scholarly journals Analysis on the Influencing Factors of Acceptance Willingness of Advertisement in WeChat Moments based on Theory of Planned Behavior

2021 ◽  
Vol 13 ◽  
pp. 32-41
Author(s):  
Yidi Tang
Keyword(s):  
Planned Behavior ◽  
Influencing Factors ◽  
Information Flow ◽  
Subjective Norms ◽  
Opinion Leaders ◽  
Control Belief ◽  
Urgent Problem ◽  
Middle Income ◽  
Income Groups ◽  
Degree Of Acceptance

In the era of the Internet, advertisements in WeChat moments hold been pouring in and favored by businesses. But as the number of advertisements in WeChat moments increases, the quality is uneven. Users have different attitudes towards it, and some users even loathe it. How to meet the needs of users, accurately capture the interests of users and improve the acceptance of users is still an urgent problem to be discussed. Based on the theoretical framework of planned behavior and questionnaire survey, this paper explores the influencing factors of acceptance willingness of advertisement in the information flow of WeChat moments. Research shows that control belief has the most significant impact on users’ acceptance willingness. Different age and income levels also have impacts on users’ acceptance willingness. Young and middle-aged users and middle-income groups have a higher degree of acceptance of WeChat advertisement. Therefore, opinion leaders can be used to positively guide users to accept the subjective norms of advertisements in WeChat moments. In terms of the content and form of advertisement, researchers can enrich the content of advertisement and simplify the participation steps to improve users’ belief in control. In addition, developers can use big data to identify target users and implement precise delivery. Moreover, they can capture users’ behavioral willingness to enhance users’ acceptance of advertisements in WeChat moments.

scholarly journals Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention

2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Chih-Wei Lin ◽  
Yi-Xuan Tsai ◽  
Yu-Shan Chang ◽  
Yun-Jhih Ding ◽  
Jou-Chun Liu ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Influencing Factors ◽  
Behavioral Intention ◽  
Positive Impact ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavior Control ◽  
Positive Effects

This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionnaires were distributed on the Internet by the purposive sampling method. After excluding invalid questionnaires, a total of 280 copies were obtained. The effective questionnaire recovery rate was 93.33%. All data were verified by descriptive statistics and multiple regression analysis. The results of this study were as follows. First, the NTC app users were mostly female, aged between 19 and 25 years, were students, had a monthly income below 20,000, and exercised one to two times a week. Second, the application of the decomposed theory of planned behavior found the following: perceived usefulness and perceived ease of use had positive effects on attitude; interpersonal influence and electronic word of mouth had a positive influence on subjective norms; self-efficacy and technology facilitation had positive effects on perceptual behavior control; and attitude, subjective norms, and perceptual behavior control all had a positive impact on behavioral intention. The NTC app users thought that the program interface was easy to use and that the app could help them effectively achieve the effect of exercise and fitness, which increased the benefits of continuously using the program.

scholarly journals An Analysis of Environmental Efficiency and Environmental Pollution Treatment Efficiency in China’s Industrial Sector

2021 ◽  
Vol 13 (5) ◽  
pp. 2579 ◽  
Author(s):  
Xiao-Ning Li ◽  
Ying Feng ◽  
Pei-Ying Wu ◽  
Yung-Ho Chiu
Keyword(s):  
Environmental Pollution ◽  
Environmental Governance ◽  
Income Group ◽  
Industrial Sector ◽  
High Income ◽  
Environmental Efficiency ◽  
Technical Level ◽  
High Income Group ◽  
Middle Income ◽  
Income Groups

This research adopts the meta Dynamic Directional Distance Functions (DDF) model in order to calculate the environmental efficiency and environmental governance efficiency of China’s industrial sector from 2010 to 2017 from the overall, sub-regional, and sub-provincial perspectives and discusses the technical gaps in regional environmental pollution control and the reasons for ineffective environmental governance. The research results show that the overall level of environmental governance efficiency in China’s industrial sector is relatively high over this time period, and the group frontier calculation results have improved compared to the meta frontier. The actual technical level of the high-income group is closest to the potential technical level, and the upper-middle income group is still far from the potential technical level. The main reason for the ineffective environmental governance of the provinces in the high-income group is ineffective management, while the main reason for ineffective environmental governance of the provinces in the upper-middle-income groups is technical inefficiency. Regardless of high-income groups or upper-middle-income groups, each province’s inefficiency of environmental governance is caused by inefficiency of the input factors.

scholarly journals Factors Related to Intentions to Commit Dating Violence among Taiwanese University Students: Application of the Extended Theory of Planned Behavior

2021 ◽  
Vol 18 (4) ◽  
pp. 1956
Author(s):  
Chung-Ying Lin ◽  
Ying-Hua Tseng ◽  
Mei-Ling Lin ◽  
Wen-Li Hou
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Family Violence ◽  
Planned Behavior ◽  
Dating Violence ◽  
Safety Issue ◽  
Demographic Data ◽  
Subjective Norms ◽  
Gender Stereotyping ◽  
History Of

