scholarly journals 5 Simple Ways to Create More Accessible Social Media Content

2021 ◽  
Vol 18 (6) ◽  
Author(s):  
Jean Wnuk
Keyword(s):  
Social Media ◽  
Americans With Disabilities Act ◽  
People With Disabilities ◽  
Media Content ◽  
Online Content ◽  
Title Iii ◽  
The Right ◽  
Physical Spaces

Principles of accessibility are not limited to physical spaces (such as stairs or curbs) – the same principles apply to online content, including social media sites. If you are using social media as a channel to distribute your research and content, the following are reasons why your social media content should be made accessible: It is easy to do and the right thing to do; This will increase access of your research to people with disabilities; You will be abiding by Title III of the Americans with Disabilities Act (ADA). In this tip sheet we share with you five simple ways to make your social media posts as widely accessible as possible.

scholarly journals Restricted modes: Social media, content classification and LGBTQ sexual citizenship

2020 ◽  
pp. 146144482090436
Author(s):  
Clare Southerton ◽  
Daniel Marshall ◽  
Peter Aggleton ◽  
Mary Lou Rasmussen ◽  
Rob Cover
Keyword(s):  
Social Media ◽  
Classification Systems ◽  
Media Content ◽  
Sexual Citizenship ◽  
Online Content ◽  
High Profile ◽  
Content Classification ◽  
The Relationship ◽  
Public Criticism

In the context of recent controversies surrounding the censorship of lesbian, gay, bisexual, transgender and queer online content, specifically on YouTube and Tumblr, we interrogate the relationship between normative understandings of sexual citizenship and the content classification regimes. We argue that these content classification systems and the platforms’ responses to public criticism both operate as norm-producing technologies, in which the complexities of sexuality and desire are obscured in order to cultivate notions of a ‘good’ lesbian, gay, bisexual, transgender or queer sexual citizen. However, despite normative work of classification seeking to distinguish between sexuality and sex, we argue that the high-profile failures of these classification systems create the conditions for users to draw attention to, rather than firm, these messy boundaries.

VoxGov Revisited

2020 ◽  
Vol 21 (3) ◽  
pp. 55-58
Author(s):  
Megan D. Graewingholt
Keyword(s):  
Social Media ◽  
General Public ◽  
Digital Age ◽  
Executive Branch ◽  
Government Agencies ◽  
Media Content ◽  
Government Information ◽  
Online Content ◽  
Research Experience ◽  
The Social

VoxGov is a cutting-edge discovery platform for finding and analyzing government information, encompassing a vast collection of official documents, legislative information, and social media content all in one place. This comprehensive resource engages researchers in fresh and dynamic ways, provides superior analytical features, and surpasses comparable products in the value and diversity of its content. For scholars, legal experts and the general public alike, the growing importance of examining the social media footprint generated by the executive branch, government agencies and legislators cannot be understated. Given the massive output and changing nature of government web presences, VoxGov is well-timed aggregator of ephemeral online content, and delivers a powerful research experience for exploring official government information in the digital age.

Social Media Content Analysis

2021 ◽  
pp. 156-174
Author(s):  
D. Sudaroli Vijayakumar ◽  
Senbagavalli M. ◽  
Jesudas Thangaraju ◽  
Sathiyamoorthi V.
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Media Content ◽  
Media Content Analysis ◽  
Comprehensive Overview ◽  
Case Examples ◽  
The Social ◽  
The Right ◽  
Audio Video ◽  
Suitable Case

Today's wealth and value are data. Data, used sensibly, are making wonders to make wise decisions for individuals, corporates, etc. The era of spending time with an individual to understand them better is gone. Individual's interests, requirements are identified easily by observing the activities an individual performs in social media. Social media, started as a tool for interaction, has grown as a platform to make and promote business. Social media content is unavoidable as the data that are going to be dealt with is huge in volume, variety, and velocity. The demand for using machine learning in analysing social media content is increasing at a faster pace in identifying influencers, demands of individuals. However, the real complexity lies in making the data from social media suitable for analysis. The type of data from social media content may be audio, video, image. The chapter attempts to give a comprehensive overview of the various pre-processing methods involved in dealing the social media content and the usage of right algorithms at the right time with suitable case examples.

