How to Podcast in Archaeology

2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Public Archaeology ◽  
Social Media Marketing ◽  
Public Outreach ◽  
Trial And Error ◽  
Business World ◽  
The Public ◽  
Broad Approach

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

ANALISA YURIDIS HAK KEBEBASAN BERPENDAPAT BERDASARKAN KETENTUAN UNDANG-UNDANG NOMOR 19 TAHUN 2016 TENTANG PERUBAHAN ATAS UNDANG-UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 001
Author(s):  
Eddy Suwito
Keyword(s):  
Social Media ◽  
General Public ◽  
Legal Information ◽  
The Public ◽  
Harm To Others ◽  
The Law ◽  
The Republic

The development of technology that continues to grow, the public increasingly facilitates socialization through technology. Opinion on free and uncontrolled social media causes harm to others. The law sees this phenomenon subsequently changing. Legal Information Known as Information and Electronic Transaction Law or ITE Law. However, the ITE Law cannot protect the entire general public. Because it is an Article in the ITE Law that is contrary to Article in the 1945 Constitution of the Republic of Indonesia.

scholarly journals Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

2021 ◽  
Vol 12 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Jose Antonio Clemente-Almendros ◽  
Inés González-González ◽  
Jorge Aracil-Jordà
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Online Survey ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Global Level ◽  
Female Entrepreneurs ◽  
Business World ◽  
Marketing Actions ◽  
Complicated Situation

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance.

scholarly journals Spinning the lens on physician power: narratives of humanism and healing

2019 ◽  
Vol 8 (5) ◽  
pp. 305-308
Author(s):  
Mercedes Chan ◽  
Laura Nimmon
Keyword(s):  
Social Media ◽  
Medical Education ◽  
General Public ◽  
Healthcare Providers ◽  
Health Professions ◽  
The Public ◽  
Practice Of Medicine ◽  
Narrative Framework

Abstract Divisive, disabling and dangerous power has featured heavily in health professions literature, social media and medical education. Negative accounts of the wielding of power have discoloured the lens through which the public sees medicine and distorted the view of a profession long associated with healing, humanism and heart. What has been buried in the midst of this discourse are positive accounts of power where the yielding of power is encouraging, empathetic and empowering. This article offers three personal vignettes illustrating the ability of power to positively affect lives in the practice of medicine, for patients and doctors alike. More of these stories are needed to uplift and rebalance the conversation on physician power and how it can be used for good. It is necessary to provide a narrative framework of what it looks like to be a healer and a humanistic doctor to satisfy the general public through a commitment to cultivate multidimensional future healthcare providers.

scholarly journals The “Obiettivo Antibiotico” Campaign on Prudent Use of Antibiotics in Sicily, Italy: The Pilot Phase

2020 ◽  
Vol 17 (9) ◽  
pp. 3077 ◽  
Author(s):  
Martina Barchitta ◽  
Annalisa Quattrocchi ◽  
Andrea Maugeri ◽  
Maria Clara La Rosa ◽  
Claudia La Mastra ◽  
...  
Keyword(s):  
Social Media ◽  
Antimicrobial Resistance ◽  
General Public ◽  
Healthcare Professionals ◽  
Educational Interventions ◽  
World Health ◽  
Pilot Phase ◽  
The Public ◽  
The World ◽  
Health Organization

The issue of antimicrobial resistance (AMR) is a focus of the World Health Organization, which proposes educational interventions targeting the public and healthcare professionals. Here, we present the first attempt at a regionwide multicomponent campaign in Sicily (Italy), called “Obiettivo Antibiotico”, which aims to raise the awareness of prudent use of antibiotics in the public and in healthcare professionals. The campaign was designed by an interdisciplinary academic team, and an interactive website was populated with different materials, including key messages, letters, slogans, posters, factsheets, leaflets, and videos. The campaign was launched in November 2018 and, as of 21 December 2018, the website had a total of 1159 unique visitors, of which 190 became champions by pledging to take simple actions to support the fight against AMR. Data from social media showed that the audience was between 18 and 54 years of age, with a high proportion of female participants (64%). Interestingly, the LinkedIn page received more than 1200 followers, and Facebook 685 followers. The number of actions taken (pledges) by the audience was 458, evenly divided between experts (53%) and the general public (47%). Additional efforts are needed to reach more people, thus future efforts should focus on further promotion within the Sicilian region to sustain the engagement with the campaign.

Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era

2017 ◽  
Vol 71 (2) ◽  
pp. 482-494 ◽  
Author(s):  
Jessica T. Feezell
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Political Information ◽  
Issue Salience ◽  
Social Filtering ◽  
The Public ◽  
Mainstream Media ◽  
Public Agenda ◽  
Perceived Importance

Conventional models of agenda setting hold that mainstream media influence the public agenda by leading audience attention, and perceived importance, to certain issues. However, increased selectivity and audience fragmentation in today’s digital media environment threaten the traditional agenda-setting power of the mass media. An important development to consider in light of this change is the growing use of social media for entertainment and information. This study investigates whether mainstream media can influence the public agenda when channeled through social media. By leveraging an original, longitudinal experiment, I test whether being exposed to political information through Facebook yields an agenda-setting effect by raising participants’ perceived importance of certain policy issues. Findings show that participants exposed to political information on Facebook exhibit increased levels of issue salience consistent with the issues shared compared with participants who were not shown political information; these effects are strongest among those with low political interest.

scholarly journals Practicing Science Communication in Digital Media

2021 ◽  
pp. 69-81
Author(s):  
Katharina Meinecke
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Science Communication ◽  
Classical Antiquity ◽  
Research Communication ◽  
Classical Archaeology ◽  
University Of Vienna ◽  
The University ◽  
The City

Katharina Meinecke describes a form of ‘Practicing Science Communication in Digital Media: A Course to Write the “Antike in Wien” Blog and Distribute it in Social Media at the University of Vienna in 2017’. In order to make students familiar with research communication to a general public and to enable them to practice both analogue and digital outreach activities, Meinecke had students write a blog and share their work in social media. An additional aim of the course was to enhance the visibility of Classical Archaeology in Vienna by highlighting the relevance of Classical antiquity in the city until today through content created by the participants.

scholarly journals Communicating Cultural Heritage Resources to the Public: Experiences from the Makonde of Mtwara Region, Tanzania.

2019 ◽  
Vol 8 (1) ◽  
pp. 35
Author(s):  
Festo Wachawaseme Gabriel
Keyword(s):  
Cultural Heritage ◽  
General Public ◽  
Local Communities ◽  
Public Archaeology ◽  
The State ◽  
African Countries ◽  
The Public ◽  
The World

Communicating cultural heritage to the public has gained popularity in many African countries and the world at large. However,little efforts have been done to promote the practice of public archaeology in Tanzania. The main reason is the dominance of conventional archaeology which is mainly meant for academic consumption. In this kind of practice, the participation of local communities has been passive. This paper explores local communities’ understanding of cultural heritage resources focusing on local communities in the Mtwara Region of Tanzania. The results of this study reveal that little effort has been made by archaeologists and cultural heritage professionals to create awareness among local communities on matters related to archaeology and cultural heritage resources. Apart from discussing the state of local communities’ awareness on archaeology and cultural heritage resources, the paper also discusses the importance of communicating cultural heritage resources to the general public and the need to engage local communities in the conservation and preservation of cultural heritage resources.

scholarly journals Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper

2021 ◽  
Vol 5 (2) ◽  
pp. 145-161
Author(s):  
Festy Rahma Hidayati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Relevant Literature ◽  
Public Support ◽  
Political Leader ◽  
Political Leaders ◽  
The Public ◽  
Conceptual Paper ◽  
Use Of Social Media

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.

scholarly journals Tweet Carefully, Museums: A Case Study of the #decolonizeourmuseums Protest

