scholarly journals KAJIAN SEMIOTIKA ROLAND BARTHES

2021 ◽  
Vol 2 (2) ◽  
pp. 124-134
Author(s):  
Al Fiatur Rohmaniah
Keyword(s):  
Roland Barthes ◽  
Ferdinand De Saussure

Semiotik merupakan metode untuk mengkaji cara kerja dan fungsi tanda (sign). Dalam kaitannya dengan objek penelitian, teks merupakan suatu konstruksi dari unsur tanda-tanda. Dalam tradisi semiotika, komunikasi pada intinya dipandang sebagai mediasi atau pertukaran tanda-tanda secara intersubjektif. Sebagai teori penafsiran, semiotik tidak sekedar menafsirkan teks, memperlakukan teks sebagai teks, tetapi membuat teks berbicara, bahkan tentang hal di luar dirinya. Pendekatan yang digunakan peneliti adalah semiotika Roland Barthes yang mengembangkan gagasan-gagasan Ferdinand de Saussure dan mencoba menerapkan kajian tanda-tanda secara lebih luas. Pada praktinya peneliti mengggunakan kajian semiotik untuk menganalisis teks dan visual yang ada pada media sosial Instagram @dkksemarang adalah akun resmi dari Dinas Kesehatan Kota Semarang. Pada kondisi pandemi Covid-19 yang identik dengan upaya memutus rantai penyebaran virus dan mendukung program vaksinasi.

scholarly journals Philla en Gouelokkies: Intertekstualiteit in Boom Bomer Boomste

Literator ◽  
1985 ◽  
Vol 6 (2) ◽  
pp. 35-45
Author(s):  
G. Wybenga
Keyword(s):  
Roland Barthes ◽  
Ferdinand De Saussure

Die taalkundige Ferdinand de Saussure se opvatting oor die ontstaan van betekenis word veral deur die Post-Strukturaliste op die literatuur van toepassing gemaak. Betekenis ontstaan nie op grond van ’n teksinterne struktuur nie, maar op grond van die verhouding wat dié teks met ander tekste aangaan: “De betekenis van de tekst is het resultaat van verschil én overeenkomste met andere teksten”, (Van Boheemen, 1981:122). Die begrip ‘teks’ word in die ruimste sin van die woord opgeneem. Vergelyk Roland Barthes se vyf kodes wat buite die geskrewe teks om ook in die maatskaplike ruimte bestaan. Die buitetekstuele werklikheid is self 'n soort teks wat saamgestei is uit dié vyf kodes, 'n netwerk waardeur ’n literêre teks beweeg en “in passing becomes a text” (Barthes, aangehaal deur Jefferson, 1982:102).

scholarly journals Sign And Meaning Related To Hair Styles Found In Allure Magazine Cover

2019 ◽  
Vol 7 (2) ◽  
pp. 71
Author(s):  
Darma Nopiyati
Keyword(s):  
Roland Barthes ◽  
Ferdinand De Saussure ◽  
Hair Care ◽  
Magazine Covers ◽  
Magazine Cover

The article focuses on the hairstyle related sign and meaning found on the cover of Allure Magazine. Data are collected from 8 magazine covers issued from January 2012 to February 2013. The theory of Linguistics signs and Non-linguistics sign proposed by Ferdinand de Saussure together with the theory of order of signification by Roland Barthes are employed in analyzing the data. The analysis showed that the sentences related to hairstyle are used to persuade the female reader to pay more attention to their hair care, the appliances and hair care products used in order to have an appearance like the models on the cover.

scholarly journals The Good Portrait of the Academic Author

2005 ◽  
Vol 26 (2) ◽  
pp. 85-101 ◽  
Author(s):  
Lisbeth Thorlacius
Keyword(s):  
Public Relations ◽  
Correct Choice ◽  
Charles Sanders Peirce ◽  
Roland Barthes ◽  
Back Cover ◽  
Ferdinand De Saussure ◽  
Visual Elements ◽  
Academic Authors ◽  
Insight Into ◽  
Academic Author

Abstract This article aims to give the reader a language with which one can discuss portraits of academics and their usage. Moreover the four most frequently used genres of portraits of academic authors will be introduced. And it will be argued why insight into, and knowledge of these genres is crucial in order to make the correct choice of portrait in the light of the context. The most relevant genres within photography of academics can be found within four categories: The classical portrait, the staged portrait, the situational portrait and the news portrait. When choosing a portrait whether it is for the news, public relations or the back cover of a book it is useful to have a vocabulary about the visual elements concerning photography of academics. Such a language can be provided by semiotics, and in this context I have drawn on aspects of the semiotic theories of Ferdinand de Saussure, Roland Barthes, and Charles Sanders Peirce.

