scholarly journals Competing Model of Event Marketing Activities

2016 ◽  
Vol 8 (4) ◽  
pp. 52 ◽  
Author(s):  
Shwu-Ing Wu
Keyword(s):  
Physical Environment ◽  
The Other ◽  
Intensity Difference ◽  
Event Marketing ◽  
Aboriginal Culture ◽  
Marketing Activities ◽  
Experiential Value ◽  
The Impact ◽  
Positive Effect ◽  
Moon Lake

<p>Event marketing is the important strategy for the regional tourism development. It is worthwhile to be discussed that the cooperation between regional image and physical environment can shape the regional features and intensify tourists’ attitudes and tourist willingness towards regions. This study took the regular event marketing activities (Xinshe Sea of Flowers events in Taichung; Sakura Festival in Formosa Aboriginal Culture Village in Sun Moon Lake) held in two regions in Taiwan as the examples to discuss the effect of event marketing activities in different regions, regional image and physical environment on tourists’ experiential value, satisfaction, trust and commitment, so as to establish the competing model, compare the intensity difference in each path relationship and deeply analyze the effect of different event marketing activities.</p><p>After the analysis of 500 valid questionnaires, it can be found that: (1) the event marketing activities and physical environment in two regions both have the significantly positive effect on tourists’ experiential value; (2) The tourists’ experiential value has the significantly positive effect on satisfaction and trust; (3) The tourists’ trust has the significantly positive effect on commitment; (4) However, the regional image has no significant effect on tourists’ experiential value. Besides, there is significant difference in the influencing intensity of the two paths: (1) The tourists’ satisfaction for Xinshe Sea of Flowers events in Taichung has the significantly positive effect on trust, while there is no significantly positive effect in the other region; (2) The influencing intensity of tourists’ experiential value for Sakura Festival in Formosa Aboriginal Culture Village in Sun Moon Lake on trust is significantly greater than that in the other region. It can be seen that the event marketing in different regions can generate the impact with different intensity. Therefore, each region should cooperate with its physical environment to plan the characteristic event marketing strategies.<strong></strong></p>

scholarly journals State policy on the functioning of institute of bankruptcy in Ukraine

2019 ◽  
Vol 2 (4) ◽  
pp. 86-104
Author(s):  
Yuliya Orlovska ◽  
Nika Ilkova
Keyword(s):  
State Policy ◽  
Economic Freedom ◽  
Input Data ◽  
State Regulation ◽  
The Other ◽  
Main Task ◽  
Doing Business ◽  
National Economic ◽  
The Impact ◽  
Positive Effect

It is precisely in the course of adjusting the activities of these subjects, the main task of state regulation of the bankruptcy institute is the formation of such conditions for the functioning of the national economy, which will reduce the risk of doing business for all its entities and promote the internal reorganization of its structure in accordance with the requirements of global transformations. The system of indicators describing the situation in a certain area of ​​the functioning of national economic entities allows us to determine, directly or indirectly, the effectiveness of the bankruptcy institute at the macro-level. To analyze the impact of each of the factors on GDP, a sensitivity analysis was conducted according to which input data X were recorded at the values ​​of 2018 and alternately changed by 10%. For each such change, GDP was calculated as compared to the model value for 2018. As a result of the calculations, the most sensitive factors were identified and features of the functioning of the bankruptcy institute in the Ukrainian economy were identified. The main provisions of a state policy aimed at increasing the functional effectiveness of the bankruptcy institute are formulated. First of all, it is necessary to promote the country's position in the Doing business rankings, as well as the Indexes of Economic Freedom and Corruption Perceptions. On the other hand, an annual growth of the inflation index of around 10% and the level of the fiscal tax burden will also have a positive effect on GDP dynamics.

scholarly journals The Impact of Physical Environment and Regional Image on Tourist’s Experiential Values and Feelings: An Example of Nanzhuang Area in Taiwan