2021 ◽  
Author(s):  
◽  
Natalie Liverant
Keyword(s):  
Social Media ◽  
Adverse Effects ◽  
Web 2.0 ◽  
Digital Media ◽  
Asian American ◽  
New Technologies ◽  
Fine Arts ◽  
The Public ◽  
Online Audiences

<p>Tweet Carefully, Museums presents an in-depth case study of audiences and a museum using social media in the current Web 2.0 age. It explores online protest and controversy over an event held at the Museum of Fine Arts, Boston (MFA) in 2015. This dissertation addresses a current gap in the literature centred on public use of social media as a platform to engage in museum-centred debate and discussion. At the moment, literature discussing new technologies in museums focuses heavily on an institution-to-audiences model. While this is indeed useful information, there is another aspect of digital media that has been largely neglected. In their case study, Gronemann et al. observed that overall, museums distanced themselves from discursive co-construction in their Facebook posts. The lack of engagement with audience can have adverse effects as social media grows in its popularity to mobilise the public in the name of social justice. “Western” museums, many of which have a history of fostering colonial narratives, can also be perceived as authoritative institutions. Museums need to engage more conscientiously with their online audiences. Unconsidered or insensitive engagement over social media may have adverse effects on institutions.  Kimono Wednesdays was an event where the public was invited to try on kimono in Gallery 255 at the MFA. The MFA advertised the event on a few social media platforms. On Facebook, the advertisement drew the harshest criticisms from a section of the Asian-American community. The sensational attention on Facebook grew quickly into physical protest inside Gallery 255. This case study analyses a sample of the dialogic posts, comments, and replies left on Facebook during the protests. It also analyses a symposium organised by the MFA, Kimono Wednesdays: A Conversation, where a panel made up of academics, museum staff, and a protester discussed the various concepts and perceptions of the museum’s controversial advertising and event.  This case study demonstrates that social media is a double-edged sword for museums, as it is a useful tool, but presents uncomfortable challenges. The key findings from this study show how content on the internet can be misinterpreted and how implicit bias can occur from any institution. As museums embrace Web 2.0 applications, they too must become more aware of their online presence and set in place methods of dialogic co-construction so as to better understand and communicate with the diversifying cultures that surround them.</p>

The Impact of Social Media Marketing on Consumer based brand Equity for White Goods brands in India

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Nidhi Midha ◽  
Sachita Yadav ◽  
Sanjay Srivastava
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Reliability And Validity ◽  
Cost Effective ◽  
Past Research ◽  
Social Media Marketing ◽  
Business World ◽  
Marketing Function ◽  
The Impact ◽  
White Goods

Purpose-Social Media has become an integral part of today's life. The business world has seen numerous opportunities in its application, and it has added new dimensions to the marketing function. This paper studies the impact of social media marketing (SMM) functionalities on the brand equity elements for the white goods brands in India. Design/Methodology/ Approach-The study approaches social media functionalities and brand equity as developed by the ISMBE model (Babac,2011) and explores the impact of social media marketing (SMM) variables on the brand equity of the white goods brands in India. The researcher has drawn from past studies on social media marketing and study of brand equity to develop a standardized questionnaire which was administered on a random sample of 150 respondents using Google forms. Various tests of reliability and validity were applied to test the variables, data was analyzed using linear and multiple regression, and finally regressions equations were established to understand the impact of dependent and independent variables. Findings-The study is effective in determining that social media marketing is helpful in building brand equity. The study stresses that white goods brands should consider social media marketing to access consumers in a cost-effective way to build and strengthen brand equity. The findings of the research corroborate with the framework suggested in the ISMBE model. Originality / Value-There is very little research done in the areas of social media marketing and its impact on consumer-based brand equity. While past research has dealt with some categories of brands like mobiles, fashion, malls etc. but there is no study on impact of social media variables on the brand equity of white goods brands in India therefore to that extent it contributes to a fresh understanding on this category in India.

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