Dating violence (DV) constitutes a major public health and safety issue worldwide; however, only limited research into this important subject has been conducted in Taiwan. This study examined university students’ intention to commit DV, based on the expanded theory of planned behavior (TPB), with a history of family violence and gender stereotyping also included as further factors in the original TPB model. A total random sample consisting of 450 university students from four universities in four regions in Taiwan, namely, the northern, southern, central, and eastern regions, participated. Of these participants, 365 (81.1%) completed all of the parts of the questionnaires, which included a survey of demographic data, such as any history of family violence; a gender stereotyping questionnaire; and a DV behavioral intention questionnaire. The results showed that the three main variables of the TPB—that is, subjective norms, attitudes, and perceived behavioral control—significantly related to university students’ intentions to commit DV. More specifically, university students’ attitudes and subjective norms emerged as significant related factors of their intention to commit DV behaviors. Overall, the expanded TPB explained 30.4% of the variance in DV intentions, and attitude was the most significant factors after controlling the background variables. These findings can hopefully be used to help design and implement programs for the prevention of DV behaviors among university students.

scholarly journals Spatial Spillover Effect and Influencing Factors of Information Flow in Urban Agglomerations—Case Study of China Based on Baidu Search Index

2021 ◽  
Vol 13 (14) ◽  
pp. 8032
Author(s):  
Chengzhuo Wu ◽  
Li Zhuo ◽  
Zhuo Chen ◽  
Haiyan Tao
Keyword(s):  
Influencing Factors ◽  
Information Flow ◽  
Spillover Effect ◽  
Spillover Effects ◽  
Urban Agglomeration ◽  
Coordinated Development ◽  
Spatial Spillover ◽  
Urban Agglomerations ◽  
Search Index ◽  
Spatial Spillover Effect

Cities in an urban agglomeration closely interact with each other through various flows. Information flow, as one of the important forms of urban interactions, is now increasingly indispensable with the fast development of informatics technology. Thanks to its timely, convenient, and spatially unconstrained transmission ability, information flow has obvious spillover effects, which may strengthen urban interaction and further promote urban coordinated development. Therefore, it is crucial to quantify the spatial spillover effect and influencing factors of information flows, especially at the urban agglomeration scale. However, the academic research on this topic is insufficient. We, therefore, developed a spatial interaction model of information flow (SIM-IF) based on the Baidu Search Index and used it to analyze the spillover effects and influencing factors of information flow in the three major urban agglomerations in China, namely Beijing–Tianjin–Hebei (BTH), the Yangtze River Delta (YRD), and the Pearl River Delta (PRD) in the period of 2014–2019. The results showed that the SIM-IF performed well in all three agglomerations. Quantitative analysis indicated that the BTH had the strongest spillover effect of information flow, followed by the YRD and the PRD. It was also found that the hierarchy of cities had the greatest impact on the spillover effects of information flow. This study may provide scientific basis for the information flow construction in urban agglomerations and benefit the coordinated development of cities.

Attitude, social norms, and perceived behavioral control influence the academic integrity-related behavioral intentions of graduate students

2021 ◽  
Vol 49 (4) ◽  
pp. 1-12
Author(s):  
Ting Yang ◽  
Yungui Wang ◽  
Jun Deng ◽  
Chunji Huang
Keyword(s):  
Graduate Students ◽  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Academic Integrity ◽  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Postgraduate Students

Graduate students have become the driving force of scientific research at Chinese universities. Therefore, further work is needed to understand what influences postgraduate students' academic integrity. Using the theory of planned behavior, this study investigated the relationships between postgraduates' attitude toward academic integrity, social norms (subjective, descriptive, and moral), perceived behavioral control, and intentions, and examined the moderating role of social identity in the relationship between social norms and intentions. We conducted a survey with 1,256 Chinese biomedical postgraduate students, and analyzed the data with structural equation modeling. The results show that attitude, subjective norms, descriptive norms, and perceived behavioral control influenced students' academic integrity-related behavioral intentions. The model explained over half of the variance in intentions, indicating that attitude, subjective norms, descriptive norms, and perceived behavioral control were the main variables influencing academic integrity-related behaviors. The theory of planned behavior can be applied in research on postgraduates' academic integrity.

scholarly journals Study on Home Chairs Design Evaluation for Low-and Middle-income Groups Based on User Experience

2020 ◽  
Vol 8 (01) ◽  
pp. 307-313
Author(s):  
Xianshu Leng ◽  
Hong Zhang ◽  
Ding Feng
Keyword(s):  
User Experience ◽  
Evaluation Method ◽  
Emotional Experience ◽  
Sensory Experience ◽  
Living Environment ◽  
Design Evaluation ◽  
Middle Income ◽  
Income Groups ◽  
Economic Experience ◽  
Low And Middle Income

