Getting personal with marketing research: A first year teaching innovation. A Practice Report

Marketing educators and students recognize the benefits derived from group assignments. Nonetheless, serious problems that occur frequently in student groups are diminished effort by some free-riding team members or disassociation from the group by lone wolf team members. In a highly innovative manner, the American Marketing Association’s integrated marketing plan international competition was concurrently adopted by Principles of Marketing, Marketing Research and Advanced Advertising courses in an attempt to leverage the many benefits of team projects while minimizing their drawbacks.

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Accurate arc: to grow or not to grow?

Emerald Emerging Markets Case Studies ◽

10.1108/eemcs-08-2018-0193 ◽

2019 ◽

Vol 9 (2) ◽

pp. 1-12

Author(s):

Neha Seth ◽

Monica Singhania

Keyword(s):

Marketing Research ◽

First Year ◽

New Delhi ◽

Content Type ◽

Postgraduate Students ◽

Academic Level ◽

Target Segment ◽

Customer Segment ◽

Set Up ◽

Future Direction

Learning outcomes The purpose of this paper is to understand the situation of Accurate and then to consider possible options for Accurate to face competition in future. Several opportunities are also linked with certain drawbacks and hence by studying the entire mechanism, the decision makers of Accurate may decide on its future direction and how to go about it. Case overview/synopsis Accurate Weld Arc was established in New Delhi in 1993, his son. The company focused on manufacturing wire drawings and selling to niche customer segment. Due to this, they were operating at a modest turnover. At this juncture, the organization took two critical decisions, first, to enter the welding electrodes market which had a bigger target segment, and second, to hire a Marketing Head who conducted an extensive marketing research to recognize the need of customers and to identify differentiating factors for the organization. Later, the company made further investment in middle-gauge welding electrodes and its turnover climbed in the first year. After that, the company had set up a manufacturing unit in Raipur, Chattisgarh which generated huge profit and is now looking forward to spread its wings in other parts of the country. Complexity academic level This case may be used for postgraduate students, who are doing their specialization in finance and accounting. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 1: Accounting and Finance

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Improving transversal competences by using wikis in collaborative work

Journal of Technology and Science Education ◽

10.3926/jotse.248 ◽

2017 ◽

Vol 7 (2) ◽

pp. 172

Author(s):

Marta Guinau ◽

Elisabet Playà ◽

Meritxell Aulinas ◽

Laura Rosell ◽

Lluís Rivero

Keyword(s):

Undergraduate Students ◽

Time Management ◽

Collaborative Work ◽

Monitoring And Evaluation ◽

First Year ◽

Work Time ◽

Teaching Innovation ◽

The Earth ◽

Innovation Project ◽

The Individual

Work on transversal competences in university degrees is a teaching line entirely established since the implementation of the European Credit Transfer System (ECTS). Nevertheless, undergraduate students present shortcomings in the development of some of these competences, especially on collaborative work, time management, oral and writing expression, and on the use of information resources.This paper presents a virtual tool and associated guidelines to enhance the information management during the development of collaborative works, and to facilitate the information availability among the students. Moreover, this tool and the guideline improve the individual monitoring and evaluation of the contributions of the students to the work.The proposal presented in this work belongs to a teaching innovation project carried out in the Earth Sciences Faculty of the Universitat de Barcelona, and implemented in the subjects General Geology (first-year in the Engineering Geology degree, 6 ECTS) and Geochemistry (third-year course in the Geology degree, 9 ECTS).

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IS IT POSSIBLE TO AVOID AND/OR MINIMIZE STUDENT DROPOUT IN THE FIRST YEAR OF THE DEGREE IN LAW? REPORT OF A TEACHING INNOVATION EXPERIENCE IMPLEMENTED FOR THIS PURPOSE IN THE SUBJECT PROCEDURAL LAW

10.21125/iceri.2021.0444 ◽

2021 ◽

Author(s):

Ixusko Ordeñana Gezuraga

Keyword(s):

First Year ◽

Teaching Innovation ◽

Student Dropout ◽

Procedural Law ◽

The Subject

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Wrigley's Eclipse Gum: Managing Brand Adolescence

Kellogg School of Management Cases ◽

10.1108/case.kellogg.2016.000418 ◽

2017 ◽

pp. 1-13

Author(s):

Angela Y. Lee ◽

Greg Merkley ◽

Bob Bailey

Keyword(s):

Marketing Research ◽

Marketing Mix ◽

Research Data ◽

First Year ◽

List Type ◽

Marketing Manager ◽

Consumer Package

Wrigley launched Eclipse gum in August 1999. In early 2000, Paul Chibe became senior marketing manager for Wrigley's breath freshening portfolio, which included Eclipse. With the disappointing first-year performance of the brand, Chibe needed to take action to turn Eclipse around. His task was to use the opinions from other Wrigley executives and from marketing research data to decide if Eclipse could be turned around or if it should be abandoned.After reading and analyzing the case, students should be able to: Identify the most important variables that drive the success of consumer package goods brands Interpret and use data from various types of marketing research to evaluate marketing mix strategies Develop fact-based marketing recommendations

