The Effectiveness of Strategy In Nonprofit Organizations: An Exploratory Study of Academic Institutions
Prior research has been relatively withdrawn to study the strategic managementprocess in non-profit organizations, and ignored differences in strategic planning inacademic institutions. In contrast, this paper argues why and how strategic planningmay lead to desired levels of organizational performance in a college or university.We used mixed methodology approach based on content analysis. Our exploratorywork found that higher ranked universities had strategy statement that emphasizedfaculty. Findings highlight the importance of a clearly articulated strategyemphasizing faculty for university ranking on the sample of 203 business schools.We provide evidence that the most successful universities are likely to proactivelyuse and manage strategy statements for attaining higher rankings and attracting morestudents.