A Research Oriented Framework for the Development of Marketing Strategies in the Turkish Construction Sector

In the Turkish Business Environment, construction sector plays a crucial role in the context of overall economic growth and sustainability. However, there have not been effective marketing strategies being implemented in order to enhance the profitability of the sector. This had occurred partly due to the fact that demand had been above the level of supply in the past. In contrast, nowadays fierce competition enforces that many construction projects are being promoted, thereby increasing the level of supply compared to the level of demand unlike what has happened in the past. As a result, genuine marketing strategies need to be emerged in order for construction companies to stay alive in this sector. With a sample size of 152, this paper aims to research the economic growth in terms of Turkish economy and construction sector. Besides, construction types, the biggest markets of construction companies, marketing/management strategies, and problems associated with the sector have been researched and debated with a specific focus on e-marketing/management approaches that have recently been revealed.

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Identification of risk factors leading to cost and time overrun in B-O-T projects

Sustainability Agri Food and Environmental Research ◽

10.7770/safer-v10n1-art2466 ◽

2021 ◽

Vol 10 (1) ◽

pp. 10

Author(s):

Anue Marry Mathew ◽

Neena S Lal

Keyword(s):

Economic Growth ◽

Construction Projects ◽

Capital Expenditure ◽

Growth Time ◽

Cost Overrun ◽

Managerial Skills ◽

Term Operation ◽

Construction Companies ◽

Huge Impact ◽

The Government

As infrastructural investments are vital in developing countries, it’ll not solely facilitate to foster the economic growth of a nation, however it’ll additionally act as a platform within which new kinds of partnership and collaboration may be developed. The developments of BOT have attracted participation of native and foreign non-public sector capitalist to secure funding and to deliver projects on time, within the budget and to the desired specifications. There are many complexities in projects because of the variety of factors in project’s trend and also the dependence of project primarily on national factors. Because of these complexities and their long-term operation, the projects meet with uncertainty and numerous risks. Effective risk management methods and good managerial skills are required in guaranteeing the success of the project. In recent years, due to substantial increase in the amount of construction companies along with the changes in the government administrations, the construction projects are exposed to cost and time overrun and has huge impact on the progress of works within the industry. Although, the sector is considered to be a key driver of economic growth, time and cost overruns threaten to limit the sector’s potential to help achieve the desired growth and ensure efficient capital expenditure. Keywords—BOT, cost overrun, delays, risk

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Implementation of technologies in the construction industry: a systematic review

Engineering Construction & Architectural Management ◽

10.1108/ecam-02-2021-0172 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Xichen Chen ◽

Alice Yan Chang-Richards ◽

Antony Pelosi ◽

Yaodong Jia ◽

Xuesong Shen ◽

...

Keyword(s):

