scholarly journals Consumer’s Choices in Critical Conditions: How impulsive buying tendency makes consumers seek foreign products

2021 ◽  
Vol 5 (2) ◽  
pp. 158
Author(s):  
Lucas Emmanuel Nascimento Silva ◽  
Manoel Bastos Gomes Neto ◽  
Patrick Wendell Barbosa Lessa ◽  
Rebeca Da Rocha Grangeiro
Keyword(s):  
Path Analysis ◽  
Sem Analysis ◽  
Economic Recovery ◽  
Critical Conditions ◽  
Impulsive Behavior ◽  
Cognitive Aspect ◽  
Foreign Products ◽  
Product Features ◽  
Impulsive Buying ◽  
Buying Behaviors

The COVID-19 pandemic brought the attention of researchers to impulsive buying behaviors and the purchasing of local products, as they are fundamental for the economic recovery of the countries. Therefore, the purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products. We applied the Impulsive Buying Tendency Scale and the X-Scale of Xenocentrism to 300 young and adults. To analyze the data, we conducted a PLS-SEM analysis to test five hypotheses. Our results from the path analysis indicate that the affective aspects of impulsive buying tendency decrease the cognitive IBT (β= -0.345), and increases the foreign admiration (β= 0,265) and domestic rejection (β= 0,226). Moreover, the cognitive aspect of IBT can also increase domestic rejection (β= 0,196). Our results follow the theory regarding xenocentrism, as consumers cognitively will consider foreign products as superior, thus rejecting the domestic ones. Furthermore, affective has also a significant impact on domestic rejection, which indicates that consumers may disregard local products because of individual frustrations.  Overall, businesses need to take into account that to conquer those impulsive buyers, they need to show that they are more global and reinforce the product features. Research on the seek for foreign products and impulsive behavior will be fundamental as this purchasing can help the countries in the economic recovery after the COVID-19 crisis.

scholarly journals Faktor Penentu Perilaku Impulsive Buying Pada Fashion Business Di Kota Bandung

2017 ◽  
Vol 2 (3) ◽  
pp. 121
Author(s):  
Novia MH ◽  
Harmon Harmon
Keyword(s):  
Positive Impact ◽  
Descriptive Analysis ◽  
Mean Value ◽  
Reference Level ◽  
Impulsive Behavior ◽  
Business Managers ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Expected Benefits ◽  
Store Environment

Impulsive buying behavior is behavior that appears suddenly and without planned in advance by the consumer while shopping. Impulsive behavior arises because of the factors that encourage consumers to shop beyond the plan. From a business standpoint, this behavior will have a positive impact, by setting a good marketing strategy and understand the factors that cause this behavior it will be the manager of the business will get a large income. This study discusses the factors that lead to impulsive behavior by using descriptive analysis method. By using questionnaires distributed to a sample of consumers factory outlet with 100 respondents then processed using SPSS 16.0 will produce a mean as a reference level of each indicator. The factors that have been tested, the indicators store atmosphere has the highest mean value, which means that the store atmosphere factors which are elements of the store environment are a dominated factor that causes of impulsive buying. Expected benefits of this research can be perceived by various parties especially for business managers and readers as consumers, in order to be wise addressing the increasingly modern market developments from time to time.

scholarly journals Pengaruh Karakteristik Toko dan Produk Bagi Konsumen di Indonesia Terhadap Pembelian Impulsif

2018 ◽  
Author(s):  
Aditya Halim Perdana
Keyword(s):  
Data Analysis ◽  
Impulsive Behavior ◽  
Shopping Centers ◽  
Product Characteristics ◽  
Online System ◽  
Impulsive Buying ◽  
Impulse Purchases ◽  
System Data ◽  
Consumer Lifestyles

STATUS : POSTPRINTPublished Link : http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1640/1224Publisher : Universitas Merdeka MalangImpulsive buying tendencies can be found in shopping centers such as malls. Thenumber of malls also cause consumer lifestyles change. Impulsive behavior ofpuchases is influenced by product characteristics and store characteristics. Thepurpose of this study is to determine whether the characteristics of stores andproducts affect the consumer's impulse purchases at malls in Indonesia. Thisstudy examines as 435 respondents with descriptive quantitative approach.Questionnaires are disseminated by online system. Data analysis uses a multiplelinear regression. Results of this study shows the characteristics of the store andproduct characteristics significantly affect the impulsive buying.

