Ariel Egypt

E-Marketing ◽  
2012 ◽  
pp. 507-519
Author(s):  
Ahmed Tolba
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
The Past ◽  
Long Time ◽  
Market Leader ◽  
And Performance ◽  
Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

Ariel Egypt

2011 ◽  
pp. 205-217
Author(s):  
Ahmed Tolba
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
The Past ◽  
Long Time ◽  
Market Leader ◽  
And Performance ◽  
Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

A Glimpse of Children's wear Market : Case Study on Marks & Spencer (London)

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Shelly Narula
Keyword(s):  
Market Share ◽  
Disposable Income ◽  
Birth Rates ◽  
Demographic Trend ◽  
Volume Recovery ◽  
Market Leader ◽  
Is Value

Children's wear clothing comprises of clothing, designed for children under the age of 14. It is a sector which despite of the pressure on disposable income, expects the market to be most resilient by volume. Parents are reluctant to cut back on Children's wear. Purchases are more need-driven and the market is value-driven, allowing for high volumes – supporting volume recovery. One major factor that will boost the Children's wear market is the current demographic trend towards higher birth rates. In 2010, the total UK market for Children's wear was valued at £5.91bn, increase by 6.5% from 2009. Further, Verdict Retail forecasts the Children's wear market to grow by meager 1.7% in 2012, underperforming total clothing due to lower inflation. This article highlights the findings of a case study on Marks & Spencer (Bond Street, London) a leading UK brand, whose market share, fell down considerably in the Children's wear Department. The suggestions and consultancy have been provided for the brand, to improve their market share in the changing and volatile environment which was once, a market leader in the Kids-wear segment in UK.

scholarly journals Multimodal Analysis of Innisfree’s Brand History

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 262-269
Author(s):  
Vanessa Velancia Prajogo ◽  
Setefanus Suprajitno
Keyword(s):  
Key Words ◽  
Market Share ◽  
Common Method ◽  
Brand Identity ◽  
High Quality ◽  
Visual Mode ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
Fierce Competition

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

scholarly journals A case study on Rural Marketing Strategies of MNCs using 6E framework in India and Indonesia

2019 ◽  
Vol 4 (1) ◽  
pp. 13-18
Author(s):  
Dr. Alka Maurya
Keyword(s):  
Emerging Economies ◽  
Mass Production ◽  
Rural Population ◽  
Marketing Strategies ◽  
Innovative Strategies ◽  
Rural Markets ◽  
Secondary Sources ◽  
The Past ◽  
Urban Market

Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Considering the saturation in the urban market they are now targeting the consumers in rural markets of emerging economies. Lowering price by reducing the volume, customization, mass production are the strategies of the past, these companies have now come up with innovative strategies wherein they involve the rural population so that they help them in reaching to the customers in the remotest part of the country. This case study is an attempt to study the strategies used by the companies to reach the rural population and arrive at a framework used by the companies in India and Indonesia. The information is collected from the secondary sources to compile and analyze the strategies of leading MNCs to increasing their share in the emerging economies.

scholarly journals ANALISIS PEMILIHAN KARTU GSM PRABAYAR DI KALANGAN MAHASISWA DENGAN PENDEKATAN RANTAI MARKOV (Studi Kasus pada Mahasiswa Universitas Bunda Mulia, Jurusan Manajemen, Semester 8)

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Indra Indra ◽  
Lanang Diayudha
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
Preference Scale ◽  
Descriptive Research ◽  
Brand Switching ◽  
Switching Pattern ◽  
The Future ◽  
The Many ◽  
Markov’S Chain

<p>The many variety of GSM card and services enables the customers to change brands easily. This has caused a tighter competition between the brands. In order to face the competition, GSM operators need to understand the customers’ perception and judgment on the preference scale toward the atribute of the products and services. GSM card operators also need to understand the brand switching pattern and its competitior position in analysing the market today or in the future. By the analyses, the operator hopes to acquired some description of their position and product situation among the tight competition between4 operators. The description can then be used as input in determining the marketing strategies for the future. The objects in this research are analyzed using Markov’s chain method on brand switching. The analysis on customer’s judgments on the product attributes and services is aided by the use of descriptive statistics. The case study is performed on the 8th semester students of Bunda Mulia University, majoring in Management. The population is 105 students. The research method is by using survey and the type of research is descriptive research. The data collecting technique is through the use of questionnaire and literary review. The results shows that the source of reference of the customer’s choice which is 3.81% from the event, 12.38% from families, 29.52 from commercials, 45.71% from friends, and 8.57% from other unspecified sources. The prediction of the market from the five operators in consequential orders are (0.0695, 0.6401, 0.0295, 0.1207, 0.1402), and the prediction of equilibrium moment are (0.0218, 0.5805, 0.0264, 0.117, 0.2543).The biggest market share is owned by XL which is 64.01%, and the smallest is by mentari with the share of 2.95%. The biggest sorce of reference for the students in choosing operators is from promotion events with the percentage of 30.81% and from friends is only 19.88%. Looking at this result it can be suggested that operators should increase their services and increase their promotion events in gaining the market share of GSM users.</p><p> </p><p>Keyword : GSM cards, brand switching, Markov’s chain, market share</p>

scholarly journals The Determinants Of Islamic Retail Banking Adoption In Malaysia

