scholarly journals Cross-Cultural Dissimilarities in the Perception of Brand Personality of Select Smart phones: Evidence from West Bengal, India and Bangladesh

2021 ◽  
Vol 29 (02) ◽  
pp. 25-51
Author(s):  
Shaunak Roy ◽  
◽  
Shivaji Banerjee ◽  
Keyword(s):  
Personality Traits ◽  
West Bengal ◽  
Brand Personality ◽  
Smart Phone ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Smart Phones ◽  
Cultural Research ◽  
Aggregate Sample ◽  
Integral Role

The study has been conducted in the adjoining regions of West Bengal and Bangladesh (erstwhile East Bengal) among various respondent groups. Both the regions have been archetypally known to share multiple cultural commonalities. Notwithstanding, there exists divergences in the culture, which have been tested using Hofstede's Cultural Dimensions Framework. Further, the study investigates whether there exist any divergences in how the personalities of the two smart phone brands, namely, Samsung and Xiaomi, are perceived in the two regions. An aggregate sample of 295 and 287 respondents have been selected conveniently from West Bengal, India and Bangladesh, respectively. The current study primarily aims to probe into the cultural dissimilarities between the two contiguous regions of West Bengal (in India) and Bangladesh. Subsequently, the study investigates the probable impact of such cross-cultural dissimilarities on consumers' perception concerning the personality of select smart phone brands, specifically Samsung and Xiaomi. The study provides good empirical insight into the fact that despite the uniform positioning of the two smart phone brands in the two West Bengal and Bangladesh regions, their personality traits are perceived differently by consumers dwelling in these cultures. The analysis yields that respondents from West Bengal and Bangladesh demonstrated notable congruencies in perceiving Xiaomi as a 'responsible' and ''aggressive' brand. However, Samsung is perceived as an 'aggressive' brand in Bangladesh and 'stable' in West Bengal. The perceptual deviations of the smart phone brands' personalities exist due to the cultural divergences between the two regions. The current study is unique in that it offers a new-fangled perspective to looking at cross-cultural research by comparing politico-administrative units instead of countries at large. Yet, it is bound by imperfections, such as limited sample size, making it difficult to make more detailed comments on individuals' perceptions towards the brand personality dimensions of smart phones. Although adequate care has been taken to eliminate the “made-in image” of the Chinese smart phones, respondents were generally biased towards the product quality, brand acquaintance and their overall perceptions towards the personality of the said brands. Brand personality plays an integral role in easing communications with customers. They can, resultantly, relate conveniently to the identity and the personality traits possessed by such brands. Marketing professionals can essentially aim to foster a brand-customer personality congruence, which would ideally enable them to position their product offerings accordingly and design tailored advertising and marketing communication messages. A well-defined brand personality initiates greater customer purchase willingness coupled with amplified emotional attachment, trust and loyalty, thereby enhancing the significance of branding to managers. They can help develop frameworks to analyze behavioral intentions concerning consumer perception of brand personality

Anthropology and Psychiatry

1987 ◽  
Vol 151 (4) ◽  
pp. 447-454 ◽  
Author(s):  
Arthur Kleinman
Keyword(s):  
Cultural Studies ◽  
Research Literature ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Point Of View ◽  
Cultural Dimensions ◽  
Standard Format ◽  
Cultural Validity ◽  
Cultural Research ◽  
Cross Cultural Studies

To illustrate the contribution anthropology can make to cross-cultural and international research in psychiatry, four questions have been put to the cross-cultural research literature and discussed from an anthropological point of view: ‘To what extent do psychiatric disorders differ in different societies?’ ‘Does the tacit model of pathogenicity/pathoplasticity exaggerate the biological aspects of cross-cultural findings and blur their cultural dimensions?’ ‘What is the place of translation in cross-cultural studies?’ and ‘Does the standard format for conducting cross-cultural studies in psychiatry create a category fallacy?’ Anthropology contributes to each of these concerns an insistence that the problem of cross-cultural validity be given the same attention as the question of reliability, that the concept of culture be operationalised as a research variable, and that cultural analysis be applied to psychiatry's own taxonomies and methods rather than just to indigenous illness beliefs of native populations.

scholarly journals Exploring Cross-Cultural Differences In Social Knowledge Creation And Exchange: A Preliminary Examination

2011 ◽  
Vol 15 (1) ◽  
Author(s):  
John Girard ◽  
Andy Bertsch
Keyword(s):  
Cultural Differences ◽  
Knowledge Creation ◽  
Cultural Models ◽  
Correlation Coefficients ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Social Knowledge ◽  
Cross Cultural Differences ◽  
Cultural Research ◽  
The Social

