scholarly journals Online brand community strategy in achieving e-loyalty in the Indonesian e-commerce industry

2021 ◽  
Vol 5 (4) ◽  
pp. 785-790
Author(s):  
Agus Kurniawan ◽  
Lili Adi Wibowo ◽  
Agus Rahayu ◽  
C. I. Yulianti ◽  
Tika Annisa ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Online Marketing ◽  
Equation Modeling ◽  
Brand Community ◽  
Analysis Technique ◽  
Online Brand Community ◽  
Community Strategy ◽  
Independent Variable

This research aims to analyze the effect of Online Brand Community (OBC) on E-loyalty in the Indonesian e-commerce industry. This research was conducted by quantitative approach with the dependent variable of this research being e-loyalty (Y), and online brand community (X) as independent variable. The object includes all followers of Tokopedia, Bukalapak and OLX official Instagram accounts. The research uses a simple random sampling method and probability sampling techniques to 200 account users. Data analysis technique is implemented by using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 22.0. The findings indicate the significant effect of online brand community on e-loyalty. The results theoretically imply the need for community engagement in online marketing as one of the online brand community’s dimensions which can give the contribution of e-loyalty building.

scholarly journals Model Luxury Brand dalam Menciptakan Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 54-66
Author(s):  
Mustika Ramadyanti ◽  
Lili Adi Wibowo ◽  
Ridwan Purnama
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Extended Self ◽  
Luxury Brand ◽  
Analysis Technique ◽  
Independent Variable

This research aims to determine the Effect of Luxury Brand on Purchase Intention iPhone X on member of the Indonesian iDevice Community. Type of this research is descriptive verification. Dependent variable of this research is purchase intention (Y), and luxury brand (X) as independent variable. The population are member of the Indonesian iDevice Community. This research uses a simple random sampling method and probability sampling techniques to 200 member. Data analysis technique using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 24.0 for Windows. The findings of this research indicates that luxury brand and purchase intention are in good category. Luxury brand has a positive and significant influence on purchase intention. Extended self which is one of luxury brand’s dimension gives the biggest contribution of purchase intention building.

scholarly journals Pengaruh Perceived Quality Terhadap Customer Loyalty dengan Perceived Risk dan Customer Trust Sebagai Variabel Mediasi pada PT. XYZ

2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Edrick Heriyanto ◽  
Eko Harry Susanto
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Independent Variable ◽  
Customer Trust

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.

scholarly journals The Role of Online Brand Community Engagement on the Consumer–Brand Relationship

2021 ◽  
Vol 13 (7) ◽  
pp. 3679
Author(s):  
Francisco J. Martínez-López ◽  
Rocío Aguilar-Illescas ◽  
Sebastián Molinillo ◽  
Rafael Anaya-Sánchez ◽  
J. Andres Coca-Stefaniak ◽  
...  
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Brand Trust ◽  
Brand Community ◽  
Brand Relationship ◽  
Proposed Model ◽  
Online Brand Community ◽  
Self Administered Questionnaire

The purpose of this study is to analyze the effects of online brand community (OBC) engagement on strategic aspects for the brand supporting the community. A total of 628 valid responses were collected through a self-administered questionnaire. The authors tested the proposed model using structural equation modeling. The results show that OBC engagement directly favors participation in the community, willingness to co-create with the brand, and positive sord-of-mouth (WOM); it also has an indirect positive influence on brand loyalty. At the same time, OBC engagement is directly influenced by OBC identification and, through this, indirectly influenced by brand identification. Likewise, brand trust directly influences brand co-creation, loyalty, and positive WOM. However, OBC participation has been shown to have no significant effect on brand co-creation and positive WOM.

scholarly journals Pengaruh Financial Behavior, Financial Attitude, Dan Financial Capability Terhadap Financial Satisfaction

2021 ◽  
Vol 3 (2) ◽  
pp. 308
Author(s):  
Candra Wijaya ◽  
Ary Satria Pamungkas
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Online Questionnaire ◽  
Financial Capability ◽  
The People ◽  
Analysis Technique ◽  
Convenience Sampling

