scholarly journals Earth Scientist and Social Media: approaching our planet to young people and general public using comics and illustration.

Author(s):  
Stefania Schamuells ◽  
Olaya Dorado ◽  
Joaquin Hopfenblatt ◽  
Meritxell Aulinas ◽  
Adelina Geyer

<p>Earth Sciences are booming in social media, an unexampled scenario a few years ago. In the last year, these numbers have increased because of the COVID-19, citizens are consuming even more digital information, at the same time they are looking for more simplified and easy-understanding scientific concepts. It is very important to remark the value of entertainment, humor, and visual contents, which have a light universal language to approach Earth Sciences to citizens and experts beyond the pure academic frontiers. In this work, we share some successful examples through the use of illustration, comic, and infographic content between two Instagram accounts (<strong>@ohmagmamia</strong> and <strong>@salirconunageologa</strong>) which addend more than 13,000 followers and have a potential reach up to 37.1k (based on their account insights). The audience for this content is international although it has gained great popularity among the Spanish-speaking public (the initial target audience), little by little creating an interesting and growing movement. Countries such as Chile, Argentina, Colombia, and Spain have the greatest impact according to statistics. Age range is between 18-34 years for 87% of the audience, with a clearly female predominance (55% in @Ohmagmamia and 60% in @Salirconunageologa).</p><p>One of the principal goals of these accounts is to develop visual, artistic and easy-understanding content that fits the audience. On one hand @Ohmagmamia uses photographic material (e.g. landscapes, outcrops, hand specimen samples or micro-photographies), simple geological sketches and infographic content along with small descriptions in the post captions. This approach has been well received by both Earth Science students and non-professional enthusiasts, as well as biology-geology teachers and public examination trainers. On the other hand, @Salirconunageologa (Dating a geologist) uses cartoons, humour and comics to approach Earth Sciences to professionals and the general public. Its visual material focuses on storytelling to explain what it means to be a geologist using all its universe of friendly characters. In the first season of “Dating a Geologist Universe” (with 17 episodes), the main character, Nia Stone, is involved in different hilarious situations related to Earth Sciences, like volcanoes, trilobites, or Dr. Gems (the main Villain). This “<strong>geocomics”</strong> have been very well received, being the first chapter the one which records the best audience data, with 10k accounts reached on Instagram. </p><p>Social media statistics data provide interesting information about the success of these scientific dissemination’s new methods. In the last 6 months of the 2020 both accounts reached an average of 11,000 Instagram accounts with an average more than 1,000 “likes” per post and with an engagement rate that varies from 9 to 12%. In addition, the use of other social media such as Twitter or YouTube able us to reach more people and/or accounts by using Twitter “threads” or sharing videos of invite talks or “webinars”, whose popularity grew during the quarantine period. All these results show the importance of a perfect relation between visuals, art and Earth Science and its capability to reach people from all around the globe.</p>

2021 ◽  
Author(s):  
Annique van der Boon ◽  
Andrew J. Biggin ◽  
Greig A. Paterson ◽  
Janine L. Kavenagh

Abstract. Paleomagnetism is a relatively unknown part of Earth sciences that is not well integrated into the school curriculum in the United Kingdom. Throughout recent years, there has been a decline in the number of Earth science students in the UK. In 2018 and 2019, we developed outreach activities and resources to introduce the scientifically-engaged general public to paleomagnetism and raise awareness of how geomagnetism affects society today, thus putting paleomagnetism, and Earth sciences, in the spotlight. We tested our ideas at local events that were visited mostly by families with small children, with tens to hundreds of participants. Our project culminated in the ‘Magnetic to the Core’ stand at the Royal Society Summer Science Exhibition in 2019, which is visited by members of the general public as well as students and teachers, scientists, policymakers and the media. At this event, we communicated the fundamentals of paleomagnetism through hands-on experiments and presented our recent research advances in a fun and family friendly way. To test the impact of our exhibit on knowledge of paleomagnetism and Earth’s magnetic field on visitors, we designed an interactive quiz and collected results from 382 participants over 8 days. The results show an increase in score of 19.1 % between those who had not yet visited the stand to those who had visited for more than 10 minutes. The results from school-age respondents alone show a larger increase in score of 28.1 % between those who had not yet visited and those who had spent more than 10 minutes at the stand. These findings demonstrate that this outreach event was successful in impacting visitors’ learning. We hope our Magnetic to the Core project can serve as an inspiration for other Earth science laboratories looking to engage a wide audience and measure the success and impact of their outreach activities.


2016 ◽  
Vol 15 (05) ◽  
pp. C01 ◽  
Author(s):  
Peter Weingart ◽  
Lars Guenther

Science communication, whether internally or to the general public depends on trust, both trust in the source and trust in the medium of communication. With the new 'ecology of communication' this trust is endangered. On the one hand the very term of science communication has been captured by many different actors (e.g., governments, PR experts, universities and research institutions, science journalists, and bloggers) apart from scientists themselves to whom science communication means different things and whose communication is tainted by special interests. Some of these actors are probably more trusted by the general public than others. On the other hand, the channels that are used to communicate science are also not trusted equally. Particularly the widespread use of social media raises doubts about the credibility of the communication spread through them.