Social Media as an Alternative to Surveys of Opinions About the Economy

2019 ◽  
pp. 089443931987569 ◽  
Author(s):  
Frederick G. Conrad ◽  
Johann A. Gagnon-Bartsch ◽  
Robyn A. Ferg ◽  
Michael F. Schober ◽  
Josh Pasek ◽  
...  
Keyword(s):  
Social Media ◽  
Consumer Confidence ◽  
Media Content ◽  
Acceptable Alternative ◽  
Chance Occurrence ◽  
The Many ◽  
Measure Of Association ◽  
The Right ◽  
Survey Responses ◽  
The Relationship

There is interest in using social media content to supplement or even substitute for survey data. In one of the first studies to test the feasibility of this idea, O’Connor, Balasubramanyan, Routledge, and Smith report reasonably high correlations between the sentiment of tweets containing the word “jobs” and survey-based measures of consumer confidence in 2008–2009. Other researchers report a similar relationship through 2011, but after that time it is no longer observed, suggesting such tweets may not be as promising an alternative to survey responses as originally hoped. But, it’s possible that with the right analytic techniques, the sentiment of “jobs” tweets might still be an acceptable alternative. To explore this, we first classify “jobs” tweets into categories whose content is either related to employment or not, to see whether sentiment of the former correlates more highly with a survey-based measure of consumer sentiment. We then compare the relationship when sentiment is determined with traditional dictionary-based methods versus newer machine learning-based tools developed for Twitter-like texts. We calculated daily sentiment in three different ways and used a measure of association less sensitive to outliers than correlation. None of these approaches improved the size of the relationship in the original or more recent data. We found that the many micro-decisions these analyses require, such as the size of the smoothing interval and the length of the lag between the two series, can significantly affect the outcomes. In the end, despite the earlier promise of tweets as an alternative to survey responses, we find no evidence that the original relationship in these data was more than a chance occurrence.

When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers’ Attitudes toward the Destination

2019 ◽  
Vol 59 (8) ◽  
pp. 1413-1429 ◽  
Author(s):  
Ursula Scholl-Grissemann ◽  
Mike Peters ◽  
Karin Teichmann
Keyword(s):  
Social Media ◽  
Experimental Studies ◽  
Consumer Response ◽  
Mediating Effect ◽  
User Generated Content ◽  
Media Content ◽  
Marketing Communication ◽  
Online Content ◽  
Positive Attitudes ◽  
The Relationship

The Web 2.0 has significantly changed how consumers plan for and book trips. For example, online content showing climate-induced, unfavorable conditions at a destination might influence overall attitudes toward that destination. Two experimental studies confirm that when consumers learn of unfavorable conditions in a destination (e.g., snow deficiency) through online content, they develop more realistic travel expectations and ultimately more positive attitudes toward the destination, compared with when they review online content that ignores the unfavorable conditions. In addition, user-generated content influences the mediating effect of realistic expectations on the relationship between climate-induced, unfavorable conditions at a destination and attitudes toward the destination, whereas DMO-generated content does not. Implications underline the importance of realistic destination marketing communication strategies. The study contributes to the understanding of consumer response to realistic social media content in tourism.

scholarly journals Be an ally for accessibility: Tips for all librarians

2019 ◽  
Vol 80 (5) ◽  
pp. 266 ◽  
Author(s):  
Shawn McCann ◽  
Rebeca Peacock
Keyword(s):  
Americans With Disabilities Act ◽  
Management System ◽  
People With Disabilities ◽  
Legal Requirements ◽  
Online Tutorials ◽  
Accessibility Issues ◽  
Content Accessibility ◽  
Physical Spaces ◽  
Web Developers ◽  
Instructional Technologists

Accessibility is a concern for librarians in digital as well as physical spaces, and we have a responsibility to uphold the Americans with Disabilities Act (ADA). However, regardless of legal requirements, librarians endeavour to make content available to everyone. People with disabilities are no exception. While some of the more complex accessibility issues should be left to instructional technologists and web developers, there are plenty of things that anyone posting content online can do to increase content accessibility. Here are five tips that we have found useful for creating guides, posting handouts in our Learning Management System (LMS), building online tutorials, or similar activities.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

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