Ideological and political ideas continue to promote the curriculum reform, the ideological and political education and talent training in colleges and universities put forward new requirements, refresh the objectives and tasks of subject teaching. The ideological and political education carried out in colleges and universities cannot only rely on the ideological and political class, but should be permeated and popularized in the courses of other subjects. Industrial economics is a subject that studies industrial organization, industrial structure, industrial association, industrial layout, industrial policy and industrial regulation. This paper integrates the ideological and political ideas of course into the teaching of industrial economics, and puts forward the countermeasures of teaching reform, aiming at realizing the ideological and political education of students in a subtle way and improving students' ideological and political literacy. As far as the ideological and political development of industrial economics courses in colleges and universities is concerned, some problems exist, such as the strong class nature of economics courses and their separation from ideological and political education. Based on industry economics teaching objectives and content characteristic, the political education into the industry economics course puts forward Suggestions on three aspects: one is based on classroom, the ideological elements into industry economics teaching and the second is based on practice channels, guiding values to develop through class activities, three is based on the network media, through the practical teaching ideological education.