Costs and benefits of the use of commercial market research approaches in large scale surveys

1992 ◽  
Vol 157 (7) ◽  
pp. 504-504 ◽  
Author(s):  
Anthony M A Smith ◽  
Lorraine Dermerstem ◽  
Carol A Morse ◽  
John L Hopper ◽  
Adele Green
Keyword(s):  
Market Research ◽  
Large Scale ◽  
Costs And Benefits ◽  
Commercial Market

Does digitalization create or reduce perceived global value?

2018 ◽  
Vol 35 (7) ◽  
pp. 676-687 ◽  
Author(s):  
Ibtissame Abaidi ◽  
Eric Vernette
Keyword(s):  
Undergraduate Students ◽  
Large Scale ◽  
Costs And Benefits ◽  
Content Type ◽  
Complex Effect ◽  
Digital Format ◽  
Two Factors ◽  
Negative Effect ◽  
Cost And Benefit Analysis ◽  
Print Format

PurposeThe internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by this technological revolution. Given such products’ uneven commercial success, an analysis of the literature suggests that these mixed results could be explained by the digitized nature of the product combined with a price judged too high. Both these elements reduce the perceived global value of the digital support compared with the print version on paper. To test this proposition, the authors have constructed an experimental design, manipulating the format (digital newspaper vs. print newspaper) and the price (high vs low). The results show that newspaper digitization significantly reduces perceived global value for the consumer compared with the print format. The authors also show that the perceived intangibility of the product exerts a more complex effect on perceived global value: this effect depends on both the nature of the intangibility (mental vs physical) and the cost and benefit analysis.Design/methodology/approachAn experimental study was conducted with two factors: digitalization (print vs digital format) and price (low vs high). The authors carried out a mixed-factor variance analysis and follow Preacher and Hayes procedure to test the hypothesis. A sample of 387 undergraduate students was interviewed in laboratory.FindingsThe results show that newspaper digitization significantly reduces (i.e. destroys) perceived global value for the consumer (i.e. it destroys value), compared to the print format. The reuslts also show that the perceived intangibility of the product exerts a more complex effect on perceived global value: this effect depends at the same time on the nature of the intangibility (mental vs physical) and the account taken of costs and benefits.Originality/valueOne major result is the fact that digitizing newspaper strongly destroys its perceived global value for the consumer, compared to the physical alternative. To explain this phenomenon, the product’s perceived intangibility had been considered, as well as how this is related to the perceived costs and benefits. It appears that it has an overall direct negative effect on perceived value; therefore, the more a newspaper format is perceived as physically intangible, the more its perceived global value decreases. Results shows that this loss of value can be counteracted in two different ways, through the indirect effects of costs and benefits.

scholarly journals Safe Water – Is it really Safe?

2014 ◽  
Vol 13 (4) ◽  
pp. 83-95
Author(s):  
Vinod M Lakhwani ◽  
Swati Tiwari
Keyword(s):  
Market Research ◽  
Large Scale ◽  
Raw Material ◽  
Refined Oil ◽  
Sesame Seeds ◽  
Product Service ◽  
New Business ◽  
Customer Segment ◽  
Set Up ◽  
The Right

Entering into the new field of business is not an easy go. One has to do market research, to identify the gap, to identify the product/service to be offered, and to target the right customer segment. After doing the required research, the next step is to make decisions on plant location, layout and then set up.  Assessment of funds required for capital as well as revenue expenditure, procurement of machinery and other materials also take substantial amount of efforts. Searching for vendors and finalizing the right one are few other issues. After having worked successfully for more than 30 years in Bali in the field of sesame seeds and oil business Harsh was standing on a crossroad in 2011. Rising prices of sesame oil resulted in shift in customers’ taste and preferences towards refined oil. Moreover entry of big players at a large scale of operations and rise in price of raw material (sesame seeds) made survival tough. He had a number of options, one to continue with existing business at different scale of operations. Two, enter another business? Three, what business, Four, which place? The case talks about Harsh’s journey to new business, his choice and then the result.