The purpose of this research is toexamine the effect of Financial Behavior, Financial Attitude and Financial Satisfaction. The samples of this study is the people of Riau who are already working. The sample was selected by convenience sampling method amounted to 165 respondent with an online questionnaire help by Google form. The data analysis technique used is structural equation modeling assisted bu the SmartPLS program. The result of this study show that there is an influence of Financial Behavior, Financial Attitude, and Financial Capability on Financial Satisfaction. Tujuan dari penelitian ini adalah untuk menguji pengaruh Financial Behavior, Financial Attitude terhadap Financial Satisfaction. Sampel penelitian ini adalah masyarakat Riau yang sudah bekerja. Sampel dipilih dengan metode convenience sampling berjumlah 165 responden dengan bantuan kuisioner online bantuan Google Form. Teknik analisis data yang digunakan adalah Structural equation modelling yang dibantu program SmartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh Financial Behavior, Financial Attitude, dan Financial Capability terhadap Financial Satisfaction.

scholarly journals Pengaruh Financial Attitude, Financial Knowledge, Dan Financial Behavior Terhadap Financial Technology Literacy

2020 ◽  
Vol 2 (2) ◽  
pp. 371
Author(s):  
Jefrie Jefrie ◽  
Hendra Wiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Financial Knowledge ◽  
Financial Behavior ◽  
Technology Literacy ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Financial Technology

The purpose of this research is to analyze  the effect of Financial Attitude, Financial Knowledge, and Financial Behavior toward Financial Technology Literacy. The sample of this research were Go-Pay users in West Jakarta. The sample was selected using a non-probability sampling method amounted to 250 respondents by distributing questionnaire via online through the Google form section. The data analysis technique used is structural equation modeling that helped by Smart-PLS version 3.0 program. The results of this research reveals that Financial Attitude, Financial Knowledge, and Financial Behavior have effects towards Financial Technology Literacy on Go-Pay users in West Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh Financial Attitude, Financial Knowledge, dan Financial Behavior terhadap Financial Technology Literacy. Sampel pada penelitian ini adalah pengguna Go-Pay di Jakarta Barat. Sampel dipilih dengan menggunakan metode non probability sampling yang berjumlah sebanyak 250 responden dengan menyebarkan kuesioner secara online dengan bantuan Google form. Teknik analisis data yang digunakan adalah structural equation modeling yang dibantu dengan bantuan program Smart-PLS versi 3.0. Hasil yang didapat pada penelitian ini menunjukkan bahwa terdapat pengaruh Financial Attitude, Financial Knowledge, dan Financial Behavior terhadap Financial Technology Literacy pada pengguna Go-Pay di Jakarta Barat.

scholarly journals The Roles of Community Engagement and Brand Community Types in Building Brand Trust on Social Media Based Brand Communities

2020 ◽  
Vol 4 (1) ◽  
pp. 21-36
Author(s):  
Kurniadi Prastowo
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Structural Equation ◽  
Customer Relationships ◽  
Equation Modeling ◽  
Brand Trust ◽  
Brand Community ◽  
Online Brand Community ◽  
Community Types ◽  
The Relationship

This study aims to understand the influence of the four elements of the relationship or customer- centric model in the online brand community (relationship between customer-product, customer-brand, customer-company, and customer-other customers) on brand trust in the realm of social media, by measuring moderation effects of community engagement and brand community types. The respondents are 220 respondents, coming from two types of brand community: consumer-initiated and company-initiated brand community. In general, the measurement is done by using structural equation modeling method. The results obtained from the analysis of this study are from the four elements of existing relationships in the online brand community (customer relationships with product, brand, company, and other customers), only customer-brand relationships that significantly affects brand trust. The results are different from previous studies, so it is interesting to investigate further. Furthermore, this research also found moderation effect of community engagement and community types in the relationship between online brand community and brand trust.

scholarly journals The Causal Relationship Model of Advocacy of the Business Administration Program in General Management Phranakhon Rajabhat University

