Multiple Autonomous Element Supervisor

Keyword(s):  
THE BULLETIN ◽  
2021 ◽  
Vol 2 (390) ◽  
pp. 146-153
Author(s):  
L. Savchenko ◽  
S. Tovkach ◽  
A. Shilina ◽  
N. Yablonovskaya ◽  
O. Subbotina ◽  
...  

An advertising slogan is a special genre of advertising text that acts as a connecting link in the entire advertising campaign. In addition, slogans also perform a number of other functions, being the most important unit of advertising communication, they influence the recipients of information, affect their emotions and behavior. The relevance of the topic is due to the increased interest in the rapidly developing language of advertising. The article is devoted to general issues of the functioning of an advertising slogan in the structure of advertising activities, classification of slogans in advertising communication. Research methods are determined by the goals and objectives of the work. In a complex linguistic analysis, the following general scientific theoretical methods are used: the continuous sampling method, the descriptive-analytical method, the comparative-comparative method. The theoretical significance of this study lies in the expansion, deepening and systematization of theoretical information about the concept of an advertising slogan. The scientific and practical significance of the work lies in the fact that the materials of the study can be used in theoretical courses on advertising in the study of intercultural communication. Results. The totality of the typological characteristics of the slogan distinguishes it from the background of other verbal units of advertising appeal. These are laconicism and imagery of form, expressiveness, focus on dialogue with the addressee. The slogan of a product that is just entering the market must contain the brand name. This will allow the consumer to be remembered faster. Having analyzed the functions and typological characteristics of the slogan, we came to the conclusion that the slogan is a key autonomous element of the advertising message and can be used both in the context of advertising, being its component, and separately, having semantic, structural, compositional features. The slogan can act as a linguistic unit, independent of other elements of the advertising text, expressing the essence of the advertising campaign, the company's image, the dominant idea. Thus, the changes caused by extralinguistic factors inevitably lead to the creation of new advertising images, which in turn requires a qualitative transformation of the nature of the advertising text and the emergence of new advertising slogans.


2019 ◽  
Vol 116 (22) ◽  
pp. 10734-10743 ◽  
Author(s):  
Hugo K. Dooner ◽  
Qinghua Wang ◽  
Jun T. Huang ◽  
Yubin Li ◽  
Limei He ◽  
...  

While studying spontaneous mutations at the maizebronze(bz) locus, we made the unexpected discovery that specific low-copy number retrotransposons are mobile in the pollen of some maize lines, but not of others. We conducted large-scale genetic experiments to isolate newbzmutations from severalBzstocks and recovered spontaneous stable mutations only in the pollen parent in reciprocal crosses. Most of the new stablebzmutations resulted from either insertions of low-copy number long terminal repeat (LTR) retrotransposons or deletions, the same two classes of mutations that predominated in a collection of spontaneouswxmutations [Wessler S (1997)The Mutants of Maize, pp 385–386]. Similar mutations were recovered at the closely linkedshlocus. These events occurred with a frequency of 2–4 × 10−5in two lines derived from W22 and in 4Co63, but not at all in B73 or Mo17, two inbreds widely represented in Corn Belt hybrids. Surprisingly, the mutagenic LTR retrotransposons differed in the active lines, suggesting differences in the autonomous element make-up of the lines studied. Some active retrotransposons, likeHopscotch,Magellan, andBs2, aBs1variant, were described previously; others, likeFotoandFocouin 4Co63, were not. By high-throughput sequencing of retrotransposon junctions, we established that retrotranposition ofHopscotch,Magellan, andBs2occurs genome-wide in the pollen of active lines, but not in the female germline or in somatic tissues. We discuss here the implications of these results, which shed light on the source, frequency, and nature of spontaneous mutations in maize.


2002 ◽  
Vol 266 (5) ◽  
pp. 732-739 ◽  
Author(s):  
N. Ishikawa ◽  
Y. Johzuka-Hisatomi ◽  
K. Sugita ◽  
H. Ebinuma ◽  
S. Iida

