INTERNET MEDIA AS A MARKETING TOOL IN TOURISM

2020 ◽  
Vol 21 (2) ◽  
pp. 235-244
Author(s):  
Dorota Lorenc
Keyword(s):  
Virtual World ◽  
Distribution Channels ◽  
Marketing Strategies ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Internet Media ◽  
Marketing Activities ◽  
Marketing Tool ◽  
Tourism Services ◽  
New Distribution

Marketing activities of companies are constantly changing due to the globalization and developing technology. In acordance to the new distribution channels as well as to new forms of communication, marketing strategies are based on communication in various media. Since the provision of information become easier, faster and more effective due to the Internet, business representatives are more and more willing to conduct a dialogue wiht clients in virtual world, also transferring their marketing campaigns there. The paper aims to indicate the possibility of using the Internet in marketing activities of companies operating in the tourism services industry, as well as the advantages and disadvantages arising from that fact

scholarly journals PENGELOLAAN KEUANGAN BAGI MASYARAKAT DESA WISATA KAMPUNG BAMBU DESA BANYURESMI PANDEGLANG

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Asih Machfuzhoh
Keyword(s):  
Rural Communities ◽  
Community Empowerment ◽  
Marketing Management ◽  
Digital Marketing ◽  
The Internet ◽  
Product Price ◽  
Internet Media ◽  
Effective Media ◽  
Place Promotion ◽  
Tourism Services

Digital marketing can help a lot of tourism practitioners, especially the Tourism Village in marketing the tourism village. Along with changes in people's behavior that is more 'internet', the internet media is an effective media in marketing tourism services. Since not all rural communities are familiar with digital marketing, there is a need for community empowerment to develop their Tourism Village through Digital Marketing Management activities.The method of carrying out the dedication by making a program of empowering the skills of tourism aware groups, and also the community of Banyuresmi Village, Jiput Pandeglang. It is hoped that after this program, the community and also POKDARWIS can effectively manage digital marketing (product, price, place, promotion) to develop Kampung Bambu Tourism Village. 

scholarly journals Viral Marketing

2019 ◽  
Vol 1 (1) ◽  
pp. 123-130
Author(s):  
Ghina Ramadhani
Keyword(s):  
Marketing Strategy ◽  
Case Studies ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Internet Media ◽  
Use Of The Internet

Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media. Through The Line occurred to define internet media which has the quality of both above the line and below the line medias. Another form of adaptation to this situation exists in the form of marketing strategies; that is viral marketing. Viral marketing is a strategy that is only relevant in internet media. This paper will try to explain the kind of impact made from this marketing strategy, and its effectiveness on millennial target audiences by using some case studies on the brand, Go-Jek. 

scholarly journals СLASSIFICATION OF MARKETPLACES BY CHARACTERISTIC FEATURES

2021 ◽  
Vol 26 (2(87)) ◽  
Author(s):  
Іrina Nikolaienko ◽  
Oleksandra Ivanova Oleksandra
Keyword(s):  
Online Commerce ◽  
Advantages And Disadvantages ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Marketing Tool ◽  
Characteristic Features ◽  
Online Stores ◽  
The Many ◽  
The Right

The study identified the main types of modern digital marketing tool - the marketplace. A description of the concept of "marketplace" is given, its main types and features of use are highlighted, examples of successful implemented projects are given, as well as the classification of marketplaces according to different classification features is given. The main types of marketplaces depending on the type of business model are considered: B2B (business to business), B2C (business to consumer) and C2C (consumer to consumer). The main types of marketplaces were also considered on the following grounds: making a profit and working conditions with suppliers of products for sale. The advantages and disadvantages between a classic online store and a marketplace are described. Examples of existing marketplaces and their distribution by classification are given. The article presents the author's classification of marketplaces, the most common in today's e-commerce market. The objectives of the study are to define the concept of "marketplace", the selection of its main types according to certain classification features and features of the use of each of the types of marketplaces. World experience shows that only by creating a marketplace can retail scale. That is why the classification of marketplaces by characteristics is an important topic for research. The main factor that identifies the marketplace - the many vendors on one site. Gaining popularity, marketplaces are displacing online stores and centralizing online shopping around them. To navigate the abundance of existing sites, look at examples from different markets. The classification of marketplaces given in the article allows businesses to correctly understand what type they belong to and choose the right path to their further development and increase profits. As they gain popularity, marketplaces are gradually displacing online stores and centralizing online commerce around them. Therefore, every entrepreneur should not lose his chance to develop his own business by increasing its visibility and profit. Areas of further research may be the issue of insufficient use of the potential of Internet marketing by domestic enterprises, analysis of the effectiveness of marketing activities in social networks, evaluation of socio-economic efficiency of ecommerce for various economic spheres.

