scholarly journals E-WOM Adoption and Sharing Behavior in Social Network Sites: The Impact of Engagement in SNSs

2017 ◽  
Vol 10 (6) ◽  
pp. 87
Author(s):  
Jehad Imlawi
Keyword(s):  
Social Network ◽  
Behavioral Intention ◽  
Source Credibility ◽  
Social Network Sites ◽  
Elaboration Likelihood ◽  
Online Information ◽  
Message Content ◽  
Likelihood Model ◽  
The Impact ◽  
Sharing Behavior

Social network sites (SNSs) is becoming a credible source of online information. Despite the increasing use of social networks in message persuasion literature, there is still a need for investigating the role it can play in users’ adoption of online information and its impact on users' sharing behavioral intention of this online information. This research utilizes the peripheral route in elaboration likelihood model to investigate the impact of source credibility on engagement in SNSs and on e-WOM adoption, the impact of engagement in SNSs and recommendation rating on e-WOM adoption, and the impact of e-WOM adoption on sharing behavioral intention.The findings suggest that factors, that are not directly related to the online message content, like source credibility, recommendation rating, and online users' engagement in SNSs groups, positively impact online information adoption by SNSs users, and their sharing behavioral intention of this online information. The study is finally concluded by suggesting the theoretical implications, and by providing strategies for firms to adjust their online activities in order to succeed in improving their customers’ engagement, and their customers' adopting of these firms' products and services’ information.

An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

2015 ◽  
Vol 7 (3) ◽  
pp. 295-313 ◽  
Author(s):  
Morgan Atwood ◽  
Cristian Morosan
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Hotel Industry ◽  
Elaboration Likelihood Model ◽  
Decision Makers ◽  
Elaboration Likelihood ◽  
Online Information ◽  
Content Type ◽  
Likelihood Model ◽  
Effective Use

Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The results of this research showed that consumer attitudes are affected by the source credibility, but not by the level of elaboration. Also, intentions to stay at the hotel and intentions to engage with the hotel brand via social media were not affected by the level of elaboration or source credibility. Research limitations/implications – This study presents an important step forward in understanding how consumer persuasion takes place in an online environment. Also, this paper provides a first-hand account of the manner in which social media adds value to a business organization. In addition, this paper provides insight on how consumers process online information. Originality/value – As this is the first conceptualization of the ELM in a social media context, this study is uniquely able to explain the concept of persuasion in the hotel industry. Such knowledge is invaluable to academics and hotel decision makers, especially because the research provides specific insights on the manner in which attitudes change in consumers.

CHANGING ATTITUDES REGARDING THE EFFECTIVENESS OF COGNITIVE RESTRUCTURING FOR TREATING DEPRESSION

1990 ◽  
Vol 18 (2) ◽  
pp. 181-188 ◽  
Author(s):  
Greg J. Neimeyer ◽  
April E. Metzler ◽  
Tracy Dongarra
Keyword(s):  
Source Credibility ◽  
Cognitive Restructuring ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Treatment Technique ◽  
Mild Depression ◽  
Likelihood Model ◽  
Changing Attitudes ◽  
The Impact

This study examined the impact of depression on attitude formation concerning the effectiveness of cognitive restructuring as a treatment technique. Based on the Elaboration Likelihood Model of persuasion (Petty & Cacioppo, 1981a), we predicted that mild depression would enhance peripheral precessing by minimizing message elaboration. Subjects in the mixed-sex sample of 101 individuals were assigned to one of eight conditions which varied the quality of the persuasive intervention (high or low), the credibility of the source (high or low), and the level of depression reported by the subject (non-depressed, depressed). Consistent with predictions, depression enhanced peripheral processing. More highly depressed individuals responded more to the peripheral cue (source credibility) than did non-depressed subjects, although the quality of the interventions had an impact under both conditions. As with other recent studies, however, this attitudinal change did not generalize to behavioral indicators. The implications of these findings for further research and application are discussed.

scholarly journals The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1152-1168
Author(s):  
Dalal Hodaed Alsheikh ◽  
Norzalita Abd Aziz ◽  
Layla Hodaed Alsheikh
Keyword(s):  
Information Quality ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Mediating Role ◽  
Likelihood Model ◽  
The Impact ◽  
The Relationship

relationship between e-WOM and tourist visit intentions. As e-WOM in the form of comments, reviews, opinions, suggestions and recommendation are largely available in the online space, it has been found crucial to investigate the quality and credibility of such information. Elaboration Likelihood Model has been used to build the research model or framework. The study findings suggest the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intention. The study reveals that traveler seeks highly credible sources and information quality before deciding on any travel related products and services. The mediating role of source credibility and argument quality from ELM theory has been investigated from domestic tourism perspective.

