scholarly journals The Influence of Attitude, Subjective Norm, Perceived Behavior Control on Purchase Intention – A Study of Green Restaurants in Taiwan

2020 ◽  
Vol 25 ◽  
pp. 367-369
Author(s):  
HsiYing Hsieh
Keyword(s):  
Purchase Intention ◽  
Subjective Norm ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Perceived Behavior

scholarly journals PENGARUH ATTITUDE, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP PURCHASE INTENTION MAKANAN SEHAT DI CRUNCHAUS SURABAYA

2020 ◽  
Vol 6 (1) ◽  
pp. 9-18
Author(s):  
Hanjaya Siaputra ◽  
Enrico Isaac
Keyword(s):  
Purchase Intention ◽  
Subjective Norm ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norm, dan perceived behavior control terhadap purchase intention makanan sehat di Crunchaus Surabaya. Penelitian ini dilakukan terhadap 205 responden, hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavior control berpengaruh positif dan signifikan terhadap purchase intention makanan sehat di Crunchaus Surabaya. Variabel attitude merupakan variabel yang paling dominan terhadap purchase intention makanan sehat di Crunchaus Surabaya

scholarly journals The Effect of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intention of Halal Cosmetic Products with Country Of Origin and Brand Equity as Moderating (Survey on Muslim Women in Semarang District)

2021 ◽  
Vol 1 (3) ◽  
pp. 145-161
Author(s):  
Sania Khaulia
Keyword(s):  
Regression Analysis ◽  
Brand Equity ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Muslim Women ◽  
Subjective Norm ◽  
Cosmetic Products ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study is to measure the effect of attitude, subjective norm, perceived behavior control on purchase intention of halal cosmetic products with country of origin and brand equity as moderating variables. This study uses quantitative research using multiple linear regression analysis and Moderated Regression Analysis (MRA). Data collection techniques by distributing questionnaires. Samples were taken as many as 156 respondents who were given to Muslim women who live in Semarang Regency. The results showed that there was an influence between attitude, subjective norm, perceived behavior control on the purchase intention of halal cosmetic products. The results of Moderated Regression Analysis (MRA) show that the country of origin cannot moderate the effect of attitude, subjective norm, perceived behavior control on purchase intention of halal cosmetic products. Meanwhile, brand equity can moderate the effect of perceived behavior control and cannot moderate the influence of attitude, subjective norm on purchase intention of halal cosmetic products.

scholarly journals Effect of Attitude Mediating Subjective Norm, Perceived Behaviour Control, and Perceived Ease of Use on Online Purchase Intention Fashion Product Category

2021 ◽  
Vol 6 (6) ◽  
pp. 266-270
Author(s):  
Dery Muhammad Yusuf ◽  
. Zulfitri
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Behavior Control ◽  
Fashion Products ◽  
Online Purchase ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study aims to analyze the role of the Attitude variable in mediating Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use on Online Purchase Intention for the fashion product category. The population of this study is people located in the Greater Jakarta area who have never shopped for fashion products online, with a total sample of 200 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study found that Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use had a positive and significant effect on Attitude. Attitude has a positive and significant effect on Online Purchase Intention of fashion products. Subjective Norm and Perceived Ease of Use have a positive and significant effect on Online Purchase Intention of fashion products. However, Perceived Behavior Control does not affect the Online Purchase Intention of fashion products. The implications of this research are discussed further in the article.

scholarly journals Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

2021 ◽  
pp. 0887302X2098652
Author(s):  
Song-yi Youn ◽  
Jung Eun Lee ◽  
Jung Ha-Brookshire
Keyword(s):  
Planned Behavior ◽  
Subjective Norm ◽  
Protection Motivation Theory ◽  
Switching Behavior ◽  
Behavior Control ◽  
Channel Switching ◽  
Perceived Severity ◽  
Response Efficacy ◽  
Perceived Behavior Control ◽  
Perceived Behavior

The purpose of this study is to understand fashion consumers’ channel switching to online stores during the COVID-19. We proposed an extended theory of planned behavior by incorporating protection motivation theory. The results showed that consumer assessments of perceived severity and altruistic fear of COVID-19 and response efficacy and self-efficacy of channel switching increased their beliefs (i.e., attitude, perceived behavior control, subjective norm) and intentions to switch shopping channels to online. We also found that the age (young vs. old) moderated the effects of response efficacy and self-efficacy on perceived behavior control, perceived severity on subjective norm, perceived behavior control on channel switching intentions, and channel switching intention on actual switching behavior. The findings provide fashion retailers and the society with a better understanding about fashion consumers’ shopping channel switching under the pandemic.

scholarly journals Green Buying Behavior Using Theory of TPB in Online Shop in Medan City