2017 ◽  
Vol 39 (4) ◽  
pp. 199-214
Author(s):  
Geneviève Samson

Une reliure sert avant tout à protéger l’ouvrage qu’elle recouvre. Elle doit aussi être considérée comme un élément autonome qui a son esthétique, ses techniques et son histoire propres. Cet article présentera d’abord, de manière générale, les reliures des neuf livres d’Heures manuscrits conservés à McGill, dont certaines sont d’origine et d’autres furent restaurées entre le XVIIe et la fin du XXe siècle. En second lieu, la remarquable reliure originale du manuscrit McGill, MS 101 sera décrite en détail. Cette reliure est la plus représentative du corpus au pour son vocabulaire stylistique de la reliure de la deuxième moitié du XVe siècle avec ses ais, ses fermoirs en laiton torsadé et son cuir décoré à froid de fers dit monastiques. L’analyse codicologique de ces livres d’Heures contribue à l’archéologie du livre médiéval et s’inscrit dans une perspective de mise en valeur de la reliure ancienne en Occident entreprise par de grandes bibliothèques européennes. A book’s binding, above all else, serves to protect the work inside. It must also be considered as an autonomous element that has its own aesthetic, techniques, and history. This article will present, in a general way, the bindings of nine Books of Hours preserved at McGill, some of which are original and others that were restored between the seventeenth century and the end of the twentieth. Secondly, the remarkable original binding of manuscript McGill, MS 101 will be described in detail. This binding is the most representative of the corpus when considering the stylistic vocabulary of book bindings during the second half of the fifteenth century with its panels, braided brass fasteners, and leather which was decorated freehand with a monastic design. The codicological analysis of these Books of Hours contributes to the archeology of the medieval book and follows a perspective of the development of ancient book binding in the West undertaken by great European libraries.


2019 ◽  
Vol 14 ◽  
pp. 185-223
Author(s):  
Andrzej A. Zięba

Between Russia and Czechoslovakia: Lemko Rus’ Struggle for Political Independence in the Years 1918-1921 and International PoliticsThe events in Lemko Rus had, in the years 1918-1921, a subjective and political character, and were the result of Lemkos’ own initiatives and activities, and not just external influences. They proved to be the national maturation of the Lemko community. However, it cannot be said that the newly created Lemko councils aimed at or constituted their own Lemko state with the headquarters in the village of Florynka. It becomes clear after analysing the chronology of Lemko political postulates in the context of events in the regional and global plane. None of the subsequent stages of the process of specifying their nationality by the Lemkos was connected with the idea of a separate Lemko statehood. Formally speaking, i.e., from the perspective of law and international relations, the Lemko region first wanted to belong to the Russian state, then to Czechoslovakia, always strongly rejecting the notion of being part of the resurgent Poland and the then-created Ukraine. Czechoslovakia was not an alternative to Russia for Lemko politicians, but only a tactical necessity against the momentary, as it was believed, impossibility to implement the original Russian option. It was a case created by a coincidence of ad-hoc circumstances. Be the Lemkos’ own country in the national sense, that is, they met both the political and cultural criteria of belonging there, which were important to their community. The Czechoslovak option somehow forced, or rather made possible the second option – striving to create a local state with a wider formula than just the Lemko region, connecting all Rusyns living in Austria-Hungary, that is also those from Eastern Galicia, Bukovina and Hungary. Such a Carpatho-Ruthenian republic was supposed to be a substitute, necessary for formal reasons, as an autonomous element in the federal structure of the Czechoslovak state, and for political reasons, as a safeguard for the national aspirations of the such a Carpatho-Rusyn and a guarantee of their future unification with democratic Russia. While Russia, both tsarist and liberal, guided by its national doctrine, was willing to unconditionally include all Austro-Hungarian Ruthenians in its borders, including also westernmost Lemkos, Czechoslovak leaders wanted to bite only as much as they could chew economically and politically, i.e. – include only regions rich in cities or natural deposits. The poor and non-urbanized Lemko region was treated only as a convenient item in their subversive game of borders with Poland.


Genetics ◽  
1990 ◽  
Vol 124 (2) ◽  
pp. 339-355 ◽  
Author(s):  
S B Daniels ◽  
K R Peterson ◽  
L D Strausbaugh ◽  
M G Kidwell ◽  
A Chovnick

Abstract Several studies have suggested that P elements have rapidly spread through natural populations of Drosophila melanogaster within the last four decades. This observation, together with the observation that P elements are absent in the other species of the melanogaster subgroup, has lead to the suggestion that P elements may have entered the D. melanogaster genome by horizontal transmission from some more distantly related species. In an effort to identify the potential donor in the horizontal transfer event, we have undertaken an extensive survey of the genus Drosophila using Southern blot analysis. The results showed that P-homologous sequences are essentially confined to the subgenus Sophophora. The strongest P hybridization occurs in species from the closely related willistoni group. A wild-derived strain of D. willistoni was subsequently selected for a more comprehensive molecular examination. As part of the analysis, a complete P element was cloned and sequenced from this line. Its nucleotide sequence was found to be identical to the D. melanogaster canonical P, with the exception of a single base substitution at position 32. When the cloned element was injected into D. melanogaster embryos, it was able to both promote transposition of a coinjected marked transposon and induce singed-weak mutability, thus demonstrating its ability to function as an autonomous element. The results of this study suggest that D. willistoni may have served as the donor species in the horizontal transfer of P elements to D. melanogaster.


1993 ◽  
Vol 238-238 (1-2) ◽  
pp. 209-217 ◽  
Author(s):  
Annie Marion-Poll ◽  
Elena Marin ◽  
Nathalie Bonnefoy ◽  
Véronique Pautot

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