2015 ◽  
Vol 10 (11) ◽  
pp. 94
Author(s):  
Shwu-Ing Wu ◽  
Li Chia Huang
Keyword(s):  
Significant Influence ◽  
Physical Environment ◽  
High Frequency ◽  
Low Frequency ◽  
Equation Modeling ◽  
Independent Variables ◽  
Frequency Group ◽  
Experiential Value ◽  
The Impact ◽  
Two Independent Variables

With the booming global tourism activities, many countries around the world are actively promoting regional tourism. Thus, understanding the tourists’ needs is important in developing tourism promotion strategies. With Nanzhuang Township, Miaoli County as the case study, this paper discusses the influence of the two independent variables, the tangible physical environment and the intangible regional image, tourists’ experiential value and the feelings after tourism. This study conducted a questionnaire survey on tourists who have visited Nanzhuang Township, Miaoli County, by convenience sampling, in order to construct the model of regional experience marketing effect. A total of 743 effective samples were retrieved. After analysis by structural equation modeling (SEM), it is found that: (1) the physical environment has a positive and significant influence on the tourists’ experiential value; (2) regional image has a positive and significant influence on the tourist’s experiential value; (3) the experiential value has a positive and significant influence on satisfaction; (4) satisfaction has a positive and significant influence on trust and commitment; (5) trust has no significant influence on commitment. Regarding the two independent variables, regional image has more influence. In addition, after comparing the group models by clustering with the high and low frequency of the number of visits, it is found that there are some differences between the high frequency group and the low frequency group, where the regional image of the high frequency group has a greater influence on the experiential value and the physical environment of the low frequency group has a greater influence on the experiential value. The findings can serve as reference for the local government and the tourism operators to develop regional marketing strategies.

scholarly journals Optimizing the seismic effects of blasting in quarries by timing

2019 ◽  
pp. 48-62
Author(s):  
Ján Baulovič ◽  
Blažej Pandula ◽  
Julián Kondela ◽  
Marta Prekopová
Keyword(s):  
Natural Environment ◽  
Technical Problem ◽  
The Other ◽  
Negative Effects ◽  
Seismic Effects ◽  
Seismic Safety ◽  
Blasting Operation ◽  
Negative Effect ◽  
The Impact ◽  
Positive Effect

Recently, negative effects of the blasting operations and quantification of the seismic safety are regarded as very important technical problem in quarries. The impact of blasting operations is accompanied by both positive and negative seismic effects. For example, vibrations generated by explosion create very positive effect − when help to break the rocks, but, on the other hand, also result in negative effect − when affect constructions and natural environment in the vicinity of a blasting works site. If the vibrations are large enough, then the nearby objects could be damaged or destroyed. This article highlights the results of the blasting operation monitoring in limestone Lopušné Pažite quarry on Slovakia, which based on the rule that the negative effects depend on their range and strength. This method is applied in all quarries in Slovakia, which are close to settlements.

scholarly journals The Impact of Hospital Specialization on Congestion and Efficiency

2019 ◽  
Vol 11 (5) ◽  
pp. 1475
Author(s):  
Sung-hun Park ◽  
Joong Ko ◽  
Eun-song Bae ◽  
Meehyang Chang ◽  
Daecheol Kim
Keyword(s):  
The Other ◽  
Efficiency Improvement ◽  
Hospital Size ◽  
Other Hand ◽  
Hospital Beds ◽  
Negative Effect ◽  
Hospital Specialization ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

The purpose of this study is to verify the existence of congestion in Korean hospitals, to identify the causes of congestion, and to suggest directions for efficiency improvement of hospitals. The result showed that congestion occurred in 71.90% of 1185 hospitals. In addition, it was found that hospital specialization has a negative effect on congestion. In other words, the higher the hospital specialization, the lower the overall congestion rate of the hospital. More specifically, the specialization of hospitals also showed a negative effect on congestion of nurses. On the other hand, hospital specialization was found to have a positive effect on the congestion of the number of doctors, but it does not have a significant effect on the congestion of hospital beds. It was also found that hospital size has an effect on the relationship between hospital specialization and congestion, but the location of the hospital and the type of ownership did not act as a moderator.