Systematic Review ◽

Data Acquisition ◽

Construction Industry ◽

Construction Projects ◽

Business Models ◽

Full Potential ◽

Construction Sector ◽

Content Type ◽

Construction Companies ◽

Holistic Understanding

PurposeWith interest in modern construction methods and new technologies on the rise, construction companies globally are increasingly looking at how to embrace new ideas and engage with new approaches to do things better. A significant amount of work has been carried out investigating the use of individual technologies in the construction sector. However, there is no holistic understanding of the new and emerging technologies that have had proven benefits for construction projects. To fill this gap, this paper aims to provide a landscape of technologies that have been implemented in the construction industry and the benefits associated with their implementation.Design/methodology/approachA systematic review approach and PRISMA guidelines were used. A total of 175 articles published between 2001 and 2020 were identified and thoroughly reviewed.FindingsThe results show that a total of 26 technologies were identified from the literature, and these can be categorised into five groups in terms of their functionality in construction process, namely: (1) data acquisition, (2) analytics, (3) visualisation, (4) communication and (5) design and construction automation. Digital technologies, especially for data acquisition and visualisation, generally appear to underpin and enable innovation in many aspects of construction. Improvements in work efficiency, health and safety, productivity, quality and sustainability have been cited as being the primary benefits of using these technologies. Of these, building information modelling (BIM) appears to be the single most commonly used technology thus far. With the development of computer technology, BIM has constantly been used in combination with other technologies/tools such as unmanned aerial vehicles/systems (unmanned aerial vehicle (UAV)/UAS), geographic information systems (GIS), light detection and ranging (LiDAR) and multidimensional modelling to realise a specifically defined benefit.Practical implicationsThe findings from this review would help construction practitioners identify the types of technologies that can be implemented in different stages of construction projects to achieve desired outcomes, and thus, make appropriate decisions on technology investment and adoption. This review also suggests that to reap the full potential that these technologies offer, aside from construction companies changing their culture and business models, corresponding changes in the construction sector’s operating systems related to building regulation, education and training, as well as contracting and procurement are required.Originality/valueThis paper undertakes a comprehensive systematic review of studies on technology implementation in the construction sector published between 2001 and 2020. It is the first attempt internationally to provide a holistic picture of technologies that have been studied and implemented in construction projects.

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Ariel Egypt

Cases on Business and Management in the MENA Region ◽

10.4018/978-1-60960-583-4.ch013 ◽

2011 ◽

pp. 205-217

Author(s):

Ahmed Tolba

Keyword(s):

Market Share ◽

Marketing Strategies ◽

The Past ◽

Long Time ◽

Market Leader ◽

And Performance ◽

Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

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Ariel Egypt

E-Marketing ◽

10.4018/978-1-4666-1598-4.ch030 ◽

2012 ◽

pp. 507-519

Author(s):

Ahmed Tolba

Keyword(s):

Market Share ◽

Marketing Strategies ◽

The Past ◽

Long Time ◽

Market Leader ◽

And Performance ◽

Fierce Competition

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Understanding TQM implementation barriers involving construction companies in a difficult environment

International Journal of Quality & Reliability Management ◽

10.1108/ijqrm-05-2017-0096 ◽

2019 ◽

Vol 36 (7) ◽

pp. 1137-1158 ◽

Cited By ~ 1

Author(s):

Richard Stuart Dilawo ◽

Zahra Salimi

Keyword(s):

Southern Africa ◽

Construction Projects ◽

Road Construction ◽

Business Environment ◽

Economic Benefits ◽

Implementation Barriers ◽

Content Type ◽

Construction Companies ◽

Implementation Practices

Purpose The purpose of this paper is to identify the factors that affect TQM implementation in construction companies and it suggests solutions for TQM implementation in a difficult environment. Design/methodology/approach Studies were carried out at six large construction companies who ply their trade in Southern Africa and in-depth investigations were conducted to assess TQM implementation practices and associated TQM barriers. Interviews were conducted on directors and key personnel that play important roles in TQM implementation in their respective organisations. The empirical study also utilised a number of organisational documents which added rigour to the findings. Findings This study identified three core categories and ten main barriers affecting TQM implementation in Southern Africa construction companies. The core categories are motivation, infrastructure and penchants and tendencies while the factors are lack of quality support, poor TQM knowledge and TQM awareness, poor information sharing, temporary workers, overdependence on contract document, poor data collection measurement, undefined TQM roles and responsibilities, award to lowest bidder tendency, poor business environment and corruption. Research limitations/implications The study was conducted based on companies plying their trade in Southern Africa and mostly around Malawi, Zambia and Mozambique. It does not study companies in Namibia, Zimbabwe, Angola, South Africa and Botswana. Practical implications TQM cannot be exported wholly from another region to a new setting without taking into consideration the local factors associated with that setting. For successful TQM implementation in construction in Southern Africa, characteristics of this region have to be known. This study illuminates a number of TQM implementation barriers associated with construction especially applied to this difficult environment. Application of this knowledge would enhance TQM and heighten competitive advantage initiatives. The proportions highlighted in this study therefore help build up the TQM implementation awareness. Social implications At society level, the findings of this study indicate societal problems such as corruption and business environment which require wide level approaches to deal with these barriers. In addition, if TQM applied in road construction projects, the quality of the roads will be improved, this in turn will have direct impact on quality of life in the society, better roads means easier access to hospitals, schools and public places, better transport and movements of goods and services, etc. It can also save money for the country in long run and economic benefits to the society. Originality/value The factors identified in this study are based on current TQM implementation practices at established construction companies in Southern Africa. They provide a practical basis for guiding TQM in construction companies operating in difficult environments.

