Marketing Strategies and the Difference Level of Sales and Profits Performance of the Batik SMEs in Malaysia

The global tool social network sites (SNSs) depend on local issues. The paper compares Latvia (LV), Hungary (HU), United Kingdom (UK) and Germany (GER) to identify similarities and differences in the kind of content which is forwarded to private SNSs. The research evaluates if the global tool SNSs depend on local issues e.g. the country of origin of the member. The influence of the cultural background on the intensity to exchange information is explored in the paper. The research has been done via a survey, survey data were analysed with indicators descriptive statistics, ANOVA to test the difference between the countries and correlation analysis to analyse correlation between factors of social capital and the kind of content published in SNSs. Further the paper uses WarpPLS as a method to estimate the influence of the use of SNSs on the exchange of content to investigate results in the analysed countries and SNSs deeper. The tested statement in the paper is that there exist differences in content of SNS and mutuality's between analysed countries. The result of the research is that there are differences in the use of SNS and content of SNS between the analysed countries. It is not possible to transfer communication strategies or marketing strategies which are successful in one country to another country because the differences between the countries are immense. Especially big differences on analysed aspects are between Germany, the UK and the new European Union (EU) member countries - Latvia and Hungary.

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PENGARUH CELEBRITY ENDORSEMENT VS. INFLUENCER ENDORSEMENT VS. ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE

Eqien: Jurnal Ekonomi dan Bisnis ◽

10.34308/eqien.v8i2.276 ◽

2021 ◽

Vol 8 (2) ◽

Author(s):

Josephine Jesslyne Helbert ◽

I Gde Surya Putra Ariawan

Keyword(s):

Social Media ◽

Purchase Intention ◽

Sampling Method ◽

Marketing Strategies ◽

Moderating Effect ◽

Different Types ◽

Marketing Activities ◽

The Difference ◽

The Relationship ◽

Share Information

Social media which initially only functioned as a medium to expand friendships and share one's daily activities, is now starting to turn into a platform used by many companies to share information and carry out marketing activities. One of the marketing strategies carried out by the company through social media is to use the services of an endorser to promote its products through the endorser's personal social media account. There are three types of endorsers studied in this study, namely celebrity endorsers, influencer endorsers, and online customer reviewers, each of which has its own advantages. Therefore, the purpose of this study is to analyze the difference or comparison of the influence of the credibility of the three types of endorsers above on consumer buying interest in the same product. The products used in this study are skincare products. This research was conducted using purposive sampling method by distributing questionnaires to 100 respondents for each type of questionnaire based on different types of endorsers so that a total of 300 respondents were obtained. The collected data was then processed using PLS-SEM as a whole and PLS-MGA to test the effect of moderation. The results obtained in this study are that an influencer endorser has the highest moderating effect among other types of endorsers on the relationship between endorser's credibility towards attitude toward the ad and attitude toward the brand. Meanwhile, the differences between these three types of endorsers do not have a moderating effect on the relationship between endorser's credibility, attitude toward the ad, and attitude toward the brand towards purchase intention.

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Manajemen Marketing (Pemasaran) Produk Jasa Keuangan Perbankan dalam Perspektif Islam

Media Syari'ah ◽

10.22373/jms.v14i2.1876 ◽

2012 ◽

Vol 14 (2) ◽

pp. 199

Author(s):

Nilam Sari

Keyword(s):

Financial Services ◽

Management Strategy ◽

Marketing Strategies ◽

Marketing Management ◽

Competitive Advantages ◽

Ethical Practices ◽

Conventional View ◽

Ethical Marketing ◽

The Difference

This article aims to provide an overview of ethical marketing management for banking products and financial services in accordance with the principles and values of Islam. This paper is divided to several parts, first: to explain what is meant by marketing, scope and importance of marketing in business. The second part: marketing management discusses how ethics in Islam, the third part explains what is the difference between Islamic and conventional view on marketing. Last discussion is about how the ethics and values of Islam applied in marketing management for banking products and services. There are several things to be noted in the discussion of this article, the application of ethical practices in banking companies will always benefit the company both medium and long term. It also can increase the motivation of the crew, to protect the principle of freedom of trade and increase competitive advantages. Overall management strategy that has been created based on ethics will be a success, according to the plan, if the parties have consistently execute marketing strategies implemented, and conduct a review of the marketing strategies that have been implemented if it does not succeed in business.