scholarly journals Firm’s Attribute and Performance of Deposit Money Banks

2021 ◽  
Vol 65 (2) ◽  
pp. 207-219
Author(s):  
Olusola Olowofela ◽  
◽  
Abiola Tonade ◽  
Benjamin Lisoyi ◽  
◽  
...  
Keyword(s):  
Financial Performance ◽  
Stock Exchange ◽  
Financial Statements ◽  
The Other ◽  
Liquidity Management ◽  
Negative Effect ◽  
And Performance ◽  
The Impact ◽  
Firm Attributes ◽  
Positive Effect

This study investigates the impact of firm attributes on the financial performance of deposit money banks in Nigeria’s financial sector. The scope of this research covered the period 2007 – 2018 using audited financial statements and reports of nine (9) deposit money banks listed on the Nigerian Stock Exchange. The results revealed that bank liquidity has significant negative effect, while bank growth has insignificant negative effect on financial performance. On the other hand, bank size and leverage have insignificant positive effect on the financial performance of banks. It is recommended that banks should pay attention to liquidity management and use this to enhance performance. Also, the management of banks should endeavor to make use of their growth opportunities optimally.

scholarly journals State aid, EU maritime transport policies and competitiveness of EU country fleets

2021 ◽  
Vol 13 (1) ◽  
Author(s):  
Javier Bilbao-Ubillos ◽  
Ana Fernández-Sainz ◽  
Rosa Payán-Azkue
Keyword(s):  
Comparative Analysis ◽  
Relative Effectiveness ◽  
National Level ◽  
The Other ◽  
Maritime Transport ◽  
Maritime Policy ◽  
Policy Measures ◽  
The Impact ◽  
Positive Effect ◽  
The Eu

Abstract Aim and purposes This study conducts an across-the-board comparative analysis of the impact of the main measures used by the 10 leading maritime nations of the EU on the relative competitiveness of the fleets that they control, covering the period from 1996 to 2011. We propose two models to compare the relative effectiveness of the maritime policy measures implemented: one for the full set of countries and measures and the other specifically for each maritime nation. Findings The estimation results make us conclude that generally the measures adopted in national-level maritime policies (tonnage tax, second register and other measures) seem to have been effective in that they have had a positive effect on the competitiveness of controlled fleets, but with uneven impact on the fleets of each country.

scholarly journals Does Smart City Development Promote Urbanization in India?

2021 ◽  
Author(s):  
Sabyasachi Tripathi
Keyword(s):  
Smart City ◽  
Urban Population ◽  
Smart Cities ◽  
Developed Countries ◽  
The Other ◽  
City Development ◽  
The World ◽  
Sustainable Economic Growth ◽  
The Impact ◽  
Positive Effect

The recent explosion of urbanization is mainly driven by the developing countries in the world. Therefore, urban planners in less developed countries face huge pressure to create planned urbanization which includes the higher provision of infrastructure and basic public services. The part of this planned urbanization ‘smart city’ development is one of the important initiatives taken by many countries and India is one of them. In terms of the size of the urban population through India ranked the second position in the world but in terms of the percentage of the urban population, it ranks very low. Therefore, to promote the urbanization Government of India (GoI) has taken ‘Smart Cities Mission’ initiatives for 100 cities in 2015. In this context, the present chapter quantitatively assesses the impact of smart city development on the urbanization in India. Urbanization is measured by the size, density, and growth rate of the population of the smart cities. On the other hand, we use factor analysis to create infrastructure index by considering city level total road length, number of latrines, water supply capacities, number of electricity connections, hospitals, schools, colleges, universities, banks, and credit societies. OLS regression analysis suggests that infrastructure has a strong positive effect on urbanization. Therefore, the smart city mission is very much essential for the promotion of urbanization in India. Finally, we suggest that we need to have more smart cities in the future so that a higher rate of urbanization promotes higher and sustainable economic growth.