scholarly journals Impacto que genera la investigación de mercados en la toma de decisiones por la gerencia

ECA Sinergia ◽  
2018 ◽  
Vol 9 (2) ◽  
pp. 68
Author(s):  
Jairo Isaac Mendoza García ◽  
Mercedes Véliz Valencia
Keyword(s):  
Decision Making ◽  
At Risk ◽  
Key Words ◽  
Market Research ◽  
Previous Analysis ◽  
Costs And Benefits ◽  
Palabras Clave ◽  
Toma De Decisiones ◽  
The Impact

  La investigación de mercados resulta beneficiosa en diversas situaciones; sin embargo, la decisión de realizarla no es automática, esta decisión debe sustentarse en consideraciones previas de muchos aspectos, entre los cuales se puede mencionar, la comparación entre costos y beneficios, los recursos disponibles para realizarla y para llevarla a la práctica, así como la actitud de la gerencia hacia su realización. Por lo cual, debería efectuarse cuando el valor de la información que se genera, supera los costos de llevarla a cabo. Cuanto más importante sea la decisión frente a la que se enfrenta la administración y mayor sea la incertidumbre o el riesgo que ésta implica, mayor será el valor de la información obtenida. La investigación de mercados, suele realizarse, por empresas comerciales que son organizaciones independientes (proveedores externos) o departamentos dentro de las corporaciones (proveedores internos). La motivación en las utilidades en ocasiones hace que los investigadores o los clientes pongan en riesgo la objetividad o profesionalismo asociados con el proceso. Como investigadores, esto despierta nuestro interés y mediante encuestas realizadas en varias empresas dentro de la provincia de Manabí, se pretende dar a conocer el impacto que genera la investigación de mercados en la toma de decisiones por la gerencia, es decir, una vez realizado un análisis previo de la situación de la empresa, cuán importante es aplicar o no aplicar la investigación de mercados.   Palabras clave: Planificación, análisis, empresas, consumidores, competencia, estrategias.   ABSTRACT Market research is beneficial in various situations; however, the decision to make it is not automatic, this decision must be based on previous considerations of many aspects, among which we can mention, the comparison between costs and benefits, the resources available to carry it out and to put it into practice, as well as the attitude of management towards its realization. Therefore, it should be done when the value of the information generated, exceeds the costs of carrying it out. The more important the decision faced by management and the greater the uncertainty or the risk involved, the greater the value of the information obtained. Market research is usually carried out by commercial companies that are independent organizations (external suppliers) or departments within corporations (internal suppliers). Motivation in profits sometimes causes researchers or clients to put at risk the objectivity or professionalism associated with the process. As researchers, this arouses our interest and through surveys carried out in several companies within the province of Manabí, it aims to publicize the impact that generates the market research in decision making by the management, namely, once a previous analysis of the situation of the company, how important it is to apply or not to apply market research.   Key words: Planning, analysis, companies, consumers, competition, strategies.

scholarly journals Reputation, Status Networks, and the Art Market

Arts ◽  
2019 ◽  
Vol 8 (3) ◽  
pp. 81 ◽  
Author(s):  
L.E.A. Braden ◽  
Thomas Teekens
Keyword(s):  
Network Analysis ◽  
Market Research ◽  
Large Scale ◽  
Art Market ◽  
High Status ◽  
Exhibition History ◽  
Bibliographic Data ◽  
History Of ◽  
Influence Process

The effect of an artist’s prestige on the price of artwork is a well-known, central tenant in art market research. In considering how an artist’s prestige proliferates, much research examines networks, where certain artistic groupings and associations promote individual member’s artistic standing (i.e., “associative status networks”). When considering the role of associative status networks, there are two models by which status may increase. First, the confirmation model suggests that actors of similar status are associated with each other. Second, the increase model suggests that a halo effect occurs, whereby an individual’s status increases by association with higher-status artists. In this research, we examine the association of artists through museum exhibition to test confirmation versus increase models, ascertaining whether prestige acquisition is a selection or influence process. This research capitalizes on the retrospective digitization of exhibition catalogues, allowing for large-scale longitudinal analysis heretofore unviable for researchers. We use the exhibition history of 1148 artists from the digitized archives of three major Dutch museums (Stedelijk, Boijmans-Van Beuningen, Van Abbe) from 1930 to 1989, as well as data on artists’ market performance from artprice.com and bibliographic data from the WorldCat database. We then employ network analysis to examine the 60-year interplay of associative status networks and determine how different networks predict subsequent auction performance. We find that status connections may have a point of diminishing returns by which comparison to high prestige peers increases one’s own prestige to a point, after which a high-status comparison network becomes a liability.

