scholarly journals The Influence of Virtual Communities in Marketing Decision

2017 ◽  
Vol 10 (12) ◽  
pp. 191 ◽  
Author(s):  
Giuseppe Granata ◽  
Giancarlo Scozzese
Keyword(s):  
Social Networks ◽  
Virtual Communities ◽  
Business Models ◽  
Modern Technology ◽  
Strong Impact ◽  
Competitive Advantages ◽  
Web 3.0 ◽  
New Business ◽  
The Impact ◽  
New Business Models

Purpose – The introduction and growth of the Internet and modern technology has had a strong impact on the structures of companies and led to a change in the decisional processes. In the new economic scenarios, with the growth of social networks and Web 3.0, technologies go through developments and transformations that are of vital importance to ensure the competitiveness of companies.Methodology – The study analyzes the possibility of applying social networks to the new business models, underlining their importance not only with regard to managers but also, and especially, to crowdsourcing processes.Implications – The objective of the study is to focus on the impact that web 3.0 and social networks have on management and marketing decisions, underlining certain processes in order to improve the competitive advantages of companies.

Business Models for On-Line Social Networks

2013 ◽  
pp. 163-174
Author(s):  
Omer F. Rana ◽  
Simon Caton
Keyword(s):  
Social Networks ◽  
Cloud Computing ◽  
Social Network ◽  
Real World ◽  
Virtual Communities ◽  
Business Models ◽  
New Business ◽  
On Line ◽  
Share Information ◽  
New Business Models

With the increasingly ubiquitous nature of social networks and Cloud computing, users are starting to explore new ways to interact with and exploit these developing paradigms. Social networks reflect real world relationships that allow users to share information and form connections, essentially creating dynamic virtual communities. By leveraging the pre-established trust formed through friend relationships within a social network “Social Clouds” can be realized, which enable friends to share resources within the context of a social network. The creation of Social Clouds gives rise to new business models through collaboration within social networks. In this paper, the authors describe such business models and discuss their impact.

Business Models for On-line Social Networks

2012 ◽  
pp. 1501-1512 ◽  
Author(s):  
Omer F. Rana ◽  
Simon Caton
Keyword(s):  
Social Networks ◽  
Cloud Computing ◽  
Social Network ◽  
Real World ◽  
Virtual Communities ◽  
Business Models ◽  
New Business ◽  
On Line ◽  
Share Information ◽  
New Business Models

With the increasingly ubiquitous nature of social networks and Cloud computing, users are starting to explore new ways to interact with and exploit these developing paradigms. Social networks reflect real world relationships that allow users to share information and form connections, essentially creating dynamic virtual communities. By leveraging the pre-established trust formed through friend relationships within a social network “Social Clouds” can be realized, which enable friends to share resources within the context of a social network. The creation of Social Clouds gives rise to new business models through collaboration within social networks. In this paper, the authors describe such business models and discuss their impact.

Business Models for On-line Social Networks

2010 ◽  
Vol 2 (3) ◽  
pp. 31-41 ◽  
Author(s):  
Omer F. Rana ◽  
Simon Caton
Keyword(s):  
Social Networks ◽  
Cloud Computing ◽  
Social Network ◽  
Real World ◽  
Virtual Communities ◽  
Business Models ◽  
New Business ◽  
On Line ◽  
Share Information ◽  
New Business Models

With the increasingly ubiquitous nature of social networks and Cloud computing, users are starting to explore new ways to interact with and exploit these developing paradigms. Social networks reflect real world relationships that allow users to share information and form connections, essentially creating dynamic virtual communities. By leveraging the pre-established trust formed through friend relationships within a social network “Social Clouds” can be realized, which enable friends to share resources within the context of a social network. The creation of Social Clouds gives rise to new business models through collaboration within social networks. In this paper, the authors describe such business models and discuss their impact.