scholarly journals NEUROMARKETING AS AN INNOVATIVE STRATEGIC INSTRUMENTARY OF PRIEDUCTION'S MARKETING ACTIVITIES IN THE SERVICE INDUSTRY

2020 ◽  
Vol 2 (155) ◽  
pp. 23-28
Author(s):  
К. Kasenkova ◽  
К. Kutsenko
Keyword(s):  
Service Sector ◽  
Service Industry ◽  
The Internet ◽  
Conceptual Approach ◽  
Advantages And Disadvantages ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Definition Of ◽  
Marketing Methods ◽  
Destination Brand

The analysis of the influence of neuromarketing as a tool for marketing activities in the Internet environment, to increase the loyalty of tourists to tourism enterprises in the context of the service sector. The channels of percep-tion on which neuromarketing affects are analyzed and structured. Analyze different approaches to the definition of the essence of neuromarketing on which prompted the author's vision of the related concepts. The article considers the concept of neuromarketing and its interpretation. Аn overview of neuromarketing tools, their advantages and disadvantages, and the possible scope of their application is given. The main problems of using neuromarketing tools are also discussed. The research points to the usefulness of neuromarketing at positioning the destination brand. Problems and prospects of using neuromarketing in the Internet space for promoting tourist services are con-sidered. Additionally, the complexity of neuromarketing research perception means that it is inadvisable to use the obtained data in isolation. It is proved that the perception of information on the Internet changes every year, as evidenced, for example, the so-called "banner blindness", new methods and communication channels are needed to support the loyalty of existing customers and attract new ones. The areas where used neuromarketing: strategic instrumentary, neuromarketing research are considered and systematized. In addition, it has been proven that information that is provided without visual support is usually not perceived as effective. It has been proved that neuromarketing in symbiosis with traditional marketing methods and tools provides an opportunity to solve several the above problems. The appliance of neuromarketing tourism market research thus assumes a novel conceptual approach, one that quite differs from the standard. Keywords: neuromarketing, strategic marketing, internet marketing, marketing in tourism.

THEORETICAL ASPECTS MARKETING STRATEGY DEVELOPMENT AT AGRICULTURAL ENTERPRISES

10.12737/7753 ◽  
2014 ◽  
Vol 9 (4) ◽  
pp. 48-50
Author(s):  
Романовская ◽  
Elena Romanovskaya ◽  
Кузнецов ◽  
Andrey Kuznetsov
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Internal Environment ◽  
Agricultural Enterprises ◽  
Marketing Activities ◽  
Marketing Tool ◽  
Definition Of ◽  
Market Relations

Modern processes of development of market relations in the Russian agribusiness allow to speak about the urgent need to select and implement an effective marketing strategy. The use of an effective marketing tool allows subjects of agriculture to adapt to ever-changing conditions of the external and internal environment. The necessity of develop and improve marketing strategy causes important to study. The author examines the factors, that must be considered when designing and implementing marketing strategy for enterprises. The article focuses on the study of the issue, concerning the definition of “marketing strategy” of agricultural enterprises. On the basis of the study, it is concluded, that marketing strategy combines elements of marketing as a complex. Basing on it, an enterprises realize their effective marketing activities, which are aimed to achieve marketing purposes. The authors systematized the main elements of marketing strategies of agricultural enterprises. According to the authors opinion, the developed marketing strategy will enable to improve the competitiveness of products and increase sales.

