scholarly journals Marketing View of Core Competence Cultivating on Business Majors in Private Universities

2021 ◽  
Vol 15 (1) ◽  
pp. 110
Author(s):  
Huang Dong
Keyword(s):  
Higher Education ◽  
Core Competence ◽  
Core Competencies ◽  
Private Universities ◽  
Essential Elements ◽  
Target Market ◽  
Business Majors ◽  
Education Development ◽  
Training Mode ◽  
The Core Competence

It is necessary and feasible to develop core competencies for busniness majors of private universities. The purpose of this study was to apply business management theories, especially marketing theories to researches on busniness majors, along with the higher education theories. We trace back core competence theory, point out the essential elements and the interpretations of core competencies on disciplines and majors. It must conform to the law of higher education development, and the interdisciplinary theory should also be taken as an important analysis perspective. Good talents training mode is the key. This paper studies the way to optimize the mode in the perspective of target marketing. We should follow three steps: segmenting, targeting, positioning. We can use multitudinous variables such as age, preferences, interests, etc. to segment education market, employ indifference marketing, differentiated marketing or focus marketing to choose the suitable target market on the basis of our own strengths and weaknesses. And then, offer the tailored talents training plans. Private universities should position themselves properly, it will directly result in school-running ideas, funding, curriculum development, types of talents etc. The training objective is core of training mode, also the cornerstone and guidance of other elements. The curriculum system gives support to achieving training goals, it affects the coordinated development of students’ knowledges, abilities, quality structure. The paper uses product theory to inquire into curriculum orientation, curriculum modes and teaching methods. It also expounds the structuring of practical teaching system. School, discipline, and major images intensively embody the core competence, image-building is a process of brand shaping and communicating. Some specific marketing measures are applied to promote business majors development. The measures include internal branding and other three strategies: brand image speaker, affections, cultural charm. Finally, the research conclusions and relevant suggestions are put forward.

scholarly journals The analysis of Taiwan emergency physician’s core competencies base on the ACGME idea

2021 ◽  
Author(s):  
Kuo-Fang Hsu ◽  
Ping-Lung Huang ◽  
Tian-Shyug Lee ◽  
Bruce C.Y. Lee
Keyword(s):  
Medical Education ◽  
Patient Care ◽  
Communication Skills ◽  
Core Competence ◽  
Core Competencies ◽  
Medical Knowledge ◽  
The Core ◽  
Medical Quality ◽  
Importance Factor ◽  
The Core Competence

Abstract The development of the core competence of physicians is related to the practice of medical quality. As the most important field for cultivating the core competence of physicians, how to achieve the construction and evaluation of core competence is an important issue for medical education and management. This study uses the large core competence framework proposed by the ACGME (Accreditation Council for Graduate Medical Education), and use Fuzzy AHP (FAHP) and DEMANTEL method to analyze the weight and priority, and the cause and effect cluster. Study result shows that the FAHP’s importance factor ranking is (1).patient care (C1) (27.83%), (2).medical knowledge (C2) (20.77%), (3).professionalism (C5) (17.93%), (4). Interpersonal and communication skills (C4) (17.41%), (5). practice-based learning and improvement (C3) (15.52%), and (6). systems-based practice (C6) (8.233%). In terms of DEMANTEL, the effect cluster include Patient Care (C1), Professionalism (C5) and Systems-based practice (C6), and the cause cluster includes Medical Knowledge (C2), Practice-based learning and improvement (C3) and Interpersonal and Communication skills (C4). According to finding, the patient care (C1) is the result of attitude, patience, and other five ACGME Core Competence Items. Therefore, the development of emergency physicians’ also needs humanities and ethics training and practice to follows the practice-based learning (C3). This study demonstrates to show on importance factor in emergency physician’s core competencies cultivate. Furthermore, the current findings can serve as a reference for future research in the other specialists physicians cultivate.

scholarly journals The Impact Of Sustainability On Global Trade: A Cross-Curricular Project

2010 ◽  
Vol 3 (10) ◽  
pp. 25-38
Author(s):  
Curt M. Weber ◽  
Sharon Roy
Keyword(s):  
Higher Education ◽  
Core Competencies ◽  
Administrative Law ◽  
Global Trade ◽  
Learning Material ◽  
Business Majors ◽  
Joint Project ◽  
The Impact

One of the challenges in higher education is leading students in the application of information from one course to learning material in subsequent coursework.  The authors have devised a joint project for courses in Logistics and Administrative Law to assist students in correlation of material in courses of two business majors, with emphasis on sustainability and college-identified core competencies.  Goals and construction of the project are discussed, with post-project feedback from students participating in the project, and assessment by the authors.