Pay attention to the home living environment of low-and middle-income groups, study the user-centered design evaluation method to guide the design of home chairs suitable for low-and middle-income groups. Introducing Analytic Hierarchy Process（AHP）into home chairs’ design evaluation, it establishes a different layer and different elements structure model based on sensory experience, behavioral experience, emotional experience and economic experience from the point of user experience. Scoring each element, it calculates and determines the weight value of every element, and forms an evaluation method of home chairs for low-and middle-income Groups. Using the method to evaluate the design schemes of 3 home chairs, it obtains the optimal scheme. Then, surveying the market sales data to verify the accuracy of the result. The evaluation method consists of four major elements: sensory experience(B1), 27%; behavior experience(B2), 41%; emotional experience(B3), 10%; economic experience(B4), 22%. The method can effectively solve the complex comparison of multiple elements in design evaluation and provide a comprehensive method combining qualitative and quantitative methods for product design, and provides reference for products design and evaluation of the same type

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Pengaruh Pendidikan Gizi Berbasis Theory of Planned Behavior untuk Mempromosikan Pembatasan Konsumsi Fast Food pada Siswi

2017 ◽  
Vol 1 (4) ◽  
pp. 351
Author(s):  
Wuri Rizki Handarbeny ◽  
Trias Mahmudiono
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Food Consumption ◽  
Fast Food ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Female Students ◽  
Perceived Behavioral Control ◽  
Nutritional Education ◽  
Fast Food Consumption

 Background: The incessant promotion of fast food make a perception that fast food is a trend among teenager.  Fast food consumption habits that have high calorie but low nutrients will causes nutritional problems in adolescents. Objectives: The purpose of this study aimed to determine effect of nutritional education based on theory of planned behavior to change knowledge, attitude, subjective norms, perceived behavioral control, intention, and limited fast food consumption among female students in Sidoarjo. Methods: This study was interventional quasi-experimental research. 32 female students (each 16 female students for interventional group and 16 female students for control group), were selected by simple random sampling. The education was provided based on theory of planned behavior in four sessions. The researcher-made questionnaire based on theory of planned behavior used for data collection.The questionnaire was completed by the students twice, before and three weeks after the implementation of nutritional education. Data were analyze using descriptive statistics, Mann-Whitney, and Wilcoxon Signed Ranks. Result: The results of this study show nutrition education based on theory of planned behavior influence knowledge (p<0.001), attitude (p<0.001), subjective norms (p=0.002), perceived behavioral control (p<0.001),intention (p<0.001), but doesn’t influence limited fast food consumption (p=0.570). Conclusion: Nutritional education based on the theory of planned behavior influence knowledge, attitude, subjective norms, perceived behavioral control, and intention, but not effect to limited fast food consumption. So, nutrition education designed based on TPB effective to be implementation of health promotion.ABSTRAK Latarbelakang: Gencarnya promosi fast food  menimbulkan persepsi bahwa makanan cepat saji merupakan tren dikalangan remaja. Kebiasaan konsumsi makanan cepat saji yang mempunyai tinggi kalori namun rendah zat gizi menimbulkan masalah gizi lebih dan defisiensi zat gizi mikro pada remaja.Tujuan: Tujuan penelitian ini dilakukan untuk mengetahui pengaruh pendidikan gizi berbasis Theory of Planned Behavior terhadap perubahan pengetahuan, sikap, norma subyektif, perceived behavioral control, intensi, dan konsumsi membatasi fast food pada siswi di SMA Negeri 2 Sidoarjo.  Metode: Penelitian ini dilaksanakan dengan metode quasy experimental pada 32 siswi (16 siswi kelompok kontrol dan 16 siswi kelompok perlakuan) dipilih menggunakan simple random sampling. Pendidikan gizi berbasis TPB dilakukan selama 4 sesi yiatu sesi sikap, norma subyektif, PBC, dan intensi. Kuesioner penelitian yang digunakan untuk meneliti berbasis TPB. Penilaian dilakukan dua kali, yaitu sebelum dan 3 minggu setelah edukasi. Data dianalisis secara deskriptif, uji Mann Whitney dan Wilcoxon Signed Ranks.Hasil: Berdasarkan hasil penelitian bahwa pendidikan gizi berbasis theory of planned behavior mempengaruhi pengetahuan (p<0,001), sikap (p<0,001), norma subyektif (p<0,002),  perceived behavioral control (p<0,001), dan intensi (p<0,001) tetapi tidak mempengaruhi perilaku siswi untuk membatasi fast food (p=0,570).Kesimpulan: Pendidikan gizi berbasis TPB dapat mempengaruhi sikap, norma subyektif, PBC, dan intensi tetapi tidak merubah perilaku membatasi fast food. Dengan demikian maka diperlukan pendidikan gizi yang berkelanjutan agar dapat merubah suatu perilaku pembatasan fast food.

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