2021 ◽  
Vol 2 (3) ◽  
pp. 604-607
Author(s):  
Eka Dewi Setia Tarigan ◽  
Yuni Syah Putri ◽  
Hesti Sabrina
Keyword(s):  
Consumer Behavior ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norm ◽  
Behavior Control ◽  
Sustainable Business ◽  
New Normal ◽  
Planned Behavior Theory ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Intensitas Menabung di Bank Syariah pada Masyarakat Banda Aceh

2020 ◽  
Vol 2 (2) ◽  
pp. 274-290
Author(s):  
Nurfathanah Nurfathanah
Keyword(s):  
Subjective Norm ◽  
Control Factor ◽  
Islamic Banking ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Control Factors ◽  
Perceived Behavior Control ◽  
Positive Effect ◽  
Banda Aceh ◽  
Perceived Behavior

The growth of Islamic banking is very significant, but it is not followed by the growth of customers. The lack of customers joining Islamic banking is a problem that links to the intention of saving who visits of several factors. The aim of this study is to answer the influence of attitude factors, religiosity factors, subjective norms factor, and perceived behavioral control factors affect the intention of saving money in Islamic banks in the Banda Aceh Community, partially and simultaneously. This quantitative research, which was conducted in Banda Aceh by involving 272 samples taken using a purposive sampling technique. While the technique of collecting data was collected through questionnaires and documentation. The data analysis technique is done through SPSS statistics version 21 for windows. The results of the research indicate that: (1) Attitude factor has a positive effect on saving intention, t-count 13,200> t-table 3,327. (2). The religiosity factor has a positive effect on saving intention, t-count of 6,514> t-table 3,327. (3) The subjective factor does not affect the saving intention, t-count is 1.833 <t-table 3.327. (4) Perceived behavior control factor has an effect on saving intention, t-count is 10.324> t-table 3.327. (5) Attitude, religiosity, subjective norm, and perceived behavior control factors influence saving intention, F-count (F-statistic) 74.52> F table 1.26. (X3) the subjective norm and (X4) perceived behavior control are able to explain the variable (Y) the saving intention is 99.1%, the remaining 0.09% is explained by another variable, which is not included in this research model.

scholarly journals FACTORS THAT AFFECT THE AUDITORS’ INTENTION TO DO WHISTLEBLOWING IN SUPREME AUDIT INSTITUTION

2020 ◽  
Vol 3 (2) ◽  
pp. 90
Author(s):  
Hendry Tanuwijaya
Keyword(s):  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Multiple Regressions ◽  
Personal Cost ◽  
Central Java ◽  
Perceived Behavior Control ◽  
Positive Effect ◽  
Perceived Behavior

The high number of fraud that occurs makes many people doubt the performance of an auditor. Whistleblowing or the disclosure of fraud is believed more effective to overcome this phenomenon.  This study aims to determine the effect of attitude toward behavior, subjective norm, perceived behavioral control, and personal cost of the auditor's intention to do the whistleblowing. The method of analysis used is multiple regressions analysis with the object of Supreme Audit Institution of Central Java.  About 60 samples obtained from filling out the questionnaires, the result shows that attitude toward behavior and subjective has a positive effect on auditor’s intention to do the whistleblowing. However, perceived behavior control and personal cost have no effects auditors’ intention to do whistleblowing.  

scholarly journals The Impact of Entrepreneurial Environment on Entrepreneurial Will of The Youth in Guangdong-Hong Kong-Macao Greater Bay Area ——Mediating Effects of Entrepreneurial Attitude, Subjective Norm and Perceived Behavior Control

2021 ◽  
Vol 3 (2) ◽  
pp. 27-46
Author(s):  
Yuxuan HUANG ◽  
Xinyu ZHANG ◽  
Yaxuan FENG
Keyword(s):  
Hong Kong ◽  
Subjective Norm ◽  
Mediating Effect ◽  
Mediating Effects ◽  
Behavior Control ◽  
Bay Area ◽  
Entrepreneurial Attitude ◽  
Perceived Behavior Control ◽  
The Impact ◽  
Perceived Behavior

The youth from Guangdong-Hong Kong-Macao Greater Bay Area, as the main body of science and technology innovation, is the core driving force for Guangdong-Hong Kong-Macao Greater Bay Area to become an international innovation and entrepreneurship base. Based on the TPB, this paper analyzes the mediating effects of entrepreneurial attitude, subjective norm and perceived behavior control, and establishes a structural equation model, to explore the mechanism and path of the impact of the entrepreneurial environment on the entrepreneurial will of the youth in the bay area. This paper finds that these three dimensions of the TPB play multiple mediating roles in the path of the impact of the entrepreneurial environment on the entrepreneurial will, and it has a completely mediating effect, that is, the entrepreneurial environment influences the entrepreneurial will by influencing personal attitude, perceptual behavior control and subjective norm. Therefore, in the future, the Guangdong-Hong Kong-Macao Greater Bay Area government should enhance the entrepreneurship willingness of the young people in the three places through preferential policies for starting businesses, open channels for innovation and business start-up information, and deepening the openness and innovation of the institutional mechanism of Guangdong, Hong Kong and Macao.

