scholarly journals Model Luxury Brand dalam Menciptakan Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 54-66
Author(s):  
Mustika Ramadyanti ◽  
Lili Adi Wibowo ◽  
Ridwan Purnama
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Extended Self ◽  
Luxury Brand ◽  
Analysis Technique ◽  
Independent Variable

This research aims to determine the Effect of Luxury Brand on Purchase Intention iPhone X on member of the Indonesian iDevice Community. Type of this research is descriptive verification. Dependent variable of this research is purchase intention (Y), and luxury brand (X) as independent variable. The population are member of the Indonesian iDevice Community. This research uses a simple random sampling method and probability sampling techniques to 200 member. Data analysis technique using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 24.0 for Windows. The findings of this research indicates that luxury brand and purchase intention are in good category. Luxury brand has a positive and significant influence on purchase intention. Extended self which is one of luxury brand’s dimension gives the biggest contribution of purchase intention building.

scholarly journals Online brand community strategy in achieving e-loyalty in the Indonesian e-commerce industry

2021 ◽  
Vol 5 (4) ◽  
pp. 785-790
Author(s):  
Agus Kurniawan ◽  
Lili Adi Wibowo ◽  
Agus Rahayu ◽  
C. I. Yulianti ◽  
Tika Annisa ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Online Marketing ◽  
Equation Modeling ◽  
Brand Community ◽  
Analysis Technique ◽  
Online Brand Community ◽  
Community Strategy ◽  
Independent Variable

This research aims to analyze the effect of Online Brand Community (OBC) on E-loyalty in the Indonesian e-commerce industry. This research was conducted by quantitative approach with the dependent variable of this research being e-loyalty (Y), and online brand community (X) as independent variable. The object includes all followers of Tokopedia, Bukalapak and OLX official Instagram accounts. The research uses a simple random sampling method and probability sampling techniques to 200 account users. Data analysis technique is implemented by using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 22.0. The findings indicate the significant effect of online brand community on e-loyalty. The results theoretically imply the need for community engagement in online marketing as one of the online brand community’s dimensions which can give the contribution of e-loyalty building.

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

Psychological antecedents to customized apparel purchases

2019 ◽  
Vol 23 (1) ◽  
pp. 66-81
Author(s):  
Sukyung Seo ◽  
Chunmin Lang
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Extended Self ◽  
Self Monitoring ◽  
Content Type ◽  
Need For Uniqueness ◽  
Study Results ◽  
Target Consumer

Purpose The purpose of this paper is to determine the influences of consumers’ internal-oriented psychological factors (i.e. self- promotion, need for uniqueness, self-expression and self-monitoring) and external-oriented psychological properties (i.e. social identity and other-directedness) on the perception of customization and the sense of extended-self; further to identify whether the perception of customization and the sense of extended-self lead to purchase intention toward customized apparel products. Design/methodology/approach Data were collected through an online survey among college students in the USA, generating a valid sample size of 338 participants. Factor analysis and Structural Equation Modeling were utilized to test proposed hypotheses. Findings The results indicated that need for uniqueness and self-monitoring were significantly related to consumers’ perception of customization and the sense of extended-self, whereas impacts of self-expression and other-directedness were not significant. Furthermore, the results also confirmed that consumers’ perception of customization and the sense of extended-self were positively associated with purchase intention of customized apparel products. Originality/value This study investigates consumers’ psychological features that influence consumers’ buying intention of customized apparel products, which is the first attempt. The study results are insightful and beneficial for marketers to construct target consumer segmentation under different cultural and social settings.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Pengaruh Perceived Quality Terhadap Customer Loyalty dengan Perceived Risk dan Customer Trust Sebagai Variabel Mediasi pada PT. XYZ

2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Edrick Heriyanto ◽  
Eko Harry Susanto
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Independent Variable ◽  
Customer Trust

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.

scholarly journals Pengaruh Financial Behavior, Financial Attitude, Dan Financial Capability Terhadap Financial Satisfaction

2021 ◽  
Vol 3 (2) ◽  
pp. 308
Author(s):  
Candra Wijaya ◽  
Ary Satria Pamungkas
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Online Questionnaire ◽  
Financial Capability ◽  
The People ◽  
Analysis Technique ◽  
Convenience Sampling

The purpose of this research is toexamine the effect of Financial Behavior, Financial Attitude and Financial Satisfaction. The samples of this study is the people of Riau who are already working. The sample was selected by convenience sampling method amounted to 165 respondent with an online questionnaire help by Google form. The data analysis technique used is structural equation modeling assisted bu the SmartPLS program. The result of this study show that there is an influence of Financial Behavior, Financial Attitude, and Financial Capability on Financial Satisfaction. Tujuan dari penelitian ini adalah untuk menguji pengaruh Financial Behavior, Financial Attitude terhadap Financial Satisfaction. Sampel penelitian ini adalah masyarakat Riau yang sudah bekerja. Sampel dipilih dengan metode convenience sampling berjumlah 165 responden dengan bantuan kuisioner online bantuan Google Form. Teknik analisis data yang digunakan adalah Structural equation modelling yang dibantu program SmartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh Financial Behavior, Financial Attitude, dan Financial Capability terhadap Financial Satisfaction.

scholarly journals Pengaruh Financial Attitude, Financial Knowledge, Dan Financial Behavior Terhadap Financial Technology Literacy

