scholarly journals Netflix in Argentina: accelerated expansión and little local production

2021 ◽  
Vol 2021 (0) ◽  
pp. 1-23
Author(s):  
Guillermo Mastrini ◽  
◽  
Fernando Krakowiak ◽  
Keyword(s):  
Regulatory Framework ◽  
Business Strategies ◽  
Accelerated Expansion ◽  
Market Penetration ◽  
Local Production ◽  
Main Hypothesis ◽  
Specific Strategy ◽  
Pay Tv

The aim of this article is to analyze the development of Netflix in Argentina, showing its market penetration, its business strategies, the regulatory framework in which it operates, its content offerings and its subscribers’ consumption. Regarding the menu they offer, the analysis focuses on the “Netflix Originals” section, where the company includes the contents they consider most attractive. The main hypothesis is that the accelerated expansion that the platform has had in Argentina, strengthened by agreements with the main telephone and pay tv companies, has not been accompanied by a specific strategy to develop the production of local contents.

scholarly journals Green technologies and firms’ market value: a micro-econometric analysis of European firms

2020 ◽  
Vol 29 (3) ◽  
pp. 855-875 ◽  
Author(s):  
Alessandra Colombelli ◽  
Claudia Ghisetti ◽  
Francesco Quatraro
Keyword(s):  
Positive Impact ◽  
Market Value ◽  
Regulatory Framework ◽  
Economic Effects ◽  
Green Technologies ◽  
Main Hypothesis ◽  
Theoretical Approaches ◽  
The One ◽  
The Uk ◽  
The Impact

Abstract This paper investigates the impact of the generation of green (environmental) technologies on the market value (MV) of a sample of listed companies. The analysis is grounded on the combination of two different theoretical approaches, that is the one focusing on the relationship between MV and innovation and the one pertaining to the economic effects of eco-innovation. Environmental regulation, based on the regulatory push–pull effect, induces firms to cope with more stringent rules through innovation efforts, and this eventually leads to the emergence of new markets for the suppliers of green technologies (GTs). Our main hypothesis is that firms able to generate GTs can be expected to show better stock market performances in this framework, because of the prospects of regulation-driven profitability gains. The empirical analysis has been carried out on a sample of listed firms from France, Germany, Italy, the Netherlands, and the UK observed over the 1985–2011 time span, and it is based on the implementation of the most recent version of the MV equation, corrected for selection bias. Results are consistent with those of previous literature and highlight the positive impact of innovation on MV. When narrowing the focus to firms operating in sectors with a high propensity to generate GTs, we have found that the stringency of the environmental regulatory framework also yields a positive a significant impact, as does the stock of GTs vis-à-vis non-GTs. Moreover, environmental regulatory framework positively moderates the positive effect of the stock of GTs. Lastly, the quality of firms’ own knowledge stocks is also found to positively influence firms’ MV.

scholarly journals Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach

2021 ◽  
Vol 1 (1) ◽  
pp. 39-56
Author(s):  
Karerin Narisa Putri ◽  
Daniel Hermawan
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Qualitative Method ◽  
Point Of View ◽  
Digital Marketing ◽  
Business Strategies ◽  
Market Penetration ◽  
Maximum Profit ◽  
Advertising Strategies ◽  
Increase Productivity

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

Spannungsfelder der Internationalisierung

2021 ◽  
Author(s):  
Julian Faust
Keyword(s):  
Cold War ◽  
Focal Point ◽  
Business Strategies ◽  
Historical Study ◽  
Market Penetration ◽  
Indian Market ◽  
Economic Interests ◽  
1960S And 1970S ◽  
The 1960S ◽  
Insight Into

This historical study analyses German multinationals’ business strategies in independent India. It deals with economic and political expectations relating to the Indian market against the backdrop of Cold War tensions and analyses the positioning of Indo–German joint ventures within this setting. India became a focal point for varying political and economic interests during its decolonisation. This study of business history provides a deep insight into the rarely explored area of German business strategies in India and decolonised economies. It explores expectations upon Germany’s market entry in the 1950s and its strategies and products for market penetration and positioning in the tightly regulated and nationalist Indian economy of the 1960s and 1970s.

scholarly journals Pentingnya Strategi Bisnis Yang Tepat Dalam Mempertahankan Eksistensi Suatu Usaha (Studi Kasus: Penutupan Sevel)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Ari Yuliani Dan Eko Harry Susanto
Keyword(s):  
Action Plan ◽  
Business Strategies ◽  
Market Penetration ◽  
Matrix Space ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Space Matrix ◽  
The Right ◽  
Qspm Matrix ◽  
Do So

Sevel is a well known brand for convinience store that has thousand outlets in seventeen countries. In June 2018 Sevel had to stop their business in Indonesia due to the buyout failure by Charoen Pokphand. Sevel should have still operate their business as they have strong management and infrastructure to do so. The purpose of this study is to examine whether the business strategies they had been running for is the right strategies and if its not, what kind of strategies should be applied for the company business. The analysis methods of this research use five matrix, i.e Internal Factor Evaluation (IFE) Matrix, Eksternal Factor Evaluation (EFE) Matrix, Competitive Profil Matriks (CPM), SWOT Matrix, SPACE Matrix, Internal Eksternal (IE) Matrix and QSPM. The QSPM matrix result shows that Sevel should focus on market penetration strategy in 2016 as there were so many factors, either form internal or eksternal environment, to support their action plan while they still can run few strategies from retrenchement strategy as necessary.

scholarly journals Perumusan Strategi Bisnis untuk Meningkatkan Daya Saing pada Toko Bangunan XYZ

2020 ◽  
Vol 4 (1) ◽  
pp. 48
Author(s):  
Nianzhi Nianzhi
Keyword(s):  
Development Strategy ◽  
Qualitative Method ◽  
Business Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Input Stage ◽  
Decision Stage ◽  
Swot Matrix ◽  
The Subject ◽  
Existing Data

This research was conducted to find out what business strategies are the most appropriate for XYZ Building Stores to use to compete with other building retail stores. This study applies a qualitative method, by conducting interviews and observations by directly reviewing the subject of the study. The analytical method carried out consists of input stage, mathcing stage, and decision stage. Data that has been collected from the XYZ Building Shop is included in the input stage which consists of an EFE matrix and an IFE matrix. The matching stage that consisting of SWOT matrix, will focus on creating alternative strategies. The decision stage uses QSPM to determine the most appropriate strategy for XYZ building stores objectively. After analyzing the existing data, it is known that the market penetration strategy is the most appropriate strategy for XYZ building stores, besides that the market development strategy can also be chosen because the scores obtained by the two strategies are not too far apart.

scholarly journals Bankruptcy of the enterprise and its rehabilitation

2020 ◽  
Vol 5 (5) ◽  
pp. 172-175
Author(s):  
Olena Nahorna
Keyword(s):  
Regulatory Framework ◽  
The West ◽  
Difficult Situation ◽  
Specific Strategy ◽  
Domestic Legislation ◽  
Definition Of

This paper highlights the essence and content of the bankruptcy process, as well as reorganization, as the main means of overcoming the crisis of the enterprise. An analysis of the regulatory framework governing this process. The main mistakes of the executive and legislative branches in building a strategy in case of a difficult situation of enterprises are outlined. A parallel was drawn between the system of effective measures taken in the West to prevent bankruptcy and weak measures of domestic legislation. The definition of the concept of remediation and the measures that must be present during its implementation are given. The main focus is on the lack of a specific strategy and procedure for the effective restoration of solvency and stability of economic entities, as well as possible ways to improve it.

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