scholarly journals The Role of Utilitarian, Brand value, Aesthetic, and the Cultural Factors on the Intention to Repurchase Smart Phones of Apple

2019 ◽  
Vol 12 (3) ◽  
pp. 101
Author(s):  
Iran Farajzadeh ◽  
Abdullah Naami ◽  
Esfandiar Doshmanziari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Cultural Factors ◽  
Vital Role ◽  
Influential Factors ◽  
Equation Modeling ◽  
Brand Value ◽  
Statistical Population

Today, in the highly competitive world of business, having loyal customers is a valuable asset for businesses and companies. In the same vein, the re-purchase intention plays a vital role and identifying and improving its influential factors can boost this valuable asset. Therefore, the main objective of the present study is to study the role of utilitarian, brand value, aesthetic, and the cultural factors on the intention to re-purchase Apple smartphones. This study is applied and has a descriptive-correlative design. The statistical population consisted of approximately 6000 students of management at the Central Branch of Tehran Azad University. The sample size was calculated 361 people using Morgan table. The simple random sampling method used. To test the research hypothesis, structural equation modeling (SEM) by Lisrel has been used. The findings show that product’s design, perceived quality, subjective norms and brand popularity were the factors that have had a positive effect both directly and through the intermediary variable of socio-cultural reputation on the intention to repurchase this product.

scholarly journals The Role of Innovation in the Tourist Attitude and Improving the Destination Performance(Case study: visitors of historical places in Tehran)

2021 ◽  
Vol 04 (01) ◽  
Author(s):  
Roya Sadat Alavi Pour ◽  
Keyword(s):  
Structural Equation Modeling ◽  
Sample Size ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Sample Size Determination ◽  
Equation Modeling ◽  
Statistical Population ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the role of innovation in the tourist attitude and improve the performance of the destination. In this regard, while reviewing the concepts of innovation, tourist attitude, and destination performance, using the structural equation modeling method, we examined the effect of innovation on tourist attitude and promotion of destination performance. The statistical population of this study includes tourists from historical places in Tehran, whose number is unlimited. The sample size was determined using the Krejcie-Morgan 384 sample size determination table, which was selected using simple random sampling. In order to collect data in this research, a questionnaire was used, the validity of which was confirmed as content validity by experts, and the validity of construction and structure by confirmatory factor analysis in Smart-pls software and its reliability using Cronbach's alpha coefficient, approved by a factor of 0.954. In order to analyze the data in this study, the Chlomogroff-Smirnov test was used for regular testing, and structural equation modeling was used to test the hypotheses. The results showed that innovation in services and marketing has a significant impact on tourist attitudes, marketing promotion, and destination performance. The results also show that the mediating role of marketing promotion on the impact of innovation on destination performance has not been confirmed.

scholarly journals The Diffusion Mechanism of Megaproject Citizenship Behavior: The Role of Institutional Isomorphism

2021 ◽  
Vol 13 (15) ◽  
pp. 8123
Author(s):  
Delei Yang ◽  
Jun Zhu ◽  
Qingbin Cui ◽  
Qinghua He ◽  
Xian Zheng
Keyword(s):  
Structural Equation ◽  
Diffusion Mechanism ◽  
Vital Role ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Positive Effects ◽  
Diffusion Limited ◽  
The Relationship ◽  
Mimetic Isomorphism

Megaproject citizenship behavior (MCB) has been confirmed to a play vital role on megaproject performance. Although current research has argued that institution elements have had an impact on MCB diffusion, limited studies have empirically investigated the distinct effectiveness of various institution elements on driving MCB’s widespread diffusion in construction megaprojects. Based on institution theory, this study proposes a theoretical model comprising institutional elements (i.e., normative and mimetic isomorphism), owner’s support, relationship-based trust, and their effect or impact on MCB’s diffusion. Based on 171 industrial questionnaires collected from managers of contractors and designers in megaprojects. Partial least squares structural equation modeling (PLS-SEM) was used to validate the established model. The results indicated that both normative and mimetic isomorphism have positive effects on facilitating MCB diffusion, and owner’s support has shown partial mediation in promoting MCB diffusion through normative isomorphism, as well as full mediation in the promoting of MCB diffusion through mimetic isomorphism. Meanwhile, relationship-based trust exerts a positive moderating effect on the relationship between mimetic isomorphism and MCB. This study extends current literature on driving MCB diffusion from the perspective of institutional theory, contributing by providing four implications for megaprojects managers to “buy in” more extensive MCB.

