scholarly journals The Replication and Spread of Functional Food Messages: The Influence of Personalities on Internet Meme Behavior

2020 ◽  
Author(s):  
Jon-Chao Hong ◽  
Ming-Yueh Hwang ◽  
Kai-Hsin Tai
Keyword(s):  
Functional Food ◽  
Structural Equation ◽  
Functional Foods ◽  
Online News ◽  
Equation Modeling ◽  
Communication Tool ◽  
Value Perception ◽  
Individual Personality ◽  
On Line ◽  
Expectancy Confirmation

The term Internet memes was coined to describe the phenomenon of replicating and spreading messages via social media. This study explores individual personality traits in relation to Internet meme behavior in the context of online news about functional foods based on the expectancy-confirmation process, and also the correlates between value perception and consequential behavior. An online convenience sample was used to collect data by posting on LINE, the instant communication tool, and a total of 343 questionnaires were returned, 252 valid questionnaires were used for structural equation modeling and hypothesis verification. The results found that: (1) Neuroticism was positively related and Extraversion was negatively related to value expectation for consuming functional foods; (2) The food value for health expectation participants can predict replication and usage satisfaction; (3) The usage satisfaction and replicative behavior can predict the frequency of spread messages. The results suggest that consumers with Neuroticism will need to reduce processes of Internet memes to online fake news about functional food.

scholarly journals Efeito da gamificação na intenção de uso de treinamentos on-line: uma adaptação do modelo UTAUT aplicado no TRT-2

2019 ◽  
Vol 12 (3) ◽  
pp. 472
Author(s):  
Ludmilla Cavarzere de Oliveira ◽  
Luis Hernan Contreras Pinochet ◽  
Ricardo Luiz Pereira Bueno ◽  
Mauri Aparecido de Oliveira
Keyword(s):  
Structural Equation ◽  
Statistical Significance ◽  
Learning By Doing ◽  
Equation Modeling ◽  
Intention To Use ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Regional Labor ◽  
On Line ◽  
Facilitating Conditions

The objective of this research was to analyze the effect of gamification on intention to use online training from the partial validation of the UTAUT model for qualification of members and servers of the Regional Labor Court of the 2nd Region (TRT-2). The study analyzed the relationship between constructs performance expectancy, effort expectancy, facilitating conditions, and familiarity with the intention to use gaming in distance media.  This was conducted through an empirical application, which used the Structural Equation Modeling (SEM) for data analysis. The research was a single cross-sectional survey, carried out with TRT-2 members and servers who participated in the distance-feeding course ‘Healthy Living’ in 2015. Of the four hypotheses, only familiarity (F) was not significant as it did not serve as a behavioral intentions (BI) predictor of gamification for distance learning courses. Some explanations for such phenomenon may be career promotion and additional qualifications, learning by doing and sample size. The results confirmed that most hypotheses have a high statistical significance of the structural paths and have demonstrated that the model proposed in this study is consistent and can be applied in future studies with appropriate adjustments.

How can hotel smartphone apps enhance hotel guest experiences? An integrated model of experiential value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyeongmin Kim ◽  
Chang Huh ◽  
Chanho Song ◽  
Myong Jae Lee
Keyword(s):  
Structural Equation ◽  
Integrated Model ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Communication Tool ◽  
Time Saving ◽  
Web Based ◽  
Content Type ◽  
Affective Evaluation ◽  
Experiential Value

Purpose The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps. Specifically, this study examined the relationships that enhance hotel guests’ experiences through hotel apps. Design/methodology/approach The measurement items were developed through extensive literature review. This study used a web-based survey to test an integrated model of the experiential value. With a total of 320 usable samples, partial least squares structural equation modeling was carried out to identify key “driver” constructs and validate the proposed model. Findings A significant relationship was found in the playfulness of hotel apps and hotel guests’ cognitive and affective evaluations of the hotel apps, which positively influence hotel guests’ satisfaction and their endorsement for the hotel apps. Hotel apps should create fun and entertainment features in the hotel apps so that the users of hotel apps can be enjoyable during their usage. In addition, providing hotel apps users with time saving and easy use of the hotel apps can affect their satisfaction and endorsement for the hotel apps. Originality/value This study confirmed the positive links among hotel apps users’ experiential value, their cognitive and affective evaluation of the hotel apps, their satisfaction of using the hotel apps and their endorsement for the hotel apps. This study also revealed that hotel apps can be hotels’ effective communication tool that enhances existing and potential customers’ overall experiences.

