scholarly journals Inter-organizational digital divide: Civic groups’ media strategies in the Trinity River Corridor Project

First Monday ◽  
2011 ◽  
Author(s):  
Gabe Ignatow ◽  
Jessica Lynn Schuett
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Divide ◽  
Web Sites ◽  
Development Project ◽  
Trinity River ◽  
The Social ◽  
Political Actions ◽  
The Trinity ◽  
River Corridor

This study’s goals are 1) to investigate how leaders of civic groups make decisions about using new and social media versus older media forms of media, and 2) to reexamine major theses on the social effects of new media equipped with a better understanding of civic groups’ internal decision-making. To explore these issues, we conducted interviews with leaders of eight civic groups involved in the Trinity River Corridor development project in Dallas, TX. We also interviewed local journalists, and analyzed the eight civic groups’ web sites, social media sites, and blogs, as well as blogs that linked to the groups’ sites. We find that new and social media were used mainly by organizations that were not directly involved in major political actions, and that for the two groups most directly involved in political actions, the wealthier and more powerful group was better connected to other organizations that did use new and social media. The findings reveal a sharp digital divide between networks of civic organizations.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

The Dual Nature of Participatory Web and How Misinformation Seemingly Travels

2018 ◽  
pp. 6993-7001
Author(s):  
Sameer Kumar
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Social Service ◽  
World Wide ◽  
Freedom Of Expression ◽  
Internet Technology ◽  
Dual Nature ◽  
The Social ◽  
Online Comments

Web 2.0 is an internet technology that facilitates collaboration on the World Wide Web (WWW). As a direct product of people's freedom of expression, Web 2.0 technology has given birth to a new media – the Social Media that is redefining the way people collaborate and express themselves. By studying surveys in three specific aspects of its impact – social service, politics and as a vehicle of misinformation and through content analysis of some online comments, the author argues that social media is capable of transmitting both good and bad information. In the article, an illustration of how misinformation through video seemingly travels, is also presented.

From the Digital Divide to Multiple Divides

2013 ◽  
pp. 1622-1639
Author(s):  
Francesca Comunello
Keyword(s):  
New Media ◽  
Digital Divide ◽  
Development Project ◽  
Local Context ◽  
Key Factors ◽  
Information And Communication ◽  
Complex Relationships ◽  
Ict For Development

It is widely acknowledged that the label “digital divide” can be partially misleading, because it emphasizes a binary dichotomy (“haves vs. have nots”) and a mere technological dimension (in terms of physical availability of devices or conduits). Behind the dichotomous model, however, lie different use and adoption strategies. People cannot be described as being either in or out. Evaluating the complex relationships between technological, social, and human factors raises a number of questions, mainly related to the role of technology in social development. Moreover, we should also reconsider what is commonly meant by information and communication technology. In this chapter, I will try to introduce a multilevel model for analyzing the digital divide, focusing on effective access and new media literacy. The focus will be shifted from technology to humans. In every ICT for development project, local context and local needs should be regarded as the key factors.

The new media landscape.

2021 ◽  
pp. 67-80
Author(s):  
Richard W. Benfield
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Use Case ◽  
The Social ◽  
Social Media Presence

Abstract This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

The new media landscape.

2021 ◽  
pp. 67-80
Author(s):  
Richard W. Benfield
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Use Case ◽  
The Social ◽  
Social Media Presence

Abstract This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

Consumer Engagement in Social Media Platforms

2021 ◽  
pp. 480-501
Author(s):  
Hans Ruediger Kaufmann ◽  
Agapi Manarioti
Keyword(s):  
Social Media ◽  
New Media ◽  
Psychological Needs ◽  
Large Majority ◽  
Marketing Communication ◽  
Online Interaction ◽  
Consumer Engagement ◽  
Communication Framework ◽  
The Social ◽  
Social Media Platforms

If ‘to be social' is the sum of people's online interaction intentions, that can be monitored by marketers but not coerced, how can we make best use of these powerful new media? The answer lies in understanding the internal, psychological needs that are fulfilled by the social media and how they are demonstrated and testified by liking, sharing and engaging in general with specific pieces of content, while rejecting others. In this environment, marketers are called to develop a “brand as a person” strategy, in order for their brands to mingle and interact with consumers beyond the traditional marketing communication framework. In this chapter, we explore and discuss the strategic use of the social media as a concept that needs to be thoroughly understood but seemingly hasn't been yet by a large majority of marketers.

Advertising Ethics in the Social Media Age

2016 ◽  
pp. 64-81
Author(s):  
Tanses Yasemin Gülsoy
Keyword(s):  
Social Media ◽  
New Media ◽  
Advertising Ethics ◽  
Ethical Concerns ◽  
Ethics Research ◽  
The Social ◽  
Wide Range ◽  
Social Media Advertising

Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

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