scholarly journals The Effect of Customers’ Attitudes Towards Chatbots on their Experience and Behavioural Intention in Turkey

2021 ◽  
Vol 19 (3) ◽  
pp. 420-436
Author(s):  
Niyazi Gümüş ◽  
Özgür Çark
Mousaion ◽  
2020 ◽  
Vol 38 (2) ◽  
Author(s):  
Kehinde Abayomi Owolabi ◽  
Basirat.Olubukola Diyaolu ◽  
Nurudeen Adeniyi Aderibigbe ◽  
Mudasiru A Yusuf

The advent of information and communication technologies (ICTs) has revolutionised how library resources are made and transmitted to end-users. It has effectively improved the standard of education and research in tertiary institutions worldwide by providing various essential resources, including e-books, journals and databases. However, it has been observed that students still abstain from making the best usage of the digital library, instead using search engines rather than institutional digital libraries. This study investigated the factors influencing the behavioural intention of postgraduate (PG) students to use electronic information resources (EIRs). The Unified Theory of Acceptance of Technology (UTAUT) model was adopted. A cross-sectional research design was used to assess the factors influencing the use of EIRs. A sample of 362 PG students was determined using a Monte Carlo simulation approach. Data were collected from participants via the administration of 400 copies of the questionnaire. Confirmatory Factor Analysis (CFA) and the Covariance-Based Structural Equation Modelling (CB-SEM) were used to analyse data collected. The findings revealed that performance expectancy (PE) and effort expectancy (EE) were the two constructs that influenced PG students’ behavioural intention to use EIRs. In contrast, social influence (SI) and facilitating condition (FC) did not change the PG students’ behavioural plan to use EIRs. The study recommended the need for adequate training for postgraduate (PG) students on the obligation to accept and use EIRs.


2020 ◽  
Vol 8 (1) ◽  
pp. 4-17
Author(s):  
Nor Akmal Mohamad ◽  
Madihah Khalid

Building information modelling (BIM) is one of the new technologies being used in architectural and constructions projects. At present, BIM curricula are being taught in many Malaysian higher learning institutions, including at the certificate level in community colleges. Even though many studies have investigated behavioural intention to adopt BIM in the industrial setting, studies on the intention to use BIM among students during their training or learning have not received the same level of attention. This study, therefore, investigated the extent to which community college students are willing to accept and use BIM. Factors that influenced their behavioural intention to use BIM, as well as the relationship between the factors and intention to use were also examined. The Technology Acceptance Model (TAM) was used as the theoretical framework to guide the research, where students’ behavioural intention to use BIM was explained through their perceptions of its usefulness and ease of use, as well as their attitude towards BIM utilization in the classroom. A total of 144 community college students enrolled in the architecture programmes in Malaysia were selected as the sample using convenience sampling. The findings show that the students’ behavioural intention to adopt BIM is high. They also perceive BIM as useful and easy to use, and their attitude towards BIM usage appears to be positive. The regression model produced an adjusted R-squared value of 0.790 indicating that 79% of the total variance in the students’ intention to use BIM can be explained by the three independent variables, i.e., perceived usefulness, ease of use, and attitude. Keywords: Building information modelling, perceived usefulness, perceived ease of use, attitude, intention to use, behavioural intention, Technology Acceptance Model


Author(s):  
Valentina Nicolini ◽  
Fabio Cassia

AbstractThis paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model was tested through an empirical analysis conducted with children aged 8 to 11 and the data were analysed through partial least squares – structural equation modeling (PLS-SEM) multigroup analysis. The findings indicate that the positive emotions PSAs generate and PSA credibility mediate the effects of the children’s perceived likeability of PSAs on their behavioural intention to eat fruits and vegetables. Overall, understanding the connections between PSA likeability, positive emotions, PSA credibility and behavioural intentions can facilitate the development of further social advertisements aimed at children covering healthy eating. Therefore, the findings of this study are relevant for non-profit organizations, government institutions and advertisers interested in creating effective social messages aimed at children.


2021 ◽  
Vol 13 (6) ◽  
pp. 3524
Author(s):  
Melor Md Yunus ◽  
Wee Shin Ang ◽  
Harwati Hashim

Online learning has become essential in education as the spread of coronavirus 19 (COVID-19) pandemic has brought significant changes to the field. However, education should remain welcoming and supportive to all the learners as it is important to keep the students’ behavioural intention in any form of learning environment. Thus, this study is significant as online learning is leading the trend of education now. Past studies revealed that the factors of performance expectancy, effort expectancy, social influence, and facilitating conditions under the unified theory of acceptance and use of technology (UTAUT) model affect learners’ behavioural intention to use online learning. This study intended to identify the most significant factors that influence TESL postgraduate students’ behavioural intention towards the use of online learning during the COVID-19 pandemic. It also examined the relationship amongst the four factors and postgraduate students’ behavioural intention to use online learning. The participants consisted of 169 postgraduate students at a public university in Malaysia. To achieve the aim, the study utilized a survey design using a questionnaire. The results from regression analysis revealed that all of the factors have positive effects on postgraduate students’ behavioural intention to use online learning. Meanwhile, performance expectancy has the greatest influence on postgraduate students’ behavioural intention. Hence, this study concludes that the practicality and the usefulness of online learning should be highlighted by the authorities.


Author(s):  
Wenjia-Jasmine Ruan ◽  
Junjae Lee ◽  
Hakjun Song

This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist’s decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.


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