2012 ◽  
Vol 11 (4) ◽  
pp. 437 ◽  
Author(s):  
Seethaletchumy Thambiah ◽  
Shanti Ramanathan ◽  
Mohammad Nurul Huda Mazumder
Keyword(s):  
Empirical Analysis ◽  
Market Share ◽  
Banking Sector ◽  
Retail Banking ◽  
Marketing Strategies ◽  
Relative Advantage ◽  
Policy Makers ◽  
Factors Affecting ◽  
The Past ◽  
Promotional Efforts

This study aims to examine the factors affecting the adoption of Islamic retail banking (IRB) products and services among the banking customers of Malaysia. The market share of Islamic retail banking remains low despite being in operation for the past 28 years. Therefore, an empirical analysis was conducted to study the usage of Islamic retail banking products and services between the urban and rural banking customers of Malaysia. Comparisons were also made on the usage of Islamic deposits and financing schemes between the Muslim and non-Muslim customers. The findings of the study revealed, relative advantage, promotional efforts, complexity, compatibility and awareness on attributes of Islamic retail banking as the significant determinants of the usage of Islamic retail banking products and services. Thus, the findings of this study serves as a valuable guideline to the banking sector and policy makers to devise appropriate marketing strategies to promote Islamic retail banking products and services aggressively among the banking customers of Malaysia.

Eco-Innovation Enablers and Typology in Green Furniture Manufacturing

2015 ◽  
pp. 416-431 ◽  
Author(s):  
Yudi Fernando ◽  
Muhammad Shabir Shaharudin ◽  
Wah Wen Xin
Keyword(s):  
Data Collection ◽  
Market Share ◽  
Business Practices ◽  
Case Study Method ◽  
Green Products ◽  
Business Sustainability ◽  
Furniture Manufacturing ◽  
Green Business ◽  
Fierce Competition

Fierce competition has forced firms to be more creative and innovative to increase market share. Differentiating between green products or services with conventional products or services is one of the ways for firms to improve their business sustainability. The objective of this chapter is to explore the eco-innovation enablers and design its typology to measure the current green business practices in industry. Although there are many well-documented enablers or practices of eco-innovation that have been researched, this chapter focuses on practices that contribute towards the successful adoption of eco-innovation by one SME in green furniture manufacturing. This chapter uses the case study method as a source of data collection. Eco-innovation typology has been found in this study to define the effort of green company by looking at the target of eco-innovation versus the mechanism of eco-innovation.

scholarly journals International Marketing in Crises Situation in Turkey

2015 ◽  
Vol 1 (1) ◽  
pp. 1 ◽  
Author(s):  
Ilkay Karaduman ◽  
Ovais Vohra
Keyword(s):  
Market Share ◽  
Research Study ◽  
Research Work ◽  
Marketing Strategies ◽  
Investment Climate ◽  
Primary Research ◽  
Regulatory Frameworks ◽  
Growing Economy ◽  
Promotional Messages

<p>This research study is conducted with the primary aim of exploring effective marketing strategies in times of crisis; using Turkey as a case study. The purpose of current study is to assess the crisis situation prevailed in Turkey The study focus on the crises situation in Turkey and recommend the number of different marketing strategies for Turkish companies  in order to retain their market share in crises situation.</p><p>Turkey is the growing economy however bigger challenges still persist. Current account deficits are still looming large on Turkey with financial turmoil that is striking constant troubles. These problems need to be tackled along with outgrowing the local business with the help of strategic marketing and communication’s plan to handle economic troubles, otherwise with these set of problems at hand, Turkey is likely to suffer even more in coming time.</p>The researcher has attempted to provide a number of recommended actions as suggestions that were primarily derived from a combination of secondary and primary research work undertaken within its fold. Through promoting positive features about an offered product and through converting bad promotional messages into good ones, the company can attract more customers and leads into a business. Price penetration strategy and other marketing strategies discussed that may help companies to maintain their market share in crises situation. The results of the study and the underlying survey identified the key areas of improvement in the Turkish investment climate; stating that strong regulatory frameworks, growth of the private sector and innovation policies along with employee generation are some recommended options that can go a long way in developing the markets.

Gorboduc Now! The First English Tragedy in Modern Print and Performance

2019 ◽  
Vol 68 (261) ◽  
pp. 184-203
Author(s):  
Jessica Winston
Keyword(s):  
Sixteenth Century ◽  
General Information ◽  
Cultural Knowledge ◽  
Popular Press ◽  
English Drama ◽  
The Past ◽  
Long Time ◽  
And Performance ◽  
Formed Part

Abstract This article surveys the modern reception of the first English tragedy Gorboduc, first reviewing references to Gorboduc in popular print and literature and then in performance. For a long time in the popular press, the play formed part of a framework of cultural knowledge that educated people were assumed to have or desire. Productions of Gorboduc grew out of that context. Implicitly hearkening back to the Renaissance ethos of ‘teach and delight’, they offered audiences an appealing way to reinforce their awareness of English drama. Beyond this dominant trend in the play’s reception, Gorboduc has circulated in another way – as a work that not only represents the past but which also speaks to contemporary times. While the play once represented general information that educated people ought to know, clearly this is no longer the case. Considering this fact, this article suggests that it is possible to rehabilitate the play by building on presentist understandings of the play already present in its modern reception in popular print and performance – that is, to emphasise why Gorboduc continues to be relevant by more explicitly framing it and other Tudor plays in relation to topics that dominate the sixteenth century and matter now, such as tyranny, counsel, and territorial disunion.

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