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Driving departmental change through evaluation: some outcomes and problems

Research in Learning Technology ◽

10.3402/rlt.v8i1.11975 ◽

2011 ◽

Vol 8 (1) ◽

Author(s):

Richard Hall ◽

Derek Harding

Keyword(s):

Teaching And Learning ◽

First Year ◽

Learning Technology ◽

Teaching Techniques ◽

Phase 3 ◽

Teaching Innovation ◽

Learning And Teaching ◽

Barriers To Change ◽

Integration Of Learning ◽

Context Of Learning

This paper will focus upon some of the outcomes from the first year of the Courseware for History Implementation Consortium (Chic), a Teaching and Learning Technology Programme (TLTP), Phase 3 project. It is particularly important that the consortium addresses the issue of embedding change within organizations if it is to succeed in its aims. However, as Brown (1998) has noted, the integration of learning and teaching innovation into the broader fabric of an institution, by projects with a fixed remit and life cycle, is problematic. Here we will investigate how the Chic project has related evaluation outcomes to disciplinary pedagogical imperatives in order to foster a greater sense of purpose and cohesion towards the project and its objectives. This recognizes the value of evaluation in affecting the context of learning, through the iteration of teaching techniques and resource provision. The resultant implications for institutions, and the barriers to change, need to be examined in the light of the pedagogical context of the history discipline. Whilst accepting the premise that change needs to be placed in the context of institutional policy (Hart, Ryan and Bagdon, 1999; Li and Kaye, 1999), this paper will show how a culture of change can be promoted within departments.DOI: 10.1080/0968776000080103

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Interdisciplinary Experience Using Technological Tools in Sport Science

Sustainability ◽

10.3390/su12239840 ◽

2020 ◽

Vol 12 (23) ◽

pp. 9840

Author(s):

Paula Gabriela Benavidez Lozano ◽

M.ª Alejandra Ávalos-Ramos ◽

Lilyan Vega-Ramírez

Keyword(s):

Interdisciplinary Approach ◽

First Year ◽

Specific Knowledge ◽

Teaching Innovation ◽

Sport Science ◽

Interdisciplinary Practice ◽

Technological Tools ◽

Practice Activity ◽

Interdisciplinary Projects ◽

Potential Tool

In the framework that interdisciplinary projects could be a potential tool to improve learning processes in higher education, a teaching innovation experience was carried out. This study presents the didactic experience carried out between two first-year subjects of the Degree in Physical Activity and Sport Sciences. The experience consisted of designing and implementing a practice activity from an interdisciplinary approach and with the support of technological tools, such as the use of platforms, recordings and sports technique analysis software. The main aim of the present study was to assess such an experience according to students’ perception. The instrument used to assess such an interdisciplinary experience was a questionnaire of 17 items. The sample comprised 79 students who attended both subjects simultaneously. The reliability of the instrument is ensured according to Cronbach’s alpha (a = 0.903). The results of this study, as interdisciplinarity and organizational aspects, were highly assessed. The analysis of the survey also indicates that this interdisciplinary practice activity helped subjects to achieve a more meaningful level of both integrated and specific knowledge.

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Festival of Audiovisual Micro-Stories in Psychology (Microfest): An Innovative Teaching Project for Students of Audiovisual Communication and Journalism

Administrative Sciences ◽

10.3390/admsci11040120 ◽

2021 ◽

Vol 11 (4) ◽

pp. 120

Author(s):

Rebeca Bautista Ortuño ◽

Beatriz Bonete-López ◽

Raquel Lorente-Martínez

Keyword(s):

Learning Process ◽

First Year ◽

Audiovisual Communication ◽

First Year Students ◽

Innovative Teaching ◽

Teaching Innovation ◽

Traditional Lectures ◽

Psychology Course ◽

Teaching Learning ◽

High Level

Introductory psychology courses can be demotivating for students of social sciences degrees such as Audiovisual Communication and Journalism. Although the importance of this subject is more than justified, it is essential to design and apply innovative strategies that stimulate the teaching–learning process among first-year students, so that, through activities other than traditional lectures, their interest in behavioural sciences is aroused and they understand the importance of this subject for the future development of their professional careers. The aim of this paper is to present MICROFEST, a PIEU-UMH teaching innovation project, which has been applied as part of the continuous evaluation of students of the Fundamentals of Psychology course, taught in the first year of the Audiovisual Communication, Journalism and Joint Honours degree programmes at the Miguel Hernández University, during the 2020/21 academic year (n = 167). Through a format similar to that of a short film festival, an activity was proposed that involves the development of a series of sequential tasks aimed at creating, in pairs, a fictional audiovisual micro-story that addresses content or a theme directly related to psychology. The results obtained after the implementation of the project during the four months of the course show that the students of the three degree programmes presented a high level of performance in this part of the course, have favourable attitudes towards it and valued the initiative very positively. The indicators of satisfaction with the project were found to be good predictors of motivation towards the subject as a whole. Thus, continuance of the design and application of teaching innovation strategies that favour the teaching–learning process is recommended, and students’ satisfaction and attitudes toward it.

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