scholarly journals Lições da aula, de Roland Barthes, professor no Collége de France

2007 ◽  
Author(s):  
Isaias Mucci
Keyword(s):  
Roland Barthes ◽  
Ferdinand De Saussure

Inaugurando, no Collège de France, a 7 de janeiro de 1977, a cadeira de semiologia literária, Roland Barthes pronunciou uma aula magna, designada Leçon, texto dado à luz em 1978, que se constituiu no ponto de partida para a aventura semiológica", capitaneada pelo consagrado escritor. Passadas quase três décadas dessa pronunciação e tendo tomado diversos rumos a semiologia, não apenas a semiologia de cariz literário, fundada segundo o paradigma da linguística, estruturada por Ferdinand de Saussure, convém investigar até que ponto as ponderações barthesianas ainda produzem significações e para quais horizontes elas apontam, sobretudo sob uma perspectiva semiológica, que enfoque questões de ensino, saber e poder.

scholarly journals To the description of semiotic theory in the tradition of Chinese Linguistics

Litera ◽  
2021 ◽  
pp. 171-180
Author(s):  
Yui Chzhan
Keyword(s):  
Significant Contribution ◽  
Communication Theory ◽  
Roland Barthes ◽  
Academic Environment ◽  
Russian Science ◽  
Special Contribution ◽  
Chinese Scholar ◽  
Ferdinand De Saussure ◽  
Russian Linguistic ◽  
Semiotic Theory

The Russian scholars often associate semiotics with such names as Ferdinand De Saussure, Charles Morris, Roland Barthes, who wrote a wide variety of works and significantly contributed to the formation of semiotics. Therefore, the Russian science has sound understanding of semiotics in Europe. In Asian regions, namely in China, semiotics is also one of the most popular trends. This article gives special attention to the formation and development of semiotics in the modern Chinese academic environment for the purpose of revealing and clarifying the key periods of study of semiotic theory, trends and directions of semiotic research, as well as the main works written by the Chinese authors from the perspective of semiotics. The author's special contribution into this research consists in introduction to the Russian linguistic paradigm of the process of formation of semiotics as an independent scientific direction within the Chinese academic environment. Description is provided to the three key periods of development and advancement of semiotic theories in China. The main trends and directions of research in the modern academic environment are explored. The article features the works of the prominent Chinese linguists – Yaping Huang and Hua Meng, who implemented  the semiotic ideas into the study of ideographic writing. The article also examines the work of the renowned Chinese scholar Qian Guanlian, who studied the pragmalinguistic aspects from the perspective of semiotics, which allowed comprising a semiotic base of the communication theory and pragmatics, and thus made a significant contribution to further research of these trends.

scholarly journals Semiotik & Dinamika Sosial Budaya: Ferdinand de Saussure, Roland Barthes, Julia Kristeva, Jacques Derrida, Charles Sanders Peirce, Marcel Danesi & Paul Perron, dll.

2018 ◽  
Vol 15 (1) ◽  
pp. 127
Author(s):  
Suci Anggraeni
Keyword(s):  
Jacques Derrida ◽  
Charles Sanders Peirce ◽  
Julia Kristeva ◽  
Roland Barthes ◽  
Ferdinand De Saussure

Manusia adalah makhluk yang selalumencari makna dari berbagai hal yang ada disekitarnya. Oleh karena itu, manusia dapatdisebut sebagai homo signans (Danesi danPerron 1999 dalam Hoed 2014). Dalam hal inimanusia dipandang memiliki kemampuan untukmemberikan makna pada berbagai gejala sosialbudaya dan gejala alamiah. Dengan demikian,dapat disimpulkan bahwa tanda adalah bagiandari kebudayaan manusia (Hoed, 2014).

