scholarly journals Social Capital in Social Media Networks

2018 ◽  
Vol 29 (2) ◽  
Author(s):  
Jurgita Jurkevičienė ◽  
Eglė Butkevičienė
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Quantitative Research ◽  
Research Study ◽  
Virtual Space ◽  
Web Based ◽  
Social Media Networks ◽  
The Social ◽  
Capital Development

New social media such as Facebook and Google+ are web-based communication platforms that enable socially meaningful interactions between contacts in the virtual space (Ellison et al. 2014). Studies show that new social media are particularly conducive to social capital development, as they offer its users the possibility of creating heterogeneous, extremely large electronic social networks (Hampton et al. 2011). This article presents the results of a quantitative research study on the social capital and trust of the Lithuanian population in the electronic social networks. The study used an adapted D. Williams’ Internet Social Capital Scale (2006).

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

Analyzing Social Networks to Mine Important Friends

2013 ◽  
pp. 90-104 ◽  
Author(s):  
Carson K.-S. Leung ◽  
Irish J. M. Medina ◽  
Syed K. Tanbeer
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking Sites ◽  
Web Based ◽  
The Social ◽  
Social Entity ◽  
Social Entities ◽  
Media Data ◽  
Media Mining

The emergence of Web-based communities and social networking sites has led to a vast volume of social media data, embedded in which are rich sets of meaningful knowledge about the social networks. Social media mining and social network analysis help to find a systematic method or process for examining social networks and for identifying, extracting, representing, and exploiting meaningful knowledge—such as interdependency relationships among social entities in the networks—from the social media. This chapter presents a system for analyzing the social networks to mine important groups of friends in the networks. Such a system uses a tree-based mining approach to discover important friend groups of each social entity and to discover friend groups that are important to social entities in the entire social network.

scholarly journals Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers

2020 ◽  
Vol 12 (4) ◽  
pp. 1506 ◽  
Author(s):  
Joan-Francesc Fondevila-Gascón ◽  
Marc Polo-López ◽  
Josep Rom-Rodríguez ◽  
Pedro Mir-Bernal
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behavior ◽  
Quantitative Research ◽  
Online Marketing ◽  
Mobile Telephony ◽  
Media Influence ◽  
Web Traffic ◽  
The Social ◽  
Significant Difference

Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.

scholarly journals Emotion shapes the diffusion of moralized content in social networks

2017 ◽  
Vol 114 (28) ◽  
pp. 7313-7318 ◽  
Author(s):  
William J. Brady ◽  
Julian A. Wills ◽  
John T. Jost ◽  
Joshua A. Tucker ◽  
Jay J. Van Bavel
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Political Debate ◽  
Political Issues ◽  
Emotional Words ◽  
Social Media Networks ◽  
Political Ideas ◽  
The Social ◽  
Network Methods

Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.

scholarly journals Leveraging Social Media and Scholarly Discussion for Educator Empowerment

2021 ◽  
Vol 46 (11) ◽  
pp. 37-53
Author(s):  
Steven Kolber ◽  
◽  
Sandy Nicoll ◽  
Kelli McGraw ◽  
Nicholas Gaube ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Professional Learning ◽  
Virtual Space ◽  
Or Education ◽  
Virtual Spaces ◽  
Social Mediation ◽  
The Social ◽  
Social Media Platforms ◽  
Collective Experience

This paper shares insights from an international community of educators who have been using social media as a virtual space for a scholarly reading group: #edureading. The collection of educator narratives presented in this paper show how social networks on Twitter and Flipgrid were used as inclusive environments for teacher-led professional development. This paper is both a report of research involving five practitioners inquiring into their collective experience, and an exercise in building the scholarly capacity of the #edureading group. The accessibility of the social media platforms, as well as the collaborative, inquiry-based approach to scholarly reading, emerge as key themes in the educator narratives. The findings of this research emphasise that professional learning occurring in virtual spaces is open to social mediation using the norms of social networks, rather than the norms of workplaces, jurisdictions or education sectors, and that this can lead to a greater sense of empowerment for educators

A Study Regarding Human Perception of a Company through Social Media

2019 ◽  
Vol 34 ◽  
pp. 309-314
Author(s):  
Mirona Ana Maria Popescu ◽  
Olivia Doina Negoiță ◽  
Anca Purcărea ◽  
Markus Helfert
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Human Perception ◽  
Social Media Networks ◽  
Online Social Media ◽  
The Social ◽  
Key Indicators ◽  
Different Characteristics ◽  
A Company

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.

scholarly journals DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?