Understanding online health community users' information adoption intention: an elaboration likelihood model perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhou
Keyword(s):  
User Behavior ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Type ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Adoption Intention ◽  
Information Adoption ◽  
Central Cues

PurposeThe purpose of this research is to draw on the elaboration likelihood model (ELM) to examine users' information adoption intention in online health communities (OHC).Design/methodology/approachThe authors collected 350 valid responses using a survey and conducted the moderated regression analysis to examine the research model.FindingsThe results indicated that users' information adoption intention is influenced by both central cues (argument quality) and peripheral cues (source credibility and emotional support). In addition, self-efficacy moderates the effect of both central cues and peripheral cues on information adoption intention.Originality/valuePrevious research has focused on the effect of individual motivations such as reciprocity and benefits on user behavior, and has seldom disclosed the influencing process of external factors on OHC users' behavioral decision. This research tries to fill the gap by adopting ELM to uncover the mechanism underlying OHC users' information adoption.

Interactive radio, social network sites and development in Africa: a literature review study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcos Komodromos
Keyword(s):  
Social Network ◽  
Literature Review ◽  
Mass Communication ◽  
Social Network Sites ◽  
Sub Saharan Africa ◽  
Agriculture Education ◽  
African Countries ◽  
Content Type ◽  
Study Results ◽  
The Impact

Purpose The technology determinism theory facilitated in assessing the impact of interactive radio and social network sites (SNSs) on development factors such as education, agriculture, health, and governance, by conducting an integrative and comprehensive literature review focusing on African countries. This paper aims to conduct this literature review to provide comprehensive empirical evidence on the impact of interactive radio and SNSs on development in Africa. Design/methodology/approach This study examined articles that were retrieved from online databases including EBSCOhost, Elsevier, Science Direct, SAGE Journals, Springer and Wiley Online Library. The keywords used included interactive radio, radio, development in Africa, SNS, agriculture, education, health, peace and governance. Search phrases were formulated using boolean operators “AND” and “OR.” Findings Study results revealed that interactive radio and SNSs improve knowledge among farmers and allow the dissemination of information on innovative agricultural techniques, which supports the adoption of sustainable practices. Interactive radio promotes political accountability because the strategies provide the voiceless and powerless communities with a platform to express themselves. This paper discovers that the incorporation of SNS with existing multimedia communication facilitates the dissemination of health-related information on illnesses such as Ebola, HIV, hypertension, diabetes and Polio, and interactive radio and SNS promote education among marginalized communities and under-served rural schools. Research limitations/implications The findings on the impact of interactive radio and SNSs do not represent all 54 countries in Africa. Although the studies included in this literature review were conducted in several countries such as South Africa, Nigeria, Somalia, Kenya, Malawi, Ghana, Tanzania, Uganda and Zambia, this limited the generalizability of the findings and recommendations. Also, the other potential limitation is that using the inclusion-exclusion criteria could have resulted in bias when selecting the studies to include in the review. Practical implications The paper might serve as a valuable source of information for students, academics and entrepreneurs where the impact of interactive radio and SNSs on agriculture, education, health and governance, which are core determinants of development in Africa, has been assessed for further case studies in this area. Social implications The use of interactive radio has helped in decreasing health issues caused by a deficiency in vitamin A among children in sub-Saharan Africa. Originality/value The development of sustainable and effective interactive radio programs is dependent on the collaboration of the core stakeholders such as governmental ministries, donor organizations and the mass communication sector. Numerous open sources on technology radio stations are available to employ social media managers to help in the application of knowledge.