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Is Tibet an Attractive Tourism Destination? A Comparative Study of People’s Organic Image in Mainland China and Hong Kong

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.524-527.3278 ◽

2012 ◽

Vol 524-527 ◽

pp. 3278-3282

Author(s):

Hai Yan Kong ◽

Guo Sheng Han

Keyword(s):

Hong Kong ◽

Comparative Study ◽

Sustainable Tourism ◽

Mainland China ◽

Tourism Development ◽

Marketing Strategies ◽

Destination Image ◽

Tourism Destination ◽

Sustainable Tourism Development ◽

The Difference

This study seeks to explore the tourism destination image of Tibet, and further to compare the difference between the organic image of Mainland China and that of Hong Kong. The findings indicated that both group regarded “the natural and beautiful scenery” as the most important attractions of Tibet. The top three motivations of Mainland people were the mysteriousness, natural scenery, and novelty of Tibet”. Hong Kong tourists were most motivated by Tibet’s natural scenery mysteriousness, and culture. In terms of the concerns of traveling to Tibet, people in Mainland China cared most on health issue, while Hong Kong people concerned more on transportation. The findings of this study may provide useful guidance to marketing strategies and sustainable tourism development in Tibet.

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City Marketing in Local Governance in Nepalese Perspectives: A Comparative Study between Chagunarayan and Suryabinayak Municipality

Pravaha ◽

10.3126/pravaha.v24i1.20236 ◽

2018 ◽

Vol 24 (1) ◽

pp. 175-180

Author(s):

Rajeshwor Neupane

Keyword(s):

Comparative Study ◽

Local Governance ◽

Marketing Research ◽

Marketing Strategies ◽

Place Marketing ◽

City Marketing ◽

The Difference ◽

The City ◽

Geographical Locations

This Paper discusses city marketing in local governance in Nepalese perspectives and gives an overview of the city marketing technique and how it is used in various marketing research designed and applications. A basic outline of how the technique works and its criteria, including its main assumptions are discussed as well as when it should be used in various geographical locations. City marketing is promoted to enlighten readers on how place marketing strategies works, an example of how to run city marketing on municipalities is provided. This will allow readers to develop a better understanding of when to employ city marketing and how to interpret the role of city marketing in the output. By keeping a view of this reality, this study tries to identify the difference between city marketing in local governance on the basis of gender and household size of Changunarayan and Suryabinayak municipalities. Pravaha Vol. 24, No. 1, 2018, page: 175-180

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Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

Reslaj : Religion Education Social Laa Roiba Journal ◽

10.47467/reslaj.v4i3.816 ◽

2022 ◽

Vol 4 (3) ◽

pp. 585-594

Author(s):

Umi Latifah ◽

Burhanudin AY ◽

Istiqomah Istiqomah

Keyword(s):

Social Media ◽

Data Analysis ◽

Research Method ◽

Secondary Data ◽

Marketing Strategies ◽

Digital Marketing ◽

Primary Data ◽

Data Presentation ◽

Analysis Techniques ◽

The Difference

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it

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Omnichannel marketing and beacon technologies: experience and prospects in Europe

Upravlenie ◽

10.26425/2309-3633-2021-9-1-112-126 ◽

2021 ◽

Vol 9 (1) ◽

pp. 112-126

Author(s):

A. A. Sazonov ◽

M. V. Sazonova

Keyword(s):

