scholarly journals Advertising Review: The Portrayal of Muslim Women Athletes in YouTube Ads

2021 ◽  
Author(s):  
Afnan Qutub ◽  
Wesam Basabain
Keyword(s):  
Human Rights ◽  
Content Analysis ◽  
Women Athletes ◽  
Significant Role ◽  
Qualitative Content Analysis ◽  
Muslim Women ◽  
Target Audience ◽  
Cultural Identification ◽  
Young Consumers

Promoting wearing of the hijab by active young consumers is one method of showing respect for the human rights of Muslim women. Some international sportswear corporations such as Nike, Adidas, Under Armour UA, and Haute Hijab HH have been targeting modest athletic wear as new clothing lines to empower veiled athletes and increase their consumer base. This study analyzed four international sports brands’ advertisements on their official YouTube channels aimed at promoting modest sportswear for veiled women. The study investigated the discourse and semiotics used in the advertisements to persuade customers to make a purchase. Methodologically, the study conducted qualitative content analysis to review the ads and explore the extent of viewers’ interactions. The findings determined that the Nike and HH ads were most reached ads, followed by the UA ad, while the Adidas ad was the least reached. Two strategies played a significant role in the success of hijab sportswear ads: cultural identification and transformational appeal. These factors were found to attract the target audience and result in their engagement more than a company’s history and reputation.

scholarly journals The impact of language in conflicts over urban coyotes

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Megan M Draheim ◽  
Susan A Crate ◽  
E C M Parsons ◽  
Larry L Rockwood
Keyword(s):  
Content Analysis ◽  
Significant Role ◽  
Native Species ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Perceived Threat ◽  
Suburban Areas ◽  
The People ◽  
The Face ◽  
The Impact

Abstract Wildlife managers and others charged with resolving human-coyote conflict in urban and suburban areas cannot focus solely on ecology and coyote behavior. The perceptions of the people living in the affected communities play a significant role in the resolution of human-coyote conflict. In this study, we explore how residents of two communities in suburban Denver, CO, USA, mentally processed, made sense of, and acted upon human–coyote interactions in the face of conflict. By conducting interviews and using qualitative content analysis to explore existing documents, we examined how the use of language reflected and exacerbated the conflict over coyote management. Themes of violence, crime and war ran throughout our data. Anger and accusations of extremism were prevalent. Closely tied to the violent language and imagery used was a discussion of tolerance and intolerance, taking what is generally human-centric language and using it with wildlife. In addition, labeling coyotes as not belonging in an area (although they are a native species) further increased the urge to protect family and pets from the perception of the threat against ‘the other’, sometimes expressed in inflammatory language. Political and other messaging can either enhance or reduce a sense of threat, and we found that the language used in this debate enhanced the perceived threat of both coyotes and policy opponents. Finding ways to defuse this language could be a step toward a greater understanding of how to live with local wildlife in a way that minimizes harm to people and to the animals.

Violentization Theory and Genocide

2011 ◽  
Vol 15 (4) ◽  
pp. 363-381 ◽  
Author(s):  
Mark A. Winton
Keyword(s):  
Human Rights ◽  
Content Analysis ◽  
Case Studies ◽  
Qualitative Content Analysis ◽  
Similarities And Differences ◽  
Extreme Violence ◽  
Compare And Contrast

The purpose of this article is to use Lonnie Athens’ violentization theory to explain the Bosnian and Rwandan genocides. These two case studies are used to compare and contrast how the brutalization, defiance, violent dominance engagements, and virulency stages emerged prior to and during the genocides. Using published texts such as interviews with perpetrators, human rights reports, and court transcripts, qualitative content analysis is employed to test the fit between violentization theory and the two case studies. The results demonstrate that violentization theory is consistent with the data and provides an explanation of how the genocides developed and were enacted. Similarities and differences between Rwanda and Bosnia are described to explain how the perpetrators went through the violentization process, and an additional stage is added to illustrate extreme violence. Suggestions for further research using this model are provided.

