In the twenty-first century, the barriers to authorship are lower than ever. Whether on blogs or on communal discussion forums, Facebook ‘walls’, or Twitter threads, anyone with access to the internet can fancy him or herself an author. The road to genuine cultural capital, however, still passes through the book, whether in its traditional print format or in the guise of ebooks consumed on Kindles, Nooks, and other electronic devices. Here too, though, a publishing revolution is underway. Thanks to services such as CreateSpace or iUniverse, it is cheaper than ever to self-publish a book, and, thanks to Amazon, it is easier to disseminate one. In this chapter, Jeffrey Di Leo shows how the results of this development are dramatic, both in a numeric sense and in a qualitative one.