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UK CONSTRUCTION COMPANIES’ STRATEGIES IN THE FACE OF BUSINESS CYCLES

International Journal of Strategic Property Management ◽

10.3846/1648715x.2014.927400 ◽

2014 ◽

Vol 18 (3) ◽

pp. 225-237 ◽

Cited By ~ 1

Author(s):

Les Ruddock ◽

Amir Kheir ◽

Steven Ruddock

Keyword(s):

Business Cycles ◽

Human Resource Management ◽

Construction Industry ◽

Human Resource ◽

Business Environment ◽

Construction Sector ◽

Economic Cycle ◽

Construction Companies ◽

The Face ◽

The Uk

Firms in the construction industry have always had to deal with the challenges of the economic cycle and develop strategies to deal with the resulting fluctuations in their business environment. In the context of the 2008–2011 double-dip recession in the UK, the results of a survey targeting the top one hundred construction companies in the UK are reported here. This research is particularly intended to assess whether the strategies of large companies in the construction sector, when faced with the issues associated with the variation in the economic cycle, have changed since the previous business cycle (i.e. the 1986–1990 boom followed by the 1990–1991 recession). The survey reveals the challenges that companies have faced, reports on company behaviour and on the policies adopted. While there are many similarities between policies adopted during the recessionary periods of the two cycles, the research found notable changes in attitudes towards diversification, human resource management and price bidding.

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‘Safety Matters Have Become Too Important for Management to Leave it Up to the Workers’ –The Nordic OSH Model Between Implicit and Explicit Frameworks

Nordic Journal of Working Life Studies ◽

10.19154/njwls.v1i1.2339 ◽

2011 ◽

Vol 1 (1) ◽

pp. 135 ◽

Cited By ~ 7

Author(s):

Johnny Dyreborg

Keyword(s):

Construction Projects ◽

Institutional Environment ◽

The State ◽

Working Environment ◽

Institutional Changes ◽

Construction Sector ◽

Construction Companies ◽

Globalized Economy ◽

Societal Level ◽

Implicit And Explicit

In a globalized economy it is relevant to question whether the Nordic Working Environment (WE) model will remain as the basic and implicit framework for the governance of the WE. This paper explores institutional changes in the governance of the WE, and critically examines how a more explicit and market-oriented framework might influence the governance of the WE in the Nordic countries. Firstly, the paper examines the changes in the governance of the WE at the societal level (Denmark) for the period 1954 - 2007, and identifies institutional logics informing these changes. Secondly, the paper examines changes in the governance of the WE at the level of the construction sector, using case material from four of the largest construction projects completed in Denmark in recent years. The analyses reveal three discrete periods, representing distinct logics influencing the governance of the WE, i.e., the logic of the state, the logic of democracy and the logic of the market. The logic of the state and the logic of democracy represent an implicit framework, whereas the logic of the market entails a shift to a more explicit framework. The shift to a more explicit framework for the governance of the WE, is also identified at the level of the construction sector. This leads to a pivotal shift in the clients' and the construction companies' relationship with the institutional environment in the four large construction projects. From worker representatives being the primary stakeholders, to a shift where the fulcrum of the development of the WE lies between management, the state and stakeholders in the companies' environment. This shift opens up a range of new and more market-oriented approaches to the governance of the WE that seems to challenge the extant Nordic WE model.