scholarly journals Moving Towards Electrification of Workers’ Transportation: Identifying Key Motives for the Adoption of Electric Vans

2019 ◽  
Vol 11 (14) ◽  
pp. 3878
Author(s):  
Jon Martin Denstadli ◽  
Tom Erik Julsrud
Keyword(s):  
Decision Process ◽  
Large Scale ◽  
Commercial Vehicle ◽  
Road Traffic ◽  
Web Survey ◽  
Policy Makers ◽  
Car Market ◽  
Low Emission ◽  
Commercial Market ◽  
Logistic Regressions

The large-scale diffusion of low-emission vehicles is required to increase the sustainability of the transport system. Statistics show strong and continued growth in the sales of electric and other low-emission vehicles in the passenger car market. The commercial market, however, has thus far been a different story, despite the fact that vans and other utility vehicles constitute an increasing share of total road traffic and emissions. The present study investigates the potential for increasing the adoption of electric vans (e-vans) among small- and medium-sized enterprises (SMEs). Data gathered in a web survey of 264 SME managers show that 25% of the managers expressed intentions to adopt e-vans within the next two years and another 27% within the next five years. Results from logistic regressions show that a combination of attributes related to the vehicle, the firm and the firm-environment relationships drives adoption intentions. Costs and vehicle reliability are typically important drivers of commercial vehicle purchases. E-vans, however, bring symbolic features into the decision process since they are seen as a measure to improve the green legitimacy of the enterprise. Various measures relevant to manufacturers/dealers and policy makers to stimulate the adoption of e-vans are discussed.

Model for Technical-Economic Analysis of ENTSO-E and IPS/UPS Power System Optimal Interconnection Concepts

2011 ◽  
Vol 28 (1) ◽  
pp. 15-18
Author(s):  
Olegs Kochukov ◽  
Anna Mutule ◽  
Zigurds Krishans ◽  
Irina Oleinikova
Keyword(s):  
Economic Analysis ◽  
Power Systems ◽  
Power System ◽  
Large Scale ◽  
Costs And Benefits ◽  
System Optimal

Model for Technical-Economic Analysis of ENTSO-E and IPS/UPS Power System Optimal Interconnection ConceptsThis paper considers the analysis of large-scale power system optimal interconnection concept as well as description of the model for evaluation of its costs and benefits. Paper contains the method for technical-economic analysis of different scenarios of interconnection of two world largest power systems - ENTSO-E and IPS/UPS. The research has shown that developed model is capable to make deep analysis and is ready for calculation of interconnection links optimal locations, transmission capacities and interconnection type.

Potential costs and benefits of monetary integration in the Eurasian Economic Union

2017 ◽  
pp. 75-96 ◽  
Author(s):  
E. Vinokurov ◽  
M. Demidenko ◽  
D. Korshunov
Keyword(s):  
Quantitative Analysis ◽  
Economic Integration ◽  
Monetary Union ◽  
Large Scale ◽  
Monetary Integration ◽  
Costs And Benefits ◽  
Eurasian Economic Union ◽  
Economic Union ◽  
Preparatory Work

The Treaty of the Eurasian Economic Union (EAEU), in force in 2015, marked the transition to the deep regional economic integration, including the coordination of macroeconomic and monetary poliсies. The paper provides quantitative analysis of the costs and benefits of the ultimate scenario, namely of the hypothetical monetary union. The analysis indicates that the monetary union would require a large-scale preparatory work by the EAEU member states and is justified only in the long term.

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