Marketing Strategy ◽

Marketing Strategies ◽

European Countries ◽

Integrated Marketing Communications ◽

Integrated Marketing ◽

Strategic Initiatives ◽

Retail Strategy ◽

European Trade ◽

The Difference ◽

Effective Development

The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies. For the development of the main directions of digital technologies in the field of marketing, proposed in the works of D.J. Peltier, it is necessary to update the components included in the structure of integrated marketing communications. The authors established that under the influence of modern digital marketing technologies, it is necessary to redefine the disparate points of contact with customers that affect the process of consumer engagement and profit generation due to the use of various Omnichannels. Developing practical aspects of the Omnichannel retail strategy put forward by Yu. Melantiu needs to take into account that at the intersection of effective Omnichannel marketing and strategic initiatives, marketers get the opportunity to attract new customers and increase the level of brand loyalty. The paper presents the structure of beacon technology, gives the results of its application in European trade. The study reveals that the emergence of Omnichannel marketing leads to the destruction of the structure fields in the already available points where brands and consumers come into contact. The purpose of the article is to assess the level of application of omnichannel marketing technologies and beacon technologies by European retailers in order to develop a recommendation base necessary for the further effective development of omnichannel marketing in European countries. The authors propose a scheme of interaction between beacon technologies and information technology integrators within the framework of the omnichannel marketing strategy. The study performs a comparative analysis of multichannel and omnichannel marketing strategies. The authors make conclusions related to the development of omnichannel marketing in European countries, as well as determine the possibility of integrating beacon technologies into the omnichannel marketing system.

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PENENTUAN STRATEGI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI DAN MENGADAPI PERSAINGAN (Studi Kasus Pada Gemilang Art Glass Di Modo)

Media Mahardhika ◽

10.29062/mahardika.v19i1.197 ◽

2020 ◽

Vol 19 (1) ◽

pp. 59-70

Author(s):

Zulkifli Lubis ◽

Kemal Farouq Mauladi ◽

Mohammad Rizal Nur Irawan

Keyword(s):

Swot Analysis ◽

New Products ◽

Marketing Strategies ◽

Internet Technology ◽

Threat Score ◽

The Difference ◽

The Right ◽

A Company

Appropriate marketing strategies are needed to increase sales and achieve the goals of a company. This research was conducted to determine marketing strategies using SWOT analysis so that a company is able to maintain its existence and face competition and what is the most appropriate strategy that can be applied to a company. The research was conducted at Gemilang Art Glass Company in Modo. From the results of the SWOT analysis showed that the strength (strength) 3.66, and weakness (weakness) 0.76, opportunity (opportunity) 2.86, and the threat (threatr) 1.28. From the SWOT diagram above can be seen from the difference in strength (strength) and weakness (weakness) score higher strength (strength) with a difference (+) 2.9, while the difference in the opportunity (opportunity) and threat (threat) score value is higher the opportunity (opportunity) with a difference (+) 1.58. So that it clearly shows that Gemilang Art Glass has been dealing with the right path by continuing to carry out aggressive strategies to increase sales. Based on the above results it can be concluded that an aggressive strategy that can be done is the S-O strategy. The strategy includes improving quality and service so that consumers feel satisfied and comfortable and attract new customers, increase company capacity by utilizing the ability of teamwork and company experience to reach potential markets, provide information about new products to consumers by using internet technology, and by treating employees well and establish a sense of brotherhood will make employees always professional and disciplined in carrying out the work.

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The Origin of the Moon

Symposium - International Astronomical Union ◽

10.1017/s0074180900178209 ◽

1962 ◽

Vol 14 ◽

pp. 149-155 ◽

Cited By ~ 1

Author(s):

E. L. Ruskol

Keyword(s):

Chemical Composition ◽

Solar System ◽

The Moon ◽

The Earth ◽

The Difference ◽

Origin Of The Moon

The difference between average densities of the Moon and Earth was interpreted in the preceding report by Professor H. Urey as indicating a difference in their chemical composition. Therefore, Urey assumes the Moon's formation to have taken place far away from the Earth, under conditions differing substantially from the conditions of Earth's formation. In such a case, the Earth should have captured the Moon. As is admitted by Professor Urey himself, such a capture is a very improbable event. In addition, an assumption that the “lunar” dimensions were representative of protoplanetary bodies in the entire solar system encounters great difficulties.

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