Ο φανταστικός χώρος στον δημιουργικό λόγο των παραμυθιών

2020 ◽  
Author(s):  
Δάφνη Σουλογιάννη
Keyword(s):  
Harry Potter ◽  
Roland Barthes ◽  
Ferdinand De Saussure

Αντικείμενο της παρούσας διδακτορικής έρευνας αποτελεί η καταγραφή, μελέτη και ερμηνεία του Φανταστικού Χώρου, έτσι όπως αυτός ορίζεται στα κείμενα των παραμυθιών και των ιστοριών με παραμυθικά στοιχεία. Ο Φανταστικός χώρος ορίζεται σε αντιδιαστολή με τον ρεαλιστικό χώρο - αποφεύγεται ο όρος "πραγματικός" χώρος, καθώς η υπόθεση είναι ότι πραγματικός, εντός του πλαισίου του, είναι και ο Φανταστικός χώρος, με ποικιλία εφάμιλλη του ρεαλιστικού. Κοιτίδα αυτού του Φανταστικού Χώρου αποτελεί ο δημιουργικός λόγος του συγγραφέα των παραμυθιών, ο οποίος, στο πλαίσιο της αφήγησης, αναπτύσσει και ζωντανεύει ένα μοναδικό και αύταρκες σύμπαν, όπου θα εκτυλιχθεί η δράση με τρόπο μονοσήμαντο: μόνο εντός του συγκεκριμένου σύμπαντος της κάθε ιστορίας είναι δυνατό να διαδραματιστεί η συγκεκριμένη ιστορία. Προς την αναζήτηση του Φανταστικού χώρου χρησιμοποιούνται ως παραδειγματικές εφαρμογές τα κείμενα των παραμυθιών Η Ωραία Κοιμωμένη, Χάνσελ και Γκρέτελ, Η Βασίλισσα του Χιονιού, Η Αλίκη στη Χώρα των Θαυμάτων, Πέρα από τον Καθρέπτη, Ο Ανιψιός του Μάγου, και της επταλογίας με κεντρικό χαρακτήρα τον Harry Potter. Μέσω της εφαρμογής συγκεκριμένης μεθοδολογίας - το έργο των γλωσσολόγων/σημειολόγων Ferdinand de Saussure και Roland Barthes, καθώς και η κειμενογλωσσολογική προσέγγιση του Paul Werth, με επίκεντρο το γνωσιακό φαινόμενο της Μεταφοράς - αναζητούνται τα δομικά στοιχεία του Φανταστικού χώρου, ο ρόλος του εντός της αφήγησης αλλά και η λειτουργία του εντός του κειμενικού κόσμου. Σκοπός της διδακτορικής έρευνας είναι αυτός ο Φανταστικός χώρος να δειχτεί ως η κινητήριος δύναμη για την ανοικοδόμηση ενός πλήρους σύμπαντος και την συνεπακόλουθη εξέλιξη της αφήγησης, και να αναγνωριστεί ως ένα σύστημα με δομή και κανόνες, το οποίο έχει κάποιου είδους αναφορά στη δομή και τους κανόνες που ισχύουν στον ρεαλιστικό χώρο της φυσικής μας εμπειρίας.

scholarly journals Representasi Wajah Perempuan Ideal dalam Iklan Garnier Edisi ‘Wajah Bersih tanpa Jerawat’

2021 ◽  
Vol 3 (2) ◽  
pp. 22-32
Author(s):  
Athalla Naufal Rafi Rimbardi ◽  
Lalu Rizki Ramadhani ◽  
Faishal Bimo Wicaksono
Keyword(s):  
Roland Barthes ◽  
Ferdinand De Saussure

Tujuan dari penelitian ini adalah untuk membahas representasi Iklan Garnier edisi Wajah Bersih Tanpa Jerawat yang menayangkan seorang perempuan yang awalnya mempunyai wajah kusam dan kasar, mencari solusi untuk menghaluskan wajahnya dan membersihkannya, alhasil wajah tersebut bersih dan halus dikarenakan menggunakan sabun wajah Garnier. Standar representasi wajah perempuan ideal yaitu mempunyai wajah yang putih, bersih dan bersinar. Lain halnya dengan perempuan yang mempunyai wajah kotor dan kusam, disitu perempuan tersebut belum memenuhi kriteria perempuan yang ideal. Dengan adanya wajah putih, bersih dan bersinar, perempuan ini menjadi tambah percaya diri untuk memenuhi aktifitasinya, dikarenakan wajah adalah salah satu bentuk kecantikan perempuan yang dimana wajah ini bersifat umum. Analisis penelitian pada iklan Garnier ini menggunakan semiotika dari Roland Barthes berdasarkan pemikiran Ferdinand de Saussure, yang dimana penelitian ini bertujuan untuk mengetahui representasi wajah perempuan ideal dalam iklan. Analisis ini menggunakan konotasi, denotasi dan mitos dimana disini terdapat tanda dan petanda seperti wajah yang tadinya kotor menjadi cerah di dalam iklan Garnier tersebut. Representasi perempuan cantik dalam iklan mendominasi sebagai tontonan public, penggunaan objek perempuan cantik banyak menjadi ide kreator. Perempuan yang cantik didasari oleh khalayak sebagai wanita yang cenderung mempunyai warna kulit yang putih, langsing dan berambut lurus.