Improved Global Competitiveness on the Basis of New Business Models Influenced by Dynamic Strategic Thinking

2020 ◽  
pp. 271-288
Author(s):  
Drago Dubrovski
Keyword(s):  
Business Models ◽  
Global Market ◽  
Strategic Thinking ◽  
Competitive Advantages ◽  
Current Crisis ◽  
Global Competitiveness ◽  
New Business ◽  
Modern Business ◽  
New Business Models ◽  
A Current

In modern business, dynamic changes in the environment (macro trends) provoke changes within the company. Companies can protect themselves from latent, acute crises. In addition, companies can navigate a turbulent environment while ensuring organizational existence and development. Organizational forms and characteristics, as well as business models to maintain or increase existence and create competitive advantages in the global market, are increasingly sought in a more creative manner. These actions are based on dynamic strategic thinking. Revolutionary methods are often required for the creation and adaptation of competitive business models. The data from companies that face a current crisis show a gap between the need to change business models and the introduction of adapted business models to achieve the desired level of competitiveness.

Industry 4.0 and Sustainability

2020 ◽  
pp. 67-84
Author(s):  
Sibel Yildiz Çankaya ◽  
Bülent Sezen
Keyword(s):  
Sustainable Development ◽  
Global Warming ◽  
Natural Resources ◽  
Industry 4.0 ◽  
Business Models ◽  
Industrial Revolution ◽  
New Business ◽  
The Impact ◽  
Industrial Revolutions ◽  
New Business Models

Modern industry developed over several centuries and three industrial revolutions. Today, we experience the fourth era of the industrial revolution, Industry 4.0. The advance of industrialization brought along many problems, including environmental pollution, global warming, and depletion of natural resources. As a result, the concept of sustainability began to gain importance. Sustainability can be achieved through a balance between economic, social, and environmental processes. In order to establish such balance, businesses need new business models or insights. At this point, Industry 4.0 can be regarded as a new business mindset that will help businesses and communities move towards sustainable development. The technologies used by Industry 4.0 bear a strong promise to solve these problems, after all. Even though Industry 4.0 attracts a lot of attention lately, few works are available on its impact on sustainability. This chapter examines the impact of Industry 4.0 on sustainability.

The Value of the Company and Sustainable Development

2020 ◽  
pp. 319-336
Author(s):  
Iwona Dorota Bąk ◽  
Beata Szczecińska
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Business Models ◽  
Environmental Regulations ◽  
Economic Value ◽  
New Business ◽  
The Impact ◽  
The Voice ◽  
New Business Models

The aim of the study is to attempt to systematize the concept of economic value that takes into account elements of sustainable development. At the same time, it is the voice in the ongoing discussion on the purpose and methods of valuation of the company's value. The measure of strength of each enterprise is its value expressed in monetary units. Due to differences in the results of the valuation of enterprises made by groups of experts representing such disciplines as finance, taxes, or marketing, there was a need to identify sources and to analyze more precisely the resulting discrepancies. The values of the enterprise should include both measurable and hard to measure values, which largely differentiate economic units from each other. The need for a wider perspective on the data published by enterprises appeared along with new business models, changes in consumer trends, environmental regulations, or the impact of social media.

Internet Technology-Based Tools Utilization in the Workplace of Contemporary Organizations

2009 ◽  
pp. 570-576
Author(s):  
Janusz Wielki
Keyword(s):  
Work Environment ◽  
Business Models ◽  
Small Degree ◽  
Digital Economy ◽  
Internet Technology ◽  
The Internet ◽  
Internal Work ◽  
New Business ◽  
The Impact ◽  
New Business Models

Currently there are many studies which deal with the impact of the Internet and Internet technology-based tools on organizations. Most of them are focused on such issues as the opportunities which have emerged with the development of the digital economy, possible new business models, establishing new kind of relations with customers, and security aspects. The impact of Internet technology-based tools on the internal work environment of organizations is an issue which is relatively rarely analyzed. Although more and more publications concerning this field are being released, they are only focused to a small degree on the challenges connected with the utilization, and, particularly, the misuse, of Internet technology-based tools in the workplace. Thus, this article is an attempt to deal with this issue in a more holistic way.