AIRLINE SPONSORSHIPS AND SPORTS – AN EXPLORATORY REVIEW OF MAJOR AIRLINE ENGAGEMENT

2019 ◽  
Vol 10 (1) ◽  
pp. 110-124
Author(s):  
Blaise Waguespack ◽  
Scott Ambrose
Keyword(s):  
Social Media ◽  
Web Site ◽  
Traditional Media ◽  
Sport Sponsorship ◽  
Social Media Networks ◽  
Event Marketing ◽  
Marketing Activities ◽  
The Impact ◽  
Air Carriers

Airline involvement in sport sponsorship has grown over the last few years as sponsorship activity has proven effective as one method to reach a global audience. Aiding in this move to the use of sponsorship is the growing role of social media networks that can be utilized with traditional media and event marketing activities to leverage the impact of the sponsorship. However, the extent of involvement in sports, the leading area of sponsorship activity, and across other events by the world’s major air carriers varies greatly. This review examines the reported sponsorships engagements in sports by leading global airlines at the airline’s web site.

scholarly journals The impact of roosting birds on the abundance of two groups of soil mesofauna

2016 ◽  
Vol 13 (4) ◽  
pp. 117-133 ◽  
Author(s):  
Krassimira ILIEVA-MAKULEC ◽  
Dawid KOZACKI ◽  
Grzegorz MAKULEC
Keyword(s):  
Soil Layer ◽  
Soil Surface ◽  
Control Area ◽  
The Other ◽  
Soil Mesofauna ◽  
And Control ◽  
The Impact ◽  
The City ◽  
Positive Effect

The aim of the study was to assess the influence of corvid urban roosts on the abundance of two groups of soil mesofauna: mites and springtails. Two areas located in the city of Warsaw were taken into consideration, one subjected to winter roosting activity of corvids and the other not influenced by birds. The samples were taken three times, in May, July, and September of 2013. The results show a positive effect of corvid roosts on the density of soil mesofauna, especially in the top 0–5 cm soil layer. On each sampling date, we found more numerous communities of mites and springtails in the soil within the roosting area than in control. The average densities ofmites ranged from 30×103 ind. m–2 to 200×103 ind. m–2 in the soil within the roost and from 6 ×103 ind. m–2 to 40×103 ind. m–2 in the control. In the case of springtails the average densities ranged from 9×103 ind. m–2 to 36×103 ind. m–2 in the roost and from 4×103 ind. m–2 to 8×103 ind. m–2 in the control. Among the two groups, mites prevailed over the springtails both in the soil of roost and control area. We inferred that the corvid roosting activity, involving mainly an excrement deposition on the soil surface, influences soil mesofauna indirectly

scholarly journals Linking Social Media Marketing Activities with Brand Love: Perspective on Brand Fashion

2019 ◽  
Vol 8 (2S9) ◽  
pp. 314-321
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Model ◽  
Social Media Marketing ◽  
Brand Love ◽  
Marketing Activities ◽  
The Impact ◽  
Positive Effect

The purpose of this study is to investigate the impact of social media marketing activities on brand love which resulted in brand loyalty. The sample used was Instagram users who were customers of four fashion brands (Nike, H&M, Zara, Adidas) as many as 280 respondents. The method used is a non-probability sampling using a structural equation model that is run by the AMOS program. The results of this study indicate that social media marketing activities have a positive effect on self-expressive brands (inner and social), social media marketing activities have a positive impact on brand love, self-expressive brands (inner and social) have a positive effect on brand love, brand love has an effect positive for brand loyalty. The managerial implications suggested in this study include fashion social media brands that contain exciting content, managers provide product size customization, easy-to-remember product design, launching the limited edition series, and membership promotion strategies.

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