Author(s):  
Mark Meagher

Responsive architecture, a design field that has arisen in recent decades at the intersection of architecture and computer science, invokes a material response to digital information and implies the capacity of the building to respond dynamically to changing stimuli. The question I will address in the paper is whether it is possible for the responsive components of architecture to become a poetically expressive part of the building, and if so why this result has so rarely been achieved in contemporary and recent built work. The history of attitudes to- ward obsolescence in buildings is investigated as one explanation for the rarity of examples like the one considered here that successfully overcomes the rapid obsolescence of responsive components and makes these elements an integral part of the work of architecture. In conclusion I identify strategies for the design of responsive components as poetically expressive elements of architecture.


Author(s):  
Eddy Suwito

The development of technology that continues to grow, the public increasingly facilitates socialization through technology. Opinion on free and uncontrolled social media causes harm to others. The law sees this phenomenon subsequently changing. Legal Information Known as Information and Electronic Transaction Law or ITE Law. However, the ITE Law cannot protect the entire general public. Because it is an Article in the ITE Law that is contrary to Article in the 1945 Constitution of the Republic of Indonesia.


GSA Today ◽  
2017 ◽  
Author(s):  
C.J. Spencer ◽  
K.L. Gunderson ◽  
C.W. Hoiland ◽  
W.K. Schleiffarth

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Fu Jie Tey ◽  
Tin-Yu Wu ◽  
Chiao-Ling Lin ◽  
Jiann-Liang Chen

AbstractRecent advances in Internet applications have facilitated information spreading and, thanks to a wide variety of mobile devices and the burgeoning 5G networks, users easily and quickly gain access to information. Great amounts of digital information moreover have contributed to the emergence of recommender systems that help to filter information. When the rise of mobile networks has pushed forward the growth of social media networks and users get used to posting whatever they do and wherever they visit on the Web, such quick social media updates already make it difficult for users to find historical data. For this reason, this paper presents a social network-based recommender system. Our purpose is to build a user-centered recommender system to exclude the products that users are disinterested in according to user preferences and their friends' shopping experiences so as to make recommendations effective. Since there might be no corresponding reference value for new products or services, we use indirect relations between friends and “friends’ friends” as well as sentinel friends to improve the recommendation accuracy. The simulation result has proven that our proposed mechanism is efficient in enhancing recommendation accuracy.


Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 77
Author(s):  
Tyler Horan

Social media influencers-individuals who utilize various forms of network power on social networks occupy a unique identity space. On the one hand, their network power is often tied to their social identity as creators of engaging material. On the other hand, their ability to promote commercial products and services steps outside the traditionally distinct commercial–social, occupational–personal divides. In this work, the network morphologies of influencers are explored in relation to their delivery of sponsored and non-sponsored content. This article explores how the disclosure of content as ‘sponsored’ affects audience reception. We show how that the promotion of content on social media often generates higher levels of engagement and receptiveness amongst their audience despite the platform’s assumption of organic non-commercial relationships. We find that engagement levels are highest among smaller out-degree networks. Additionally, we demonstrate that sponsored content not only returns a higher level of engagement, but that the effect of sponsorship is relatively consistent across out-degree network sizes. In sum, we suggest that social media audiences are not sensitive to commercial sponsorship when tied to identity, as long as that performance is convincing and consistent.


Author(s):  
Marguerite St Leger Dowse ◽  
◽  
Sophie Howell ◽  
Gary R Smerdon ◽  
◽  
...  

Introduction: Divers are recommended to observe a pre-flight surface interval (PFSI) ≥ 24 hours before boarding a plane following a diving vacation. Decompression sickness (DCS) symptoms may occur during or post-flight. This study aimed to examine the adherence of PFSI ≥ 24 in vacationing divers, and if any perceived signs and symptoms of DCS during or after flight were experienced. Methods: An anonymous online survey was publicised through diving exhibitions and social media. Data included diver/diving demographics, PFSI before flight, flight details, and perceived signs and symptoms of DCS during or after flight. Results: Data from 316 divers were examined (31% female) with the age range 1-75 years (median 49). Divers recorded 4,356 dives in the week preceding the flight, range 1-36 (median 14). Overall, 251/316 (79%) respondents reported a PFSI of ≥ 24 hours. PFSIs of < 12 hours were reported by 6 respondents. Diagnosed and treated DCS developing during, and post flight was reported by 4 divers with PFSIs ≥ 24 hours and by 2 divers with PFSIs < 24 hours. Fifteen divers boarded a plane with perceived symptoms of DCS. Conclusions: These data suggest that most divers in this study observed the recommendations of a ≥ 24 hour PFSI with safe outcomes.


2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.


Sign in / Sign up

Export Citation Format

Share Document