Advocating for scientifically sound spill response decision making in a social media driven world
Abstract In today's world of rapid information sharing, multiple communication platforms, data sources, and an unending stream of opinions and commentary are the norm. In this increasingly interconnected world there is a tendency to blur the critical distinction between opinion and fact and to consider that all opinions are created equally and are of equal weight. Add to this an increased noise level around most subjects and a general lack of scientific discourse around technical topics and the end result has been an increased lack of acceptance or understanding of expert, fact-based opinions. This presents a challenge during the outreach efforts of the spill response community in that a number of potential stakeholders, often with less experience, may have developed their own “expert attitude” with respect to spill response tools and their use. In spill response, this growing trend of questioning established knowledge or expert opinion presents a unique challenge as timely decision making is critical towards mounting a successful response. Spill incidents are complex and usually consist of evolving scenarios, where scientifically-sound decisions are to be made against the wider context of operational considerations and ecological, socio-economic and cultural sensitivities. Often these nuances are missed or unknown to the general public and established practices and proven operational principles may be disregarded in the presence of other, potentially less rigorous or fact-based information that is easily found via social media channels and/or through the opinions and beliefs of less informed laypersons. It is difficult to ensure that a scientifically-sound message is getting through these multiple inputs of unfiltered data and this has the potential to negatively influence response decision making or, in the worst cases, hinder the successful use of all tools in the response toolbox. In the following paper, the authors examine spill response advocacy efforts aimed at promoting scientifically-sound response decision-making by various oil spill industry stakeholders since the Deepwater Horizon incident. While reviewing the lessons learned from these efforts, the authors will closely examine the heightened public awareness and engagement through social media channels and how it influences stakeholder risk perception of oil spills and various response options. The paper will assess the emerging challenges towards stakeholder engagement in relation to the oil spill response community and make recommendations for the future on scientific discourse, outreach and communication and potential effects on response decision making in a social media obsessed world.