ◽  
Vol 9 (1) ◽  
pp. 35-56 ◽  
Author(s):  
Pierre-Yves Léo ◽  
Vikrant Janawade ◽  
Jean Philippe
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Model ◽  
Point Of View ◽  
Global Evaluation ◽  
Main Hypothesis ◽  
Airline Alliances ◽  
Airline Alliance ◽  
Loyalty Programme

This research focuses on the customers' perception of loyalty programme offered by networked service providers such as airline alliances. The authors call such services meta-services. Their main hypothesis is that after experiencing meta-services delivered by meta-service providers, consumers synthesise a part of their perceptions in terms of the perceived benefits of the loyalty programme. This assessment will influence the perceived value, satisfaction, and at last behavioural intentions. The authors' point of view is to highlight the determinants of this assessment, including the quality of the proposed services and rewards. A quantitative survey was conducted in an airline alliance context. A structural equation model is tested in order to verify if the hypotheses are acceptable. It also shows how passengers build their global evaluation of a frequent flyer program and how far it influences their future behaviour towards the alliance members.

scholarly journals A Study to Understand the Factors that Play Major Role in Influencing the Loyalty Behaviour of Shoppers towards Department Based Brick-and-Mortar Fashion Retailers with Special Reference to Pune City, India

2016 ◽  
Vol 5 (1) ◽  
pp. 159
Author(s):  
Sarita Karangutkar ◽  
Prashant Chaudhary ◽  
Siddhant Shah
Keyword(s):  
Growth Rate ◽  
Special Reference ◽  
Influencing Factors ◽  
Exponential Growth ◽  
Consumer Behaviour ◽  
Exponential Growth Rate ◽  
Major Objective ◽  
Fashion Products ◽  
Brick And Mortar ◽  
Loyalty Programme

<div><p><em>The major objective of this study is to understanding the factors that influence the loyalty behaviour of customers towards brick-and-mortar departmental fashion retailers in Pune city. The study has been conducted by keeping one of the leading departmental stores in reference, but the findings of the study are generalized and can be applied to other fashion retailers of similar or non-similar formats. Fashion is one of the fastest growing categories and continues to grow at exponential growth rate due to increased fashion awareness and aspirations. Today we can see that fashion products account for a substantial percentage of the products sold across a broad range of merchandise categories. </em></p><p><em>Research on fashion retailing has been based on varying conceptual definitions of the construct and has focused primarily on in-store retailing. A number of researchers have made important contributions to understanding of loyalty behaviour of shoppers towards fashion retailers.  Therefore, the consumer behaviour of an important sector of the millennials is worth to be researched. Here the researchers are trying to understand the variables that influence shoppers' loyalty behaviour which is nothing but the “preferential” behaviour of the shoppers towards a specific retailer’s stores. During this research the researchers found that, some of the major influencing factors are shopping atmosphere-ambience, fashion image of the retailer (retailer as a brand), fashion image of the Private Labels, and the effectiveness of the loyalty programme offered by the retailer.</em></p></div>

scholarly journals An evaluation of the income tax treatment of client loyalty programme transactions by South African suppliers

2015 ◽  
Vol 8 (1) ◽  
pp. 145-164
Author(s):  
Sophia Brink
Keyword(s):  
South Africa ◽  
South African ◽  
Income Tax ◽  
International Literature ◽  
Financial Loss ◽  
The South ◽  
The Past ◽  
Loyalty Programme

The popularity of client loyalty programmes has increased drastically over the past few years, with more than 100 suppliers in South Africa currently making use of them. Despite the fact that client loyalty programmes have been prevalent in South Africa since the 1980s, the South African Revenue Service has issued no specific guidance on the income tax treatment of client loyalty programme transactions. The main objective of the research was to determine whether South African client loyalty programme suppliers treat client loyalty programme transactions correctly for income tax purposes. In order to meet this objective, available local and international literature were analysed to determine the proposed income tax treatment of a client loyalty programme transaction expenditure incurred by supplier for purposes of the client loyalty programme. The proposed correct income tax treatment was compared with a survey circulated to a population of client loyalty programme suppliers in South Africa. The comparison indicated that in practice the Income Tax Act No. 58 of 1962 is treated differently from the proposed treatment. This incorrect tax treatment could result in possible financial loss to the client loyalty programme supplier as taxpayer.

scholarly journals The accounting treatment of credit card rewards programmes: a South African perspective (Part 1)

2017 ◽  
Vol 10 (1) ◽  
pp. 107-124
Author(s):  
Sophia Brink
Keyword(s):  
South African ◽  
Customer Loyalty ◽  
Credit Card ◽  
Accounting Standards ◽  
The United States ◽  
Financial Accounting ◽  
International Accounting Standards ◽  
Financial Accounting Standards Board ◽  
African Perspective ◽  
Loyalty Programme

Credit card rewards programmes are a common phenomenon in the South African market. On 1 July 2007 the International Accounting Standards Board (IASB) issued IFRIC 13 Customer Loyalty Programmes to give specific guidance to suppliers on the accounting treatment of customer loyalty programme transactions. Although credit card rewards programmes are specifically included in the scope of this Interpretation, in practice not all credit card rewards programmes currently account for award credits under the revenue deferral model (IFRIC 13). During May 2014 the IASB and the United States Financial Accounting Standards Board (FASB) published IFRS 15 Revenue from Contracts with Customers intended to replace six existing Standards and Interpretations, including IFRIC 13. Currently there is uncertainty whether or not a credit card rewards programme transaction falls within the scope of IFRS 15. Despite concerns raised the Boards decided against providing any additional guidance to credit card rewards programmes and indicated that they leave it up to management

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