2020 ◽  
Vol 2 (2) ◽  
pp. 371
Author(s):  
Jefrie Jefrie ◽  
Hendra Wiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Financial Knowledge ◽  
Financial Behavior ◽  
Technology Literacy ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Financial Technology

The purpose of this research is to analyze  the effect of Financial Attitude, Financial Knowledge, and Financial Behavior toward Financial Technology Literacy. The sample of this research were Go-Pay users in West Jakarta. The sample was selected using a non-probability sampling method amounted to 250 respondents by distributing questionnaire via online through the Google form section. The data analysis technique used is structural equation modeling that helped by Smart-PLS version 3.0 program. The results of this research reveals that Financial Attitude, Financial Knowledge, and Financial Behavior have effects towards Financial Technology Literacy on Go-Pay users in West Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh Financial Attitude, Financial Knowledge, dan Financial Behavior terhadap Financial Technology Literacy. Sampel pada penelitian ini adalah pengguna Go-Pay di Jakarta Barat. Sampel dipilih dengan menggunakan metode non probability sampling yang berjumlah sebanyak 250 responden dengan menyebarkan kuesioner secara online dengan bantuan Google form. Teknik analisis data yang digunakan adalah structural equation modeling yang dibantu dengan bantuan program Smart-PLS versi 3.0. Hasil yang didapat pada penelitian ini menunjukkan bahwa terdapat pengaruh Financial Attitude, Financial Knowledge, dan Financial Behavior terhadap Financial Technology Literacy pada pengguna Go-Pay di Jakarta Barat.

scholarly journals The Role of Utilitarian, Brand value, Aesthetic, and the Cultural Factors on the Intention to Repurchase Smart Phones of Apple

2019 ◽  
Vol 12 (3) ◽  
pp. 101
Author(s):  
Iran Farajzadeh ◽  
Abdullah Naami ◽  
Esfandiar Doshmanziari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Cultural Factors ◽  
Vital Role ◽  
Influential Factors ◽  
Equation Modeling ◽  
Brand Value ◽  
Statistical Population

Today, in the highly competitive world of business, having loyal customers is a valuable asset for businesses and companies. In the same vein, the re-purchase intention plays a vital role and identifying and improving its influential factors can boost this valuable asset. Therefore, the main objective of the present study is to study the role of utilitarian, brand value, aesthetic, and the cultural factors on the intention to re-purchase Apple smartphones. This study is applied and has a descriptive-correlative design. The statistical population consisted of approximately 6000 students of management at the Central Branch of Tehran Azad University. The sample size was calculated 361 people using Morgan table. The simple random sampling method used. To test the research hypothesis, structural equation modeling (SEM) by Lisrel has been used. The findings show that product’s design, perceived quality, subjective norms and brand popularity were the factors that have had a positive effect both directly and through the intermediary variable of socio-cultural reputation on the intention to repurchase this product.

scholarly journals The Causal Relationship Model of Advocacy of the Business Administration Program in General Management Phranakhon Rajabhat University

2021 ◽  
Vol 58 (1) ◽  
pp. 4444-4450
Author(s):  
Phairoj Butchiwan
Keyword(s):  
Causal Relationship ◽  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Business Administration ◽  
Equation Modeling ◽  
P Value ◽  
Online Questionnaire ◽  
General Management ◽  
Relationship Model

This study aims (1) to create the causal relationship model of advocacy of the Business Administration Program in General Management, Phranakhon Rajabhat University. (2) to examine the concordance between the causal relationship model of advocacy of the Business Administration Program in General Management and empirical data. The sample group was 403 students in General Management from the simple random sampling method. The instrumental for data collection was an online questionnaire with p¬-value 0.986. Statistics used in this research are percentage, mean, skewness, kurtosis, analysis of Pearson’s correlation coefficient, and factor analysis and path analysis. This is to investigate the causal relationship model by Structural Equation Modeling by using software for social science. The results indicated that the causal relationship model of advocacy of the Business Administration Program in General Management consisted of 5 factors that influenced advocacy: expectation, instructor, welfare and services, live and learn, and advocacy.

scholarly journals Pengaruh Kemudahan Penggunaan dan Manfaat yang Dirasakan terhadap Sikap dan Niat Pembelian Online (Studi pada Pembelian Batik di Jawa Timur)

2012 ◽  
Vol 1 (2) ◽  
pp. 17
Author(s):  
R. Andi Sularso
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Data Retrieval ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Online Purchases ◽  
Analysis Technique ◽  
Repeat Purchase

<span><em>The design of this study are included in the confirmatory </em><span><em>research and research as well as explanatory. Analysis technique used is to </em><span><em>use the Structural Equation Modeling </em><span>(SEM).<span><em>. Data retrieval techniques using </em><span><em>purposive sampling method with the number of respondents 140 respondents. </em><span><em>The results showed that: (1) Ease of use online shopping perceived </em><span><em>significantly influence consumers 'attitude towards online purchases batik in </em><span><em>East Java, (2) the perceived benefits of online shopping significantly influence </em><span><em>consumers' attitude towards online purchases batik in East Java, (3) Ease of </em><span><em>use online shopping perceived significant impact on repeat purchase intention </em><span><em>online Batik in East Java, (4) the perceived benefits of online shopping does </em><span><em>not significantly influence online purchase intentions in batik in East Java, (5) </em><span><em>the attitude of influential consumers significant impact on repeat purchase </em><span><em>intention online batik in East Java.</em></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span>

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