Individual differences and emotional labor: the effects of core self-evaluations on depersonalization

2021 ◽  
pp. 1-20
Author(s):  
Lucas Pujol-Cols ◽  
Guillermo E. Dabos ◽  
Mariana Lazzaro-Salazar
Keyword(s):  
Emotional Labor ◽  
Structural Equation ◽  
Vital Role ◽  
Equation Modeling ◽  
Emotional Dissonance ◽  
Modeling Analysis ◽  
Emotional Aspects ◽  
Emotional Demands ◽  
Core Self

Abstract This paper examines the role of core self-evaluations (CSEs) in the relationships among emotional demands, emotional dissonance, and depersonalization. Data were collected from a non-random sample of 423 teachers who worked in primary, secondary, and higher education institutions. Results from structural equation modeling analysis showed that CSEs displayed both direct and indirect effects on depersonalization through employees' perceptions and reactions to emotional labor. Specifically, those individuals with more positive CSEs tended to perceive the emotional aspects of their job as less demanding, thus being less likely to experience emotional dissonance and, in turn, depersonalization. This research demonstrated that CSEs play a vital role in explaining employees' reactions to emotional labor and, therefore, their effects should be properly accounted for in future studies. Implications for practice and future lines of research are discussed in this paper.

scholarly journals Evaluating the Human Resource Management Practices Effectiveness and Providing a Comprehensive Model (The Case of Nir Pars Company)

2013 ◽  
Vol 3 (3) ◽  
pp. 72 ◽  
Author(s):  
Davood Ghiyasvand ◽  
Hadi Teimouri ◽  
Reza Ansari
Keyword(s):  
Human Resources ◽  
Business Intelligence ◽  
Structural Equation ◽  
Management Practices ◽  
Survey Methodology ◽  
Reliability And Validity ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Comprehensive Model ◽  
Statistical Population

Nowadays, as organizations advance towards development and progress, the need for efficient labor will be more noticeable. In such circumstances, the success of organizations in economic, cultural, social and governmental interactions is due to competence and effectiveness of Human resources and in fact human resources are the major assistance in achieving organizational goals and improving performance.The purpose of this article is to explore the level of business intelligence and propose a comprehensive model for Nir Pars Company in Tehran. This is an applied, descriptive-correlation research, conducted by survey methodology. A collection of 400 experts and managers of different organizational levels of Nir Pars Company were the statistical population of the study and a batch of 225 persons were chosen by simple random sampling as the research sample. Library method was used for data collection to form the theoretical foundations of the research, and we used our own questionnaire to confirm or refute the research hypotheses; which has the required reliability and validity (Cronbach's alpha coefficient of 0.961). To explore the relationships between the elements of the Model, factor analysis and structural equation modeling techniques were used. According to achieved results, the level of business intelligence exceeds the allowable amount (0.78 for all parameters of the model). 

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

scholarly journals The Role of Social Marketing in Community Health Improvement: A Mixed Approach

2021 ◽  
Author(s):  
Ameneh Rezazadeh ◽  
Majid Fattahi ◽  
Rahman Ghaffari
Keyword(s):  
Community Health ◽  
Social Marketing ◽  
Structural Equation ◽  
World Health ◽  
Equation Modeling ◽  
Health Improvement ◽  
Mazandaran Province ◽  
Statistical Population ◽  
Normative System