Core Competencies' Core Context!

2019 ◽  
pp. 75-95
Author(s):  
Leif Marcusson ◽  
Siw Lundqvist
Keyword(s):  
Longitudinal Study ◽  
Core Competence ◽  
Core Competencies ◽  
Project Managers ◽  
Project Area ◽  
The Core ◽  
End Products ◽  
It Project ◽  
The Core Competence ◽  
And Training

This chapter stresses the importance of putting core competence in its specific and accurate context to optimize its usefulness. Otherwise, the value might easily erode or even get totally lost. This research highlights core competence in the contexts of recruiting and educating IT project managers. A longitudinal study (2010 – 2013) scrutinized 325 advertisements for IT project managers. A core competence lens was used on the findings to test if such a lens was applicable to the project area (recruitment and training), which it was. This chapter follows-up on the prior research that proposes both recruitment and further training of IT project managers would gain from applying the core competence concept. The main reason for this goes back to understanding the importance of acknowledging the context, and of acting accordingly to reach customer perceived benefits/values. Core competence must be considered in the light of end products and business value.

The perceived importance of external ties and the performance of small owner-managed firms

2018 ◽  
Vol 20 (3) ◽  
pp. 209-219
Author(s):  
Alexei Tretiakov ◽  
Jo Bensemann ◽  
John Sanders ◽  
Laura Galloway
Keyword(s):  
New Zealand ◽  
Core Competence ◽  
Core Competencies ◽  
Tie Strength ◽  
The Core ◽  
Perceived Importance ◽  
The Core Competence ◽  
Using Data

The effects of perceived importance of external ties, a dimension of tie strength, on the performance of small owner-managed firms were investigated using data from a survey of the owners of small owner-managed firms in Scotland and New Zealand. Ties rated as highly important were found to promote growth in sales. In contrast, weak-in-importance ties were found to suppress growth in sales. The results support the core competence perspective on the configuration of external ties, suggesting that firms should focus on important external ties that contribute to their core competencies.

scholarly journals Program Online Scholarship Competition Sebagai Wujud Partisipasi Penciptaan Generasi Emas Indonesia 2045

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Imam Indrati ◽  
Muhammad Islam ◽  
Adianti Paramita
Keyword(s):  
Higher Education ◽  
Brand Image ◽  
Private Universities ◽  
Target Market ◽  
Field Observations ◽  
Research Technology

This study aims to evaluate the OSC Program in terms of the mechanism of obtaining scholarships through the online scholarship competition program, and the obstacles faced when screening scholarship candidates. Field observations and interviews are used to collect data, and PESTEL and SWOT techniques are collaborated to identify the strengths, weaknesses, opportunities, and threats. The results show that this program has legitimacy and is officially supported by the Ministry of Research, Technology and Higher Education. Futhermore, OSC has a very clear, segmented and national target market. For private universities and sponsorships that are incorporated can raise the brand image of PTS and scholarship fund companies.

scholarly journals Instrumental Competencies Оf Higher Education Seekers As A Factor Оf Professional Training

2021 ◽  
Vol 11 (21) ◽  
Author(s):  
Алла Харківська ◽  
Валентина Малихіна
Keyword(s):  
Higher Education ◽  
Development Strategy ◽  
Professional Training ◽  
Core Competencies ◽  
Educational Institutions ◽  
Future Teachers ◽  
Education Development ◽  
Psychological Reactions ◽  
National Education ◽  
National Education System

Abstract. The article is carried out an analysis of the competence-based approach, which is characterized by the broader boundaries of research and development, because it reflects best practices, takes into account the future requirements of the labor markets. Ways of targeting the learning process on the development of student's personality, the formation of its instrumental competencies are examined in the article. For example, the study of "General course of Physics" attempts to explain the formation of competencies of future teachers. At the present stage the national education system is one of the priorities of our country development strategy The democratic basis of the reforms has identified the degree of higher education development, which enables to detect the degree of the autonomy of the higher educational institutions, educational and personnel policy, implement the system of education in new stages of national education development that has the aim to train new formation specialists who know how to apply the knowledge and technologies in different spheres of activity motivated by the constant self-education. Competence approach requires the inculcating and developing in students a set of core competencies that define its successful adaptation in society. In addition competencies include the purely professional knowledge and skills that characterize the qualification of such qualities as initiative, cooperation, the ability to work in a group, communication skills, ability to learn, evaluate, think logically, and use the information. Competence is manifested in student-oriented activities. So the manifestation of competence is assessed on the basis of the total graduate`s skills formedness (that integratively reflects this competence) and its behavioral (psychological) reactions that are manifested in a variety of situations. Availability of the prevailing instrumental competencies of future teachers is a major factor in their professional training. Keywords: competence approach, competency, competence, instrumental competencies.