Gamification and Advergaming

2019 ◽  
pp. 23-35
Author(s):  
Aanchal Aggarwal ◽  
Nupur Arora
Keyword(s):  
Decision Making ◽  
Social Network ◽  
Social Network Sites ◽  
Online Games ◽  
Digital Television ◽  
Consumer Engagement ◽  
Game Dynamics ◽  
Game Mechanics ◽  
Interactive Digital Television ◽  
The Impact

This chapter will expound on the concept of gamification and its adoption by various brands. It will be focusing on advergaming, which is one of the very famous applications of gamification. The chapter will elucidate the various launch details of advergaming applications by various firms and brand websites including online games, social network sites, and interactive digital television. It will also discuss the techniques underlying gamification, which include game mechanics and game dynamics, which will also reveal the impact of advergaming on consumer engagement and decision making to buy a product or not and also the benefits to the brand site. The chapter will also explain the techniques and strategies of advergaming used by various product websites nationally and internationally and their effect on consumers and the product or brand websites.

The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention

2017 ◽  
pp. 318-347 ◽  
Author(s):  
Julie A. Dennison ◽  
Matteo Montecchi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Elaboration Likelihood ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Online Consumer ◽  
Significant Moderator

This chapter examines a particular type of electronic word-of mouth; that of online consumer reviews featured on fashion retailer websites, and studies the effects they have on female fashion consumers in terms of subsequent purchase intention decisions. Using the Elaboration Likelihood Model as the theoretical framework, this study has focused on examining the effects of three peripheral cues; source credibility, review volume and valance on purchase intention, and also investigated how fashion clothing involvement moderates these relationships. The results suggest that reviews that are perceived to be credible, featured in high numbers and predominantly positive all had a significant effect in increasing the purchase intention of female fashion consumers. The level of fashion clothing involvement did not appear to be a significant moderator of cue effects with the notable exception of negative reviews, which were more likely to deter purchase intention from low involvement consumers compared to high involvement consumers.

Examining the Effect of Positive Online Reviews on Consumers' Decision Making

2019 ◽  
Vol 27 (3) ◽  
pp. 159-181 ◽  
Author(s):  
Lin Xiao ◽  
Yuan Li
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Online Survey ◽  
Source Credibility ◽  
Online Reviews ◽  
Consumer Information ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Likelihood Model ◽  
Potential Risks

Online reviews play an important role in consumers' decision making. However, limited studies have been conducted to understand the effects of online reviews on consumers' behavior. Drawing upon the Elaboration Likelihood Model and the valence framework, a research model was developed to investigate the perceived benefits and potential risks brought by positive online reviews. The moderating effect of review skepticism was also examined. Data were collected through on online survey based on consumers' perceptions of the positive reviews from restaurants and food businesses and analyzed with partial least squares. The results indicated that argument quality and source credibility influence information usefulness, which further influences consumers' behavioral intentions. The influence of positive online reviews on perceived risk differs between high and low skepticism consumers. This research offers a more in-depth understanding of consumer information processing in an online context and benefits practitioners by allowing them to better understand consumers.

scholarly journals Exploring Passengers’ Travel Behaviors Based on Elaboration Likelihood Model under the Impact of Intelligent Bus Information

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Fan Wu ◽  
Xiaowei Hu ◽  
Shi An ◽  
Duo Zhang
Keyword(s):  
Travel Time ◽  
Significant Influence ◽  
Choice Behavior ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Time Of Arrival ◽  
Road Congestion ◽  
Likelihood Model ◽  
Types Of Information ◽  
The Impact

The ubiquitous intelligent transportation infrastructure in metropolitan cities has enabled bus passengers to access comprehensive (even real-time) bus information. However, the impact of different types of information on passenger behavior is still insufficiently understood. Combining with the theory of information processing path, this study partially fills this gap by adopting an elaboration likelihood model (ELM) suitable for explaining how the various types of intelligent bus information influence passengers’ choice behavior. Six types of intelligent bus information (information of bus lines, estimated travel time, estimated time of arrival, congestion inside bus, road congestion, and bus fare) are used as six independent variables, and passengers’ departure time, travel routes, and travel modes as dependent variables. Valid questionnaire assessments were collected from 285 participants at 4 bus stops equipped with intelligent bus system in Harbin, providing quantitative data to verify each hypothesis. The results show that six types of intelligent bus information to different degrees (significant influence, slight influence, and no significant influence) affect three types of passengers’ choice behaviors; the information of estimated travel time and that of road congestion are both significantly effective in all three types of choice behavior while bus fare has no significant influence. Meanwhile, other types of information have a significant or slight effect on certain behavior. The results of this study can be used to design more reasonable intelligent bus information provision strategies to meet passengers’ requirements.

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