Background and Purpose: Social marketing (SM) is a fitting strategy in world health that is aimed to ensure attitude correction in the community, laying the foundation for the behavioral changes resulting in health promotion in the community. The purpose of this research was to explain the role of social marketing in promoting community health. Methods: This was applied research conducted through a descriptive survey. For data gathering, a mixed quantitative/qualitative approach was adopted. The statistical population included the youth under 25 years old who smoked cigarettes in Mazandaran Province. Based on the Cochran formula, a sample consisting of 385 respondents was formed, and the individual members of it were selected using proportionate random sampling. The data on social marketing mix and normative system were collected using the questionnaires constructed by Pang and Kubacki [1] and Issock et al. [2], respectively. The data on advertisement were collected using the questionnaire constructed by Dunn and Nisbett [3]. Data analysis was performed in PLS Software using Structural Equation Modeling. Result: The result indicated that the messenger’s features influenced the user perception of social marketing and had a positive effect on the user normative system. Further, the results suggested that the user normative system affected their perception of social marketing. Conclusion: It was concluded that marketing practitioners can manipulate consumer perception of social marketing by shaping ethical norms.

scholarly journals The relationship between alexithymia and shyness in nursing students with mediating roles of loneliness and social identity

2019 ◽  
Vol 8 (1) ◽  
pp. 41-47
Author(s):  
Alireza Sangani ◽  
Paria Jangi
Keyword(s):  
Nursing Students ◽  
Social Identity ◽  
Structural Equation ◽  
Psychological State ◽  
Equation Modeling ◽  
Regression Equations ◽  
Medical Sciences ◽  
Statistical Population ◽  
Practical Applications

Background: Shyness is a main cause of poor results in the educational environment. The present study aimed at studying relationship between alexithymia (the inability to recognize or describe one’s own emotions) and shyness in nursing students, with mediating roles of loneliness and social identity. Methods: This descriptive-correlational study was based on structural equation modeling, specific regression equations, and a statistical population of 658 nursing students at Ahvaz University of Medical Sciences in 2018. A sample of 331 students was selected. To collect the data, Toronto’s Alexithymia Scale, Russell, Peplau and Cutrona’s Loneliness Scale, Safarinia’s Social Identity Questionnaire and Briggs, Cheek and Buss’ Shyness Scale were used. Results: The findings from regression analysis showed that there was a direct effect between alexithymia and shyness and an indirect effect between alexithymia and shyness with mediating factors of loneliness and social identity (P<0.01). In total, alexithymia, feelings of loneliness, and perception of social identity had a predictive power of 0.51% of shyness. Conclusion: The results of this study show the effect of alexithymia and the role of moderating influences on feelings of loneliness and social identity perceptions and shyness among nursing students, which can provide useful practical applications to advisers and trainers in order to improve the psychological state of nursing students.

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Young Consumers ◽  
The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

scholarly journals Academic excellence as a determinant of self-confidence among graduates of ODL programs

2020 ◽  
Vol 15 (3) ◽  
pp. 411-423
Author(s):  
Maximus Gorky Sembiring
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Influential Factors ◽  
Influential Factor ◽  
Equation Modeling ◽  
Academic Excellence ◽  
Content Type ◽  
Satisfaction Index ◽  
Self Confidence

PurposeThis study envisioned plausible influential factors on service quality and academic excellence relatable to graduate self-confidence in an open distance learning (ODL) outlook. The objective was to expose the moderating role of academic excellence (graduate satisfaction) between service quality and self-confidence (engagement, achievement, loyalty and opportunity, EALO). It was also of interest to explore how, in what routines factors involved interrelated.Design/methodology/approachThis study utilized exploratory design. Qualitatively, service quality included acclimation, advising, module, tutorial, assessment, feedback and referral factors. Service quality led to academic excellence (GPA, study length, relevance and recognition). Besides, academic excellence influenced self-confidence. Quantitatively, service quality, academic excellence and self-confidence were the independent, moderating and dependent variables. Respondents were randomly selected through a survey of eligible Universitas Terbuka alumni.Findings11 hypotheses were assessed under structural-equation modeling (SEM). Responses from 122 out of 500 graduates were completed. Eight hypotheses were validated by the analysis. The tutorial was the most influential factor followed by module, assessment and acclimation; advising, feedback and referral were excluded. Academic excellence also led to self-confidence. The study was able to visualize a substantial role of academic excellence in moderating service quality to EALO. Besides, important-performance analysis and customer-satisfaction index (IPA-CSI) recognized 21 out of 32 attributes as the pillars of academic excellence.Originality/valueThree of the hypotheses were invalidated by the quantitative analysis. Further inquiry with much broader coverage is then required to diminish the variance to finally find the ideal framework.

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