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THE STUDY OF GROWTH FACTORS OF THE PROFIT ORIENTED BUSINESS IN THE CONSTRUCTION INDUSTRY

CBU International Conference Proceedings ◽

10.12955/cbup.v6.1183 ◽

2018 ◽

Vol 6 ◽

pp. 361-365

Author(s):

Sergey Oparin ◽

Nikolay Chepachenko ◽

Marina Yudenkо ◽

Irina Kuzovleva

Keyword(s):

Economic Growth ◽

Transaction Costs ◽

Construction Industry ◽

Institutional Factors ◽

Construction Sector ◽

Construction Process ◽

Construction Companies ◽

Number Of Factors ◽

The Impact

This study concluded that the problems of economic growth are determined by a number of factors, the main of which are – economic, industrial, technological, institutional, non-economic. The article focuses on the analysis of institutional factors which regulate companies’ activities by reducing the impact of administrative barriers. This article identifies the role of economic efficiency and its influence on the economic growth of the construction industry businesses. This article offers a method of profit calculation by the reduction of transaction costs. This method is adapted to the construction sector, which features a number of independent and related fields, a large number of participants of the construction process and institutions that altogether lead to the occurrence of administrative barriers. The calculations that were done confirm that the reduction of transaction costs affects the efficiency of construction companies. The resulting extra profit, from reducing the transaction costs, is a source of economic growth for companies in the construction industry.

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Identification of Importance Levels of Market Risks in the Construction Sector

Journal of Engineering Project and Production Management ◽

10.2478/jeppm-2019-0009 ◽

2019 ◽

Vol 9 (2) ◽

pp. 74-84 ◽

Cited By ~ 1

Author(s):

Isabelle Portugal Serrado ◽

João Alberto Neves dos Santos ◽

Nylvandir Liberato Fernandes de Oliveira ◽

Andrey Pimentel Aleluia Freitas

Keyword(s):

Risk Factors ◽

Factor Analysis ◽

Construction Projects ◽

Field Research ◽

Statistical Technique ◽

Construction Sector ◽

Construction Companies ◽

Market Risks ◽

Great Exposure

Abstract Due to the economic crisis, the Brazilian construction companies faced the challenge of remaining competitive in the market, therefore they need to be restructured. Construction projects are intrinsically risky because it changes the environment both physically and socially. Given this complexity and the great exposure to risk, this research aims to evaluate the market risks in construction projects through a field research, analyzing the perception and judgment of professionals in the area. The data analysis was performed by a multivariate index based on the statistical technique Factor Analysis that can be ordered by risk factors by degree of importance. It was possible to confirm the degree of correlation between the subgroups of risk factors and to establish a ranking of the degree of their importance, and the first one considered more relevant was the risk of reducing the quality of the workforce. It was also identified the low maturity in risk management in organizations, even though in civil works a thorough risk analysis is required.

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DEVELOPING AN UNCERTAINTY ANALYSIS MODEL FOR OFF-SITE BUILDING PRODUCTION

Proceedings of International Structural Engineering and Construction ◽

10.14455/isec.res.2015.7 ◽

2015 ◽

Vol 2 (1) ◽

Author(s):

Mehrdad Arashpour ◽

Ron Wakefield

Keyword(s):

Uncertainty Analysis ◽

Construction Projects ◽

Production Data ◽

Analysis Model ◽

Modeling Uncertainty ◽

Construction Companies ◽

Risk Seeking ◽

The Past ◽

Project Complexity ◽

Management Of Uncertainty

The hybrid use of off-site and on-site processes in construction projects has increased significantly over the past decade. The analysis and management of uncertainty in hybrid projects is not a trivial task as workflow variability in off-site and on-site operations can interact and amplify one another. The aim of this paper is to analyze various drivers of uncertainty such as high levels of project complexity, risk seeking behaviors, unavailability of resources, and combined variability in hybrid projects. Production data of two Australian construction companies were collected and utilized in modeling uncertainty. Findings show the significant effect of uncertainty drivers on project plan reliability and the necessity of an adequate uncertainty analysis and management in hybrid projects. The results of this study enhance the knowledge about management of hybrid projects and have the potential to improve the way construction companies deal with uncertainty in project environments.

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