This paper chronicles an exploratory, in-progress research project that compares the findings of Hofstede’s cross-cultural research with those of Forrester’s Social Technographics research.  The aim of the project is to determine if a relationship exists between cultural differences and social knowledge creation and exchange.  Part one of the study mapped Davenport and Prusak’s information and knowledge creation theories to the six components of Forrester’s Social Technographics study (creators, critics, collectors, joiners, spectators, and inactives).  Next, the Social Technographics results from 13 nations were compared with Hofstede’s four cultural dimensions (power distance, individualism, uncertainty avoidance, masculinity).  The analysis included exploring the relationship visually using 24 scatter diagrams, running correlation coefficients (Peasson’s r) for each relationship, testing for significance of Pearson’s r, and finally conducting regression analyses on each relationship. Although the authors believe that culture influences behaviours, this study did not reveal any reasonable relationships between culture and placement along the Social Technographics.  However, it is possible that there exists problems in the Hofstede scales.  The Hofstede scales have been highly criticized in the literature.  It may be that other cross-cultural models such as GLOBE, Schwartz, Triandis, or others may yield different results.  In this regard, further research is necessary.  The next phase of the project will compare Social Technographics with the GLOBE project findings.

Cultural Motives in Information Systems Acceptance and Use

2011 ◽  
pp. 864-871 ◽  
Author(s):  
Manuel J. Sanchez-Franco ◽  
Francisco José Martínez López
Keyword(s):  
Cultural Values ◽  
Social Science Research ◽  
Empirical Support ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Four Dimensions ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
Communication Practices ◽  
National Boundaries

In view of academic and theoretical perspective, the effects of culture on IS acceptance have been studied by researchers mostly based on Hofstede’s (1980) cultural construct. It has also been shown to be stable and useful for numerous studies across many disciplines. First, Hofstede’s dimensions assume culture falls along national boundaries and that the cultures are viewed as static over time. Second, Hofstede (1980) asserts that central tendencies in a nation are replicated in their institutions through the behaviour or practices of individuals. And, third, Hofstede’s framework explicitly links national cultural values to communication practices; i.e., communication practices using ICT are central to our study (see Merchant, 2002; Samovar, Porter, & Jain, 1981; Stohl, 2001). Furthermore, Hofstede’s model was important because it (a) organised cultural differences into overarching patterns, and (b) conducted the most comprehensive study of how values in the workplace are influenced by culture, which (c) facilitated comparative research and launched a rapidly-expanding body of cultural and cross-cultural research in the ensuing 20 years. Hofstede’s (1980) cultural dimensions serve as the most influential culture theory among social science research, and has received strong empirical support. Hofstede, therefore, contributed the influential work in cross-cultural research. Hofstede (1984, p. 51) defines culture as “the collective programming of the mind which distinguishes the members of one group from another”; and (b) proposes a series of four dimensions (a fifth was added later; that is, Confucian dynamism) that distinguishes between work-related values. The cultural dimensions are individualism-collectivism, power distance, uncertainty avoidance, and masculinity-femininity. Hofstede and Bond (1988) found an additional dimension, which is particularly relevant to Asian culture, Confucian dynamism (i.e., often referred to as long/short term orientation). These value dimensions, which distinguish national value systems, also affect individuals and organizations.

scholarly journals On Temporal Aspects in Cross-Cultural e-Collaboration Between Finland and Japan Research Teams

2018 ◽  
Vol 14 (2) ◽  
pp. 37-54
Author(s):  
Anneli Heimbürger ◽  
Yasushi Kiyoki
Keyword(s):  
Cross Cultural ◽  
Cultural Dimensions ◽  
Project Teams ◽  
Team Members ◽  
Cross Cultural Communication ◽  
Cultural Research ◽  
Collaboration Environment ◽  
Temporal Aspects ◽  
Cross Cultural Research ◽  
The University

Time is an essential dimension in cross-cultural e-collaboration among research project teams. Understanding temporal aspects and project dynamics in cross-cultural research e-collaboration and related processes can improve team members' skills in cross-cultural communication and increase their cultural competence. The present case cultures are Finnish and Japanese, and the case universities are the University of Jyväskylä (Finland) and Keio University (Japan). Three issues are addressed in this article. First, cultural dimensions and time models in the cross-cultural e-collaboration context are discussed. Second, temporal aspects related to e-collaboration activities are introduced. Third, formal, ontological approaches for identifying and describing temporal entities in cross-cultural e-collaboration are presented and examples of applications are given. The objectives of this article are (1) to deepen the knowledge and understanding of temporal aspects (informal and formal) in a cross-cultural e-collaboration environment (CCeCE) and (2) to create know-how for designing CCeCE-like systems.

Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective

2017 ◽  
Vol 11 (3) ◽  
pp. 276-295 ◽  
Author(s):  
Cindy Sing-Bik Ngai ◽  
Rita Gill Singh
Keyword(s):  
Public Relations ◽  
Interpersonal Communication ◽  
The United States ◽  
Cross Cultural ◽  
Communication Styles ◽  
Cultural Perspective ◽  
Linguistic Features ◽  
Cultural Research ◽  
Integral Role ◽  
Corporate Discourse

As an important tool to influence stakeholders’ perception, leader messages, subsumed under public relations discourse, play an integral role in corporate communication. Drawing on the analysis of linguistic move structure and communication styles employed by researchers, this study adopts a multidimensional framework by using both discourse and quantitative analysis to compare how leaders in Global 500 corporations in China and the United States rely upon specific linguistic features to engage stakeholders in corporate discourse published on their websites. The results show pertinent differences in communication styles, where Chinese corporations tend to be more instrumental, elaborate and competitive while US corporations are more affective, succinct and harmonious. These observations depart from previous findings on interpersonal communication styles in cross-cultural research. This study also extends the boundary of corporate genre analysis by suggesting that the moves adopted in the structure of corporate messages are highly specific to the particular genre.

scholarly journals Cultural Dimensions of Psychiatric Diagnosis

1995 ◽  
Vol 166 (3) ◽  
pp. 353-359 ◽  
Author(s):  
Mitchell G. Weiss ◽  
R. Raguram ◽  
S. M. Channabasavanna
Keyword(s):  
Dual Diagnosis ◽  
Psychiatric Diagnosis ◽  
South India ◽  
Explanatory Models ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Cultural Validity ◽  
Diagnostic Categories ◽  
Cultural Research ◽  
Cross Cultural Research

BackgroundCross-cultural research to examine the cultural validity of diagnostic categories and underlying concepts requires methods that integrate epidemiological and anthropological frameworks.MethodThe Explanatory Model Interview Catalogue (EMIC) and Structured Clinical Interview for DSM–III–R (SCID) were used to study 80 psychiatric out-patients with depressive neurosis at a clinic in south India.ResultsSummarykappa values of 0.75 for the EMIC and 0.68 for the SCID confirmed inter-rater reliability. Comparison of patient explanatory models and SCID diagnoses showed that patients emphasised somatic experience while clinicians emphasised depressive diagnoses. More than half the patients (55%) received a non-specific or dual diagnosis.ConclusionsThese findings raise questions about the distinctiveness of depressive, anxiety, and somatoform (DAS) disorders for this population.

scholarly journals Measuring Cultural Dimensions: External Validity and Internal Consistency of Hofstede's VSM 2013 Scales

2021 ◽  
Vol 12 ◽  
Author(s):  
Philipp Gerlach ◽  
Kimmo Eriksson
Keyword(s):  
Cultural Values ◽  
Internal Consistency ◽  
External Validity ◽  
Power Distance ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Human Conduct ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
Lasting Influence

Cross-cultural comparisons often investigate values that are assumed to have long-lasting influence on human conduct and thought. To capture and compare cultural values across cultures, Geert Hofstede's Cultural Dimensions Theory has offered an influential framework. Hofstede also provided a survey instrument, the Values Survey Module (VSM), for measuring cultural values as outlined in his Cultural Dimensions Theory. The VSM has since been subject to a series of revisions. Yet, data on countries have been derived from the original VSM — and not on one of the revised versions of VSM. We tested three scales (indulgence, power distance, and individualism) from the latest version, the VSM 2013, as part of a larger survey across 57 countries. Two main findings emerged. For one thing, country scores based on the VSM 2013 scales correlated only weakly with country scores of the same cultural dimensions obtained in a large previous study. Thus, the validity of the VSM 2013 is in doubt. For another thing, the internal consistency of the VSM 2013 scales was overall poor, indicating that the scales did not reliably measure well-defined constructs. We discuss implications for cross-cultural research.

Sociocultural memory development research drives new directions in gadgetry science

2019 ◽  
Vol 42 ◽  
Author(s):  
Penny Van Bergen ◽  
John Sutton
Keyword(s):  
Episodic Memory ◽  
Autobiographical Memory ◽  
Developmental Psychology ◽  
Cross Cultural ◽  
Memory Development ◽  
Development Research ◽  
Cultural Research ◽  
New Directions ◽  
Cross Cultural Research

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.

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