scholarly journals CREATIVE MARKETING AS A TOOL OF INNOVATIVE DEVELOPMENT OF THE ECONOMY

2021 ◽  
Author(s):  
Barbara Dembowska ◽  
Olena Kalinichenko ◽  
Iryna Poita
Keyword(s):  
Marketing Strategies ◽  
Creative Imagination ◽  
Market Conditions ◽  
Advantages And Disadvantages ◽  
Standard Product ◽  
Reactive Strategy ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right ◽  
Lateral Thinking

The article identifies the most important areas of development of creative marketing, which are the result of creative "imagination" of the marketer. In essence, this is the freedom to make a marketing decision based on market conditions, experience, knowledge, consumer behavior in each market segment. Thus, a great responsibility in this case lies with the marketer, who must have a non-standard thinking, the talent to creatively perceive the situation in the market and use them, as well as be able to choose a non-traditional marketing option that would immediately attract consumers, make them stay longer near this product or its advertising. This is the main difference between creative and traditional marketing - the ability to attract the attention of the buyer, to surprise him. The marketer must have a lateral thinking, which is to shift from traditional thinking, breaking the standard approaches to any particular idea, finding an original way to express it, creating something radically new. The article proposes a synthetic technology of innovation, which includes all components of the socio-economic system: society, economy and society and creates a sequence. It is proved that the use of a creative marketing approach is reflected in the product and its characteristics: novelty of the product, non-standard product, purposefulness in use, development. The article reveals the essence, advantages and disadvantages of implementing creative marketing strategies, including anticipation strategy and reactive strategy. Introduction and use of a creative approach to marketing activities of the enterprise is a key element of modern entrepreneurship, which plays a key role in achieving goals. The right combination of creative approach and pragmatic view is the key to the effective functioning of the enterprise in modern market conditions.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Cyberpolitik

ADALAH ◽  
2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Political Communication ◽  
Total Population ◽  
Service Providers ◽  
Mailing List ◽  
The Internet ◽  
Internet Service Providers ◽  
Internet Service ◽  
Internet Users ◽  
Internet Media ◽  
First Time

Abstract:The internet developed for the first time in Indonesia in the early 1990s. Starting from the pagayuban network, it is now expanding without boundaries anywhere. A survey conducted by the Indonesian Internet Service Providers Association (APJII) said that the number of internet users in Indonesia in 2012 reached 63 million people or 24.23 percent of the country's total population. Next year, that figure is predicted to increase by close to 30 percent to 82 million users and continue to grow to 107 million in 2014 and 139 million or 50 percent of the total population in 2015. million people. This matter also results in political communication with the internet media, or is often said to be cyber politics. Cyber politics in Indonesia has faced growth in recent years. There are many facilities that support the growth of cyber politics, such as Facebook, Twitter, mailing list, YouTube, and others.Keywords: Cyberpolitik, Internet  Abstrak:Internet berkembang pertama kali di Indonesia pada awal tahun 1990-an. Diawali dari pagayuban network kini berkembang luas tanpa batas dimanapun juga. Suatu survei yang diselenggarakan Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) mengatakan kalau jumlah pengguna internet di Indonesia tahun 2012 menggapai 63 juta orang ataupun 24,23 persen dari total populasi negeri ini. Tahun depan, angka itu diprediksi naik dekat 30 persen jadi 82 juta pengguna serta terus berkembang jadi 107 juta pada 2014 serta 139 juta ataupun 50 persen total populasi pada 2015. juta orang. Perihal ini pula berakibat pada komunikasi politik dengan media internet, ataupun kerap diucap dengan cyber politic. Cyber politic di Indonesia hadapi pertumbuhan sebagian tahun terakhir. Banyaknya fasilitas yang menunjang pertumbuhan cyber politic semacam terdapatnya facebook, Twitter, mailing list, youtobe, serta lain-lain.Kata Kunci: Cyberpolitik, Internet 

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