2021 ◽  
Vol 58 (1) ◽  
pp. 4444-4450
Author(s):  
Phairoj Butchiwan
Keyword(s):  
Causal Relationship ◽  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Business Administration ◽  
Equation Modeling ◽  
P Value ◽  
Online Questionnaire ◽  
General Management ◽  
Relationship Model

This study aims (1) to create the causal relationship model of advocacy of the Business Administration Program in General Management, Phranakhon Rajabhat University. (2) to examine the concordance between the causal relationship model of advocacy of the Business Administration Program in General Management and empirical data. The sample group was 403 students in General Management from the simple random sampling method. The instrumental for data collection was an online questionnaire with p¬-value 0.986. Statistics used in this research are percentage, mean, skewness, kurtosis, analysis of Pearson’s correlation coefficient, and factor analysis and path analysis. This is to investigate the causal relationship model by Structural Equation Modeling by using software for social science. The results indicated that the causal relationship model of advocacy of the Business Administration Program in General Management consisted of 5 factors that influenced advocacy: expectation, instructor, welfare and services, live and learn, and advocacy.

scholarly journals ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE AT DISTRIBUTOR COMPANIES

2019 ◽  
Vol 17 (2) ◽  
pp. 121
Author(s):  
Abdul Haeba Ramli
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Sampling Method ◽  
Employee Performance ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Survey Method ◽  
Section Data ◽  
Distribution Company

<p>This research was conducted in Jakarta which aims to see the extent to which the consequences that will be caused by job satisfaction and organizational commitment to employee performance. The design of this research is to use a survey method by collecting cross-section data through a questionnaire. The number of respondents used as samples in this study, is as many as 120 employees who work in a Public Distribution company located in DKI Jakarta Province with a simple random sampling method. The data analysis method used in is. Structural Equation Modeling (SEM) used for the design analyzes the data in testing the research hypothesis. The results of the study provide evidence that job satisfaction possessed by employees influences positively and significantly and can increase organizational commitment, high job satisfaction also impacts the high achievement of employee performance, then high organizational commitment turns out to have a positive and significant effect on employee performance.</p>

scholarly journals Determining Factors of Digital Wallet Usage

2021 ◽  
Vol 25 (2) ◽  
pp. 271
Author(s):  
Nuryasman MN, Sukis Warningsih
Keyword(s):  
Undergraduate Students ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Equation Modeling ◽  
Analysis Technique ◽  
Determining Factors ◽  
Digital Wallet

This research aims to examine the effect of perceived usefulness, perceived risk, and trust on the usage intention of digital wallets among college students. Respondents in this study consisted of 138 undergraduate students of the Faculty of Economics and Business, Tarumanagara University, who use ShopeePay. The primary data used for the study were obtained through questionnaires distributed online, in which to select respondents a purposive sampling method was applied. Then the collected data is processed with the analysis technique of Structural Equation Modeling (SEM), using SmartPLS software. The results showed that perceived usefulness and trust positively influenced usage intention. Meanwhile, the perceived risk did not affect usage intention.

scholarly journals The effect of individual intention on fraud behavior

2021 ◽  
Vol 10 (3) ◽  
pp. 369-379
Author(s):  
Budi Utomo ◽  
Gugus Irianto ◽  
Roekhudin Roekhudin
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Effect Of Pressure ◽  
Analysis Technique ◽  
Village Government ◽  
The Village ◽  
Positive Effect

This study aims to examine the effect of pressure, opportunity, rationalization on intention to commit fraud. This study also examines the effect of intention to commit fraud on fraud behavior by religiosity as the moderating variable. This research was conducted at the Village Government of Malang Regency. The sampling method uses the probability sampling method. The data in this study was obtained by distributing 191 questionnaires to respondents who served as village heads or village secretaries in the Village Government of Malang Regency. The analysis technique uses Structural Equation Modeling (SEM) through the smartPLS program. The results show that opportunity and rationalization has a positive effect on the intention to commit fraud. Meanwhile, pressure does not affect the intention to commit fraud. The results also show that the intention to commit fraud has a positive effect on fraud behavior. Meanwhile, Religiosity does not moderate the effect of intention to commit fraud on fraud behavior.  

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