scholarly journals PENGARUH PEMBINAAN PEMERINTAH TERHADAP PERTUMBUHAN USAHA YANG DIMEDIASI OLEH SIKAP PADA PERTUMBUHAN USAHA, NORMA SUBYEKTIF DAN PERCEIVED BEHAVIOR CONTROL PENGUSAHA UKM

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Ni Made Suci
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Business Growth ◽  
Behavior Control ◽  
Equation Modelling ◽  
Perceived Behavior Control ◽  
Attitude Toward Business ◽  
Perceived Behavior

Abstrak Tujuan penelitian ini adalah menguji pengaruh pembinaan pemerintah terhadap pertumbuhan usaha yang dimediasi oleh sikap pada pertumbuhan usaha, norma subyektif, perceived behavior control/PBC pengusaha pada UKM di Provinsi Bali. Penelitian ekplanatori ini menggunakan pendekatan kuantitatif untuk menghasilkan temuan yang bersifat konklusif. Jumlah sampel sebanyak 180 pengusaha yang ditetapkan berdasarkan teknik purposive sampling. Teknik pengumpulan data adalah survey dengan instrumen kuesioner. Teknik analisis data dengan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa: (1) Pembinaan pemerintah berpengaruh positif dan signifikan terhadap sikap pada pertumbuhan usaha, norma subyektif dan PBC pengusaha (2) Norma subyektif dan PBC pengusaha berpengaruh positif dan signifikan terhadap pertumbuhan usaha UKM. (3) Sikap pada pertumbuhan berpengaruh signifikan terhadap pertumbuhan usaha. (4) Norma subyektif dan PBC terbukti memediasi pengaruh pembinaan terhadap pertumbuhan usaha. (5) Sikap pada pertumbuhan usaha tidak terbukti memediasi pengaruh pembinaan terhadap pertumbuhan usaha pada UKM. Perlu program pembinaan yang tepat secara berkelanjutan untuk membentuk sikap dan perilaku positif pengusaha dalam mengembangkan usaha. Kata kunci: pembinaan, sikap pada pertumbuhan usaha, norma subyektif, perceived behavior control dan pertumbuhan usaha Abstract The purpose of this study was to test the effect of government guidance on business growth of SMEs mediated by entrepreneur’s attitude toward business growth, subjective norms, perceived behavioral control / PBC to SMEs in the Province of Bali. This explanatory research uses a quantitative approach to generate conclusive findings. The total sample of 180 entrepreneurs who are determined based on purposive sampling technique. Data collection techniques are survey by questionnaire. Data analysis techniques with Structural Equation Modelling (SEM). The results showed that: (1) Guidance government have significant and positive effect on the entrepreneur’s attitude toward business growth, subjective norm and PBC (2) Entrepreneur’s subjective norm and PBC have positive and significant impact on the growth of SMEs (3) The entrepreneur’s attitude toward business growth does not significantly affect on business growth of SMEs. (4) The subjective norm and PBC proved to mediate the effect of govermen guidance on business growth (5) The entrepreneur’s attitude toward business growth is not proven to mediate the effect of govermen guidance on business growth in SMEs. Need proper and continuing coaching program to form positive attitudes and behavior of entrepreneur,s in developing businesses. Keywords: coaching, attitude to business growth, subjective norm, perceived behavioral control and business growth

scholarly journals Gambaran Intensi Guru dalam Menerapkan Pendidikan Seksualitas pada Siswa Kelas IV-VI SD N di Jakarta

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Sylvia Febrianti ◽  
Margaretha Purwanti
Keyword(s):  
Young People ◽  
Sexuality Education ◽  
Subjective Norm ◽  
Behavior Control ◽  
Health And Wellbeing ◽  
Perceived Behavior Control ◽  
Information Skills ◽  
High Attitude ◽  
Age Range ◽  
Perceived Behavior

The exposure to matters related to sexuality and pornography makes sexuality education for elementary students an important thing to do. The goals are to equip and empower young people with the information, skills and positive values, and to make young people understand and responsible for their sexuality health and wellbeing. Cases relating to the issue of sexuality have begun to appear in students of grade 4-6 at SD N, but teachers appear not to have fully applied sexuality education to their students. This study aims to get an idea about teacher’s intention, included teacher’s attitude toward behavior, subjective norm, and perceived behavior control in teaching sexuality to grade 4-6 students. The research design used in this study is mixed-method design. The number of participants of this study are 20 people (50% male and 50% female) with age range from 24 years old to 42 years old. The results showed that the majority of teachers (55%) have moderate intention, high attitude toward behavior (80%), moderate subjective norm (80%) and moderate perceived behavior control (65%). The results also showed that only perceived behavior control has a significant relationship with the intention (r= .617, p<0.05).

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