Analisis Kebutuhan Petunjuk Praktikum Berbasis Keterampilan Proses Sains untuk Mencapai Kemampuan Merancang Eksperimen

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Fitriah Khoirunnisa ◽  
Friska Septiani Silitonga ◽  
Veri Firmansyah
Keyword(s):  
Core Competence ◽  
Process Skills ◽  
Learning Materials ◽  
Science Process Skills ◽  
Second Stage ◽  
The Core ◽  
The Core Competence ◽  
Two Stages ◽  
Practical Instruction ◽  
Design Experiments

Penelitian ini bertujuan menganalisis kebutuhan petunjuk praktikum berbasis Keterampilan Proses Sains (KPS) untuk mencapai kemampuan merancang eksperimen pada materi kalor reaksi kalorimetri. Penelitian dilakukan terhadap peserta didik kelas XI SMA Negeri 2 Kota Tanjungpinang. Variabel penelitian mencakup analisis kebutuhan bahan ajar dan analisis kesesuaian Kompetensi Inti (KI) dan Kompetensi Dasar (KD). Jenis penelitian yang dilakukan adalah penelitian deskriptif kualitatif. Tahapan pertama dalam penelitian ini adalah menganalisis kebutuhan bahan ajar dengan cara membandingkan dua petunjuk praktikum yang selama ini telah digunakan di sekolah tersebut, ditinjau dari aspek struktur format penulisan, aspek kreativitas, dan aspek keterampilan proses sains yang terdapat dalam petunjuk praktikum. Sehingga didapatkan kesimpulan bahwa petunjuk praktikum yang selama ini digunakan tidak memberikan kesempatan kepada peserta didiknya untuk merancang eksperimen yang telah ditentukan. Tahapan kedua yaitu menganalisis kesesuaian kompetensi inti dan kompetensi dasar, yang bertujuan untuk menentukan indikator pencapaian kompetensi (IPK) yang akan menjadi acuan dalam mengembangkan petunjuk praktikum berbasis keterampilan proses sains. Dari kedua tahapan yang telah dilakukan maka dapat disimpulkan bahwa peserta didik memerlukan petunjuk praktikum yang mampu mengonstruksi pikiran dan mengaktifkan kinerja mereka, sehingga pendekatan Keterampilan Proses Sains menjadi pilihan dalam mengembangkan petunjuk praktikum yang sesuai dengan karakteristik kurikulum 2013.   This research aims to analyze the needs of Science Process Skills based Practical Instruction to achieve the ability to design experiments on the calor of reaction. This research was done to the students of class XI SMA Negeri 2 Tanjungpinang City. Research Variable includes the analysis of the needs of the learning materials and analysis of the suitability of the Core Competence (KI) and Basic Competence (KD). The type of research conducted is descriptive qualitative research. The first stages in this research is to analyze the needs of learning materials by comparing two practical instructions that had been implementing in the school, from the aspects of the structure of writing format, creativity, and science process skills embedded in practical instructions. The conclusion of this research that current practical instructions does not give an opportunity to the participants to design determined experiments. The second stage, namely analyzing the suitability of core competence and basic competence, which aims to determine the indicators of achievement of the competencies (GPA) which will be a reference in developing process skills-based teaching instructions science. Of the two stages that has been done then it can be concluded that learners need practical instructions to construct  thinking and and their performance, so the Science Process Skills approach is an option in developing practical instruction suitable for the characteristics of the curriculum of 2013.

Identify This…

2009 ◽  
Vol 2 (2) ◽  
pp. 209-228 ◽  
Author(s):  
Leslie Rebecca Bloom ◽  
Amanda Reynolds ◽  
Rosemary Amore ◽  
Angela Beaman ◽  
Gatenipa Kate Chantem ◽  
...  
Keyword(s):  
Higher Education ◽  
Life History ◽  
Graduate Students ◽  
Women's Studies ◽  
Essential Elements ◽  
Women's Voices ◽  
Readers Theater ◽  
Creative Pedagogy ◽  
And Gender ◽  
Selection Of

Readers theater productions are meaningful expressions of creative pedagogy in higher education. This article presents the script of a readers theater called Identify This… A Readers Theater of Women's Voices, which was researched, written, and produced by undergraduate and graduate students in a women's studies class called Intersections of Race, Class, and Gender. Section one of the article reproduces the script of Identify This that was based on life history interviews with a diverse selection of women to illustrate intersectional identities. Section two briefly describes the essential elements of the process we used to create and perform Identify This.

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