2021 ◽  
Author(s):  
Anita Ciunova-Shuleska ◽  
◽  
Nikolina Palamidovska-Sterjadovska ◽  
Irena Bogoevska-Gavrilova ◽  
◽  
...  
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Life Style ◽  
Research Study ◽  
Positive Outcome ◽  
Data Set ◽  
Anova Test ◽  
The Social ◽  
Bonding And Bridging ◽  
Effective Life

The purpose of this research is to analyze the differences in users’ intentions to like, comment and share lifestyle brand-related content on social media based on the social capital focus. In this paper, social capital is conceptualized as a positive outcome of users’ interaction on social media, focusing on bonding and bridging dimensions of social capital. However, in order to examine the differences in intentions to like, comment and share between social media users with bridging and bonding focus, social capital is analyzed as a cause of social media engagement, i.e. users’ contribution in terms of liking, commenting and sharing brand-related content on social media. A survey with social media users was carried out, using questionnaires as a method of data collection. A data set of 415 effective responses is collected and ANOVA test was used. The respondents were divided into two groups: social media users with bridging focus and social media users with bonding focus. ANOVA test revealed significant differences in intention to contribute to life-style brand-related content among the social media users with different level of social capital focus. Namely, the results indicated existence of significant differences in intention to like, intention to share and intention to comment lifestyle brand-related content depending on the social media users’ social capital focus. Social media users with bridging focus showed stronger intentions to like, share and comment life-style brand-related content comparing to social media users with bonding focus. The findings of this research study may help social media marketing managers to successfully design and implement effective life-style brand-related content depending on the social capital focus of the users.

scholarly journals Process modeling for business management of online marketing campaigns through social media

2019 ◽  
Vol XXII (2) ◽  
pp. 116-125
Author(s):  
Popescu M. A. M.
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Marketing Channels ◽  
Online Marketing ◽  
Process Models ◽  
Social Media Networks ◽  
The Social ◽  
Media Reputation ◽  
Set Up ◽  
A Company

The online environment is becoming more competitive each day, and the consumer's journey is becoming more complex, going through several marketing channels on their way to buying. Social media networks environments facilitate access to information and at the same time contribute to creating an image, a perception of reality. Building and strengthening social media reputation are essential for companies in 2018. To have credibility, a company must create and maintain a good image across all the social networks it finds. The more transparent and sincerer through their communication, the easier it will be for brands to maintain their reputation and gain consumer confidence, which can be achieved through social media. The article presents the main social networks used by companies to create digital marketing campaigns. The authors illustrate the steps needed to set up audiences on Facebook, Instagram and Twitter, organizing the information in tables in order to be easier to track. BPM Software is used to design process models for these online marketing campaigns.

The Effectiveness of Big Data in Social Networks

2015 ◽  
pp. 362-381
Author(s):  
Khine Khine Nyunt ◽  
Noor Zaman
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Big Data ◽  
Social Networking ◽  
User Generated Content ◽  
Web Based ◽  
The Social ◽  
Internet Application ◽  
Media Data ◽  
Media Mining

In this chapter, we will discuss how “big data” is effective in “Social Networks” which will bring huge opportunities but difficulties though challenges yet ahead to the communities. Firstly, Social Media is a strategy for broadcasting, while Social Networking is a tool and a utility for connecting with others. For this perspective, we will introduce the characteristic and fundamental models of social networks and discuss the existing security & privacy for the user awareness of social networks in part I. Secondly, the technological built web based internet application of social media with Web2.0 application have transformed users to allow creation and exchange of user-generated content which play a role in big data of unstructured contents as well as structured contents. Subsequently, we will introduce the characteristic and landscaping of the big data in part II. Finally, we will discuss the algorithms for marketing and social media mining which play a role how big data fit into the social media data.

“Mo” Together or Alone? Investigating the Role of Fundraisers’ Networks in Online Peer-to-Peer Fundraising

2021 ◽  
pp. 089976402110574
Author(s):  
Anna Priante ◽  
Michel L. Ehrenhard ◽  
Tijs van den Broek ◽  
Ariana Need ◽  
Djoerd Hiemstra
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Nonprofit Organizations ◽  
Network Size ◽  
Peer To Peer ◽  
Health Campaign ◽  
Social Media Networks ◽  
Empirical Context

In online peer-to-peer fundraising, individual fundraisers, acting on behalf of nonprofit organizations, mobilize their social networks using social media to request donations. Whereas existing studies focus on networks of donors to explain success, we examine the role of the networks of fundraisers and their effect on fundraising outcomes. By drawing on social capital and network theories, we investigate how social capital derived from social media networks and fundraising groups explains individual fundraising success. Using the Movember health campaign on Twitter as an empirical context, we find that fundraising success is associated with a moderate level of centrality in social media networks and moderate group network size. In addition, we find that fundraisers interact only marginally on social media but prefer to connect with each other outside these platforms and engage in group fundraising. Our article contributes to research on fundraising and social networks and provides recommendations for practice.

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