scholarly journals Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust

2019 ◽  
Vol 16 (20) ◽  
pp. 3861 ◽  
Author(s):  
Ming-Yan Wang ◽  
Peng-Zhu Zhang ◽  
Cheng-Yang Zhou ◽  
Neng-Ye Lai
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Emotional Experience ◽  
Consumer Products ◽  
Equation Modeling ◽  
Health Product ◽  
Product Consumption ◽  
Health Products ◽  
Expectancy Confirmation ◽  
Expectation Confirmation

With the aging of the population and the upgrading of the consumption structure of national health demand in China, it has become a new trend for the public to actively seek health products and services on social networks. Based on the theory of reasoned behavior and the theory of expectancy confirmation, this study aims to analyze the cognitive factors and their effects on WeChat users’ purchase intention in the process of health product consumption. Considering that safety is a key feature of health products that distinguishes them from other consumer products, the “satisfaction” concept in the expectancy confirmation model is replaced by “trust” in this study. Two hundred and two (202) valid samples were collected by a questionnaire survey to analyze their intentions to buy health products on WeChat. Theoretical models and corresponding research hypotheses were verified by structural equation modeling. The research results show that emotional price and emotional experience are positively correlated with trust and purchase intention. There is an obvious negative correlation between privacy invasion and trust. Expectation confirmation is positively associated with trust. Moreover, the intermediary test shows that trust has completely mediated between emotional price and purchase intention, and trust also has a full intermediary effect on expectation confirmation and purchase intention.

scholarly journals PLS-SEM Analysis to Know Factors Affecting The Interest of Buying Halal Food in Muslim Students

Jurnal Varian ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 141-152
Author(s):  
Cindy Cahyaning Astuti
Keyword(s):  
Structural Equation ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Muslim Students ◽  
Factors Affecting ◽  
Culinary Tourism ◽  
Value Perception ◽  
Analysis Process ◽  
Analysis Technique ◽  
Halal Food

The increase of halal food products has led to increase in culinary tourism in recent years. One of the districts that has experienced a rapid increase in culinary tourism is Sidoarjo Regency. The development of culinary tourism in the last few years in Sidoarjo Regency generally targets are the students. This study will aim to determine the factors that influence the interest in buying halal food and what factors have the greatest influence on the interest in buying halal food. The analysis technique uses the Partial Least Squares Structural Equation Modeling (PLS-SEM. Based on the results of the analysis, it is known that of the 5 predictor variables used in the analysis process, there are 4 variables that have a significant effect on Purchase Interest (Y). It can be concluded that increasing of Halal Awareness (X1), Halal Certification (X2), Health (X3) and Value Perception (X5) will further increase Purchase Interest (Y). Meanwhile, based on value of coefficient on each variable, it is known that Health  (X3) has the largest coefficient value (0.260), so it can be concluded that Health (X3) has the greatest influence on Purchase Interest (Y).

scholarly journals Strengthening the Team Performance through Personality and Emotional Intelligence: Smart PLS Approach

2018 ◽  
Vol 65 (3) ◽  
pp. 303-316
Author(s):  
Chidambaram Vijayabanu ◽  
Sivakumar Arunkumar
Keyword(s):  
Emotional Intelligence ◽  
Team Performance ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Considerable Effect ◽  
Equation Modeling ◽  
Work Place ◽  
Big Five Personality ◽  
Individual Personality ◽  
Vital Factor

Abstract The aim of the current study is to analyze the relationships of Emotional Intelligence (EI) dimension and Personality (P) traits of individual towards Team Performance (TP). The current study analyses the effect of Emotional Intelligence (Goleman, 1995) and personality (Big Five personality; Gosling et al., 2003) traits for Air India employees’ Team Performance. This study has used a simple random sampling method with a sample size of one hundred and twenty five employees from Air India. The Current study uses Smart PLS based Structural Equation Modeling approach and the results shows that Personality and Emotional Intelligence affects the team performance by 72.080% which is a considerable effect and this concludes that EI is a vital factor and it is considered as work place glue of individual personality and team performance of the contemporary organization..

scholarly journals The level of perception, awareness, and behavior on intellectual property protection: A study of the emerging country