scholarly journals Dil, Nihilizm ve Televizyon

2020 ◽  
Vol 10 (39) ◽  
Author(s):  
Yusuf DEVRAN ◽  
Ömer Faruk ÖZCAN
Keyword(s):  
Jacques Derrida ◽  
Julia Kristeva ◽  
Roland Barthes ◽  
Ferdinand De Saussure

Anlamın ne olduğu farklı disiplinlerde çalışan araştırmacıların cevabını aradığı en önemli sorulardan biri olmuştur. Anlamın ne olduğu ve nasıl inşa edilebileceği sorusunu soran Ferdinand de Saussure, Roland Barthes, Julia Kristeva, Jacques Derrida ve Friederich Nietzsche gibi Batılı kimi dilbilimciler ve felsefeciler göstergeden başlayarak varlık, metin ve okuyucuya kadar uzanan konularda önemli tartışmalar yapmışlardır. Neticede bu uzun serüven nihilizme kadar uzanmıştır. İşte bir makalenin sınırlı kapsamında, bu serüven bazı boyutlarıyla ortaya konulmakta; dili oluşturan göstergelerin nasıl çağrışım gücünü yitirdiği, metnin öz bir metin olmaktan çıktığı, yazarın devre dışı kaldığı gibi hususlar üzerinde durulmaktadır. Göstergenin kendinden başka bir şeye işaret edememesi varlık anlamında da önemli sorunlara yol açmıştır. Çünkü kendisinden başka bir şeyi gösteremeyen göstergelerle inşa edilen ve başka metinlerle metinlerarası ilişkiye sahip olan bir metin ne müellifine, ne de yaratıcı gücüne göndermede bulunabilir. Derrida da her bir gösterileninin aynı zamanda başka bir şeyin göstergesi olabileceğine, kökenin yokluğundan dolayı her şeyin söyleme dönüşebileceğine ve anlam alanının sonsuz genişleyebileceğine vurgu yaparak, kâinatta ilanihaye göstergeler arası bir dönüşün ve devinimin süregittiğine, dilin doğası üzerinden varlığın kendikendiliğine ve sonsuzluğuna işaret etmiştir. Bu ebedi yeniden doğuş ya da ayni olanın yeniden doğması, “kendikendinelik”, varoluşun gayesini, ‘yaratıcı’ ile şeyler arasındaki ilişkiyi, boşa çıkarmakta ve hiçlik düşüncesini daha da pekiştirmektedir. Üzerinde durulması gereken diğer bir husus ise kendine özgü bir dili olan ve bu dilsel mantık üzerinden işleyen televizyonun nihilizm ile olan ilişkisidir. Bu anlamda cevabının aranması gereken en önemli soru televizyon ve nihilizme nasıl yol açtığıdır.

scholarly journals A lógica do significante como um método de pesquisa em psicanálise

2020 ◽  
Vol 11 (3) ◽  
pp. 196
Author(s):  
Bernardo Sollar Godoi
Keyword(s):  
Michel Foucault ◽  
Jacques Lacan ◽  
Roland Barthes ◽  
Ferdinand De Saussure

A pesquisa em psicanálise é um tema recorrentemente debatido e possui um já extenso histórico no contexto brasileiro. Este texto parte de uma discussão a respeito desse tema, mais especificamente, de uma discussão suscitada pelo texto Pesquisa de tipo teórico, de Luiz Alfredo Garcia-Roza, acerca da utilização do significante como modalidade própria de pesquisa psicanalítica. Para trabalhar tal questão, foram abordados os fundamentos do conceito de significante de Ferdinand de Saussure, bem como a sua passagem para a psicanálise, com o trabalho de Jacques Lacan. Com a elaboração da teoria do significante lacaniano, foi identificado que o significante não funciona como um conceito, mas como um método de abordagem, o que justifica compreendê-lo como uma lógica em detrimento de tratá-lo como um termo ordinário. Posteriormente, foram explorados o alcance e as implicações desse método de pesquisa, tendo como chaves de leitura importantes textos de Roland Barthes e Michel Foucault.

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