scholarly journals The analysis of return on investment of trade in Serbia: Actual situation and perspective

2018 ◽  
pp. 777-802
Author(s):  
Radojko Lukic
Keyword(s):  
Return On Investment ◽  
Business Models ◽  
Modern Technology ◽  
Special Focus ◽  
Actual Situation ◽  
Gross Margin ◽  
Inventory Investment ◽  
New Business ◽  
Significant Measure ◽  
New Business Models

In a very significant measure of the performance of trade companies, there is a return on investment. This applies in particular to the gross margin return on inventory investment. In this paper, in view of this, we especially investigate the trend and factors of the return on investment, with a special focus on the gross margin return on inventory investment of trade in Serbia. The efficiency of investment management in retail companies in Serbia is at a lower level than global retailers. In order to increase it in the future, it is certainly necessary to apply ?new business models? and modern technology.

It is so! (if you think so!) – IT professionals’ social representation of cloud computing

2020 ◽  
Vol 30 (3) ◽  
pp. 889-923 ◽  
Author(s):  
Luiz Antonio Joia ◽  
Gustavo Marchisotti
Keyword(s):  
Cloud Computing ◽  
Business Models ◽  
Emerging Countries ◽  
Social Representation ◽  
Theory And Practice ◽  
It Professionals ◽  
Content Type ◽  
New Business ◽  
The Impact ◽  
New Business Models

PurposeThis study aims to identify the social representation of cloud computing from the perspective of Information Technology (IT) professionals in emerging countries, comparing it with the extant literature on this subject.Design/methodology/approachData were collected from IT professionals in Brazil, which was used as a proxy for the emerging countries’ context related to cloud computing. Social Representation Theory was then applied to analyze the data.FindingsMismatches between theory and practice on cloud computing make it clear that most of the current scientific literature on cloud computing is, to a great extent, based on the context of developed countries rather than on the context of emerging ones.Research limitations/implicationsErrors of inference may have been made during the categorization of the words evoked. Furthermore, Brazil was used as a proxy for the emerging countries’ context related to cloud computing.Practical implicationsIT professionals in emerging countries have quite an operational view of cloud computing. Thus, companies in these countries have to align cloud computing better with new business models and corporate strategies in order to take advantage of the transformational impacts of cloud computing.Originality/valueIT professionals in emerging countries have failed to notice the strategic value of cloud computing, the new business models enabled by same, the privacy issues related to it and the impact cloud computing adoption can have on the IT costs of an organization. Moreover, mobility can be a paramount issue related to cloud computing in emerging countries – a fact thus far overlooked by academia.

scholarly journals The impact of blockchain technology on business models – a taxonomy and archetypal patterns

2019 ◽  
Vol 30 (2) ◽  
pp. 285-305 ◽  
Author(s):  
Jörg Weking ◽  
Michael Mandalenakis ◽  
Andreas Hein ◽  
Sebastian Hermes ◽  
Markus Böhm ◽  
...  
Keyword(s):  
Business Models ◽  
New Technology ◽  
Technology Research ◽  
Economic Activities ◽  
Research And Practice ◽  
Blockchain Technology ◽  
New Business ◽  
Research Stream ◽  
The Impact ◽  
New Business Models

AbstractBlockchain technology enables new ways of organizing economic activities, reduces costs and time associated with intermediaries, and strengthens the trust in an ecosystem of actors. The impact of this seminal technology is reflected by an upcoming research stream and various firms that examine the potential uses of blockchain technology. While there are promising use cases of this new technology, research and practice are still in their infancy about altering existing and creating new business models. We develop a taxonomy of blockchain business models based on 99 blockchain ventures to explore the impact of blockchain technology on business models. As a result, we identify five archetypal patterns, which enhance our understanding of how blockchain technology affects existing and creates new business models. We propose to use these results to discover further patterns fueled by blockchain technology and illustrate how firms can use blockchain technology to innovate their business models.

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