scholarly journals EVALUATION OF NEW DISTRIBUTION CHANNELS FOR IP INTERACTIVE QOE BASED SERVICES

Author(s):  
Fabrizio Mosca ◽  
Elisa Giacosa

The focus of this chapter is to provide scientific evidence to luxury businesses for competing in a competitive global market, providing for further research opportunities of old and new distribution channels. Thanks to a qualitative method, it emerged that distribution strategies implemented by firms operating in luxury markets are typical and specific with respect to firms in other markets and represent a source of competitive advantage. Four phenomena have characterized distribution in this area in recent years: a growing investment by luxury brands in direct distribution activities; the integration between distribution and communication activities; the development of the digital channel in luxury markets; and lastly, the growing integration between User Generated Content and distribution channels. As the distribution variable influences the constitution of brand identity, old and new distribution channels have to be differently articulated according to the exclusivity of the brand.


2018 ◽  
pp. 211-268
Author(s):  
Grietjie Verhoef

As global insurance markets experienced a shift out of life assurance into new wealth products, Sanlam faced the same trend. Demutualization required more free capital than commanded by Sanlam, leading to an extended capital building programme, which ultimately fed into demutualization. Sanlam focused business operations on restructured business units, new distribution channels, and non-traditional markets. Serious attempts at bancassurance absorbed attention under severe market competition. Internationalization strategies failed to deliver to expectations. After listing in 1998, operational, management, and functional transformation occurred in a new South Africa. Statutory sanctioned empowerment policies chartered future company strategies. Implementation was delayed by the death of the CEO and an inexperienced successor. The company remained hamstrung by too-large exposures to a handful of big investments.


2020 ◽  
Vol 21 (2) ◽  
pp. 235-244
Author(s):  
Dorota Lorenc

Marketing activities of companies are constantly changing due to the globalization and developing technology. In acordance to the new distribution channels as well as to new forms of communication, marketing strategies are based on communication in various media. Since the provision of information become easier, faster and more effective due to the Internet, business representatives are more and more willing to conduct a dialogue wiht clients in virtual world, also transferring their marketing campaigns there. The paper aims to indicate the possibility of using the Internet in marketing activities of companies operating in the tourism services industry, as well as the advantages and disadvantages arising from that fact


2012 ◽  
Vol 18 (2) ◽  
pp. 265-279 ◽  
Author(s):  
Jaume Rosselló ◽  
Antoni Riera

Author(s):  
Lisa Jakelski

Chapter 4 details the structural arrangements that facilitated foreign travel to the Warsaw Autumn. It focuses on the non-performers who went to Poland to hear the festival concerts, either as invited special guests or as tourists. The chapter argues that these travelers’ journeys contributed to the circulation of information, ideas, values, financial assets, and objects that took place via the Warsaw Autumn; consequently, their journeys enabled the festival’s effects to extend far beyond Poland. Moreover, the festival’s foreign travelers served an economic function, in that they allowed composers and other players to mobilize resources, accumulate prestige, access new distribution channels, and expand their personal and professional networks. Drawing on work by Stephen Greenblatt as well as Steven Vertovec, this chapter introduces the themes of literal versus metaphorical mobility, and international versus transnational forms of cross-border contact, that will be important throughout the second half of the book.


Author(s):  
Pedro Fernandes da Anunciação

The strategic reorientation in the new relational economy has been emphasizing the importance of IS/ICT in organizational adaptation to change. In the banking sector, the centrality of the customer, the new distribution channels availability, the time-to-market reduction has made emerge the need of preparation and management change through coordinated and coherent combination of three vital axes to organizational success: business performance, information management, and information technology supporting. In this domain, the development of new distribution channels for banking products and services are presented as e-revolution challenges in strategic nature of banking activities, forcing it to rethink business models established. In this sense, Metavision, the project management plan, provides a framework to guide the development of a reactive organization and provides a method for driving all the associated change in this chapter.


2014 ◽  
Vol 4 (2) ◽  
pp. 139-152
Author(s):  
Fadila Ramadini ◽  
Endang Gumbira Sa’id ◽  
Retnaningsih Retnaningsih

Agribusiness Development Center (ADC) is farmers support institution to produce and distribute top grade horticulture products. The purpose of this study is to formulate strategic planning for ADC. The methods used are internal and external factors analysis, IE matrix, SWOT and QSPM. The result shows five strategies prioritized as follows: expanding Greater Jakarta market, increasing organic products yield, collaborating with research institutes, increasing promotion and adding new distribution channels.


Author(s):  
Olga Kozlova ◽  
◽  
Olga Kotova ◽  
Elizaveta Pavlovskaya ◽  
◽  
...  

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