Humanitized violence: Targeted killings and civilian deaths in the US war against the Islamic State

2018 ◽  
Vol 67 (3) ◽  
pp. 438-455 ◽  
Author(s):  
Eric Bonds
Keyword(s):  
Human Rights ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Islamic State ◽  
Total War ◽  
Us Military ◽  
The Us ◽  
More Care ◽  
Administrative Procedures

Based on a qualitative content analysis of human rights reports, US military statements, and newspaper accounts, this article describes the ascendency of ‘humanitized violence,’ which characterizes airstrikes in the US war against the Islamic State (2014–2017). This hyper-rationalized violence utilizes precision weaponry, technical and administrative procedures to limit civilian deaths, and calculations to achieve goals in ‘proportionality.’ This method of violence is further accompanied by a discourse of precision, care, legality, and regret. The article further shows that leading nongovernmental critics of this violence largely accept its logic. Consequently, rather than offering opposition, humanitarian NGOs instead reinforce the humanitization of violence by calling on governments to be more precise and to exercise more care when striking enemy targets. Noting the high numbers of civilian deaths that can accompany humanitized violence, along with the US government’s continued capacity for total war, the author cautions that its rise does not necessarily portend a more peaceful future.

scholarly journals Human rights in selected daily newspaper in Serbia: A content analysis

2011 ◽  
pp. 547-558
Author(s):  
Dubravka Valic-Nedeljkovic
Keyword(s):  
Human Rights ◽  
Content Analysis ◽  
Social Practice ◽  
Qualitative Content Analysis ◽  
Daily Newspaper ◽  
State Institutions ◽  
Daily Newspapers ◽  
Marginalized Groups ◽  
The Subject ◽  
The Government

The paper presents the results of quantitative and qualitative content analysis of the six most influential daily newspapers in Serbia with a focus on writing about topics that are directly and indirectly related to human rights. It was noted that the selected media content was presented as internal - political thing especially when the question of State responsibility and the measures that have been undertaken by the State were raised, or when the subject of activity of state institutions was questioned. Most often quoted were representatives of the government as centers of political power, though members of marginalized groups were also not absent. The journalists showed sensitivity to marginalized actors of social practice.

scholarly journals A Critique of Muḥammad Shahrūr's Views on the Qur’ān, the Ḥadīth Corpus, Sharīᶜah, and Early Islamic Scholarship

2021 ◽  
Vol 8 (12) ◽  
pp. 245-261
Author(s):  
Thameem Ushama
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Western Culture ◽  
Muslim Women ◽  
Dress Code ◽  
Religious Thought ◽  
The Status ◽  
Life Education ◽  
Early Islamic ◽  
The Way

This article describes the life, education, and thoughts of Muhammad Shahrūr, whose discourse on Islam generated confusion and much in the way of polemical debate. His controversial bias favoured modernity, influenced by modern Western epistemology, traditions, and secularism. The author applies qualitative content analysis to select writings. The analysis unveils his position (s) in light of mainstream Islam and focusses on Shahrūr’s approach to Islamic religious thought via (1) theories of Non-Synonymity and Limit; (2) his view of the Ḥadīth and Sharīᶜah; (3) the status of Muslim women with regard to polygamy, dress code and feminism; (4) the law of inheritance; (5) western culture and civilization; and (6) evolution; democracy, nationalism and pluralism, etc.

The path to human rights in Romania: Emergent voice(s) of legal mobilization in prisons

2020 ◽  
pp. 147737082096657
Author(s):  
Cristina Dâmboeanu ◽  
Valentina Pricopie ◽  
Alina Thiemann
Keyword(s):  
Human Rights ◽  
Content Analysis ◽  
Survey Data ◽  
Qualitative Content Analysis ◽  
Legal Mobilization ◽  
Subjective Experiences ◽  
Institutional Determinants ◽  
Institutional Status ◽  
The Individual