2021 ◽  
Vol 10 (1) ◽  
pp. 29-34
Author(s):  
Le Thi Thanh Tam ◽  
Hoang Dinh Thai ◽  
Pham Thi Thanh Hai ◽  
Tran Diep Tuan ◽  
Tran Chi Thanh
Keyword(s):  
Intellectual Property ◽  
Structural Equation ◽  
Intellectual Property Protection ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Ip Protection ◽  
The Public ◽  
On Line ◽  
The Right ◽  
And Behavior

Emerging economies are facing problems in the administration and compliance with intellectual property protection in their countries. The IP term is now much more familiar to the public, but it is not well understood completely in a lawful way. The public is misinformed (or, at best, under-informed) about IP leading to higher levels of infringement as well as reducing the use and value of IP. Our study aimed to determine the level of perceptions, awareness, and behavior (PAB) on IP Protection of the medical technology students with the cross-sectional on-line survey on 795 students by electronic European Union Intellectual Property Office (EUIPO) questionnaire. The overall level of PAB was very high, greater than three quarters. The demographic factors related significantly to right PAB on IP protection were sex (female higher than male) and residency (other cities higher than Ho Chi Minh City). Only the awareness had the covariance with the behavior in structural equation modeling (SEM) model with a significant coefficient of 0.55. We should focus on an education program to increase the right awareness, then it would improve the right behavior on intellectual property protection in students who are living in the emerging countries.

To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kim-Lim Tan ◽  
Joseph Kee-Ming Sia ◽  
Daniel Kuok Ho Tang
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
Least Squares Method ◽  
Online News ◽  
The Body ◽  
Equation Modeling ◽  
Initial Attempt ◽  
Content Type ◽  
Partial Least Squares Method

PurposeCoronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying.Design/methodology/approachData were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further.FindingsThis study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying.Originality/valueThis research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.

scholarly journals How Social Norms Affect Consumer Intention to Purchase Certified Functional Foods: The Mediating Role of Perceived Effectiveness and Attitude

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1151
Author(s):  
Edward Shih-Tse Wang ◽  
Yun-Hsuan Chu
Keyword(s):  
Social Norms ◽  
Social Influence ◽  
Structural Equation ◽  
Functional Foods ◽  
Consumer Perceptions ◽  
Equation Modeling ◽  
Perceived Effectiveness ◽  
Injunctive Norms ◽  
Intention To Purchase ◽  
Positive Effect

Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory, this study explored how social norms (i.e., descriptive and injunctive) affect consumer perceptions and willingness to purchase CFFs. Consumers of CFFs in Taiwan were invited to participate in this study, and 398 valid questionnaires were received. Collected data were assessed through structural equation modeling. The results revealed that descriptive and injunctive norms exerted a positive effect on perceptions of the effectiveness of CFFs. However, although injunctive norms exerted a positive effect on consumer attitude, the effect of descriptive norms on attitude was not significant. Furthermore, consumer perceptions on the effectiveness of CFFs affected their attitude toward CFFs, consequently increasing their intention to purchase CFFs. This study contributes to the literature by providing insights into the relationship between social norms, perceived effectiveness, and attitudes regarding CFFs. The results of this study provide directions to CFF marketers for developing marketing strategies and establishing marketing communication strategies from the perspective of social influence.

Consumers’ luxury value perception in the Brazilian premium beer market

2016 ◽  
Vol 28 (4) ◽  
pp. 369-386 ◽  
Author(s):  
Karim Marini Thomé ◽  
Guilherme da Mata Pinho ◽  
Daiane Pereira Fonseca ◽  
Ariel Barros Pirangy Soares
Keyword(s):  
Structural Equation ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Equation Modeling ◽  
Content Type ◽  
Four Dimensions ◽  
Value Perception ◽  
Beer Consumption ◽  
Confirmatory Factor ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market. Design/methodology/approach Data from a survey of 418 Brazilian consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modeling was used to analyze the consumers’ luxury value perception. Findings The analytical results showed that the dimensions of social, individual and functional values featured items with high significance. For the fourth dimension (financial value), just one item presented relevance. Along with it, correlation between dimensions was analyzed. All four dimensions have higher significance and great estimates. Research limitations/implications This research was executed in a single country environment. Practical implications Results suggest that the only significant item to the consumers’ luxury value perception in the dimension of financial value is the higher price of premium beers. Other dimensions are well fit for the premium beer market. Originality/value To present date, marketing literature in the beer issue approaches its consumption as an economic phenomenon. This paper develops a notion that beer consumption can also be approached in a luxury consumption perspective. The framework developed in this paper can assist future researchers to consider consumption of different types and levels of beer, based on luxury value perception.

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