How financial attitudes and practices influence the impulsive buying behavior of college and university students

2010 ◽  
Vol 38 (3) ◽  
pp. 373-380 ◽  
Author(s):  
Chien-Wen Lai
Keyword(s):  
University Students ◽  
Family Of Origin ◽  
Buying Behavior ◽  
College And University ◽  
Attitudes And Practices ◽  
Impulsive Buying ◽  
The Subject ◽  
Money Attitude ◽  
Buying Behaviors ◽  
Personal Financial Planning

Impulsive buying behavior has been the subject of a large amount of empirical research, but little research exists that actually examines the significant predictors of impulsive buying behaviors in adolescents. The purpose of this study was to investigate the attitudes of adolescents towards credit and money and the personal financial planning practices they follow, and to examine how these attitudes and practices influenced their impulsive buying behavior. Data were collected from 906 adolescent Taiwanese college and university students. A logistic regression model was used to identify which students were more likely and which were less likely to make impulsive purchases. The significant predictors were the following 8 variables: gender, age, having taken a course in personal finance, use of money as a reward, family of origin, affective credit attitude, cognitive credit attitude, behavioral credit attitude, and money attitude.

scholarly journals The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior

2021 ◽  
Vol 12 ◽  
Author(s):  
Bin Li ◽  
Minqi Hu ◽  
Xiaoxi Chen ◽  
Yongxin Lei
Keyword(s):  
Future Research ◽  
Anticipated Regret ◽  
Product Involvement ◽  
Buying Behavior ◽  
Cognitive Aspect ◽  
Emotional Aspect ◽  
Impulsive Buying ◽  
The Relationship ◽  
Moderating Role

Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive aspect) and anticipated regret (emotional aspect) on the online impulsive buying behavior of the consumer. The results indicate that consumers who experienced downward anticipated regret showed more online impulsive buying behavior than those who experienced upward anticipated regret. Moreover, anticipated regret moderates the relationship between product involvement and online impulsive buying behavior, for participants who experienced downward anticipated regret showing more online impulsive buying behavior than those who experienced upward anticipated regret in the low product involvement group, but there is no differential between downward and upward anticipated regret in the high involvement product group. These findings suggest that anticipated regret helps consumers make more deliberative online shopping choices. The implications for both future research and online consumers are discussed.

scholarly journals NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

2003 ◽  
Vol 5 (1) ◽  
pp. 1 ◽  
Author(s):  
Danes Jaya Negara ◽  
Basu Swastha Dharmmesta
Keyword(s):  
Empirical Evidence ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Normative Evaluation ◽  
Impulsive Buying ◽  
Behavioral Aspects ◽  
Buying Behaviors ◽  
The Relationship ◽  
Moderating Role

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

scholarly journals PERAN NILAI HEDONIK MEMEDIASI PENGARUH ATMOSFER GERAI TEHADAP PEMBELIAN IMPULSIF (Studi Pada Konsumen Level 21 Mall Denpasar)

2020 ◽  
Vol 9 (5) ◽  
pp. 1818
Author(s):  
I Putu Rama Wijaya ◽  
I Gde Ketut Warmika
Keyword(s):  
Path Analysis ◽  
Sampling Technique ◽  
Marketing Management ◽  
Purposive Sampling ◽  
Hedonic Value ◽  
Analysis Technique ◽  
Impulsive Buying

This study  aims  to  determine the effect of the outlet atmosphere on impulsive purchases through hedonic values as a mediator. The research sample was set as many as 75 respondents using a sampling technique that is purposive sampling. The  analysis  technique used  is  path analysis  with  the classic assumption test and the sobel test This research is expected to be able to make empirical contributions about the influence between outlet atmosphere variables, hedonic values, and impulsive purchases for the development of science and become a consideration for company marketing management. The result   showed that the outlet atmosphere had a positive and significant effect on hedonic values. Outlet atmosphere has a positive and significant effect on impulsive purchases. The hedonic value has a positive and significant effect on impulsive purchases. The hedonic value significantly mediates the effect of the outlet atmosphere on impulsive purchases. Keywords: outlet atmosphere, hedonic value, impulsive buying

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