Starting from the premise that a better understanding of the legal efforts to implement European norms regarding human rights in prisons cannot overlook prisoners’ subjective experiences of rights, this article addresses the issue of prisoners’ complaints in Romania. Using survey data on a sample of 557 prisoners, it first seeks to examine how often prisoners lodge formal complaints and on what grounds, and how their complaints are framed. Second, employing models drawn from the legal mobilization literature, it tries to identify which are the individual and institutional determinants of prisoners’ complaints. Third, based on a unique qualitative (content) analysis of the comments prisoners made at the end of the survey, the article examines how prisoners articulate their discourse on rights’ claims. The article concludes by pointing to the relevance of institutional status variables as determinants of prisoners’ complaints and to the development of prisoners’ discourse embracing legal and procedural languages.

scholarly journals DO FATWAS HAMPER MUSLIM WOMEN’S SOCIO-ECONOMIC PARTICIPATION IN MALAYSIA?

2019 ◽  
Vol 4 (1) ◽  
pp. 232 ◽  
Author(s):  
Abu Talib Mohammad Monawer ◽  
Fadila Grine ◽  
Md Faruk Abdullah ◽  
Mohd Roslan Mohd Nor
Keyword(s):  
Content Analysis ◽  
Social Development ◽  
Gender Equality ◽  
Qualitative Content Analysis ◽  
Muslim Women ◽  
Access To Health ◽  
Economic Participation ◽  
Employment Of Women ◽  
Night Shifts ◽  
Legal Opinion

A number of studies show that, in Malaysia, women continue to make significant contributions to the country’s economic and social development. Moreover, women’s access to health and education has increased rapidly over the years. However, some studies claim that socio-economic discrimination against Muslim women persists. Although several factors contribute to this discrimination, fatwas (a legal opinion of Muslim jurists on Muslim affairs) are accused of discriminating against Muslim women in Malaysia such as prohibiting the appointment of female judges in shariah courts, employment of women for night shifts i.e. in the electronic factories, police force, and hospitals. Women’s socio-economic participation is important as it empowers them and creates gender equality. This paper reviews 16 fatwas on five topics relevant to women’s socio-economic participation in Malaysia issued by 11 state muftis (who issue fatwa) during the period of 1970 to 2012 in order to realize whether they hamper their participation. Using a qualitative content analysis approach, this paper concludes that fatwas had neither affected their socio-economic participation nor shaped their life negatively. This paper is hoped to positively shape the society’s impression of fatwas and help Muslim women in Malaysia abide to Islamic teachings by realizing the good impacts of fatwas issued.  Keywords: Fatwa, Muslim, women, socio-economic participation, Malaysia. Cite as: Mohammad Monawer, A. T., Grine, F., Abdullah, M. F., & Mohd Nor, M. R. (2019). Do fatwas hamper Muslim women’s socio-economic participation in Malaysia? Journal of Nusantara Studies, 4(1), 232-245. http://dx.doi.org/10.24200/jonus.vol4iss1pp232-245

Does Counterterrorism Trump Human Rights? An Analysis of US Foreign Aid Hearings Pre- and Post-9/11

2018 ◽  
Vol 24 (3) ◽  
pp. 351-370
Author(s):  
Jessie G. Rumsey
Keyword(s):  
Human Rights ◽  
Content Analysis ◽  
Foreign Aid ◽  
Qualitative Content Analysis ◽  
International System ◽  
September 11 ◽  
Regime Theory ◽  
International Regime ◽  
Human Rights Regime ◽  
Before And After

Abstract This article empirically evaluates the comparative importance of human rights and counterterrorism during Senate subcommittee hearings on US foreign aid. Drawing on, and further developing, international regime theory, the article predicts that the human rights regime will be resilient to the September 11 shock to the international system. Qualitative content analysis of discourse during the seven years before and after the 9/11 attacks demonstrates the predominance of the human rights regime—even post-9/11, when the counterterrorism regime emerged as a competitor. The article explains why this is the case and offers insight to the human rights regime’s resilience.

Sign in / Sign up

Export Citation Format

Share Document